Looking to build a successful online business? This comprehensive guide covers everything
you need to know about running a dropshipping business.
When you are running a dropshipping business, it is easy to become complacent. Breaking through to the next level requires imagination, hard work and above all a willingness to experiment and take advantage of new strategies and tools.
The best way to pick up new strategies and tools is to constantly study and research dropshipping. Forums, blogs, courses, articles and countless numbers of books offer tremendous amounts of knowledge on the subject.
Knowledge is the key to growth and continued success in the world of dropshipping.
When you are going through the steps listed below, keep in mind that you should only focus on making one improvement at a time. Trying to implement all of these steps at once is a recipe for organizational chaos!
Here the steps you can take to boost your dropshipping business:
Okay, this is basic advice, but it’s amazing how many people don’t follow it! Always be on the lookout for new products that you can add to your inventory and new versions of products that sell well.
Go over your sales, try to identify what your best sellers are and look for similar products.
Adding more suppliers can increase your inventory and improve your ability to fulfill customer orders without issue, which will naturally lead to more business.
This is one of the simplest marketing techniques known to man, but it works well because people just LOVE to save money.
Even a modest price cut can boost sales, but be careful — it’s easy to cut prices so low that you won’t make a profit.
Some of these upgrades, such as subtitles and bold text, are a waste of money. Others, like gallery plus, international site visibility and Buy It Now can boost your dropshipping business overnight!
Try to take advantage of free upgrades like the Global Shipping Program, which will help you increase your customer base at no additional expense.
Before you say, "But I don’t know how to build a website," listen to this:
Building a website doesn’t have to involve a lot of additional work or learning because solutions such as SaleHoo Stores do most of the work for you. Having your own website can be more profitable, but it will take a lot more time and effort to build up a customer base.
But when you have your own website, you can take advantage of more sophisticated marketing strategies such as search engine optimization, optimized landing pages and more.
Create a Facebook page for your dropshipping business; it’s free and easy to set up. A simple Facebook page, especially one that tells your story, can dramatically boost your visibility and sales.
These sites are free and can get quick results. Listings on Gumtree and Craigslist can reach customers who won't go near websites like Amazon.com and eBay. You may also be able to reach some customers in your community.
Pinterest is a social media website perfect for eCommerce and dropshipping businesses. Considering that the site is a visual medium, a Pinterest social media strategy lends itself nicely to dropshippers who sell visually appealing products, such as jewelry, clothing, accessories, toys, electronics and so on.
If you can get a few people pinning pictures of your products, it will spread through their social networks which will, in turn, lead to more sales.
Google has a number of programs that can help boost your business, most notably Google AdWords and Google AdSense. AdWords and AdSense are not going to dramatically change the way you do business, but they can show you new directions you can take with your marketing.
Selling through Amazon gives you the power of the Amazon brand name and access to tens of millions of customers. Amazon has several excellent and easy-to-use programs for dropshippers, including Fulfillment by Amazon (FBA), in which Amazon handles your shipping and returns for you. FBA allows you to dropship used items or merchandise, and best of all, you can use the trusted Amazon.com brand name in your marketing.
The various deal programs, such as Amazon Warehouse Deals, Amazon Lightning Deals and Gold Box, can give you access to a wide variety of merchandise at fantastic prices, and Amazon handles all the shipping chores!
Now is the time to develop relationships with fellow dropshippers, sales representatives at dropshipping companies and other professionals who will add to your business network.
These contacts are invaluable: They can give you advice, tip you off to new opportunities, and make valuable introductions to important people who can help your business, such as Amazon vendor managers.
At the end of the day, the key to boosting your dropshipping business and your profits is to increase your knowledge. SaleHoo can help in this respect. When you become a SaleHoo member, you get access to not only the most powerful dropshipping tools on the market, but also the accumulated knowledge of thousands of dropshippers in one community.
If you are serious about boosting your dropshipping business, click on the green button below and join SaleHoo! We offer a trusted wholesale directory with more than 8,000 legitimate, pre-screened suppliers and 1.5 million products.