Lego Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025
Iconic brick‑building sets with strong brand recognition drive steady demand, appealing to both kids and adult hobbyists. Buyers are drawn by creative play value, collectability, and giftability, supporting repeat purchases. The $13–$47 range fits common gift budgets, enabling impulse buys and mid‑ticket gifts in an eCommerce store. December is the annual peak due to holiday gifting; with August now, begin onboarding. Secure inventory early to avoid Q4 shortages, get listings live by October, and price competitively within the stated range. Promote gift‑ready options and simple bundles, ensure fast‑ship coverage for late‑season orders, and ramp advertising through November into early December.
Seasonal Peak month: December
About the product
Lego is a popular line of interlocking plastic building blocks that allows buyers to create a wide variety of structures, models, and designs, fostering creativity and imaginative play. The product class includes themed sets, classic building kits, and specialized collections, catering to various age groups, skill levels, and interests, making it a versatile addition to any online retail offering.
Key details
  • $28
  • $13 - $47
  • High Month December
    Low Month June
Relative Interest
 
Seasonality
High Month Dec
Low Month Jun
Dropship products for Lego

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more

Top suppliers for “Lego”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating in the toy industry, this supplier is recognized as the premier B2B wholesale partner specializing in authentic LEGO® products. They serve independent retailers across the United States and Canada, providing a dedicated distribution channel for one of the most cherished brands in the toy market. With a focus on authenticity and quality, every product from this supplier is guaranteed to be 100% authentic LEGO®, ensuring that retailers can meet customer expectations confidently. The supplier prides itself on combining superior product offerings with exemplary service, helping smaller specialty retailers stand out in a competitive landscape. Emphasizing ease of use, they have developed an advanced online ordering system, designed to streamline the purchasing process for retailers. Coupled with rapid shipping options, this supplier guarantees that businesses receive their orders without unnecessary delays, helping them maintain stock and meet customer demand. Moreover, the supplier’s dedicated support team is always available to assist retailers, ensuring that all inquiries and concerns are addressed promptly. Their commitment to building relationships is evident, as they work closely with partners to align business strategies with the values inherent to the LEGO brand. For retailers interested in leveraging the power of the LEGO brand to enhance their offerings, this supplier invites inquiries via their website or direct contact. Discover how this partnership can contribute to business growth and customer satisfaction.
<em>Lego</em>
Supplier name
 
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Lego, Hasbro, Ravensburger, Usaopoly, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
 
Manufacturers
Specializing in the precast concrete moulding industry, this manufacturer has established a reputation for delivering innovative and reliable mould solutions. With over 30 years of experience, they have strategically designed their moulds to meet the specific requirements of various construction projects. Their extensive range of products includes moulds for a variety of precast concrete elements, such as breakwater concrete blocks, security barriers, retaining walls, and tunnel components. Every mould is crafted with precision, utilizing state-of-the-art 3D CAD design and computer simulation processes to ensure optimum stability and accuracy in the final products. The company is dedicated to supporting its clients through every stage of development, offering custom solutions that enhance the efficiency of production operations. Their moulds are not only built for durability but are also engineered to maximize reusability, serving clients effectively over numerous project cycles. Committing to quality and excellence, the supplier takes pride in producing moulds that comply with industry standards, thus guaranteeing longevity and resilience in demanding environments. Their focus on innovation allows them to continuously refine their processes and adapt their offerings to meet changing market needs. For more information on their full range of products and offerings, interested parties are encouraged to visit their website or contact them directly to discuss specific project requirements.
Xbloc, Accropode, Core-Loc
Supplier name
 
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs. With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range. The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items. Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
 
Wholesalers
Operating in the ironmongery and furniture hardware industry, this supplier specializes in a diverse range of top-quality products designed to enhance furniture creation and home décor. Their extensive catalog includes unique items such as high-quality pipe fittings available in both black and grey options, ideal for crafting industrial-styled furnishings. In addition, they provide an impressive selection of table legs, including trendy hairpin legs, which are perfect for creating custom tables and desks. Their offering also features various shelf brackets designed in industrial, classic, and pipe styles, allowing for the construction of personalized shelving units suitable for both home and office environments. With a commitment to quality and unique character, this supplier aims to serve both individual consumers and wholesale clients, supplying them with essential tools and components for their projects. Their dedication is evident in their extensive range of products, designed to meet the specific needs of furniture makers and DIY enthusiasts alike. For those interested in exploring their product range or seeking tailored solutions, the supplier invites potential customers to visit their website or reach out directly for more information. Discover how their products can contribute to stunning furniture creations that stand out in any space.
Not available
Supplier name
 
Manufacturers
The supplier specializes in the eco-friendly bamboo clothing industry, providing a diverse selection of comfortable, stylish apparel for all ages. Their collection features a variety of garments, including tops, bottoms, loungewear, and activewear, designed with superior softness and breathability in mind. Bamboo fabric is gaining recognition for its durability and the numerous advantages it offers over traditional materials. Studies show that bamboo clothing boasts moisture-wicking properties, better breathability than cotton, and natural antibacterial qualities, making it suitable for individuals with sensitive skin. Additionally, the clothing is certified with UPF 50+ sun protection, making it an ideal choice for outdoor activities. The supplier is committed to sustainable practices, utilizing organically grown bamboo that requires minimal water and no pesticides. Their environmentally conscious approach not only ensures a quality product but also promotes an ethically responsible fashion industry. Customers can trust that their clothing is free from harmful chemicals and residues, as it meets OEKO-Tex 100 certification standards. With over 15 years in the market, the supplier offers a comprehensive range of bamboo essentials and emphasizes customer satisfaction. Their extensive selection caters to various needs, ensuring that everyone can find comfortable and stylish options. Explore the latest collections for a luxurious experience in sustainable clothing. For more details, visit their website or get in touch directly.
Not available
Supplier name
 
Wholesalers
This supplier is a leading entity in the home improvement and DIY industry, specializing in a comprehensive range of products to cater to various consumer needs. Their extensive catalog features items designed for both household maintenance and enhancement, including tools, paints, cleaning products, outdoor supplies, and decorative elements. With a commitment to quality and affordability, the supplier ensures that their offerings meet the diverse expectations of DIY enthusiasts and professional contractors alike. From essential hand tools and power equipment to an array of artistic supplies, customers can find everything they need in one convenient location. The supplier’s expertise extends to seasonal products and festive decorations, providing customers with themed items throughout the year. Understanding the importance of convenience, the supplier offers a straightforward shopping experience, including various delivery options and minimum order thresholds designed to make the purchasing process seamless for everyone. Whether shoppers are looking to undertake a small home project or stock up for larger renovations, this supplier has become a relied-upon resource in the home improvement market. For those seeking to explore the full assortment and gain insights into additional offerings, an invitation is extended to visit the website or contact directly for further details.
Lego, Duracell
Supplier name
 
Manufacturers
The textile industry specializes in yoga apparel, establishing a prominent presence since 2010. This manufacturer excels in the design, production, and sale of various types of yoga sportswear and high-end seamless clothing. Committed to delivering excellent quality, the company has built a reputation for outstanding professionalism and integrity. With the vision of becoming a global leader in smart manufacturing of yoga apparel, the enterprise continuously invests in cutting-edge technology to enhance production efficiency and product quality. They meticulously research fabric options and designs tailored to different body shapes while embodying core values such as passion, dedication, and a commitment to mutual growth. The focus is on crafting a comprehensive range of products including yoga pants, sports bras, track suits, and more, ensuring that every item meets the preferences of yoga enthusiasts. The product development aims to create fashionable yet functional wear, empowering users in their yoga practices. This dedication has made their brand a preferred choice in yoga communities around the world. By fostering strong relationships with partners and resellers globally, this business guarantees high-quality, accessible athletic wear, underpinned by competitive prices and OEM services. Those seeking more information about the extensive product range and capabilities are encouraged to visit the website or make direct contact for assistance. There are numerous options available to meet diverse needs, ensuring every customer finds the perfect fit for their yoga journey.
Adidas, Fila, Gymshark, Nike, Ruxi, Echt
Supplier name
 
Wholesalers
The lingerie and swimwear industry specialist has been a prominent wholesale distributor since 2007, offering an extensive range of high-quality products. They are committed to sustainability and collaborate with eco-friendly brands to provide socially conscious garments. Their vision is to revolutionize the norms of wholesale lingerie by emphasizing sustainability, transparency, and ethical responsibility. The mission is to offer exceptional products that celebrate confidence and beauty while aligning with environmental and ethical values. Their extensive inventory includes over 2,500 unique products and more than 7,500 SKU's, available for worldwide shipping. Orders placed before 1pm GMT benefit from same-day dispatch options, ensuring efficiency and customer satisfaction. The drop ship service enables retailers to leverage their stock without capital investments, providing a streamlined checkout process for global order fulfillment. With over 17 years of experience, they offer a reliable and discreet wholesale lingerie service designed to meet the needs of their clients. For more information, please visit their website or contact them directly.
Shirley Of Hollywood, Ballerina, Beauty Night, Black Secret, Confidante, Control Body, Gabriella, Gracya, Irall, Irall Erotic, Me Seduce, Nudea, Provocative, Roza, Wolbar, Yesx, Zohara
Supplier name
 
Wholesalers
This supplier is a key player in the textile industry, focusing on the wholesale market for ladies' garments. Established in Surat, India, their portfolio includes an extensive range of products such as designer sarees, bridal lehengas, and a variety of salwar suits. The organization is dedicated to delivering high-quality textile goods at competitive prices, making them a preferred choice for retailers looking to purchase in bulk. With a business model that emphasizes direct manufacturer pricing, this supplier allows clients to access wholesale kurtis and other products without the need for large minimum order quantities. Their robust online platform simplifies the ordering process, ensuring that customers can conveniently browse and purchase from a vast collection of textile items. Committed to customer satisfaction, they provide worldwide shipping options and flexible payment methods, including cash on delivery in India. The supplier prides itself on offering customized stitching services, catering to diverse customer needs with both universal and tailored size options. Their extensive product catalog not only features traditional garments but also includes modern styles, ensuring that clients have access to trendy and fashionable choices. As an authorized supplier of numerous well-known brands, they uphold stringent quality standards across their offerings. For customers seeking reliable textile goods at manufacturer's prices, this supplier stands out as a trusted partner in the wholesale marketplace. To learn more about their products or to inquire further, visit their website or reach out to them directly.
Fiona, Deepsy, Shree Fabs, Kessi, Belliza, Diya Trends, House Of Lawn, Kajal Style, Kajree, Kalarang, Lt Fabrics, Vinay Fashion, Baanvi, Mumtaz Arts, Aradhna Pk, Psyna, Brij

Related products

Mega Bloks
Increasing
10.1% Growth
Well-known construction blocks with strong gift appeal for young children; buyers value open-ended play and the ability to expand collections over time. The $19–$36 price range sits in a gifting sweet spot that converts well and supports add-on purchases without heavy discounting
Bed Tent
Decreasing
-43.2% Growth
Buyers are drawn to this item for creating a private, cozy, light-reducing sleep space, making it appealing for kids’ rooms, shared bedrooms, and dorms. It also doubles as a play/relaxation nook, widening its use case
Dolls
Decreasing
-34.3% Growth
High gift appeal and broad age relevance make these items reliable basket builders. The $11–$25 price range hits an accessible gifting sweet spot and supports multi-unit orders, bundles, and add-ons, which can lift AOV
Big Toys
Decreasing
-10.6% Growth
Demand peaks in December, driven by Christmas gifting. The $19–$33 price point sits squarely in mass‑market gift budgets, supporting impulse buys, promotions, and bundling to lift AOV
Teepee Tent
Decreasing
-56.1% Growth
Lightweight indoor play tent commonly purchased as a children’s playroom accent, gift, or home décor piece; appeals to parents and gift buyers because of visual/novelty value and ease of setup. Typical retail range $35–$99 supports both value and premium SKUs, allowing margin segmentation; compact, foldable form factor generally reduces shipping and storage costs versus bulky goods
Wood Toys
Increasing
22.9% Growth
Timeless, durable, and plastic-free, these appeal to buyers seeking eco-friendly, giftable play options with a classic aesthetic. The $12–$24 price band fits impulse gifts and add-on items, and supports simple bundles or themed sets to lift average order value
My Little Pony
Decreasing
-74.5% Growth
Strong character recognition and collectability drive repeat purchases and gifting, making this line a reliable traffic and basket builder. The $12–$24 price point hits impulse-buy and giftable sweet spots, with broad SKU coverage (figures, playsets, accessories) enabling bundles and upsells
Anime Toys
Decreasing
-44.5% Growth
Appeals to buyers as affordable character collectibles and gifts; the $13–$20 price point supports impulse buys, upsells, and repeat purchases (completing sets or gifting multiple characters). Strong crossover between fans and gift buyers makes this category a reliable traffic driver and basket builder in eCommerce stores
Fidget Spinner
Decreasing
-91.5% Growth
High impulse and gift appeal: buyers seek a simple stress-relief and focus aid for work, class, and travel. Pocketable and tactile, with collectible appeal across colors and finishes that can drive repeat and multi-unit purchases
Sensory Toy
Increasing
61.6% Growth
Broad appeal as a calming, focus-aid and fidget item for kids, teens, and adults drives steady demand. Small, portable, and highly giftable at a $9–$17 price point encourages impulse buys, add-ons, and bundling; variety in colors/textures/themes helps capture repeat purchases and upsells
Lego Blocks
Increasing
16.4% Growth
Interlocking building block sets offer durable, creative play with broad age appeal, making them reliable gift purchases and repeat buys. Buyers seek them for open-ended, skill-building play, and the $17–$36 price band fits common gifting and add-to-cart thresholds, enabling bundles or multi-unit orders
Funko Toys
Decreasing
-3.4% Growth
Licensed pop-culture collectibles with broad fandom appeal, strong giftability, and a low price point ($13–$15) that drives impulse buys and multi-item carts. Buyers are drawn to recognizable characters and completing sets, which supports repeat purchase behavior and frequent cross-sell opportunities across franchises and themes
Poker Cards
Decreasing
-12.4% Growth
Broad, evergreen appeal driven by casual game nights, travel, parties, and gifting; buyers often repurchase due to wear or loss. Compact, easy-to-ship item that fits impulse and add-on behavior at the $8–$20 price point, with potential for multipacks or bundle attachments to raise order value
Building Toys
Increasing
71.6% Growth
Buyer interest is driven by giftability, educational value (creativity/STEM), and screen‑free play, with broad age appeal and strong parent approval. The $17–$35 price band sits at common gifting and add‑to‑cart thresholds, supporting multi‑unit and upsell opportunities; sets naturally encourage repeat purchases to expand collections
Doll Stand
Increasing
33.3% Growth
Small, low-ticket accessory that appeals to collectors, parents and gift buyers as a display and storage solution for dolls. Fits into toys/collectibles/accessories assortments as an easy add-on SKU with a typical price point of $10–$20, making it attractive for impulse buys, bundles and margin-friendly cross-sells
Avengers
Decreasing
-29.9% Growth
Well-known superhero franchise with broad recognition and an active fanbase; buyers are driven by character affinity, gifting, and collectability. The $10–$30 price band suits impulse buys and add-ons, enabling bundles and low-friction upsells that can lift AOV and repeat purchases
Toy Vehicles
Increasing
41.5% Growth
Strong buyer interest comes from giftability, imaginative play, and collectability, leading to repeat purchases when variety is offered. The $14–$27 price range hits an accessible impulse/gift sweet spot and supports bundles or multi-packs to lift AOV
Stuffed Animal
Increasing
567.8% Growth
Soft, gift-oriented plush items priced $12–$25 sell as impulse buys and low-risk gifts for kids, partners and collectors. Buyers pick them for emotional appeal, gifting occasions and affordable add-on purchases; they convert well in product pages, gift guides and checkout cross-sells
Action Figures
Increasing
44% Growth
Strong buyer appeal comes from collectability, fandom, and giftability, attracting both collectors and parents. The accessible $15–$34 price point encourages multi-unit baskets and repeat purchases as buyers complete sets, with demand often tied to popular franchises and nostalgia
Wooden Toy Castle
Increasing
168.5% Growth
Wooden construction, tactile and durable design that supports imaginative and educational play makes this an attractive gift item for buyers seeking toys that feel premium and long-lasting; it also appeals as nursery decor and for purchasers prioritizing natural materials. Typical selling price falls in the $25–$45 range, positioning it as an accessible mid‑market gift or specialty toy SKU
Feedback