Inflatable Toys Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Broad, low-risk appeal for summer leisure and travel: buyers want affordable, lightweight fun for pools, beaches, backyard parties, and vacations. The $12–$27 price point supports impulse buys, gifting, and add‑on purchases; bright/novel shapes help drive social shareability and repeat buys for events. Compact packaging and low weight are favorable for eCommerce fulfillment and free‑shipping thresholds. Season peaks in July; with August now underway, expect a taper but lingering demand in warm regions and late‑summer travel. Prioritize sell‑through with bundles and promos, then plan to restock by late spring (May–June) ahead of next year’s high. Position as seasonal essentials and cross‑sell with pool/outdoor items to lift AOV.

Seasonal Peak month: July

Product details

About the product

Inflatable toys encompass a diverse range of playful, air-filled products designed for entertainment and leisure, including items such as pool floats, bounce houses, and water slides. These products appeal to buyers of all ages and are popular during summer months and for parties, making them a potentially profitable addition to an online retail offering.

Key details

Avg. Sell price
$19
Selling price range
$12 - $27
Seasonality

High Month July

Low Month February

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Jul

Low Month Feb

About the product

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$19
Selling price range
$12 - $27
Seasonality

High Month July

Low Month February

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Top suppliers for “Inflatable Toys”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

Operating within the wholesale merchandise sector, this distributor is dedicated to providing a wide array of products that appeal to various retail markets. They serve countless industries, including gift shops, schools, and seasonal markets, with a strong emphasis on quality and affordability. Their extensive inventory includes an impressive selection of kids' toys, novelty items, and unique gifts suitable for diverse occasions. From carnival prizes and die-cast toy trains to inspirational merchandise and holiday gifts, they ensure there is something for everyone. Additionally, their closeout categories offer great value on discounted merchandise, ideal for savvy retailers seeking to optimize their inventory. With an emphasis on customer support, this supplier is ready to assist with any inquiries regarding their wholesale products or specific categories. They encourage prospective buyers to explore their online catalog for the latest offerings as well as special discounts designed to meet the needs of various retailers. Whether you're a small business owner or a larger retailer, this wholesale distributor stands out for its commitment to quality, competitive pricing, and exceptional customer service. Explore their offerings today by visiting their website or contacting them directly for any specific queries regarding their product lines.

Not available

Supplier name

Wholesalers

The supplier specializes in the wholesale toy and novelty industry, catering to businesses seeking distinctive products across a wide range of categories. With an extensive inventory that includes themed toys, games, inflatable items, and fancy dress accessories, they provide opportunities for retailers to enhance their selection with unique novelties not commonly found in the market. Their platform allows for convenient browsing through over 200 categories, ensuring a user-friendly experience for potential buyers. The supplier emphasizes bulk buying with manageable quantities, making it easier for businesses of various sizes to find suitable items for resale. In addition to their diverse product range, the supplier also offers specialized services such as product sourcing and management of overseas manufacturing processes—strengthening their position as a valuable partner for retailers. With no minimum order requirements and a flat delivery rate for UK orders, they provide flexibility and accessibility for their trade customers. Whether retailers are searching for creative marketing novelties, seasonal products, or unique gifts and toys, this supplier is dedicated to meeting their needs. Their commitment to quality, innovation, and customer satisfaction makes them a preferred choice in the wholesale toy market. To discover more about their offerings and how they can support retail businesses, interested parties are encouraged to visit their website or contact them directly for further inquiries.

Paw Patrol, Disney, Marvel, Star Wars, Harry Potter, Jurassic World, My Little Pony, Sonic The Hedgehog

Supplier name

Wholesalers

This supplier is a prominent player in the toys and novelty sector, providing an extensive catalog of products designed to delight and engage customers of all ages. Their offerings include a wide range of plush toys, vending machines, and action figures, each crafted with great attention to detail and quality. In addition to traditional toys, the supplier specializes in unique items like capsulated toys and themed novelties that are perfect for redemption counters, party favors, and other engaging setups. Their focus on industry trends ensures that they stay ahead of the competition, offering fresh and innovative products that capture the imagination. Their commitment to quality extends to their selection of seasonal products, ensuring that customers can find what they need for special occasions like Halloween and other holidays. They regularly update their inventory with new and exciting items, making it easy for retailers to stock their shelves with the latest trends. Customers are invited to explore their offerings and can find more information on their website or by contacting directly for personalized assistance. The supplier's goal is to help businesses create memorable experiences for their customers through their unique product range and exceptional service.

Funko, Marvel, Pokemon, Minecraft, Hello Kitty, Stranger Things, Universal Monsters, Scooby-Doo, Ass Kickin

Supplier name

Liquidators

Operating in the retail industry, this business focuses on liquidation inventory, providing exceptional value to customers looking for high-quality products at reduced rates. The company prides itself on its customer-centric approach, catering to those seeking bargains without compromising on quality. With a diverse product range, this retailer offers everything from electronics and housewares to toys and sporting goods, ensuring a little something for everyone. The commitment to providing products at 25-50% below regular retail pricing reflects the understanding of current economic challenges faced by consumers. As a family-owned entity, the enterprise emphasizes its roots and dedication to serving the community, often being the go-to store for savvy shoppers. They operate only on weekends, which helps in maintaining lower overhead costs, subsequently allowing for further savings passed on to the customers. Additionally, the supplier stands behind their products by offering a 30-day functional warranty on all electrical items, ensuring peace of mind for buyers. With new arrivals weekly, customers can always find fresh inventory and unique items. For a pleasant shopping experience filled with significant savings, customers are encouraged to explore the extensive selection available. More information about products and services can be found by visiting the website or by reaching out directly for any inquiries.

Mongoose, Banzai, Mega Construx, Adventure Force, Tbc

Supplier name

Wholesalers

This supplier operates within the toy retail industry, delivering a wide array of budget-friendly toys that cater to children across various age groups. With a mission to make the joy of play accessible to every family, they focus on high-quality products that nurture creativity and learning without straining budgets. Established in 2023, this supplier has quickly become a go-to destination for savvy parents seeking exceptional value on toys. Their commitment to providing an extensive selection of products ensures that there is something for every child's interests, from educational resources to fun play items. The company is well-regarded for its user-friendly shopping experience and responsive customer service, promoting a low-price guarantee to ensure parents receive the best deals available. They also offer incentives like free gifts and next-day delivery on orders over £40, making it a convenient choice for busy families. In addition to their online presence, the supplier has developed a mobile app, enhancing the shopping experience with exclusive offers and products. Their focus on quality, affordability, and customer satisfaction sets them apart in the competitive landscape of toy retail. For more information about their products and promotions, they invite potential customers to visit their website or reach out directly.

Hot Wheels, Paw Patrol, Dc Comics, Lol Surprise, Barbie, Crayola, Funko, Lego, Marvel, Nerf, Star Wars, Baby Shark, Bluey, Cocomelon, Fortnite, Harry Potter, Minions, Peppa Pig, Rainbow High, Spiderman and <a href="#">17 more</a>, Toy Story, Monopoly, Hello Kitty, Despicable Me, Ryan's World, Disney Cars, Nasa, Block Tech, Finding Dory, Gabby's Dollhouse, Zimpl Kids, Thomas & Friends, Among Us, Deagostini, Poopsie Slime Surprise, My Animal Farm, Grafix <a href="#">less</a>

Supplier name

Manufacturers

Operating within the retail industry, this supplier provides an extensive collection of products designed for children and their caregivers. Their range encompasses clothing for infants and toddlers, stylish outfits for boys and girls, and an impressive selection of essential accessories to meet every need. The supplier takes pride in offering unique items, including personalized gifts and seasonal collections that capture the essence of childhood. Additionally, they feature educational toys, outdoor play items, and themed party supplies, ensuring a comprehensive shopping experience. Their commitment to quality is evident throughout their collections, with careful attention to detail and design. From layette items for newborns to trendy outfits for school-age children, each product reflects a blend of functionality and style. The supplier also accommodates various lifestyles with offerings in health and beauty products for children and household essentials, enhancing the everyday living experience for families. Promoting accessibility and convenience, the supplier provides free shipping on qualifying orders, as well as options for personalized assistance and international shipping. Their customer-focused approach ensures satisfaction with every purchase. For those interested in discovering more about their extensive product range, or to inquire about specific items, they encourage potential buyers to explore their website or reach out directly for assistance. With a commitment to enhancing childhood experiences, this supplier remains a trusted choice for families looking for high-quality children's products.

Swarovski, Lampe Berger Paris

Supplier name

Dropshippers

This supplier specializes in the toy and children's product sector, providing an extensive array of innovative and high-quality toys aimed at fostering creativity and learning in children. Their product offerings cover a diverse range of categories, including interactive educational toys, plush companions, outdoor games, and DIY kits designed to capture the imaginations of young minds. Each product is carefully curated to ensure safety, durability, and developmental benefits, making them ideal for parents seeking engaging and educational options for their children. The supplier prides itself on staying current with market trends, ensuring that their collections reflect the latest in both aesthetics and educational value. From classic favorites to modern innovations, their range caters to various interests and developmental stages, promoting skills such as problem-solving, coordination, social interaction, and imaginative play. The commitment to quality extends beyond products to customer service. The supplier values customer inquiry and engagement, encouraging interested parties to explore further by visiting their website or reaching out directly for specific needs or additional information. With a focus on building lasting memories through play, this supplier is a trusted source for families looking to enrich their children's lives with playful learning experiences.

National Geographic, Cra-Z-Art, Hasbro, Intex, Lego, Little Tikes, Fisher Price, Playgo, Winfun, Kinsmart, Bburago, De-De

Supplier name

Wholesalers

Operating in the wholesale distribution sector, this company is a leading distributor and exporter of branded electrical domestic appliances, telecoms, and personal care items. Their diverse product portfolio also includes fashion and designer watches, clocks, and watch repair accessories and tools, catering to a wide array of customer needs. Founded in 1983 by a former market trader, the company has shown remarkable growth since its inception. Starting from a small setup in Moulton Street, Manchester, they have expanded to acquire additional warehouse space to better serve their growing customer base. Their strength lies in securing branded clearance parcels, enabling them to offer genuine products at competitive prices. Whether you are looking for high-quality kitchen appliances, beauty tools, or stylish timepieces, this wholesaler provides unparalleled value and reliability. For more details, please visit the website or reach out directly.

Casio, Duracell, Seiko, Breville, Remington, Bulova, Citizen, Energizer, Panasonic, Wahl, Morphy Richards, Russell Hobbs, Rotary, Quest, Reflex, Henley, Lorus, Accurist, Ny London, Kahuna, Caravelle, Sekonda and <a href="#">40 more</a>, Tikkers, Ravel, Sara Miller, Pelex, Relda, Reflex Active, Amelia Austin, Acctim, Amplus, Amms, Precision, Widdop, Rythmn, Hometime, Kadio, Crystocraft, Lloytron, Tower, Blackmoor, Global Gizmos, Milestone, Anika, Garden Kraft, Intempo, Infapower, Daewoo, Bauer, Crockpot, Kitchen Perfected, Progress, Rcr, Logilink, Jcb, Renata, Vinnic, Paul Anthony, Carmen, Domestic King, Eveready, Seksi <a href="#">less</a>

Supplier name

Manufacturers

This company operates within the outdoor products sector, focusing on the development and manufacturing of a wide variety of inflatable solutions. Their extensive catalog includes inflatable photo booths, bouncers, and an array of outdoor advertising products, catering to diverse markets and events. Located in Guangzhou, this manufacturer boasts state-of-the-art facilities and skilled professionals with over a decade of experience in the inflatable products industry. They pride themselves on their commitment to quality and innovative designs, ensuring each product meets stringent standards and client expectations. The company offers a range of customizable options, allowing clients to tailor products to their specific needs, whether for commercial purposes, events, or recreational activities. Their selection also features inflatable tents, movie screens, and themed bounce houses, making them a versatile partner for numerous sectors. In addition to their product offerings, the company emphasizes excellent customer service and support, providing guidance to clients throughout the purchasing process. They invite interested parties to discover more about their extensive product range and services by exploring the website or making direct contact for personalized assistance.

Bounceland, Sayok

Supplier name

Wholesalers

Increasing

25.2% Growth

Timeless, giftable nursery toy with strong nostalgia appeal and perceived durability; buyers value it as a keepsake that supports imaginative play, making it a frequent choice for parents and grandparents. Typical pricing of $53–$100 positions it as a mid-range gift that can lift AOV; clear photos and an option for personalization can further improve conversion

Wooden Animal Toy

Decreasing

-51.8% Growth

Appeals to buyers seeking timeless, screen-free play with a durable, natural look and feel. Often chosen by parents and gift‑givers for educational, imaginative play and nursery decor, and perceived as a quality, longer‑lasting alternative to plastic

Sensory Toys

Decreasing

-6.3% Growth

Broad appeal as tactile, stress-relief and focus aids for kids and adults makes these items strong impulse buys and gifts. At $9–$18, they fit add-to-cart and stocking-stuffer behavior, support bundling/variety packs, and can lift average order value