Legos Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
High-visibility construction building sets with strong brand loyalty drive steady traffic and gifting demand. Buyers value creativity, educational play, screen-free time, and collectibility, leading to repeat purchases and multi-set baskets. The $14–$48 price range covers entry and mid-tier SKUs, fitting common gift budgets and impulse buys.
Seasonality peaks in December due to holiday gifting; secure inventory 8–10 weeks prior. With August now, it’s a good time to source, diversify themes and sizes to cover key price points, and optimize listings (age range, piece count, giftable messaging). Enable fast shipping and gift wrap, plan promotions for late November, and monitor stock levels to avoid Q4 stockouts.
Seasonal
Peak month: December
Product details
Key details
-
$28
-
$14 - $48
-
High Month December
Low Month June
Dropship products for Legos
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more
Top suppliers for “Legos”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating in the toy industry, this supplier is recognized as the premier B2B wholesale partner specializing in authentic LEGO® products. They serve independent retailers across the United States and Canada, providing a dedicated distribution channel for one of the most cherished brands in the toy market.
With a focus on authenticity and quality, every product from this supplier is guaranteed to be 100% authentic LEGO®, ensuring that retailers can meet customer expectations confidently. The supplier prides itself on combining superior product offerings with exemplary service, helping smaller specialty retailers stand out in a competitive landscape.
Emphasizing ease of use, they have developed an advanced online ordering system, designed to streamline the purchasing process for retailers. Coupled with rapid shipping options, this supplier guarantees that businesses receive their orders without unnecessary delays, helping them maintain stock and meet customer demand.
Moreover, the supplier’s dedicated support team is always available to assist retailers, ensuring that all inquiries and concerns are addressed promptly. Their commitment to building relationships is evident, as they work closely with partners to align business strategies with the values inherent to the LEGO brand.
For retailers interested in leveraging the power of the LEGO brand to enhance their offerings, this supplier invites inquiries via their website or direct contact. Discover how this partnership can contribute to business growth and customer satisfaction.
<em>Lego</em>
Supplier name
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Hasbro, Ravensburger, Usaopoly, Lego, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
Manufacturers
Specializing in the precast concrete moulding industry, this manufacturer has established a reputation for delivering innovative and reliable mould solutions. With over 30 years of experience, they have strategically designed their moulds to meet the specific requirements of various construction projects.
Their extensive range of products includes moulds for a variety of precast concrete elements, such as breakwater concrete blocks, security barriers, retaining walls, and tunnel components. Every mould is crafted with precision, utilizing state-of-the-art 3D CAD design and computer simulation processes to ensure optimum stability and accuracy in the final products.
The company is dedicated to supporting its clients through every stage of development, offering custom solutions that enhance the efficiency of production operations. Their moulds are not only built for durability but are also engineered to maximize reusability, serving clients effectively over numerous project cycles.
Committing to quality and excellence, the supplier takes pride in producing moulds that comply with industry standards, thus guaranteeing longevity and resilience in demanding environments. Their focus on innovation allows them to continuously refine their processes and adapt their offerings to meet changing market needs.
For more information on their full range of products and offerings, interested parties are encouraged to visit their website or contact them directly to discuss specific project requirements.
Xbloc, Accropode, Core-Loc
Supplier name
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs.
With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range.
The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items.
Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
Wholesalers
Operating in the ironmongery and furniture hardware industry, this supplier specializes in a diverse range of top-quality products designed to enhance furniture creation and home décor. Their extensive catalog includes unique items such as high-quality pipe fittings available in both black and grey options, ideal for crafting industrial-styled furnishings.
In addition, they provide an impressive selection of table legs, including trendy hairpin legs, which are perfect for creating custom tables and desks. Their offering also features various shelf brackets designed in industrial, classic, and pipe styles, allowing for the construction of personalized shelving units suitable for both home and office environments.
With a commitment to quality and unique character, this supplier aims to serve both individual consumers and wholesale clients, supplying them with essential tools and components for their projects. Their dedication is evident in their extensive range of products, designed to meet the specific needs of furniture makers and DIY enthusiasts alike.
For those interested in exploring their product range or seeking tailored solutions, the supplier invites potential customers to visit their website or reach out directly for more information. Discover how their products can contribute to stunning furniture creations that stand out in any space.
Not available
Supplier name
Wholesalers
This supplier is a leading entity in the home improvement and DIY industry, specializing in a comprehensive range of products to cater to various consumer needs. Their extensive catalog features items designed for both household maintenance and enhancement, including tools, paints, cleaning products, outdoor supplies, and decorative elements.
With a commitment to quality and affordability, the supplier ensures that their offerings meet the diverse expectations of DIY enthusiasts and professional contractors alike. From essential hand tools and power equipment to an array of artistic supplies, customers can find everything they need in one convenient location. The supplier’s expertise extends to seasonal products and festive decorations, providing customers with themed items throughout the year.
Understanding the importance of convenience, the supplier offers a straightforward shopping experience, including various delivery options and minimum order thresholds designed to make the purchasing process seamless for everyone. Whether shoppers are looking to undertake a small home project or stock up for larger renovations, this supplier has become a relied-upon resource in the home improvement market.
For those seeking to explore the full assortment and gain insights into additional offerings, an invitation is extended to visit the website or contact directly for further details.
Duracell, Lego
Supplier name
Wholesalers
This supplier specializes in the sports retail sector, providing an extensive array of footwear and apparel designed for various athletic activities, including running, cycling, and outdoor sports. Their offerings cater to a wide audience ranging from professional athletes to casual fitness enthusiasts, ensuring that all customers find products that meet their specific needs.
With a reputation for quality, the supplier collaborates with renowned brands known for their innovation and performance, enabling them to deliver top-tier products that enhance sporting experiences. Their product range includes running shoes, cycling footwear, and specialized clothing essential for optimum performance in different environments and conditions.
In addition to their commitment to quality, the business emphasizes customer service excellence. Expert staff are available to provide guidance, helping customers select the right equipment for their individual pursuits. Furthermore, they offer attractive pricing and promotional deals, enhancing the accessibility of high-quality sports gear.
The supplier is also dedicated to sustainability, integrating eco-friendly practices into their operations and product offerings. Interested parties are encouraged to visit their website for more details about the products available and to explore various promotional offers. For personalized inquiries, direct contact is welcomed to discuss specific needs or questions further.
Castelli, Salomon, Saucony, Mizuno, Adidas, Altra, Asics, Puma, Under Armour, Brooks
Supplier name
Manufacturers
The textile industry specializes in yoga apparel, establishing a prominent presence since 2010. This manufacturer excels in the design, production, and sale of various types of yoga sportswear and high-end seamless clothing. Committed to delivering excellent quality, the company has built a reputation for outstanding professionalism and integrity.
With the vision of becoming a global leader in smart manufacturing of yoga apparel, the enterprise continuously invests in cutting-edge technology to enhance production efficiency and product quality. They meticulously research fabric options and designs tailored to different body shapes while embodying core values such as passion, dedication, and a commitment to mutual growth.
The focus is on crafting a comprehensive range of products including yoga pants, sports bras, track suits, and more, ensuring that every item meets the preferences of yoga enthusiasts. The product development aims to create fashionable yet functional wear, empowering users in their yoga practices. This dedication has made their brand a preferred choice in yoga communities around the world.
By fostering strong relationships with partners and resellers globally, this business guarantees high-quality, accessible athletic wear, underpinned by competitive prices and OEM services. Those seeking more information about the extensive product range and capabilities are encouraged to visit the website or make direct contact for assistance. There are numerous options available to meet diverse needs, ensuring every customer finds the perfect fit for their yoga journey.
Adidas, Fila, Gymshark, Nike, Ruxi, Echt
Supplier name
Wholesalers
The lingerie and swimwear industry specialist has been a prominent wholesale distributor since 2007, offering an extensive range of high-quality products. They are committed to sustainability and collaborate with eco-friendly brands to provide socially conscious garments. Their vision is to revolutionize the norms of wholesale lingerie by emphasizing sustainability, transparency, and ethical responsibility. The mission is to offer exceptional products that celebrate confidence and beauty while aligning with environmental and ethical values. Their extensive inventory includes over 2,500 unique products and more than 7,500 SKU's, available for worldwide shipping. Orders placed before 1pm GMT benefit from same-day dispatch options, ensuring efficiency and customer satisfaction. The drop ship service enables retailers to leverage their stock without capital investments, providing a streamlined checkout process for global order fulfillment. With over 17 years of experience, they offer a reliable and discreet wholesale lingerie service designed to meet the needs of their clients. For more information, please visit their website or contact them directly.
Shirley Of Hollywood, Ballerina, Beauty Night, Black Secret, Confidante, Control Body, Gabriella, Gracya, Irall, Irall Erotic, Me Seduce, Nudea, Provocative, Roza, Wolbar, Yesx, Zohara
Supplier name
Wholesalers
Operating in the fashion industry, this supplier specializes in high-end designer apparel and accessories. The company prides itself on offering a meticulously curated selection of items from some of the most prestigious brands in the world. Their catalog includes an extensive array of products, ensuring there’s something stylish for every discerning customer. Whether you are looking for the latest in designer jeans, stylish footwear, or elegant jackets, their diverse range has you covered. The supplier is committed to quality, offering products that stand the test of time both in style and durability. The wide variety of items ensures that each client's personal fashion statement can be achieved with ease. They also provide a dedicated customer service team ready to assist with any queries, ensuring a seamless shopping experience. For more information, please visit the website or contact directly.
C.p. Company, Canada Goose, True Religion, Polo Ralph Lauren, Adidas, Alexander Mcqueen, Aquascutum, Armani Jeans, Balenciaga, Bally, Balmain, Barbour, Belstaff, Burberry, Diesel, Dior, Dolce & Gabbana<span class="list-helper-toggle-more-text"> and <a href="#">52 more</a></span><span class="list-helper-more-text d-none">, Dsquared2, Emporio Armani, Fendi, Fred Perry, G-Star, Givenchy, Gucci, Guess, Hugo Boss, Jimmy Choo, Karl Lagerfeld, Kenzo, Lanvin, Love Moschino, Marc Jacobs, Michael Kors, Moncler, Moschino, Napapijri, Neil Barrett, New Balance, Nike, North Sails, Parajumpers, Philipp Plein, Porsche Design, Prada, Puma, Ray-Ban, Roberto Cavalli, Stone Island, Swarovski, The North Face, Tom Ford, Valentino, Vans, Ea7, Heron Preston, Marcelo Burlon, Palm Angels, Casablanca, Cavalli Class, Off-White, Alife, Ambush, G-Star Raw, Just Cavalli, Lyle & Scott, Moose Knuckles, Prada Sport, Plein Sport, Versace Collection</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Related products
Kids Ball Pit
Decreasing
-17.3%
Growth
Appeals to buyers as an affordable, high-impact indoor play item for toddlers and young kids—fun, safe, and engaging for sensory and gross-motor play, and a highly giftable purchase. Strong fit for colder months and indoor entertainment needs, with broad appeal to parents and gift-givers looking for a standout present under $50
Games
Increasing
27%
Growth
Strong giftability and entertainment value make this a reliable Q4 sales driver, with a pronounced December spike tied to holiday gifting and gatherings. The $10–$20 price point suits impulse buys, add-ons, and stocking stuffers, widening the buyer base and enabling promotions without heavy margin pressure
Inflatable Toys
Increasing
87.1%
Growth
Broad, low-risk appeal for summer leisure and travel: buyers want affordable, lightweight fun for pools, beaches, backyard parties, and vacations. The $12–$27 price point supports impulse buys, gifting, and add‑on purchases; bright/novel shapes help drive social shareability and repeat buys for events
Dolls
Increasing
60.8%
Growth
High gift appeal and broad age relevance make these items reliable basket builders. The $11–$25 price range hits an accessible gifting sweet spot and supports multi-unit orders, bundles, and add-ons, which can lift AOV
Ball Pit
Decreasing
-26%
Growth
Strong gift appeal for toddlers and preschoolers, delivering indoor active play and sensory engagement that keeps kids entertained at home—especially in colder months. Buyers are drawn to its fun, photo-friendly setup for playrooms and parties, and it fits well as a holiday or birthday present
Poker Cards
Decreasing
-13.2%
Growth
Broad, evergreen appeal driven by casual game nights, travel, parties, and gifting; buyers often repurchase due to wear or loss. Compact, easy-to-ship item that fits impulse and add-on behavior at the $8–$20 price point, with potential for multipacks or bundle attachments to raise order value
Wooden Animal Toy
Decreasing
-51.8%
Growth
Appeals to buyers seeking timeless, screen-free play with a durable, natural look and feel. Often chosen by parents and gift‑givers for educational, imaginative play and nursery decor, and perceived as a quality, longer‑lasting alternative to plastic
Stuffed & Plush Animal
Decreasing
-80%
Growth
Broad, evergreen appeal for buyers seeking gifts, comfort items, nursery décor, and collectibles. The $12–$25 price point converts well, works for impulse add-ons and bundles, and lifts basket size without deep discounting
Barbie Dolls
Increasing
22.9%
Growth
High brand recognition and cross-generational appeal drive consistent interest from both gift givers and collectors. Buyers look for fashion/role‑play, variety, and collectability, leading to repeat purchases on outfits and accessories
Star Wars Lego
Increasing
39.4%
Growth
Licensed construction sets with an iconic sci‑fi IP drive consistent demand from collectors, gift‑givers, and families. Buyers value nostalgia, display‑worthiness, and collectability, leading to repeat purchases and multi‑item carts
Finger Bike
Increasing
152.9%
Growth
A pocket-sized trick bike toy that buyers find fun, collectible, and shareable, appealing to kids, teens, and novelty seekers. The $9–$20 price point sits squarely in impulse/add-on territory for eCommerce stores, enabling low-friction conversion and easy bundling across colors/styles
Wood Toys
Decreasing
-0.1%
Growth
Timeless, durable, and plastic-free, these appeal to buyers seeking eco-friendly, giftable play options with a classic aesthetic. The $12–$24 price band fits impulse gifts and add-on items, and supports simple bundles or themed sets to lift average order value
Doll House
Increasing
15.7%
Growth
Classic pretend-play gift with strong buyer appeal for children, often purchased by parents and grandparents. Sits in a mid-tier price band ($37–$94) that converts well for gifting while allowing upsell potential via accessories (furniture, figures, décor), which can increase average order value and repeat purchases
Sensory Fidget Toys
Increasing
1.5%
Growth
Broad buyer appeal as a stress-relief and focus aid for kids, students, and office workers; also popular as small gifts, party favors, and classroom rewards. The $8–$13 price point supports impulse-adds and quick conversions, while variety in textures/colors can drive repeat purchases and bundle opportunities
Plush Animals
Decreasing
-18.5%
Growth
Soft, giftable items with broad age appeal and emotional purchase drivers, often bought as presents and impulse add-ons. The $12–$21 price range fits common gifting budgets and supports basket-building
Ride-on Car
Increasing
122.5%
Growth
High-appeal, giftable kids’ item that consistently converts during Q4 due to its “wow” factor and perceived value. Typical selling price of $108–$210 positions it as a mid-tier big gift that can lift AOV and attract gift shoppers
Xbox Games
Decreasing
-7.4%
Growth
Strong buyer appeal driven by recognizable franchises, multiplayer/social play, and giftability; steady baseline demand with a pronounced holiday spike. The $20–$50 price point supports impulse buys, bundles, and repeat purchases, making it a reliable traffic and conversion driver for an eCommerce store
Swingset
Increasing
133.4%
Growth
Strong buyer interest comes from families upgrading backyards for at-home play. Shoppers prioritize safety, durability/weather resistance, age fit, footprint, and straightforward assembly; clear specs and lifestyle images help convert
Hello Kitty
Decreasing
-33.7%
Growth
Highly recognizable character brand with cute/nostalgic appeal that attracts a broad age range; buyers seek it for gifts, collectibles, and everyday accessories. The $10–$20 price sits in an impulse-friendly, stocking‑stuffer band, enabling add‑on sales and bundles
Games & Toys
Decreasing
-42.1%
Growth
Highly giftable, low-risk entertainment items with broad appeal; buyers seek them for birthdays, holidays, and family gatherings. The $8–$12 price point supports impulse buys, stocking-stuffer positioning, and easy add-ons that can lift AOV through bundles and cross-sells
