Cat Toy Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Affordable, giftable, and universally appealing to pet owners, this item sells on fun and enrichment value, making it an easy impulse add-on and stocking stuffer for buyers. The low price point reduces friction at checkout, encourages multi-unit purchases, and supports bundles/upsells alongside other pet essentials, driving basket size without heavy discounting.
Seasonal demand peaks in December; with August as the current month, sellers should finalize sourcing now and aim to list and promote by October to capture early holiday traffic and stock up through November. Typical pricing lands at $8–$16, allowing competitive positioning and margin room; lightweight, small form factor keeps shipping costs low and supports fast fulfillment expectations.
Seasonal
Peak month: December
Product details
About the product
Cat toys encompass a diverse range of interactive and engaging products designed to stimulate a cat's natural instincts through play and exploration. This product class includes various types such as feather wands, laser pointers, puzzle feeders, and plush toys, appealing to a wide spectrum of buyers seeking to enhance the well-being and entertainment of their feline companions.
Key details
-
$11
-
$8 - $16
-
High Month December
Low Month May
About the product
Cat toys encompass a diverse range of interactive and engaging products designed to stimulate a cat's natural instincts through play and exploration. This product class includes various types such as feather wands, laser pointers, puzzle feeders, and plush toys, appealing to a wide spectrum of buyers seeking to enhance the well-being and entertainment of their feline companions.
Key details
-
$11
-
$8 - $16
-
High Month December
Low Month May
Dropship products for Cat Toy
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Interactive USB Charging Rotating Cat Toy
USD $25.13
Smart Interactive Speedy Tail Cat Toy
USD $0
Interactive Rechargeable Cat Toy Dancing Bird
USD $27.43
Interactive Plush Flying Bird Cat Toy
USD $6.97
Interactive Telescopic Cat Teaser Wand Toy
USD $6.42
Interactive Flapping Wings Sparrow Cat Toy
USD $14.14
Smart Interactive Motion Activated Cat Toy
USD $0
Interactive Door Hanging Mouse Cat Toy
USD $0.98
Plush Interactive Chirping Bird Cat Toy
USD $9.3
Automatic Interactive Rolling Cat Toy Ball
USD $7.17
Interactive Electric Lifting Cat Toy Ball Teaser
USD $11.55
Durable Foldable Cat Toy Storage Basket Grey
USD $0
Top suppliers for “Cat Toy”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Operating within the pet products sector, this supplier is dedicated to providing high-quality, artisan-crafted items for pets. Specializing in hand-knitted sweaters, coats, and toys, the company emphasizes a commitment to sustainability by sourcing materials such as sheep and alpaca wool from humane, local suppliers.
The supplier collaborates with indigenous artisans from the Quecuan community in South America, showcasing unique craftsmanship and ensuring that each product is not only functional but also a piece of art. Their collection features an array of stylish and comfortable clothing options specifically designed for dogs and cats, addressing both aesthetic and practical needs.
With an extensive selection of products, customers can find a variety of stylish dog sweaters, cozy coats, and engaging toys that reflect the character and personality of their pets. Each item is thoughtfully designed with attention to detail, promoting the well-being of furry companions.
The supplier is devoted to fostering a strong relationship with their customers, emphasizing product quality and exceptional customer service. To learn more about their offerings and see the latest collections, visitors are encouraged to explore the website or contact them directly for any questions or further inquiries.
Not available
Supplier name
Manufacturers
Operating within the pet supply industry, this supplier has established itself as a significant player with over two decades of manufacturing expertise. They have developed a reputation for producing high-quality products aimed at enhancing the lives of pets and their owners.
With a commitment to excellence, the company holds strong partnerships with major retailers such as Petco, PetSmart, Costco, and Walmart. This extensive network underscores their capability and trustworthiness as a supplier in the market. Their dedication to quality is evident in all their offerings, with products that have been rigorously tested and certified by international authorities.
Innovation is at the forefront of their operations. They continually strive to break limitations and create exceptional designs for pet products that appeal to a broad range of pet owners. The belief that every pet deserves a better quality of life drives their initiatives, ensuring that their products meet the highest standards.
Their portfolio includes various categories of pet supplies designed to cater to the specific needs of different animals, particularly cats. From scratchers to toys, each item reflects their commitment to quality and safety.
For those interested in learning more about their product offerings, collaborations, or innovations, the company encourages visits to their website or direct inquiries for more information. Their team is dedicated to providing detailed responses to ensure customers are well-informed.
Catry, Petpals
Supplier name
Manufacturers
Luminus Pet is a responsible and reliable supplier for pet products for more than 21 years. We focus on producing plush pet products, such as all kinds of plush pets toys, plush pet beds, cat cave in different shape,with our production base in Yangzhou, which has rich resources of raw materials and intensive labor force.
Not available
Supplier name
Wholesalers
In the competitive pet supply industry, this family-owned wholesaler has carved out a remarkable reputation over nearly three decades. Specializing in a comprehensive range of pet products, they cater to a wide array of animals including dogs, cats, birds, and small mammals, ensuring that pet owners have access to the best supplies available.
The company prides itself on delivering high-quality pet foods, grooming products, beddings, and supplements, meeting diverse customer needs. Its dedication to reliability and excellent service has made it a trusted partner for pet store retailers, breeders, groomers, and veterinary clinics across Australia. Each order is meticulously packed and shipped directly from their modern distribution facility located in South-East Queensland.
With a robust selection of both local and international pet brands, customers can rest assured they’ll find trusted names and innovative products designed to enhance the lives of pets. Whether you are a new business or an established retailer, this wholesaler stands ready to accommodate product variety and budget requirements.
The commitment to building long-term customer relationships is evidenced by a straightforward claims process for damaged items and a knowledgeable customer service team available to assist with inquiries. Customers can focus on what truly matters – providing the best care for their pets. For complete product offerings or further inquiries, visit the website or reach out directly.
Catmate, Bravecto, Nexgard, Kong, Meals For Mutts, Blackhawk, Ivory Coat, Breeder’s Choice, Simparica, Fido’s, Paw, Breeder’s Choice Seeds
Supplier name
Wholesalers
This supplier is a prominent player in the pet products industry, dedicated to enhancing the lives of pets and their owners through a diverse range of high-quality supplies. Established in 2012, the online store has built a reputation for specializing in essential pet items, offering everything from durable dog toys to reliable leashes and collars. Their extensive catalog features notable brands, ensuring customers receive quality products that stand the test of time.
With a focus on both retail and wholesale, the supplier caters to various markets, including pet stores, vets, groomers, trainers, and rescue groups. They pride themselves on their customer-centric approach, providing detailed product descriptions and guidance to ensure pet owners can make informed choices. Their distribution reaches across Australia, as well as to New Zealand, the USA, and Europe, making them a favored option for many.
In addition to their pet supplies, the supplier emphasizes the importance of training accessories, offering specialized equipment designed to facilitate effective teaching methods. From check chains to slip leads, they support pet owners in nurturing well-behaved companions. The company continually seeks to expand its product offerings, ensuring that they stay at the forefront of industry trends and innovations.
For more information and to explore the extensive range of products, customers can visit their website or contact them directly. The team is ready to assist with any queries, making the shopping experience seamless and enjoyable.
Herm Sprenger, Outward Hound, Hurtta, Zippy Paws, Quaker, All Four Paws, Comfy Cone, Buckle Down, Chompers, Klin, Kvp International, Major Dog, Mendota, The Collar Company
Supplier name
Wholesalers
This establishment is a prominent player in the wholesale distribution industry, particularly for pet products throughout New Zealand. As a dedicated distributor, they prioritize offering an extensive range of natural food and treat options from world-leading brands. Their focus lies in the fast-evolving natural categories, catering to the increasing demand for healthier pet products.
Supported by a highly skilled national sales and training team, the company ensures that their products are marketed effectively across various channels, including supermarkets, specialty pet stores, online platforms, and veterinary services. This comprehensive approach allows for extensive coverage of the New Zealand market, making their natural offerings widely accessible.
Moreover, they are deeply committed to providing exceptional customer service. The international support includes qualified veterinarians who are available to address any technical inquiries that may arise about the products. This service enhances the customer experience and fosters trust in their product range.
In addition to their diverse product lineup, they offer a VIP Breeder Program tailored for New Zealand breeders, supplying them with puppy packs and litter support. This initiative reinforces their role as a partner in enhancing pet welfare and promoting high-quality nutrition from an early age.
Those interested in stocking these brands or exploring new product opportunities are encouraged to reach out. For more information about their offerings or to engage in potential collaborations, please visit their website or make contact directly.
Not available
Supplier name
Wholesalers
Operating within the wholesale general merchandise sector, this supplier has established itself as a notable provider of a wide array of products, catering to various market needs. Their extensive catalog includes pet supplies, home goods, seasonal items, and much more, ensuring that customers find everything they require in one place.
With a commitment to quality and affordability, the supplier has been servicing retailers since 1985. The focus on closeouts and impulse items allows for significant savings and unique offerings that keep their inventory fresh and appealing to consumers. The supplier's pet supplies range includes dog treats, grooming tools, pet toys, and essential accessories, making it a one-stop shop for pet care needs.
In addition to pet care products, the supplier also stocks an impressive selection of home décor, kitchenware, cleaning supplies, health and beauty items, seasonal decor, and toys, ensuring that they meet the demands of a diverse clientele.
Dedicated to providing excellent service, they operate strictly on a wholesale basis, with a minimum order requirement to support their retailers. For those interested in discovering more about their offerings or looking to purchase, visiting their website or making direct contact is encouraged. Experience the convenience of comprehensive product solutions designed to enhance retail offerings and consumer satisfaction.
My Pets Friend, My Pet Friends, Petcare, American Beefhide
Supplier name
Manufacturers
An established entity in the pet supplies sector, this company boasts over two decades of experience in pet product sales and development. Specialized in cat furniture and toys, they also provide for small animals and birds. They take pride in their commitment to natural materials, utilizing solid wood, sisal, seaweed, and other sustainable substances to create their acclaimed range. Dedicated to innovation, they hold an impressive portfolio of over 100 design and utility patents, placing them at the forefront of the industry.
Their production process underscores the use of 100% natural ingredients like wood, sisal, and catnip, appealing to pets' instincts. Every month, new collections expand an already extensive product catalog, showcasing the firm's commitment to variety and inventiveness. Quality is paramount, as evidenced by stringent quality controls and certifications such as BSCI and ISO9001. With a product line that includes unique items like Linen Playboxes and Sherpa Cat Window Perches, they cater to a wide-ranging customer base.
The company's global reach extends to numerous countries, with a significant presence in major markets across several continents. Among their clients are well-known supermarkets, importers, and brands. New and existing partners look forward to strengthening relationships with this industry stalwart. For a more in-depth exploration of their vast product selection and innovative designs, interested parties are invited to discover more.
Sentian, Petail
Supplier name
Wholesalers
Engaged in the pet retail industry, the business is a leading supplier of officially licensed pet sports apparel, accessories, and toys. With a focus on creating high-quality products that resonate with the dual passions of pet owners and sports enthusiasts, this company has established itself as a go-to source for unique pet items.
The supplier offers a wide array of products that include jerseys, collars, beds, feeding accessories, and a variety of toys. Every item is crafted with unmatched authenticity, reflecting the spirit of multiple professional and collegiate sports teams, making it easy for fans to express their loyalty through their pets.
With licenses from all major sports leagues, this supplier provides year-round availability of fresh, exciting merchandise, ensuring retailers have a steady stream of products to appeal to customers. Their continuous innovation and commitment to quality help maintain a loyal customer base, making their products highly sought after in the marketplace.
Retailers are encouraged to keep their inventory fresh and engaging by selecting from the supplier’s ever-evolving product line. Clients can explore bestsellers and new arrivals that target passionate shoppers. For those interested in expanding their offerings or seeking more information about the business, visiting the website or direct contact is readily available.
John Deere, Nfl, Mlb, Nba, Nhl, Nasa, Collegiate
Supplier name
Manufacturers
Operating within the pet product industry, this supplier stands out by offering a diverse range of high-quality goods designed for both dogs and cats. Their extensive product line includes wet dog food, chew treats, pet toys, grooming products, and cleaning supplies, catering to various pet needs and preferences.
Established in 2014 by industry experts, the company prides itself on manufacturing innovative products that enhance the life of pets. All items are designed with the well-being and enjoyment of pets in mind, ensuring that pet owners can provide their furry friends with the best possible care and entertainment.
With a commitment to quality, this supplier's products range from natural treats and chew toys to specialized cleaning and grooming essentials. The emphasis on wholesaling allows retailers to access a carefully curated selection of items designed to meet the demands of discerning pet owners.
For those looking to learn more about their impressive catalog or to partner with them, additional details are available on their website or through direct contact. The supplier remains dedicated to building relationships within the pet industry and helping retailers bring quality products to their customers.
Cat By Scoochie, Scoochie Pet, Chef Toby, Wiz B Gone, Carlies Ultra Premium Shampoo, Hide Zero, Mr. Scooch Dental Chews, Scoochie Scents & Candles, Poop B Gone
Related products
Puppy Training Pads
Increasing
34.1%
Growth
High-volume, repeat-purchase consumable driven by house-training needs. Buyers choose based on absorbency speed, leak-proof edges, odor control, and size options; stick-down corners and quick-dry layers reduce mess, making them attractive for apartments, bad weather, travel, and senior or incontinent dogs
Interactive Cat Toy
Decreasing
-26.9%
Growth
Strong buyer appeal driven by pet enrichment and play value: keeps indoor cats active, reduces boredom, and satisfies owners seeking affordable, engaging toys. The $10–$24 price band supports impulse buys and gifting, helping conversion and basket-building without heavy discounts
Cat Treats
Decreasing
-0.5%
Growth
Buyers pick these up for rewards, training, and bonding with their pets, leading to frequent repeat purchases and dependable replenishment cycles. The $8–$19 price point encourages impulse add-to-cart behavior and raises AOV via cross-sells with food and toys, as well as bundle and volume-discount strategies
Pet Supplements
Decreasing
-0.7%
Growth
Buyers respond to preventative pet health and specific needs like joint mobility, skin/coat, digestive support, calming, and daily wellness. The $20–$35 price point fits add‑to‑cart behavior, enables repeat purchase/subscription, and keeps shipping costs low; lightweight SKUs bundle well with food, treats, and grooming to lift AOV
Cat Tree
Decreasing
-6.2%
Growth
Steady, year-round demand from pet owners seeking enrichment and furniture-saving scratching solutions, with buyers valuing climbing levels and lounging spots that keep cats active indoors. The $39–$99 range hits mainstream budgets and giftable price points, making it a reliable cart-builder for an eCommerce store with broad appeal across apartments and multi-cat households
Dog Brush
Decreasing
-1.3%
Growth
Appeals to buyers seeking quick, at-home coat maintenance that reduces shedding, keeps pets comfortable, and limits hair around the house between professional grooming visits. The $10–$18 price point positions it as a low-risk add-on that can drive basket size, with broad appeal across dog breeds and coat types
Dog Backpack
Increasing
9%
Growth
Buyers choose this item so their dogs can carry essentials on walks, hikes, and travel, offering hands-free convenience and an “outdoor-ready” look. The $25–$44 price band is accessible and supports competitive pricing and add-on placement within pet and outdoor assortments
Pet Costume
Decreasing
-1.3%
Growth
Drives seasonal novelty purchases as buyers dress pets for Halloween events and photos; strong social and gifting appeal. Low price point ($9–$18) supports impulse add-ons and bundle opportunities, with broad relevance to dog and cat owners
Mouse Traps
Decreasing
-19.4%
Growth
Utility-driven, low-cost, high-intent purchase for buyers needing immediate rodent control at home or in small businesses. Buyers value fast results, ease of use, and the ability to address unexpected infestations; many purchase multiples to cover several rooms or for ongoing prevention
Pet Cage
Increasing
1.2%
Growth
Steady, needs-based demand driven by buyers seeking secure containment for training, travel, and at‑home safety. Typical expectations center on durability, easy assembly, portability, and multiple size options to match pet breeds and growth stages
Dog Car Seat Cover
Increasing
12.9%
Growth
Strong, practical appeal to pet-owning drivers who want to protect upholstery from fur, dirt, scratches, and spills during rides. Buyers look for waterproof, non-slip, durable materials, easy install/removal, machine-washability, universal fit for sedans/SUVs, and seatbelt openings for harnesses
Dog Sofa Bed
Decreasing
-22.9%
Growth
Appeals to buyers who want a cozy, living-room-friendly bed that feels more like furniture than a mat, making it a popular giftable pet accessory. The $28–$48 price range hits an accessible sweet spot for impulse buys and holiday gifting, with natural cross-sell potential (blankets, toys, stain removers) to lift AOV
Pet Hair Remover
Decreasing
-36.7%
Growth
Solves a frequent pain point for pet-owning buyers by quickly removing fur from clothing and upholstery. The $10–$20 price point makes it an easy impulse add-on within pet and home-care assortments, helping increase basket size and conversion with a simple value proposition
Dog Toy
Decreasing
-12.7%
Growth
Broad appeal to buyers as a low-risk, high-fun purchase for pet enrichment, training, and play, with frequent replacements and giftability driving repeat orders. The $10–$18 price point supports impulse buys and bundling with other pet essentials, helping lift AOV and conversion
Leather Dog Collars
Increasing
45.1%
Growth
Premium, durable, and giftable with strong perceived value, this item appeals to buyers seeking long-lasting materials, classic styling, and comfort for everyday use. Personalization (name/phone engraving), multiple sizes, and color/hardware options drive conversion and upsell opportunities; bundling with leashes and ID tags can lift AOV
Scratching Post
Increasing
19.4%
Growth
Appeals to cat owners seeking a simple way to protect furniture and satisfy cats’ natural scratching needs. At a $24–$38 price point, it’s an accessible, giftable purchase that converts on practicality and value, with room for bundles and add-ons
Bird Cages
Increasing
75%
Growth
Appeals to buyers include housing new birds, upgrading undersized or worn enclosures, replacements, and secondary/travel setups. Purchase decisions are spec-driven: species-appropriate size and bar spacing, sturdiness, easy-clean trays, rust resistance, secure doors, and mobility
Pet Brush
Decreasing
-7.1%
Growth
Buyers choose this item to control shedding and maintain coats at home, reducing mess and grooming costs. It targets a broad base of dog and cat owners, sits in an accessible $9–$15 price band, and is small, lightweight, and low-risk to ship—useful as an add-on to raise cart value
Cat Food
Decreasing
-5%
Growth
Essential, repeat-purchase staple with strong retention potential via subscriptions. Buyers prioritize ingredient quality, trusted brands, and formulas by life stage or dietary need (indoor, kitten, senior, sensitive stomach)
Kong Dog Toy
Decreasing
-14.9%
Growth
Durable, stuffable rubber chew that keeps dogs engaged and helps manage boredom and chewing instincts. Broad appeal across breeds and life stages, with multiple size options buyers actively seek, and a giftable profile
