Lego Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Iconic brick‑building sets with strong brand recognition drive steady demand, appealing to both kids and adult hobbyists. Buyers are drawn by creative play value, collectability, and giftability, supporting repeat purchases. The $13–$47 range fits common gift budgets, enabling impulse buys and mid‑ticket gifts in an eCommerce store.
December is the annual peak due to holiday gifting; with August now, begin onboarding. Secure inventory early to avoid Q4 shortages, get listings live by October, and price competitively within the stated range. Promote gift‑ready options and simple bundles, ensure fast‑ship coverage for late‑season orders, and ramp advertising through November into early December.
Seasonal
Peak month: December
Product details
About the product
Lego is a popular line of interlocking plastic building blocks that allows buyers to create a wide variety of structures, models, and designs, fostering creativity and imaginative play. The product class includes themed sets, classic building kits, and specialized collections, catering to various age groups, skill levels, and interests, making it a versatile addition to any online retail offering.
Key details
-
$28
-
$13 - $47
-
High Month December
Low Month June
About the product
Lego is a popular line of interlocking plastic building blocks that allows buyers to create a wide variety of structures, models, and designs, fostering creativity and imaginative play. The product class includes themed sets, classic building kits, and specialized collections, catering to various age groups, skill levels, and interests, making it a versatile addition to any online retail offering.
Key details
-
$28
-
$13 - $47
-
High Month December
Low Month June
Dropship products for Lego
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Light Kit for Lego Trevi Fountain -Innovative Led Lighting Compatible with Lego Architecture 21062 - Not Included Lego Set
USD $0
USB Lights Set for Lego Republic Gunship 75309 Building Set - (NOT Include LEGO Model)
USD $0
(No LEGO, Just Light) USB Lights Set for Lego 76968 Dinosaur Fossils: Tyrannosaurus rex
USD $0
(No LEGO, Just Light) USB Lights Set for Lego Sherlock Holmes Book Nook 10351
USD $0
（No LEGO, Just Light）USB Light Kit For Lego 10236 Ewok Village Blocks Bricks
USD $0
(No LEGO, Just Light) USB Lights Set for Lego 77073 Fortnite Battle Bus Bricks Set
USD $0
(No LEGO, Just Light) USB Lights Set for Lego 77073 Fortnite Battle Bus Building Set
USD $0
（No LEGO, Just Light）USB Light Set for Lego Architecture Paris 21044 Brick Building Blocks
USD $0
USB Lights Set for Lego 75382 UCS TIE Interceptor Building Set - (NOT Include LEGO Bricks)
USD $0
USB Lights Set for Lego 75060 STAR Slave I Building Set - (NOT Included LEGO Model)
USD $0
（No LEGO, Just Light）USB Lights Compatible with Lego 10307 Eiffel Tower Set 10307 Brick Building
USD $0
（No LEGO, Just Light）Light Up Lego 10214 London Tower Bridge Building Set USB LED Light
USD $0
Top suppliers for “Lego”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier operates within the toy and gaming industry, focusing exclusively on the wholesale distribution of authentic LEGO® products. As a premier partner for smaller specialty and independent retailers in both the United States and Canada, they have established themselves as a trusted source for quality toys and sets that inspire creativity and imagination.
Their commitment to authenticity is unwavering, ensuring that every product offered is 100% genuine LEGO®. This focus on quality allows retailers to confidently provide their customers with sought-after items from a brand known for its commitment to innovation, safety, and playability. The supplier's infrastructure facilitates easy online ordering, reflecting their investment in advanced web technologies, ensuring a streamlined purchasing experience alongside fast delivery.
Additionally, this supplier sets itself apart by offering dedicated support to its partners. The team prioritizes client satisfaction, helping retailers navigate their orders and ensuring they receive the products essential for their business's success. With a firm belief in the values underpinning the LEGO brand, they work collaboratively with their partners to enhance business growth and customer loyalty.
For those interested in exploring partnership opportunities or for retailers seeking reliable sources for LEGO® products, further information can be obtained by visiting the website or by contacting their support team directly. The supplier values building lasting relationships and is eager to assist retailers in maximizing their potential with one of the most recognized toy brands worldwide.
<em>Lego</em>
Supplier name
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Lego, Hasbro, Ravensburger, Usaopoly, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs.
With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range.
The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items.
Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
Wholesalers
This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods.
Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via
PDF:
https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf
Excel:
https://www.snazal.com/tradecat/Catalogue.xlsx
Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.
All Major Publications
Supplier name
Manufacturers
Operating within the packaging industry, this company focuses on providing customized mailers that cater to businesses seeking to elevate their brand presence. With an array of options such as bubble mailers and poly mailers, they offer tailored solutions that ensure products are securely shipped while simultaneously showcasing the company logo and branding.
The company emphasizes sustainability, offering eco-friendly mailers made from recycled materials. This commitment not only helps reduce environmental impact but also meets the growing consumer demand for sustainable packaging solutions. By providing products that are designed to be both functional and visually appealing, they enable businesses to leave a lasting impression on their clientele.
Customers have the flexibility to design their own custom mailers according to their specific needs, whether for apparel or other non-fragile items. Their user-friendly design process ensures that even businesses with low minimum order quantities can create unique solutions that reflect their brand identity without compromise.
In today's competitive landscape, standing out is crucial. This company provides essential tools and resources for businesses to differentiate themselves through distinctive packaging. Their dedication to customer satisfaction extends to fast turnaround times and exceptional customer service, further enhancing the experience of creating custom mailers.
For businesses looking to make an impact with their shipping solutions, this company offers the perfect mix of quality, customization, and eco-friendliness. For further details, visit the website or contact them directly.
Not available
Supplier name
Dropshippers, Wholesalers, Manufacturers
In the competitive health and wellness industry, this supplier stands out with a focus on specialized foot care solutions designed to enhance comfort and support well-being. They offer a diverse array of products meticulously crafted to meet the needs of individuals suffering from a variety of foot-related ailments.
From addressing common issues like foot pain and plantar fasciitis to providing remedies for excessive foot odour and dry skin, their offerings are designed to promote healthier feet and overall body well-being. The company places a strong emphasis on natural ingredients and effective formulation, ensuring that customers receive products that not only work but also care for their skin.
The supplier's portfolio includes innovative items such as orthotics and insoles, designed to offer comfort and relief, alongside unique solutions for tackling sweat and chafing. By combining functionality with comfort, they aim to help individuals reclaim freedom in their daily lives, allowing them to participate in activities with confidence and ease.
Customers seeking to improve their foot health can explore various solutions, including specialized creams and sprays that target specific conditions. It is evident that this supplier is dedicated to delivering products that make a real difference in their customers' lives. For further information about their offerings, please visit the website or get in touch directly for personalized assistance.
Neat Feat, Neat 3B
Supplier name
Wholesalers
Operating within the swimwear fashion sector, this supplier offers a unique array of swimwear designed to combine comfort and style. Their collection features a variety of products, ranging from bikinis to one-piece swimsuits, ensuring that all body types are celebrated and catered for, including special options for plus-size figures.
With a commitment to enhancing the swimming experience, the supplier boasts stylish designs that meet the needs of the modern consumer. Their focus is not only on aesthetic appeal but also on the functionality and comfort of each piece. Quality materials are used throughout their line, ensuring durability and satisfaction for discerning customers.
Additionally, this supplier often engages in promotions, providing significant discounts and special offers to allow more individuals to enjoy their fashion-oriented swimwear. Events such as summer sales and email newsletters are strategic ways they communicate with their audience, fostering a community centered around stylish swim solutions.
The supplier encourages those interested in learning more about their offerings to visit their website or connect directly for inquiries. Making a splash this season with their stylish swimwear is easier than ever with the extensive selection available.
Not available
Supplier name
Liquidators
This supplier operates in the dynamic jewelry industry, providing customers with an impressive assortment of products that cater to various tastes and occasions. Their collection features fine jewelry, ranging from classic rings to eye-catching necklaces and elegant bracelets. Attention to detail and a commitment to craftsmanship highlight each piece, ensuring that customers receive the highest quality items.
Focused on both style and substance, this supplier offers an array of distinct designs, including popular wedding and promise rings, fashionable chains, and meaningful pendants. They understand that jewelry is not just about aesthetics but also about significance and personalization, which is evident in their thoughtful product offerings.
Additionally, the supplier stays attuned to market trends, regularly introducing new products and designs that reflect contemporary styles while honoring traditional craftsmanship. Their catalog is diverse, catering to various demographics, whether it be unique children’s jewelry or stylish pieces for adults.
Quality service and customer satisfaction are paramount, with the supplier encouraging potential buyers to explore their extensive range. For those interested in discovering more about their unique jewelry offerings, visiting their website or contacting them directly is highly recommended.
Not available
Supplier name
Dropshippers
This supplier specializes in the outdoor and tactical goods industry, focusing on high-quality weapons, knives, and self-defense products. With more than 15 years of experience, they have established themselves as a trusted name, renowned for their extensive selection of unique items designed for both enthusiasts and practical users.
Their product range includes airsoft guns, various types of knives ranging from tactical to collectible designs, and an impressive assortment of self-defense gear. Whether it’s tactical folding knives, traditional swords, or innovative airsoft options, this supplier caters to a diverse clientele, including outdoor adventurers, martial arts practitioners, and cosplay aficionados.
Emphasizing affordability and stylish design, their offerings are complemented by low prices and a commitment to quality, attracting buyers from different markets. They also specialize in dropshipping services, allowing resellers to access their vast inventory without upfront costs. Customers can enjoy benefits such as free shipping options and significant discounts on bulk purchases.
With a focus on customer satisfaction, they provide thorough support and information to guide purchasing decisions. Their dedication to meeting the needs of their clients ensures a smooth shopping experience. To discover more about their expansive collection of products, customers are invited to explore their website or reach out for direct inquiries.
Wholesaleblades
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Related products
Teddy Bears
Decreasing
-23.8%
Growth
A high-appeal, emotional gift item bought for romantic occasions, kids, birthdays, apologies, and “just because” comfort, making it a dependable traffic and conversion driver. The $17–$34 price band fits gifting and add-on budgets, enabling impulse buys and bundles, with broad buyer demographics and steady baseline demand
Toy Cars
Increasing
0.4%
Growth
Affordable, giftable items that attract repeat purchases and impulse adds, with broad appeal to kids and collectors. Typical prices of $10–$24 support multipacks and bundle strategies while remaining low-risk for buyers, making them strong basket builders and stocking stuffers
Squishy Toys
Decreasing
-2.3%
Growth
Tactile, stress-relief appeal and cute, collectible designs make this a strong impulse buy and repeat-purchase item for buyers. The low price point ($10–$20) supports easy add‑to‑cart behavior, giftability, and bundling, while variety of styles/colors helps broaden appeal across kids, teens, and desk/office fidget use cases
Star Wars Action Figures
Increasing
125.9%
Growth
Driven by a large, multi-generational fan base for an iconic sci‑fi franchise, these action figures attract both collectors and gift buyers. They sell well as display pieces and as affordable gifts, with a typical $17–$30 price point that suits impulse buys and bundling
Toy Soldiers
Increasing
0.3%
Growth
Affordable, nostalgic miniature figures with broad appeal to kids, gift‑givers, and collectors. Commonly bought for imaginative play, collections, dioramas, party favors, and stocking stuffers
Plastic Blocks
Increasing
29.7%
Growth
Broad appeal, open-ended play, and perceived educational value make these blocks attractive to buyers, with the $15–$26 price point fitting gifts and impulse purchases. They lend themselves to repeat buys via add-on sets and bundling with other kids’ activities, supporting basket size and cross-sell strategies
Childrens Toys
Increasing
48.6%
Growth
Buyer interest is driven by gifting (birthdays and holidays) and perceived developmental/educational value, plus trend-led characters and collectibles. The $13–$29 price band converts well for impulse and add‑on purchases, supports bundles, and fits “stocking stuffer” positioning while remaining accessible
Kids Ball Pit
Decreasing
-17.3%
Growth
Appeals to buyers as an affordable, high-impact indoor play item for toddlers and young kids—fun, safe, and engaging for sensory and gross-motor play, and a highly giftable purchase. Strong fit for colder months and indoor entertainment needs, with broad appeal to parents and gift-givers looking for a standout present under $50
Wooden Animal Toy
Decreasing
-51.8%
Growth
Appeals to buyers seeking timeless, screen-free play with a durable, natural look and feel. Often chosen by parents and gift‑givers for educational, imaginative play and nursery decor, and perceived as a quality, longer‑lasting alternative to plastic
Teddy Bear
Decreasing
-23.4%
Growth
Classic, sentimental gift with broad age and occasion appeal (romance, birthdays, get-well, congratulations). Priced at $16–$32, it sits in an easy-to-gift range that converts well and supports bundling with flowers, chocolates, or cards to lift AOV
Kids Snowball
Decreasing
-68.4%
Growth
Demand is driven by holiday gifting and winter play; buyers look for kid-focused, seasonal novelties in December. The $10–$22 price point fits stocking-stuffer and impulse-add-on thresholds, making it easy to bundle and to lift cart value with low friction
Building Toys
Increasing
1.9%
Growth
Buyer interest is driven by giftability, educational value (creativity/STEM), and screen‑free play, with broad age appeal and strong parent approval. The $17–$35 price band sits at common gifting and add‑to‑cart thresholds, supporting multi‑unit and upsell opportunities; sets naturally encourage repeat purchases to expand collections
Stunt Car
Decreasing
-2.2%
Growth
High buyer appeal as a fun, giftable toy that performs stunts and delivers strong entertainment value for kids. The $20–$38 price band sits in a sweet spot for gifts and impulse buys, making it easy to add to carts and a practical addition to a toys assortment
Finger Bike
Increasing
152.9%
Growth
A pocket-sized trick bike toy that buyers find fun, collectible, and shareable, appealing to kids, teens, and novelty seekers. The $9–$20 price point sits squarely in impulse/add-on territory for eCommerce stores, enabling low-friction conversion and easy bundling across colors/styles
Car Toys
Increasing
19.6%
Growth
High-volume giftable item with broad appeal to kids and collectors; common as stocking stuffers and impulse buys. Price point $12–$29 supports add-on sales, bundles, and AOV lifts; small and light for low-cost shipping and easy fulfillment
Children’s Toys
Decreasing
-81.9%
Growth
Broad, evergreen appeal for buyers seeking gifts and engaging play, with frequent purchases driven by birthdays and small occasions. The $14–$29 price band supports impulse conversion and add-on sales, and a wide assortment enables bundling and upsells across themes and interests
Sensory Fidget Toys
Increasing
1.5%
Growth
Broad buyer appeal as a stress-relief and focus aid for kids, students, and office workers; also popular as small gifts, party favors, and classroom rewards. The $8–$13 price point supports impulse-adds and quick conversions, while variety in textures/colors can drive repeat purchases and bundle opportunities
Barbie Dolls
Increasing
22.9%
Growth
High brand recognition and cross-generational appeal drive consistent interest from both gift givers and collectors. Buyers look for fashion/role‑play, variety, and collectability, leading to repeat purchases on outfits and accessories
Dolls
Increasing
60.8%
Growth
High gift appeal and broad age relevance make these items reliable basket builders. The $11–$25 price range hits an accessible gifting sweet spot and supports multi-unit orders, bundles, and add-ons, which can lift AOV
Teepee
Increasing
127%
Growth
Strong appeal as a children’s play tent and decor piece for playrooms and bedrooms; buyers value a cozy, photo-friendly space for imaginative play and gifting. Emphasize sturdy poles, breathable fabric, easy assembly, and collapsible storage; offer neutral colors and themed prints to fit home aesthetics
