Barbie Dolls Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
High brand recognition and cross-generational appeal drive consistent interest from both gift givers and collectors. Buyers look for fashion/role‑play, variety, and collectability, leading to repeat purchases on outfits and accessories. The $12–$29 price band fits impulse buys and bundling, with upsell opportunities to accessory packs and playsets that increase AOV in an eCommerce store.
Seasonal high lands in July; sellers should stage inventory by late spring (May–June) to capture the spike. It’s now August, so peak has passed—maintain a focused assortment and plan for the Q4 gifting lift, when toys generally accelerate for holiday purchases. Schedule promotions and bundles ahead of November, and align replenishment for next summer’s July peak.
Seasonal
Peak month: July
Product details
Key details
-
$18
-
$12 - $29
-
High Month JulyLow Month February
Dropship products for Barbie Dolls
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Adorable Plush Doll Outfit for 17cm Dolls
USD $6.36
Adorable Plush Doll Clothes for 17cm Dolls
USD $7.35
Kawaii Plush Doll Clothes for 17CM Dolls
USD $9.32
Fashion Wardrobe Set for Plush Dolls
USD $14.49
Stylish Fashion Wardrobe for Plush Dolls
USD $12.34
Kawaii Doll Clothes Set for Labubu 17cm Dolls
USD $7.89
Christmas Dolls Tree Decor Santa Reindeer Snowman
USD $1.08
Adjustable Anime Figure Display Stand for Dolls
USD $0.97
Animal Wooden Matryoshka Dolls Educational Nesting Toy
USD $14.48
Halloween Advent Calendar 2025 Scary Mini Dolls
USD $7.03
Transparent Protective Cover for Monster Toy Dolls
USD $8.56
Magnetic Princess Dress Up Dolls for Creative Play
USD $3.91
Top suppliers for “Barbie Dolls”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Manufacturers
This supplier is a key player in the toy industry, particularly known for its diverse range of high-quality, collectible dolls and accessories. Their offerings include an array of unique products designed to foster creativity and imaginative play in children of all ages.
The supplier boasts a rich portfolio that highlights their commitment to craftsmanship and innovation. Each doll showcases meticulous attention to detail and encapsulates various thematic elements, appealing to both children and collectors alike. From soft-bodied baby dolls to expertly crafted accessories, their products stand out in the marketplace.
In addition to dolls, the supplier offers a wide range of doll strollers and clothing, ensuring children can engage in hours of role-playing and nurturing activities. The focus on quality and safety is paramount, with each item designed to meet stringent safety standards, providing peace of mind for parents.
With a dedication to enhancing play experiences, this supplier invites potential customers and partners to explore their extensive catalog. For more information or inquiries, individuals are encouraged to visit their website or make direct contact. The passion for enriching children's playtime is evident, making them a reliable choice in the toy sector.
Jc Toys, Berenguer Boutique
Supplier name
Manufacturers
In the lifelike doll industry, this supplier presents a diverse range of fully customizable silicone dolls designed to evoke joy and companionship. Crafted with precision and artistry, these dolls are made from high-quality materials, ensuring a realistic appearance and feel. The selection caters to various preferences with options including wet or not wet features, skin tones, and hair styles. Each doll is carefully dressed in stylish attire from reputable brands, ensuring they are not only lifelike but also fashionable.
Whether for imaginative play, gifting purposes, or collector's pride, these exquisitely designed dolls promise to bring smiles and cherished memories. The emphasis on personalization allows children and enthusiasts alike to create their perfect doll, reflecting individual taste and preferences.
Additionally, the commitment to quality means that every item is crafted with attention to detail, making these dolls cherished additions to any home. With community engagement encouraged, customers are invited to share their creations and experiences, celebrating the artistry of lifelike dolls.
For those interested in exploring the extensive collection or seeking more information, visiting the website or reaching out directly is always welcome.
Carter's
Supplier name
Manufacturers
In the furniture industry, this supplier excels in providing top-quality rattan and wicker furniture solutions. With a diverse product range, they cater to kids' furniture, living room essentials, and home decor, focusing on natural and sustainable materials. Each item is handcrafted by experienced craftsmen devoted to delivering both functionality and aesthetics. Their collections include rattan bassinets, kids' chairs, baby cribs, and unique toys, perfect for creating safe and stylish environments for children. For over two decades, their commitment to excellence and strong teamwork has positioned them as leaders in the market. Collaborations with importers, project managers, wholesalers, and retailers underline their flexibility and customer-focused approach. Custom design and modification options further highlight their dedication to meeting diverse client needs. This supplier welcomes inquiries and encourages visiting their website or direct contact for detailed information.
Indonesia Rattan Furniture, Australia Rattan Bassinet, Panama Wicker Living Set
Supplier name
Manufacturers
Operating in the educational toy and baby products industry, this supplier specializes in creating thoughtfully designed toys that encourage emotional development, inclusivity, and educational engagement for children of various ages. Their extensive product range features dolls that represent diversity, promoting values such as empathy and tolerance among young users. Each product is crafted with care, utilizing high-quality, recyclable materials, and is designed to withstand the rigors of play while maintaining educational value.
Their innovative toys also introduce STEM concepts, language skills, and manipulative mathematics, combining fun with educational growth. By emphasizing multiple intelligences, their products cater to different learning styles, allowing children to engage through imaginative play, role-playing, and sensory development.
Moreover, this supplier's commitment to quality is evident as they offer toys that are safe, durable, and washable, ensuring they are suitable for long-term use. They also take pride in their eco-friendly initiatives, ensuring their products are made with sustainability in mind.
For those interested in exploring the rich array of products and educational resources available, they encourage potential customers to visit their website. Inquiries can also be made through direct contact for more personalized assistance and information about their offerings.
Miniland
Supplier name
Wholesalers
This supplier operates within the toy retail industry, delivering a wide array of budget-friendly toys that cater to children across various age groups. With a mission to make the joy of play accessible to every family, they focus on high-quality products that nurture creativity and learning without straining budgets.
Established in 2023, this supplier has quickly become a go-to destination for savvy parents seeking exceptional value on toys. Their commitment to providing an extensive selection of products ensures that there is something for every child's interests, from educational resources to fun play items.
The company is well-regarded for its user-friendly shopping experience and responsive customer service, promoting a low-price guarantee to ensure parents receive the best deals available. They also offer incentives like free gifts and next-day delivery on orders over £40, making it a convenient choice for busy families.
In addition to their online presence, the supplier has developed a mobile app, enhancing the shopping experience with exclusive offers and products. Their focus on quality, affordability, and customer satisfaction sets them apart in the competitive landscape of toy retail. For more information about their products and promotions, they invite potential customers to visit their website or reach out directly.
Barbie, Hot Wheels, Paw Patrol, Dc Comics, Lol Surprise, Crayola, Funko, Lego, Marvel, Nerf, Star Wars, Baby Shark, Bluey, Cocomelon, Fortnite, Harry Potter, Minions, Peppa Pig, Rainbow High, Spiderman<span class="list-helper-toggle-more-text"> and <a href="#">17 more</a></span><span class="list-helper-more-text d-none">, Toy Story, Monopoly, Hello Kitty, Despicable Me, Ryan's World, Disney Cars, Nasa, Block Tech, Finding Dory, Gabby's Dollhouse, Zimpl Kids, Thomas & Friends, Among Us, Deagostini, Poopsie Slime Surprise, My Animal Farm, Grafix</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
Focused on the doll-making industry, this supplier is a prominent provider of premium doll kits, materials, and accessories that appeal to both collectors and artisans alike. Their extensive catalog showcases a multitude of reborn doll kits in various sizes, along with silicone kits designed for artisans seeking to create lifelike representations. Each kit is crafted with attention to detail, ensuring that every aspect meets the highest standards of quality.
In addition to doll kits, the supplier also stocks an impressive array of supplies necessary for doll creation, such as paints specifically formulated for lifelike finishes, high-quality mohair for hair applications, as well as a diverse selection of accessories including glass eyes and various limb sets. The availability of educational resources, including tutorials and videos, supports users in mastering techniques to enhance their crafting skills.
A commitment to customer service is evident in their supportive approach, catering to the diverse needs of the doll-making community. This supplier stands out not only for the range of quality products but also for facilitating a sense of belonging among creators. The focus on unique, purchasable items makes it a go-to destination for those in search of distinctive doll-making supplies. To discover more about their offerings, visit their website or contact them directly.
Irresistables
Supplier name
Wholesalers
This supplier operates within the toy industry, establishing itself as a leading importer of affordable toys across Europe. For more than thirty years, it has focused on providing attractive and accessible toy options, ensuring that playtime is available for every child.
With a substantial inventory housed in a vast warehouse space, this supplier offers an extensive assortment of around 2,400 products. They cater to more than 50 countries, ensuring that children around the world have access to fun and engaging playthings. Their product range spans various categories, including cars, baby toys, coloring books, games, dolls, and outdoor play equipment, all carefully curated to meet the latest trends and demands in the market.
Keeping a close eye on market dynamics, the supplier utilizes specialized software and numerous customer interactions across Europe to detect emerging trends early. They maintain effective communication with their suppliers, enabling them to translate trends into innovative products that resonate in the competitive toy market.
Their commitment to quality and safety is underlined by adherence to stringent European regulations. With an in-house laboratory, the supplier conducts thorough testing throughout the production process, ensuring that each toy meets high safety standards. As a participant in safety committees, they stay informed about legislative changes, allowing them to proactively align their offerings with evolving regulations.
For potential clients interested in a private label partnership, the supplier offers comprehensive services tailored to unique packaging, labeling, and design needs. Those seeking to explore their product range are encouraged to visit their showroom in Eindhoven for personalized assistance or to browse their extensive online selection.
Not available
Supplier name
Wholesalers
Operating within the toy and game importation and distribution industry, this supplier has nurtured a significant presence in Canada since its founding in 1987. With a commitment to excellence and a focus on fostering strong relationships with international toy market players, they have established themselves as a leading importer and distributor in their sector.
The supplier prides itself on being specialized in toys, offering a wide range of products that cater to various age groups and preferences. Their robust distribution network ensures that customers across Canada can access quality toys that are both entertaining and educational. They continually update their product offerings with the newest arrivals, providing fresh choices that delight both retailers and consumers alike.
In addition to their extensive product selection, the supplier prioritizes customer satisfaction and strives to maintain open lines of communication. Their reputation in the industry speaks to their dedication to high standards in service and product quality. For those interested in exploring their offerings, a visit to the website or direct contact is encouraged to learn more about product availability and distribution.
Whether you are a retailer seeking reliable toy distribution or a consumer interested in the latest toy trends, this supplier stands ready to meet your needs with professionalism and expertise. Discover a world of playful possibilities with this reputable import and distribution partner.
Corolle
Supplier name
Manufacturers
In the children's toys sector, this company stands out for its exquisite range of wooden toys thoughtfully designed to accompany children's growth from birth to six years of age. With a commitment to child safety, every product is crafted using durable materials for long-lasting play, making them ideal for passing down within families.
Their offerings encompass a variety of categories, including doll prams, toy vehicles, baby gyms, and role-play items like play tents. Each toy is aimed at creating joyful childhood memories and encourages active engagement through imaginative role-playing scenarios. The collection also features children's furniture, smart storage solutions, and rugs that contribute to a harmonious environment in any child's room.
Founded in 2007, this Swedish design company is dedicated to producing functional, innovative products that spread joy and promote playfulness in children's lives. Their in-house designed items, showcased in a minimalist Scandinavian style, can effortlessly blend into any home décor.
The company recognizes the importance of nurturing creativity and fun in a child's development, ensuring that every toy serves as a tool for imaginative exploration. Parents looking for thoughtful gifts for various occasions, from baby showers to children's birthday parties, will find a treasure trove of options in their collection. For more details or specific inquiries, feel free to visit their website or get in touch directly.
Star, Saga, Aiden, Edvin, Kid's Base, Kid's Concept
Supplier name
Wholesalers, Manufacturers
Operating within the children's toys and educational products industry, this supplier is dedicated to nurturing creativity and learning through high-quality, engaging toys. Their diverse portfolio includes items designed to enhance imaginative play, creativity, and essential skills for children from infancy through school age.
The supplier specializes in an impressive array of products to cater to different developmental stages, from sensory toys for infants to educational games and role-play sets for older kids. Emphasizing both safety and quality, they ensure that all products are crafted to stimulate children's interests and support their growth in a playful, fun manner.
With a core mission to inspire young minds and facilitate learning through playful exploration, their offerings have become favored among parents and educators alike. Each product reflects a commitment to enriching childhood experiences, making learning enjoyable and accessible.
For those interested in overseeing a burgeoning selection of toys and learning materials, this supplier stands ready to provide further details about their products and services. To learn more about their offerings, please visit the website or contact them directly.
Leapfrog, Fisher-Price, Vtech, Lego Duplo, Thomas And Friends, Early Learning Centre, Happyland, Whizz World, Blossom Farm
Related products
Funko Toys
Decreasing
-11.9%
Growth
Licensed pop-culture collectibles with broad fandom appeal, strong giftability, and a low price point ($13–$15) that drives impulse buys and multi-item carts. Buyers are drawn to recognizable characters and completing sets, which supports repeat purchase behavior and frequent cross-sell opportunities across franchises and themes
Ball Pit
Decreasing
-26%
Growth
Strong gift appeal for toddlers and preschoolers, delivering indoor active play and sensory engagement that keeps kids entertained at home—especially in colder months. Buyers are drawn to its fun, photo-friendly setup for playrooms and parties, and it fits well as a holiday or birthday present
Big Toys
Increasing
24.1%
Growth
Demand peaks in December, driven by Christmas gifting. The $19–$33 price point sits squarely in mass‑market gift budgets, supporting impulse buys, promotions, and bundling to lift AOV
Finger Bike
Increasing
152.9%
Growth
A pocket-sized trick bike toy that buyers find fun, collectible, and shareable, appealing to kids, teens, and novelty seekers. The $9–$20 price point sits squarely in impulse/add-on territory for eCommerce stores, enabling low-friction conversion and easy bundling across colors/styles
Plush Animals
Decreasing
-18.5%
Growth
Soft, giftable items with broad age appeal and emotional purchase drivers, often bought as presents and impulse add-ons. The $12–$21 price range fits common gifting budgets and supports basket-building
Swingset
Increasing
133.4%
Growth
Strong buyer interest comes from families upgrading backyards for at-home play. Shoppers prioritize safety, durability/weather resistance, age fit, footprint, and straightforward assembly; clear specs and lifestyle images help convert
Toy Robot
Decreasing
-4.8%
Growth
Buyers gravitate to this item for its novelty and play value, making it a popular, giftable tech toy for kids and enthusiasts. The $17–$36 price band is accessible and impulse-friendly, supporting broad appeal and easy add-to-cart decisions in an eCommerce store
Fidget Spinners
Increasing
39.2%
Growth
Impulse-friendly, low-ticket item that buyers pick up for stress relief, focus, and idle play; appeals across ages and works as a collectible with color/material variants. Lightweight and durable with low shipping costs, simple fulfillment, and minimal post-sale support; effective as an add-on to lift AOV
Play Tent
Increasing
32.3%
Growth
Strong buyer appeal as an affordable, giftable indoor play space for kids. Drives purchases from parents and relatives seeking imaginative play and a cozy nook, with a broad audience and repeat gifting potential
Toy Cars
Increasing
0.4%
Growth
Affordable, giftable items that attract repeat purchases and impulse adds, with broad appeal to kids and collectors. Typical prices of $10–$24 support multipacks and bundle strategies while remaining low-risk for buyers, making them strong basket builders and stocking stuffers
Toy Soldiers
Increasing
0.3%
Growth
Affordable, nostalgic miniature figures with broad appeal to kids, gift‑givers, and collectors. Commonly bought for imaginative play, collections, dioramas, party favors, and stocking stuffers
Teepee
Increasing
127%
Growth
Strong appeal as a children’s play tent and decor piece for playrooms and bedrooms; buyers value a cozy, photo-friendly space for imaginative play and gifting. Emphasize sturdy poles, breathable fabric, easy assembly, and collapsible storage; offer neutral colors and themed prints to fit home aesthetics
Squishy Toys
Decreasing
-2.3%
Growth
Tactile, stress-relief appeal and cute, collectible designs make this a strong impulse buy and repeat-purchase item for buyers. The low price point ($10–$20) supports easy add‑to‑cart behavior, giftability, and bundling, while variety of styles/colors helps broaden appeal across kids, teens, and desk/office fidget use cases
Ride-on Car
Increasing
122.5%
Growth
High-appeal, giftable kids’ item that consistently converts during Q4 due to its “wow” factor and perceived value. Typical selling price of $108–$210 positions it as a mid-tier big gift that can lift AOV and attract gift shoppers
Kids Plush Cute
Decreasing
-36.2%
Growth
Appeals to buyers as an affordable, giftable, and comforting plush for kids; the “cute” factor drives impulse purchases and collectability. At a $12–$22 price point, it fits as an easy add-on to carts and bundles, helps increase AOV, and works for birthday presents, party favors, and holiday gifts
Kids Toys
Increasing
14.4%
Growth
Strong buyer appeal as gifts and everyday play items, with broad demand from parents and gift‑givers. The $11–$30 price band supports impulse buys, add‑to‑cart accessories, and bundle opportunities, helping sellers raise average order value across age groups and interests
Car Toys
Increasing
19.6%
Growth
High-volume giftable item with broad appeal to kids and collectors; common as stocking stuffers and impulse buys. Price point $12–$29 supports add-on sales, bundles, and AOV lifts; small and light for low-cost shipping and easy fulfillment
Doll House
Increasing
15.7%
Growth
Classic pretend-play gift with strong buyer appeal for children, often purchased by parents and grandparents. Sits in a mid-tier price band ($37–$94) that converts well for gifting while allowing upsell potential via accessories (furniture, figures, décor), which can increase average order value and repeat purchases
Space Toys
Increasing
7.9%
Growth
Broad, evergreen interest from buyers who like space-themed gifts makes this a reliable traffic driver, with strong giftability and impulse-buy potential. The $12–$28 price band supports add‑on and bundle strategies without discounting heavily, and the theme photographs well for ad creatives and PDPs, aiding click‑through and conversion
Toy Vehicles
Decreasing
-0.3%
Growth
Strong buyer interest comes from giftability, imaginative play, and collectability, leading to repeat purchases when variety is offered. The $14–$27 price range hits an accessible impulse/gift sweet spot and supports bundles or multi-packs to lift AOV