Why Shopify Invested $100m in Klaviyo + Full Klaviyo Review
The eCommerce giant, Shopify is taking its partnership with Klaviyo to the next level with a $100 million investment in the email marketing startup. Klaviyo is also set to become a recommended email solution for Shopify Plus merchants. Here’s how Klaviyo CEO Andrew Bialecki described the deal: “The big analogy was like, ‘We’re dating, and how do we make this a little more formal? - this is a culmination of all that.” While Shopify has cut back in some areas, the Klaviyo announcement shows the platform is still investing big and looking to scale its offerings. The announcement follows the news of the Shopify Layoffs this year. You can read all about the layoffs and what it means for eCommerce store owners i