There has been a lot of talk about how Millennials rule the digital world. Business store owners and dropshippers are super-busy outlining their strategies to capture this largest, most dynamic, and probably most influential of online audiences. While it could be wise to follow the conventional idea that Millennials should be your no. 1 focus in developing online selling business ideas, it could also be futile, or even downright foolish, to assume Millennials should be your only audience.
Today, we will talk about the MTV and Star Trek generation, a group of strangers at home with the digital world, and yet who remember a time before it. A group of people we call Generation X, or Gen Xers. And we'll learn how they can make (or break) your e-commerce business.