Lego Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Iconic brick‑building sets with strong brand recognition drive steady demand, appealing to both kids and adult hobbyists. Buyers are drawn by creative play value, collectability, and giftability, supporting repeat purchases. The $13–$47 range fits common gift budgets, enabling impulse buys and mid‑ticket gifts in an eCommerce store.
December is the annual peak due to holiday gifting; with August now, begin onboarding. Secure inventory early to avoid Q4 shortages, get listings live by October, and price competitively within the stated range. Promote gift‑ready options and simple bundles, ensure fast‑ship coverage for late‑season orders, and ramp advertising through November into early December.
Seasonal
Peak month: December

Product details
About the product
Lego is a popular line of interlocking plastic building blocks that allows buyers to create a wide variety of structures, models, and designs, fostering creativity and imaginative play. The product class includes themed sets, classic building kits, and specialized collections, catering to various age groups, skill levels, and interests, making it a versatile addition to any online retail offering.
Key details
-
$28
-
$13 - $47
-
High Month DecemberLow Month June
Dropship products for Lego
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Lego Compatible Handheld Pulley Washing Machine Accessory
USD $0.86

Dog Leg Braces Canine Hind Leg Support Wraps
USD $12.23

Personalized Wide Leg Straight Leg Jeans for Women
USD $30.17

3 in 1 Leg Massager Air Compression Boots
USD $36.64

Washed Blue Straight Leg Wide Leg Jeans for Teens
USD $24.89

Lakerain Even Skin Tone Leg Makeup Foundation
USD $8.95

Long Lasting Waterproof Leg Makeup Concealer Cream
USD $10.56

Durable Chair Leg Floor Protectors for Scratch Resistance
USD $0.07

Yamaha Logo Printed Men's Hooded Sweatshirt
USD $27.22

Men's Cotton Embroidery Logo Fitness Shorts
USD $20.31

Casual Graphic Hoodie with Everlast Logo
USD $27.17

Adjustable Ironing Board With Folding Legs
USD $0
Top suppliers for “Lego”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating in the toy industry, this supplier is recognized as the premier B2B wholesale partner specializing in authentic LEGO® products. They serve independent retailers across the United States and Canada, providing a dedicated distribution channel for one of the most cherished brands in the toy market.
With a focus on authenticity and quality, every product from this supplier is guaranteed to be 100% authentic LEGO®, ensuring that retailers can meet customer expectations confidently. The supplier prides itself on combining superior product offerings with exemplary service, helping smaller specialty retailers stand out in a competitive landscape.
Emphasizing ease of use, they have developed an advanced online ordering system, designed to streamline the purchasing process for retailers. Coupled with rapid shipping options, this supplier guarantees that businesses receive their orders without unnecessary delays, helping them maintain stock and meet customer demand.
Moreover, the supplier’s dedicated support team is always available to assist retailers, ensuring that all inquiries and concerns are addressed promptly. Their commitment to building relationships is evident, as they work closely with partners to align business strategies with the values inherent to the LEGO brand.
For retailers interested in leveraging the power of the LEGO brand to enhance their offerings, this supplier invites inquiries via their website or direct contact. Discover how this partnership can contribute to business growth and customer satisfaction.
<em>Lego</em>
Supplier name
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Lego, Hasbro, Ravensburger, Usaopoly, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs.
With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range.
The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items.
Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
Wholesalers
Operating in the ironmongery and furniture hardware industry, this supplier specializes in a diverse range of top-quality products designed to enhance furniture creation and home décor. Their extensive catalog includes unique items such as high-quality pipe fittings available in both black and grey options, ideal for crafting industrial-styled furnishings.
In addition, they provide an impressive selection of table legs, including trendy hairpin legs, which are perfect for creating custom tables and desks. Their offering also features various shelf brackets designed in industrial, classic, and pipe styles, allowing for the construction of personalized shelving units suitable for both home and office environments.
With a commitment to quality and unique character, this supplier aims to serve both individual consumers and wholesale clients, supplying them with essential tools and components for their projects. Their dedication is evident in their extensive range of products, designed to meet the specific needs of furniture makers and DIY enthusiasts alike.
For those interested in exploring their product range or seeking tailored solutions, the supplier invites potential customers to visit their website or reach out directly for more information. Discover how their products can contribute to stunning furniture creations that stand out in any space.
Not available
Supplier name
Wholesalers
This supplier specializes in the sports retail sector, providing an extensive array of footwear and apparel designed for various athletic activities, including running, cycling, and outdoor sports. Their offerings cater to a wide audience ranging from professional athletes to casual fitness enthusiasts, ensuring that all customers find products that meet their specific needs.
With a reputation for quality, the supplier collaborates with renowned brands known for their innovation and performance, enabling them to deliver top-tier products that enhance sporting experiences. Their product range includes running shoes, cycling footwear, and specialized clothing essential for optimum performance in different environments and conditions.
In addition to their commitment to quality, the business emphasizes customer service excellence. Expert staff are available to provide guidance, helping customers select the right equipment for their individual pursuits. Furthermore, they offer attractive pricing and promotional deals, enhancing the accessibility of high-quality sports gear.
The supplier is also dedicated to sustainability, integrating eco-friendly practices into their operations and product offerings. Interested parties are encouraged to visit their website for more details about the products available and to explore various promotional offers. For personalized inquiries, direct contact is welcomed to discuss specific needs or questions further.
Castelli, Salomon, Saucony, Mizuno, Adidas, Altra, Asics, Puma, Under Armour, Brooks
Supplier name
Wholesalers
This supplier is a key player in the textile industry, focusing on the wholesale market for ladies' garments. Established in Surat, India, their portfolio includes an extensive range of products such as designer sarees, bridal lehengas, and a variety of salwar suits. The organization is dedicated to delivering high-quality textile goods at competitive prices, making them a preferred choice for retailers looking to purchase in bulk.
With a business model that emphasizes direct manufacturer pricing, this supplier allows clients to access wholesale kurtis and other products without the need for large minimum order quantities. Their robust online platform simplifies the ordering process, ensuring that customers can conveniently browse and purchase from a vast collection of textile items.
Committed to customer satisfaction, they provide worldwide shipping options and flexible payment methods, including cash on delivery in India. The supplier prides itself on offering customized stitching services, catering to diverse customer needs with both universal and tailored size options.
Their extensive product catalog not only features traditional garments but also includes modern styles, ensuring that clients have access to trendy and fashionable choices. As an authorized supplier of numerous well-known brands, they uphold stringent quality standards across their offerings.
For customers seeking reliable textile goods at manufacturer's prices, this supplier stands out as a trusted partner in the wholesale marketplace. To learn more about their products or to inquire further, visit their website or reach out to them directly.
Fiona, Deepsy, Shree Fabs, Kessi, Belliza, Diya Trends, House Of Lawn, Kajal Style, Kajree, Kalarang, Lt Fabrics, Vinay Fashion, Baanvi, Mumtaz Arts, Aradhna Pk, Psyna, Brij
Supplier name
Wholesalers, Manufacturers
Operating within the activewear industry, this manufacturer provides private label gym apparel specifically tailored for men and women. Established in 2009, they have built a reputation for quality and reliability in both wholesale and custom sportswear services. Their extensive product range includes custom sports bras, leggings, tank tops, hoodies, and more, catering to a diverse clientele seeking to create their own branded fitness lines.
With a strong research and development team, the manufacturer ensures innovation in design and production, delivering high-quality products that meet strict quality assurance standards. Each item goes through rigorous inspection processes from raw material selection to packing, assuring customers of exceptional quality and craftsmanship.
The business prides itself on being client-focused, offering flexible minimum order quantities and a complete suite of customization options, including fabric sourcing, sample development, and branding services. Their commitment to customer satisfaction is reflected in positive testimonials highlighting consistent quality and timely communication.
With an experienced workforce and superior production capabilities, this manufacturer supports brands in building a comprehensive activewear collection without the hassle of working with multiple suppliers. For those interested in learning more about how to develop a partnership or initiate an order, detailed information is available on their website, or inquiries can be sent directly for assistance with specific needs.
Not available
Supplier name
Wholesalers
Operating in the custom drinkware sector, this supplier is dedicated to providing businesses with unique promotional solutions. They specialize in custom screen printing on a wide array of drinkware, including mugs, water bottles, and growlers. The emphasis on quality and customization helps brands stand out in a competitive market.
The company caters to various industries, such as coffee shops, breweries, schools, and corporate organizations, offering wholesale pricing that supports bulk purchases. Their extensive product range is crafted for promotional advertising, encouraging businesses to effectively promote their brands through visually appealing drinkware.
As a woman-owned business based in Buffalo, NY, they take pride in producing their items within the USA, ensuring a level of quality and craftsmanship that distinguishes them from overseas manufacturers. From stylish travel mugs suitable for cafés to durable water bottles perfect for corporate events, their products are designed with the client's branding in mind.
The commitment to excellence and customer satisfaction is evident in every product offered. This supplier actively participates in community engagement by supporting fundraisers and local businesses, further enhancing their brand's reputation.
For those interested in elevating their brand awareness through custom drinkware, visiting the website or reaching out for further inquiries is highly encouraged. Stay updated on exclusive deals and new products by subscribing to their newsletter.
Asobu, Yeti, Stanley, Ello, Miir, Brumate, Nalgene, Owala
Supplier name
Manufacturers
Operating within the manufacturing industry, this supplier stands out as a prominent tote bag manufacturer focused on high-quality and eco-friendly products. Since its establishment in 1998, it has devoted itself to creating stylish and durable tote bags, made from premium materials such as canvas, cotton, and environmentally friendly fabrics. This commitment ensures not only product excellence but also environmental sustainability, appealing to a wide range of customers looking for responsible choices in their everyday items.
The supplier's design team brings a wealth of experience, providing customizable solutions that cater to specific client needs. Services include brand logo printing, unique design adaptations, and tailored materials and color selections. This personalized approach has garnered praise from clientele across Europe, the United States, and various international markets. By meeting diverse requirements, the supplier has positioned itself as a trusted partner for businesses seeking promotional gifts or everyday shopping solutions.
Furthermore, the supplier emphasizes quality control at every production stage, implementing rigorous testing to ensure product durability. With global shipping capabilities and a dedicated logistics network, they efficiently serve a growing number of clients. For those looking to discover more about their extensive range of customizable bag solutions, an invitation is extended to visit their website or make a direct inquiry for additional information.
Not available
Supplier name
Manufacturers
Operating in the fashion jewelry sector, this supplier is known for its trendy and high-quality jewelry pieces that meet rigorous European standards. With over 15 years of experience, they specialize in providing a diverse range of products such as bracelets, necklaces, earrings, and rings.
Their creative designs are targeted at enhancing individual style, catering to both mass production and custom requirements through OEM and ODM services. The supplier's mission emphasizes craftsmanship, combining advanced technology and skilled artisans to ensure precision in every piece. Furthermore, their products undergo strict quality control measures, guaranteeing that they are lead-free, cadmium-free, and nickel-free.
What sets this supplier apart is its robust partnerships with leading brands, supported by their certifications from recognized institutions like BSCI and WCA, ensuring ethical manufacturing practices. They offer a unique, personalized experience, with services including custom packaging and logo branding, making it easier for customers to align products with their brand identity.
New designs are consistently introduced to keep pace with market trends and customer preferences, empowering businesses to stay ahead in the competitive retail landscape. Their commitment to quality and service excellence fosters a reliable wholesale experience tailored to meet the needs of diverse businesses.
Explore their extensive product collections and discover how they can enhance your jewelry offerings. For further information, please visit their website or reach out directly to their team.
Disney, Chelsea Taylor
Related products
Stunt Car
Decreasing
-2.2%
Growth
High buyer appeal as a fun, giftable toy that performs stunts and delivers strong entertainment value for kids. The $20–$38 price band sits in a sweet spot for gifts and impulse buys, making it easy to add to carts and a practical addition to a toys assortment
Plushy
Decreasing
-2.9%
Growth
Broad appeal, giftable, and collectible at a sub-$20 price point make plush toys easy add-to-cart items and holiday crowd-pleasers. Buyers purchase for kids, partners, and décor; “cute” designs and one-size nature reduce fit/return friction and enable repeat buys across variants
Wooden Toys
Increasing
3.2%
Growth
Broad appeal driven by durability, safety perception, and a nostalgic, eco-friendly aesthetic that parents and gift-givers trust. Strong gifting use case and educational/tactile play value make it attractive for toddlers and preschoolers
Space Toys
Increasing
7.9%
Growth
Broad, evergreen interest from buyers who like space-themed gifts makes this a reliable traffic driver, with strong giftability and impulse-buy potential. The $12–$28 price band supports add‑on and bundle strategies without discounting heavily, and the theme photographs well for ad creatives and PDPs, aiding click‑through and conversion
Kids Plush Cute
Decreasing
-36.2%
Growth
Appeals to buyers as an affordable, giftable, and comforting plush for kids; the “cute” factor drives impulse purchases and collectability. At a $12–$22 price point, it fits as an easy add-on to carts and bundles, helps increase AOV, and works for birthday presents, party favors, and holiday gifts
Doll House
Increasing
15.7%
Growth
Classic pretend-play gift with strong buyer appeal for children, often purchased by parents and grandparents. Sits in a mid-tier price band ($37–$94) that converts well for gifting while allowing upsell potential via accessories (furniture, figures, décor), which can increase average order value and repeat purchases
Plastic Blocks
Increasing
29.7%
Growth
Broad appeal, open-ended play, and perceived educational value make these blocks attractive to buyers, with the $15–$26 price point fitting gifts and impulse purchases. They lend themselves to repeat buys via add-on sets and bundling with other kids’ activities, supporting basket size and cross-sell strategies
Plush Toys
Increasing
5.8%
Growth
Broad appeal as gifts, comfort items, and collectibles makes these items reliable basket builders and impulse buys. The $10–$23 range fits affordable gifting and add-on price points, helping lift AOV
Lol Dolls
Increasing
735.5%
Growth
High-velocity, surprise-based collectible with strong brand recognition and repeat-purchase behavior. Buyers are drawn to the unboxing experience, character variety, and trading/collection chase, making it a frequent add-to-cart and gift choice
Yu-gi-oh
Increasing
38.4%
Growth
Strong collector and competitive communities drive steady demand and repeat purchases, with buyers motivated by playability, rarity, and nostalgia. The $13–$44 price range is accessible and giftable, encouraging add-on purchases and helping lift basket size without heavy discounting
Toy Robot
Decreasing
-4.8%
Growth
Buyers gravitate to this item for its novelty and play value, making it a popular, giftable tech toy for kids and enthusiasts. The $17–$36 price band is accessible and impulse-friendly, supporting broad appeal and easy add-to-cart decisions in an eCommerce store
Ride-on Car
Increasing
122.5%
Growth
High-appeal, giftable kids’ item that consistently converts during Q4 due to its “wow” factor and perceived value. Typical selling price of $108–$210 positions it as a mid-tier big gift that can lift AOV and attract gift shoppers
Toy Guns
Increasing
7.7%
Growth
Buyers choose these for imaginative play, costume add-ons, and gifting; the $16–$29 price point is accessible for parents and gift-givers and supports multi-unit or add-on purchases in an eCommerce store. Conversion tends to improve with clear age guidance, safety notes, and straightforward feature summaries in listings, plus strong imagery and fast shipping options
Bed Tent
Decreasing
-15.1%
Growth
Buyers are drawn to this item for creating a private, cozy, light-reducing sleep space, making it appealing for kids’ rooms, shared bedrooms, and dorms. It also doubles as a play/relaxation nook, widening its use case
Kids Snowball
Decreasing
-68.4%
Growth
Demand is driven by holiday gifting and winter play; buyers look for kid-focused, seasonal novelties in December. The $10–$22 price point fits stocking-stuffer and impulse-add-on thresholds, making it easy to bundle and to lift cart value with low friction
Stuffed & Plush Animal
Decreasing
-80%
Growth
Broad, evergreen appeal for buyers seeking gifts, comfort items, nursery décor, and collectibles. The $12–$25 price point converts well, works for impulse add-ons and bundles, and lifts basket size without deep discounting
Baby Toy
Increasing
6.1%
Growth
High gift-driven demand from parents and relatives for baby showers, first birthdays, and holiday gifting. The $9–$23 price point fits impulse buys and stocking stuffers, enabling multi-unit orders and bundling; buyers prioritize age-appropriate, safe, and engaging options that support early development
Inflatable Toys
Increasing
87.1%
Growth
Broad, low-risk appeal for summer leisure and travel: buyers want affordable, lightweight fun for pools, beaches, backyard parties, and vacations. The $12–$27 price point supports impulse buys, gifting, and add‑on purchases; bright/novel shapes help drive social shareability and repeat buys for events
Kids Ride-on
Increasing
83.3%
Growth
High-demand Q4 gift purchased by parents and gift‑givers seeking a memorable, higher‑ticket toy for kids. Strong perceived value and “wow” factor drive conversions, and the $90–$250 price band lifts AOV while enabling clear good/better/best positioning
Fidget Spinners
Increasing
39.2%
Growth
Impulse-friendly, low-ticket item that buyers pick up for stress relief, focus, and idle play; appeals across ages and works as a collectible with color/material variants. Lightweight and durable with low shipping costs, simple fulfillment, and minimal post-sale support; effective as an add-on to lift AOV