Cat Toy Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Affordable, giftable, and universally appealing to pet owners, this item sells on fun and enrichment value, making it an easy impulse add-on and stocking stuffer for buyers. The low price point reduces friction at checkout, encourages multi-unit purchases, and supports bundles/upsells alongside other pet essentials, driving basket size without heavy discounting. Seasonal demand peaks in December; with August as the current month, sellers should finalize sourcing now and aim to list and promote by October to capture early holiday traffic and stock up through November. Typical pricing lands at $8–$16, allowing competitive positioning and margin room; lightweight, small form factor keeps shipping costs low and supports fast fulfillment expectations.

Seasonal Peak month: December

Product details

About the product

Cat toys encompass a diverse range of interactive and engaging products designed to stimulate a cat's natural instincts through play and exploration. This product class includes various types such as feather wands, laser pointers, puzzle feeders, and plush toys, appealing to a wide spectrum of buyers seeking to enhance the well-being and entertainment of their feline companions.

Key details

Avg. Sell price
$11
Selling price range
$8 - $16
Seasonality

High Month December

Low Month May

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month May

About the product

Key details

Product Category
Pet Supplies, Food & Accessories
Avg. Sell price
$11
Selling price range
$8 - $16
Seasonality

High Month December

Low Month May

Dropship products for Cat Toy

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more

Top suppliers for “Cat Toy”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Manufacturers

Operating within the pet products sector, this supplier is dedicated to providing high-quality, artisan-crafted items for pets. Specializing in hand-knitted sweaters, coats, and toys, the company emphasizes a commitment to sustainability by sourcing materials such as sheep and alpaca wool from humane, local suppliers. The supplier collaborates with indigenous artisans from the Quecuan community in South America, showcasing unique craftsmanship and ensuring that each product is not only functional but also a piece of art. Their collection features an array of stylish and comfortable clothing options specifically designed for dogs and cats, addressing both aesthetic and practical needs. With an extensive selection of products, customers can find a variety of stylish dog sweaters, cozy coats, and engaging toys that reflect the character and personality of their pets. Each item is thoughtfully designed with attention to detail, promoting the well-being of furry companions. The supplier is devoted to fostering a strong relationship with their customers, emphasizing product quality and exceptional customer service. To learn more about their offerings and see the latest collections, visitors are encouraged to explore the website or contact them directly for any questions or further inquiries.

Not available

Supplier name

Manufacturers

Operating within the pet supply industry, this supplier has established itself as a significant player with over two decades of manufacturing expertise. They have developed a reputation for producing high-quality products aimed at enhancing the lives of pets and their owners. With a commitment to excellence, the company holds strong partnerships with major retailers such as Petco, PetSmart, Costco, and Walmart. This extensive network underscores their capability and trustworthiness as a supplier in the market. Their dedication to quality is evident in all their offerings, with products that have been rigorously tested and certified by international authorities. Innovation is at the forefront of their operations. They continually strive to break limitations and create exceptional designs for pet products that appeal to a broad range of pet owners. The belief that every pet deserves a better quality of life drives their initiatives, ensuring that their products meet the highest standards. Their portfolio includes various categories of pet supplies designed to cater to the specific needs of different animals, particularly cats. From scratchers to toys, each item reflects their commitment to quality and safety. For those interested in learning more about their product offerings, collaborations, or innovations, the company encourages visits to their website or direct inquiries for more information. Their team is dedicated to providing detailed responses to ensure customers are well-informed.

Catry, Petpals

Supplier name

Manufacturers

Luminus Pet is a responsible and reliable supplier for pet products for more than 21 years. We focus on producing plush pet products, such as all kinds of plush pets toys, plush pet beds, cat cave in different shape,with our production base in Yangzhou, which has rich resources of raw materials and intensive labor force.

Not available

Supplier name

Wholesalers

In the competitive pet supply industry, this family-owned wholesaler has carved out a remarkable reputation over nearly three decades. Specializing in a comprehensive range of pet products, they cater to a wide array of animals including dogs, cats, birds, and small mammals, ensuring that pet owners have access to the best supplies available. The company prides itself on delivering high-quality pet foods, grooming products, beddings, and supplements, meeting diverse customer needs. Its dedication to reliability and excellent service has made it a trusted partner for pet store retailers, breeders, groomers, and veterinary clinics across Australia. Each order is meticulously packed and shipped directly from their modern distribution facility located in South-East Queensland. With a robust selection of both local and international pet brands, customers can rest assured they’ll find trusted names and innovative products designed to enhance the lives of pets. Whether you are a new business or an established retailer, this wholesaler stands ready to accommodate product variety and budget requirements. The commitment to building long-term customer relationships is evidenced by a straightforward claims process for damaged items and a knowledgeable customer service team available to assist with inquiries. Customers can focus on what truly matters – providing the best care for their pets. For complete product offerings or further inquiries, visit the website or reach out directly.

Catmate, Bravecto, Nexgard, Kong, Meals For Mutts, Blackhawk, Ivory Coat, Breeder’s Choice, Simparica, Fido’s, Paw, Breeder’s Choice Seeds

Supplier name

Wholesalers

This supplier is a prominent player in the pet products industry, dedicated to enhancing the lives of pets and their owners through a diverse range of high-quality supplies. Established in 2012, the online store has built a reputation for specializing in essential pet items, offering everything from durable dog toys to reliable leashes and collars. Their extensive catalog features notable brands, ensuring customers receive quality products that stand the test of time. With a focus on both retail and wholesale, the supplier caters to various markets, including pet stores, vets, groomers, trainers, and rescue groups. They pride themselves on their customer-centric approach, providing detailed product descriptions and guidance to ensure pet owners can make informed choices. Their distribution reaches across Australia, as well as to New Zealand, the USA, and Europe, making them a favored option for many. In addition to their pet supplies, the supplier emphasizes the importance of training accessories, offering specialized equipment designed to facilitate effective teaching methods. From check chains to slip leads, they support pet owners in nurturing well-behaved companions. The company continually seeks to expand its product offerings, ensuring that they stay at the forefront of industry trends and innovations. For more information and to explore the extensive range of products, customers can visit their website or contact them directly. The team is ready to assist with any queries, making the shopping experience seamless and enjoyable.

Herm Sprenger, Outward Hound, Hurtta, Zippy Paws, Quaker, All Four Paws, Comfy Cone, Buckle Down, Chompers, Klin, Kvp International, Major Dog, Mendota, The Collar Company

Supplier name

Wholesalers

This establishment is a prominent player in the wholesale distribution industry, particularly for pet products throughout New Zealand. As a dedicated distributor, they prioritize offering an extensive range of natural food and treat options from world-leading brands. Their focus lies in the fast-evolving natural categories, catering to the increasing demand for healthier pet products. Supported by a highly skilled national sales and training team, the company ensures that their products are marketed effectively across various channels, including supermarkets, specialty pet stores, online platforms, and veterinary services. This comprehensive approach allows for extensive coverage of the New Zealand market, making their natural offerings widely accessible. Moreover, they are deeply committed to providing exceptional customer service. The international support includes qualified veterinarians who are available to address any technical inquiries that may arise about the products. This service enhances the customer experience and fosters trust in their product range. In addition to their diverse product lineup, they offer a VIP Breeder Program tailored for New Zealand breeders, supplying them with puppy packs and litter support. This initiative reinforces their role as a partner in enhancing pet welfare and promoting high-quality nutrition from an early age. Those interested in stocking these brands or exploring new product opportunities are encouraged to reach out. For more information about their offerings or to engage in potential collaborations, please visit their website or make contact directly.

Not available

Supplier name

Wholesalers

Operating within the wholesale general merchandise sector, this supplier has established itself as a notable provider of a wide array of products, catering to various market needs. Their extensive catalog includes pet supplies, home goods, seasonal items, and much more, ensuring that customers find everything they require in one place. With a commitment to quality and affordability, the supplier has been servicing retailers since 1985. The focus on closeouts and impulse items allows for significant savings and unique offerings that keep their inventory fresh and appealing to consumers. The supplier's pet supplies range includes dog treats, grooming tools, pet toys, and essential accessories, making it a one-stop shop for pet care needs. In addition to pet care products, the supplier also stocks an impressive selection of home décor, kitchenware, cleaning supplies, health and beauty items, seasonal decor, and toys, ensuring that they meet the demands of a diverse clientele. Dedicated to providing excellent service, they operate strictly on a wholesale basis, with a minimum order requirement to support their retailers. For those interested in discovering more about their offerings or looking to purchase, visiting their website or making direct contact is encouraged. Experience the convenience of comprehensive product solutions designed to enhance retail offerings and consumer satisfaction.

My Pets Friend, My Pet Friends, Petcare, American Beefhide

Supplier name

Manufacturers

An established entity in the pet supplies sector, this company boasts over two decades of experience in pet product sales and development. Specialized in cat furniture and toys, they also provide for small animals and birds. They take pride in their commitment to natural materials, utilizing solid wood, sisal, seaweed, and other sustainable substances to create their acclaimed range. Dedicated to innovation, they hold an impressive portfolio of over 100 design and utility patents, placing them at the forefront of the industry. Their production process underscores the use of 100% natural ingredients like wood, sisal, and catnip, appealing to pets' instincts. Every month, new collections expand an already extensive product catalog, showcasing the firm's commitment to variety and inventiveness. Quality is paramount, as evidenced by stringent quality controls and certifications such as BSCI and ISO9001. With a product line that includes unique items like Linen Playboxes and Sherpa Cat Window Perches, they cater to a wide-ranging customer base. The company's global reach extends to numerous countries, with a significant presence in major markets across several continents. Among their clients are well-known supermarkets, importers, and brands. New and existing partners look forward to strengthening relationships with this industry stalwart. For a more in-depth exploration of their vast product selection and innovative designs, interested parties are invited to discover more.

Sentian, Petail

Supplier name

Manufacturers

This supplier is a prominent player in the pet retail industry, dedicated to improving the lives of pets and their owners for more than three decades. With a robust selection of pet food, accessories, and health products, this business is committed to providing high-quality options for dogs, cats, and other small animals. The company distinguishes itself through its support for local communities, actively participating in initiatives that aid local shelters and rescues. Their offerings include not just well-known brands, but also a curated range of local and regional products that reflect a commitment to quality and sustainability. They believe in empowering pet owners with the knowledge and tools necessary to ensure the best care for their beloved animals. Moreover, this supplier emphasizes customer satisfaction and convenience through unique features such as an autoship service. This service enables customers to receive regular deliveries of their pet supplies, ensuring they never run out. With personalized payment options and shipment control, pet owners can manage their subscriptions effortlessly. Their dedication to customer care is evident in the resources available on their website, where they provide valuable information and support for pet care. For those looking to learn more about the various products and services offered, visiting their website or reaching out directly for inquiries is encouraged. In addition, this supplier's commitment to quality and service, combined with their active involvement in community support, establishes them as a trusted partner for pet lovers across the region.

Catit, Made In Canada

Supplier name

Wholesalers

Decreasing

-10.9% Growth

Broad appeal to buyers who want simple, affordable ways to entertain and engage their pets, plus giftable appeal for pet owners and friends/family with pets. The $9–$20 price range supports impulse buys, add‑ons, and low-friction repeat purchases, making it an easy AOV booster in an eCommerce store

Dog Leads

Increasing

41.4% Growth

A practical, repeat-purchase essential with broad household penetration, bought for daily walks, training, replacements, and style refreshes. At $9–$20, it sits in impulse-friendly territory and works well as an add-on to raise cart value; buyers often purchase multiples for different uses or pets, making breadth of options a sales driver

Pet Products

Increasing

6.7% Growth

Buyers show strong, recurring interest driven by routine care needs and “treating” their pets, supporting repeat purchases and impulse buys. The $9–$25 price band is friction-light, works well as add-ons and bundles to lift AOV, and appeals for gifting, making this category a steady traffic and conversion driver