Barbie Dolls Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
High brand recognition and cross-generational appeal drive consistent interest from both gift givers and collectors. Buyers look for fashion/role‑play, variety, and collectability, leading to repeat purchases on outfits and accessories. The $12–$29 price band fits impulse buys and bundling, with upsell opportunities to accessory packs and playsets that increase AOV in an eCommerce store.
Seasonal high lands in July; sellers should stage inventory by late spring (May–June) to capture the spike. It’s now August, so peak has passed—maintain a focused assortment and plan for the Q4 gifting lift, when toys generally accelerate for holiday purchases. Schedule promotions and bundles ahead of November, and align replenishment for next summer’s July peak.
Seasonal
Peak month: July

Product details
Key details
-
$18
-
$12 - $29
-
High Month JulyLow Month February
Dropship products for Barbie Dolls
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

MINISO Barbie Barbie The Movie100-170 T-shirt Shorts Sports Suit for Boys and Girls Boys Girls Anime kawaii Cartoon
USD $12.32

Pink Barbie Princess Foil Balloons Set for Parties
USD $1.93

Colorful Doll Shoes Boots Sandals for 1/6 Scale Dolls
USD $0

Emotional Support Crochet Animal Dolls Collectible Dolls Handmade Crochet Beer Dolls Cute Party Decor Positive Gifts for Friends
USD $12.81

Magic painting, Barbie desk original design dopamine desk montana can store long table Memphis furniture
USD $743.24

Military Building Blocks, Ghost Camouflage, Special Forces, Dolls, Weapons and Equipment, Birthday Gifts, Humanoid Dolls.
USD $3.1

Transparent Plastic Sunglasses for BJD Dolls
USD $1.23

Versatile Doll Carry Backpack for Newborn Dolls
USD $3.21

Doll Clothes Accessories for 15-17cm Dolls
USD $1.76

Fashionable Doll Clothes for 17cm Labubu Dolls
USD $2.06

Stylish Doll Shoes for 17cm Plush Dolls
USD $1.3

Mini Marine Land Dolls Action Toy
USD $0.99
Top suppliers for “Barbie Dolls”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
In the lifelike doll industry, this supplier presents a diverse range of fully customizable silicone dolls designed to evoke joy and companionship. Crafted with precision and artistry, these dolls are made from high-quality materials, ensuring a realistic appearance and feel. The selection caters to various preferences with options including wet or not wet features, skin tones, and hair styles. Each doll is carefully dressed in stylish attire from reputable brands, ensuring they are not only lifelike but also fashionable.
Whether for imaginative play, gifting purposes, or collector's pride, these exquisitely designed dolls promise to bring smiles and cherished memories. The emphasis on personalization allows children and enthusiasts alike to create their perfect doll, reflecting individual taste and preferences.
Additionally, the commitment to quality means that every item is crafted with attention to detail, making these dolls cherished additions to any home. With community engagement encouraged, customers are invited to share their creations and experiences, celebrating the artistry of lifelike dolls.
For those interested in exploring the extensive collection or seeking more information, visiting the website or reaching out directly is always welcome.
Carter's
Supplier name
Manufacturers
Operating in the educational toy and baby products industry, this supplier specializes in creating thoughtfully designed toys that encourage emotional development, inclusivity, and educational engagement for children of various ages. Their extensive product range features dolls that represent diversity, promoting values such as empathy and tolerance among young users. Each product is crafted with care, utilizing high-quality, recyclable materials, and is designed to withstand the rigors of play while maintaining educational value.
Their innovative toys also introduce STEM concepts, language skills, and manipulative mathematics, combining fun with educational growth. By emphasizing multiple intelligences, their products cater to different learning styles, allowing children to engage through imaginative play, role-playing, and sensory development.
Moreover, this supplier's commitment to quality is evident as they offer toys that are safe, durable, and washable, ensuring they are suitable for long-term use. They also take pride in their eco-friendly initiatives, ensuring their products are made with sustainability in mind.
For those interested in exploring the rich array of products and educational resources available, they encourage potential customers to visit their website. Inquiries can also be made through direct contact for more personalized assistance and information about their offerings.
Miniland
Supplier name
Wholesalers
The supplier functions in the general merchandise sector, serving as a key distributor and wholesaler for a wide variety of products. Established in 1984, it has since positioned itself as a trusted partner for numerous businesses, from dollar and discount stores to supermarkets and toy retailers.
With an extensive selection of items, this supplier provides everything from wholesale housewares and personal care products to toys and gift items. Customers can find products featuring popular licensed characters like Spiderman, Star Wars, and Hello Kitty, ensuring a marketable inventory for their retail operations.
The supplier prides itself on facilitating a seamless online shopping experience through its advanced website, designed for ease of navigation and order placement. Clients can browse an organized catalog, access real-time inventory information, and benefit from significant savings on bulk orders. The minimum purchase is set at $500, appealing to businesses looking to stock up on essential items.
In addition to everyday necessities, seasonal items and special promotions are regularly updated, allowing customers to stay competitive in their respective markets. With a commitment to customer satisfaction and a wide array of branded name products such as Tide and Dove, this supplier remains a leading choice for wholesale distribution.
For more insights and to explore the full range of offerings, interested parties are invited to visit the website or get in touch directly.
Hot Wheels, Dove, Fisher Price, Tide, Sterilite
Supplier name
Wholesalers
Focused on the doll-making industry, this supplier is a prominent provider of premium doll kits, materials, and accessories that appeal to both collectors and artisans alike. Their extensive catalog showcases a multitude of reborn doll kits in various sizes, along with silicone kits designed for artisans seeking to create lifelike representations. Each kit is crafted with attention to detail, ensuring that every aspect meets the highest standards of quality.
In addition to doll kits, the supplier also stocks an impressive array of supplies necessary for doll creation, such as paints specifically formulated for lifelike finishes, high-quality mohair for hair applications, as well as a diverse selection of accessories including glass eyes and various limb sets. The availability of educational resources, including tutorials and videos, supports users in mastering techniques to enhance their crafting skills.
A commitment to customer service is evident in their supportive approach, catering to the diverse needs of the doll-making community. This supplier stands out not only for the range of quality products but also for facilitating a sense of belonging among creators. The focus on unique, purchasable items makes it a go-to destination for those in search of distinctive doll-making supplies. To discover more about their offerings, visit their website or contact them directly.
Irresistables
Supplier name
Manufacturers
In the children's toys sector, this company stands out for its exquisite range of wooden toys thoughtfully designed to accompany children's growth from birth to six years of age. With a commitment to child safety, every product is crafted using durable materials for long-lasting play, making them ideal for passing down within families.
Their offerings encompass a variety of categories, including doll prams, toy vehicles, baby gyms, and role-play items like play tents. Each toy is aimed at creating joyful childhood memories and encourages active engagement through imaginative role-playing scenarios. The collection also features children's furniture, smart storage solutions, and rugs that contribute to a harmonious environment in any child's room.
Founded in 2007, this Swedish design company is dedicated to producing functional, innovative products that spread joy and promote playfulness in children's lives. Their in-house designed items, showcased in a minimalist Scandinavian style, can effortlessly blend into any home décor.
The company recognizes the importance of nurturing creativity and fun in a child's development, ensuring that every toy serves as a tool for imaginative exploration. Parents looking for thoughtful gifts for various occasions, from baby showers to children's birthday parties, will find a treasure trove of options in their collection. For more details or specific inquiries, feel free to visit their website or get in touch directly.
Star, Saga, Aiden, Edvin, Kid's Base, Kid's Concept
Supplier name
Wholesalers, Manufacturers
Operating within the children's toys and educational products industry, this supplier is dedicated to nurturing creativity and learning through high-quality, engaging toys. Their diverse portfolio includes items designed to enhance imaginative play, creativity, and essential skills for children from infancy through school age.
The supplier specializes in an impressive array of products to cater to different developmental stages, from sensory toys for infants to educational games and role-play sets for older kids. Emphasizing both safety and quality, they ensure that all products are crafted to stimulate children's interests and support their growth in a playful, fun manner.
With a core mission to inspire young minds and facilitate learning through playful exploration, their offerings have become favored among parents and educators alike. Each product reflects a commitment to enriching childhood experiences, making learning enjoyable and accessible.
For those interested in overseeing a burgeoning selection of toys and learning materials, this supplier stands ready to provide further details about their products and services. To learn more about their offerings, please visit the website or contact them directly.
Leapfrog, Fisher-Price, Vtech, Lego Duplo, Thomas And Friends, Early Learning Centre, Happyland, Whizz World, Blossom Farm
Supplier name
Dropshippers
Established within the intimate apparel sector, this supplier provides an extensive selection of high-quality products tailored for both comfort and style. Their catalog features a variety of categories, including bras, panties, lingerie, swimwear, and sleepwear, catering to the diverse needs of consumers.
The supplier prioritizes innovation and quality in its offerings, ensuring that each product meets stringent industry standards. From elegant lingerie to practical sleepwear, their range is designed to appeal to different tastes and preferences. Moreover, they offer unique items such as adhesive bras and shapewear, showcasing a commitment to inclusivity and a variety of body types.
With a user-friendly shopping experience, retailers can easily explore the product range and make informed purchasing decisions. The supplier also supports dropshipping and private label services, providing flexible options for businesses looking to expand their product lines without the burden of inventory management.
Customer satisfaction is at the heart of their operations, reflected in their dedicated service and attention to detail. For businesses looking to enhance their collections with premium intimate apparel, this supplier stands out as a trustworthy partner.
For more information on their complete product offerings and services, interested parties are encouraged to visit the website or contact the supplier directly for assistance.
Not available
Supplier name
Dropshippers
Online shopping from a large selection of home décor, rattan chairs, lounge chairs, fitness, camping, dog & cat carriers, dog strollers, portable folding ladders, kids toys, garden tools, greenhouses & just for your life.
bosonshop
Supplier name
Wholesalers
Operating within the gifts and collectibles industry, this supplier is renowned for its unique and enchanting products that touch the hearts of many. They excel in providing a wide variety of exquisitely designed figurines, stuffed animals, and seasonal decorations that cater to an array of occasions and sentiments, from birthdays to holidays and everything in between.
With every piece crafted with meticulous attention to detail, the supplier aims to deliver cherished items that not only beautify homes but also serve as meaningful gifts for loved ones. Their offerings proudly include licensed Disney products that add a touch of magic to collections, as well as exclusive items that can only be found through their platform.
In addition to exceptional quality, this supplier prioritizes customer experience, ensuring convenience with free shipping on orders over a specified amount. They welcome both individual customers seeking memorable gifts and retailers interested in carrying their unique products.
For those interested in exploring their entire range of offerings, they encourage visitors to check their website for the latest collections and special editions. Alternatively, inquiries can be made directly for further assistance, ensuring a fulfilling shopping experience.
Disney, Ne'qwa Art
Supplier name
Manufacturers
In the baby and children's products sector, the supplier provides a comprehensive selection of high-quality items designed to enhance parenting experiences. Their collection covers a range of categories, including changing mats, feeding accessories, clothing, and toys, ensuring that parents can find everything they need to care for their children.
The supplier is committed to offering unique and thoughtful products that prioritize safety and comfort, making daily routines easier and more enjoyable. With a focus on both aesthetics and functionality, their items appeal to modern families seeking stylish solutions for their children’s needs.
Innovative design combined with practical use defines their product range, which includes sustainable fabric options and personalized gifts, allowing parents to make each purchase special. The brand values customer satisfaction and delivers consistent quality across its offerings, aiming to create lasting impressions and joyful experiences for families.
Explore their extensive catalog, which also features seasonal collections and themed items that cater to various tastes and preferences. Parents can choose from a variety of gift options, ensuring they find the perfect present for any occasion.
For more information, please visit the website or get in touch directly to learn more about their unique offerings and how they can assist you in finding the best products for your child.
Hauck, Trixie, Miniland, Name It, Tonies, Liewood, Keel Toys, Little People, Mamas & Papas, Shnuggle, Olli Ella, Dockatot, Love To Dream, Stabilo, Harper Collins, Macmillan, Rex London, Avery Row, Wee Gallery<span class="list-helper-toggle-more-text"> and <a href="#">75 more</a></span><span class="list-helper-more-text d-none">, Petit Artichaut, Sunnylife, Mushie, Aykasa, Minikane, And The Little Dog Laughed, Meri Meri, Frigg, Miffy, Abel And The Label, Babyly, Babymel, Bee Boheme, Bibado, Bizzi Growin, Blush & Gold, Booksource, Bookspeed, Cam Cam Copenhagen, Designs By A Little Bit Of Hope, Etta Loves Uk, Find That Hippo, Fox & Fallow, Fraupow, Gamcha, Handmade Best Seller, Happy Yak, Hootyballoo By Green Club, Inspire My Play, Jabadabado, Jack N' Jill, Jollein, Just Bee Kids, Kate Fox Design, Kitty Makes, Kong.walther, Konges Slojd, Lara & Kin, Levlovs, Lilipinso, Lion & The Pear, Little Dutch, Little Dutch X Mepal, Little Dutch X Miffy, Big Dreams, Little Roglets, Lola & Lykke, Lucy Coggle, Ma Cabane À Rêves, Mabel & Fox, Mimi & Lula, Moonie, Mr Maria, Mrs Ertha, My Carry Potty, Naturally Sheepskins, Nobodinoz, Quartos, Robert Frederick, Rockahula, Saga Copenhagen, Silly Silas, Speed Monkey, Splash About, Swim Essentials, The Little Green Sheep, Threadbear Designs, Tiny Harlow, Tix & Mix, Tutete, Wildride, Yaya Studio, Yoto, Yuula, Zello</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Related products
Lol Dolls
Increasing
735.5%
Growth
High-velocity, surprise-based collectible with strong brand recognition and repeat-purchase behavior. Buyers are drawn to the unboxing experience, character variety, and trading/collection chase, making it a frequent add-to-cart and gift choice
Toys And Games
Decreasing
-9.2%
Growth
High-interest gift purchases drive demand, especially for kids and family entertainment during the holidays. The $10–$22 price band fits stocking stuffers, Secret Santa, and impulse add‑ons, supporting higher basket sizes and easy cross-sells
Licensed Toys
Decreasing
-15.1%
Growth
Strong brand recognition and character tie-ins drive impulse buys, gifting, and collectibility, making this a reliable traffic and conversion driver. The $27–$130 price band supports both entry-level purchases and premium sets, enabling bundling and upsell strategies that lift AOV
Star Wars Action Figures
Increasing
125.9%
Growth
Driven by a large, multi-generational fan base for an iconic sci‑fi franchise, these action figures attract both collectors and gift buyers. They sell well as display pieces and as affordable gifts, with a typical $17–$30 price point that suits impulse buys and bundling
My Little Pony
Increasing
151.2%
Growth
Strong character recognition and collectability drive repeat purchases and gifting, making this line a reliable traffic and basket builder. The $12–$24 price point hits impulse-buy and giftable sweet spots, with broad SKU coverage (figures, playsets, accessories) enabling bundles and upsells
Star Wars Lego
Increasing
39.4%
Growth
Licensed construction sets with an iconic sci‑fi IP drive consistent demand from collectors, gift‑givers, and families. Buyers value nostalgia, display‑worthiness, and collectability, leading to repeat purchases and multi‑item carts
Yu-gi-oh
Increasing
38.4%
Growth
Strong collector and competitive communities drive steady demand and repeat purchases, with buyers motivated by playability, rarity, and nostalgia. The $13–$44 price range is accessible and giftable, encouraging add-on purchases and helping lift basket size without heavy discounting
Lego Toy
Increasing
0.4%
Growth
Strong buyer appeal comes from open-ended building play, brand trust, and high giftability. The $10–$30 price band fits common gifting and “add-to-cart” thresholds, enabling impulse buys and repeat purchases
Kids Unicorn Toy
Decreasing
-8.8%
Growth
Unicorn-themed toys have broad gifting appeal and tap into imaginative play, making them easy add-to-cart purchases for parents and gift givers. The $13–$27 price range fits common gift budgets and supports impulse buys and repeat purchases
Baby Toy
Increasing
6.1%
Growth
High gift-driven demand from parents and relatives for baby showers, first birthdays, and holiday gifting. The $9–$23 price point fits impulse buys and stocking stuffers, enabling multi-unit orders and bundling; buyers prioritize age-appropriate, safe, and engaging options that support early development
Bed Tent
Decreasing
-15.1%
Growth
Buyers are drawn to this item for creating a private, cozy, light-reducing sleep space, making it appealing for kids’ rooms, shared bedrooms, and dorms. It also doubles as a play/relaxation nook, widening its use case
Toy Vehicles
Decreasing
-0.3%
Growth
Strong buyer interest comes from giftability, imaginative play, and collectability, leading to repeat purchases when variety is offered. The $14–$27 price range hits an accessible impulse/gift sweet spot and supports bundles or multi-packs to lift AOV
Games
Increasing
27%
Growth
Strong giftability and entertainment value make this a reliable Q4 sales driver, with a pronounced December spike tied to holiday gifting and gatherings. The $10–$20 price point suits impulse buys, add-ons, and stocking stuffers, widening the buyer base and enabling promotions without heavy margin pressure
Diecast Metal Cars
Decreasing
-77.5%
Growth
Affordable, collectible metal model cars appeal to a wide range of buyers—gift-givers, hobbyists, and kids—thanks to durability, realistic detail, and nostalgia. The $14–$25 price point supports impulse buys, stocking-stuffer positioning, and multipack/bundle strategies to lift order value
Toy Model
Decreasing
-5.3%
Growth
Strong buyer appeal as a giftable, collectible hobby item at an accessible $15–$25 price point. The low price encourages impulse and add‑on purchases, and the category benefits from repeat buying for gifts across age groups
Dolls
Increasing
60.8%
Growth
High gift appeal and broad age relevance make these items reliable basket builders. The $11–$25 price range hits an accessible gifting sweet spot and supports multi-unit orders, bundles, and add-ons, which can lift AOV
Action Figure
Decreasing
-82.1%
Growth
Strong collectible and gift appeal drives consistent interest from both kids and adult fans. The $16–$32 price band supports impulse buys and multi-unit orders, while compact size keeps shipping costs predictable and returns manageable
Toy Soldiers
Increasing
0.3%
Growth
Affordable, nostalgic miniature figures with broad appeal to kids, gift‑givers, and collectors. Commonly bought for imaginative play, collections, dioramas, party favors, and stocking stuffers
Plushie Toy
Increasing
4.5%
Growth
Broadly appealing, soft stuffed toys sell on cuteness, comfort, and giftability. Buyers pick them up as affordable gifts for kids, teens, and partners, and as collectible or décor items
Lego Blocks
Decreasing
-12.5%
Growth
Interlocking building block sets offer durable, creative play with broad age appeal, making them reliable gift purchases and repeat buys. Buyers seek them for open-ended, skill-building play, and the $17–$36 price band fits common gifting and add-to-cart thresholds, enabling bundles or multi-unit orders