What is Multi-Channel Retailing?
It’s a selling strategy wherein retailers target customers on multiple sales channels at the same time, aiming to increase their conversion rates. Popular online sales channels include eBay, Amazon, Shopify, and other social media sites. Offline sales channels include direct selling on trade shows, flea markets, or brick and mortar stores.
When selling in multiple sales channels at the same time, try not to be overwhelmed with your increasing market. Attend to each customer as they come, as this helps in creating brand loyalty. If you’re dropshipping, we have tips on multi-channel retailing to help handle multiple orders: https://www.salehoo.com/dropship/boosting-your-dropshipping-success