How to Sell Electric Toothbrushes

8 min. read
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Not to sound like your dentist, but everyone should be brushing their teeth at least twice a day. Good oral hygiene is an essential part of anyone's daily routine and shouldn't be taken for granted. And apart from the desire to have a pearly white smile, there are a lot of other reasons to want to care for your teeth: preventing plaque, tartar, cavities, root canals, loss of enamel, periodontal disease, and other problems. 

So you see just how important it is to have good dental hygiene. And for that, you're going to need a toothbrush. 

We're all used to picking our toothbrushes based on two simple criteria: brand and soft, medium or hard bristles. But these days it's important to consider whether to get an electric toothbrush, too. 

Electric toothbrushes have definitely gained popularity. Why? Well, they can clean our teeth better, for starters: The bristles spin faster, thus sweeping away more plaque and food particles, and at the same time covering all surfaces more effectively than the old-fashioned toothbrush. They can work around braces, and kids may find the electric models more fun and entertaining than a simple bristle brush. Not only that, but some models even have built-in timers to ensure you do brush your teeth for at least 2 minutes.

Although they are costlier, the proven benefits of electric toothbrushes clearly outweigh the cons. Everyone needs a toothbrush...and they should be replacing them regularly as well! That make them a great item for online sellers to consider adding to their online store. 

Are you ready to trade in your manual toothbrush for an electric one? Are you ready to start adding them to your online store? Join us as we discover more about the growing market of electric toothbrushes with the help of our very own Market Research Lab.

Types of electric toothbrushes

Electric toothbrushes can be classified based on the kind of movement the toothbrush head makes as well as its speed. Below are 5 kinds of electric toothbrushes and their benefits:

Standard Power Toothbrushes

This is your typical electric toothbrush and can come with either a vibrating or rotating-oscillating head. These models are usually battery powered.

Sonic Toothbrushes

Sonic brushes move fast enough to produce vibrations that are audible to the human ear as a soft hum. Brands such as Sonicare, FOREO, and Oral-B fall into this category with frequencies ranging from 200-400 Hz.

Ultrasonic Toothbrushes

These kinds of brushes use ultrasonic waves to clean your teeth. They emit very-high-frequency, low-amplitude vibrations. These vibrations break up bacterial chains found in dental plaques.

Vibration Toothbrushes

These models use vibration instead of a rotating or brushing motion. they have the same type of heads as a regular toothbrush; the main difference is that the head vibrates so the recommended brushing technique is similar to manual toothbrushes.

Rotation-Oscillation Toothbrushes

These models usually have circular toothbrush heads that rotate and oscillate. With these devices, you should move the brush slowly from tooth to tooth and let the brush do most of the work.

Why Sell Electric Toothbrushes?

Performance on eBay and Amazon

A high success rate in a market with low competition and reasonable prices makes electric toothbrushes a very viable niche. But this doesn't mean you should just sit back, relax and enjoy the ride. You have to prepare yourself for possible obstacles, such as finding a reputable supplier who can provide you highly competitive prices, or finding strategies and tactics to stay ahead of other suppliers.

High sell rate

When choosing your products, we highly suggest that you select products with a sell rate above 50%. This will give you a better chance of actually making a sale. If you go lower, you may find it challenging to win customers. Based on the data we gathered from our market research lab, electric toothbrushes have high sell rates, between 87% and 100%, which is hugely promising. 

Solid average selling price

The prices of electric toothbrushes vary greatly depending on the brand, make and function. But this variety will not affect the potential profits you can make selling these. Find a supplier who offers high quality products and great wholesale prices to maximize your margins. Buying in bulk will get you the best price, and since these are relatively small they won't require a large storage space, so you can keep your overhead costs low. 

Low competition

A low-competition market means you'll encounter fewer sellers and fewer product listings. With fewer options available to consumers, your chances of landing a sale are much higher. This holds true for most niches -- high demand with low supply equals success!

General demand

Driving traffic to your listings is very important and vital for you to actually sell your products. Traffic is all about keywords. To help us find the best keywords, we will be using our very own AffiloTools Keyword Research tool. Below are some of the top-ranking keywords for electric toothbrushes.

There are literally tens of thousands of people searching for just the phrase "electric toothbrush." That's a promising sign, but we're not done yet. Take note of the brands listed in the keyword research results, and use these as indicators of which brands are most sought-after, and which products are worth stocking in your online store.

Extra bonuses

You may also opt to bundle your electric toothbrushes with related products such as replacement heads, toothpaste and dental floss, to help draw attention to your listings. You can offer them as freebies to customers who buy in bulk (such as a family pack of 4) as a discounted add-on for each item bought.


You should see by now that we have found ourselves a promising niche where you can definitely sell, and sell well. As I mentioned in my intro, oral hygiene is important -- and most people know the important of caring for their teeth! Plus, toothbrushes are consumable goods: They'll need to be replaced from time to time, which means consumers will make regular purchases. Find the most promising models of electric toothbrush using our research and create highly optimized listings for your products -- then make sure your shopping carts are ready to take orders!

 How to sell electric toothbrushes

Here are some options to help you decide how and where to sell your electric toothbrushes:

1. eBay or Amazon

eBay and Amazon are both ideal places to start selling your electric toothbrushes, because these marketplaces have a steady flow of traffic. All you have left to do is to craft your listing so that it attracts a portion of the traffic to your listings. Always remember to think outside the box if you want to stay competitive. Here are a few tips to help keep you a step ahead of the other sellers:

  • Research: Look for suppliers who can offer you the best prices to stay competitive. Also, search for the most sought-after brand names and models so you are sellers what customers are looking to buy.
  • Offer free shipping: Anything that comes with something "free" is always an instant attractant to buyers and reshipping is always something any buyer will want when shopping online.
  • Offer product bundles: Bundle your electric toothbrushes with replacement heads, toothpaste, and other essentials. You can even bundle some models with rechargeable batteries and charging bases.

2. Your own online store

If you want to try selling through your own online store, check out our Premium SaleHoo Stores. To make sure you start selling like a pro, we'll throw in the SaleHoo Stores Traffic Training Guide for free! This is specially created by Mark Ling himself, to help you drive traffic and sales to your online store!

Having your own online shop frees you from all the fees that Amazon and eBay charge. You just have to be creative in your SEO to ensure you attract traffic that will translate to sales.

3. Sell locally at your local bazaars or flea markets

Lots of people flock to bazaars looking for a good bargain, which means if there are any events in your area, you already have the traffic you need to starting selling your electric toothbrushes. Be sure to read about the various brands you have in stock so you can answer questions about your products. For sure, there will be customers asking you about the pros and cons, so it's best to be ready for whatever they may throw at you.

Trusted electric toothbrushes suppliers

If you're ready to start selling electric toothbrushes, check out our trusted suppliers:

Electric toothbrush supplier #1

This supplier is the nation's leading distributor of consumer electronics, custom installation, mobile audio/video and appliance connection supplies, delivering superior service to its customers for more than 26 years. The company accepts major credit cards (Visa, MasterCard, American Express and Discover), as well as PayPal, cashier’s checks and money orders as payment.

Large Product Range:

Dryer, Refrigerator, Range, Washer, Dishwasher, Cleaning Supplies & Accessories, Home Control & Remote Lighting Systems, Power Protection Accessories, Televisions, DVD Players, TiVo® & DVRs, Tuners & Converters, Cables & Connectors, Universal Remotes, Antennas & Accessories, Speakers, Home Theater Systems, Headphones, MP3, MP4 & Portable Audio, WiFi Radio, Satellite Radio, Musical Instruments, Mounts, Stands & Furniture, DJ Equipment, Lighting & Effects, Karaoke Systems & Accessories, Cameras, Camcorders, Digital Frames, Tripods & Stands, Lenses, Memory Cards, Photo/Video Hardware & Accessories, Apple® Accessories, Laptop Accessories, Tablets & Accessories, Netbooks & Accessories, eReaders & Accessories, Drives & Storage, Networking Device, Webcams, Car Audio, Car Video, Satellite Radio, Car Security Products, Radar/Laser Detectors, Marine Audio Accessories, Cell Phone Accessories, iPod®/iPhone® Accessories, Projectors & Screens, Mice & Keyboards, Printers, Scanners & Fax, Surveillance Cameras, Complete Surveillance Systems, Home Security Systems, Security Sensors & Alarms, Surveillance Video Equipment, Fiber Optics, Gaming Accessories, Vacuum & Cleaning Accessories, Health & Personal Care Accessories, Telephones, Clocks, Toys & Electronic Learning Tools, Personal Security Products & Accessories, GPS & Fitness Accessories, Binoculars & Optics, Radios, Scanners & Accessories, Metal Detectors & Accessories, Yard Games, Tools & Decor, Gun Cases, Lamps, Lights & Accessories, Weather Stations & Thermometers, Batteries, Chargers & Accessories, Media & Accessories, Memory & Accessories, Digital Media Readers & Adapters, Dollies & Hand Trucks, Moving Supplies, Tools & Storage Supplies, Cleaning Supplies, Restoration Supplies, RTO Accessories & Supplies, TV & Video, Mobile Audio/Video Accessories, Photo & Video Accessories, Computer Accessories, Cellular Phones, Office Supplies, Housewares & Appliances, Samsung Galaxy Note, Android TV Box, Chest Freezer

Wholesale and Dropship: They offer both wholesale and dropshipping services.

Electric toothbrushes supplier #2

This supplier is a wholesaler and dropshipper of oral hygiene products. The company has been involved in the dental industry for over 30 years by creating "impressive smiles" for patients and delivering quality products to consumers as well as to dental professionals. This supplier accepts credit cards, PayPal, direct deposits and checks as payment and can ship to most countries.

Large Product Range: Teeth Whitening Kits, Gum Stimulators, Toothbrushes, Flossing Products, Oral Irrigators, Tongue Cleaners, Oral Care Kits, Pet Oral Health Products

Wholesale and Dropship: The supplier offers both wholesale and dropshipping services.

Electric toothbrushes supplier #3

This supplier develops and manufactures electronic health and beauty devices. The company was started in 1992 in the coastal city of Qingdao, China. Today, the supplier exports its products worldwide. The company has ISO9001 QMS and CE certification. The company offers two types of warranties for its products that buyers can choose from. Payment terms include a 30% down payment and the remainder 70% before shipment.

Large Product Range: Blood Pressure Monitor, Beauty Devices, Electric Toothbrushes, Digital Thermometers, Energy Balance Monitors.

Wholesale and Dropship: This supplier can ship wholesale internationally but does not offer dropshipping. 

See you next monday!

Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.


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Rhea Bontol

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  • Steve Chafe 14th of February
    Curious on the traffic travis stats - are these per month?
  • Richelle Monfort 15th of February
    Hi smfb, The stats for keyword research is updated every 3 months as advised by one of our developers. Cheers!
  • Wanda Kurdian 21st of February
    SaleHoo is THE most valuable tool I have for my business.
  • 3rd of May
    I am interested. In getting a small lot of brand name electric toothbrushes.. If they sell well,I will get a larger lot. Or electric razors
    • Rhea Bontol SaleHoo Admin 14th of May
      Hi Renee! If you join the full membership, you can checkout the supplier suggestions on this blog. Cheers!