Eyeliner Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
A core beauty staple with broad appeal and frequent repeat purchase, driven by everyday makeup use and trend looks. The accessible $7–$22 price point supports impulse buys and bundling, with buyers often choosing between pencil, liquid, and gel formats and preferring core shades (black, brown). Offering waterproof/long-wear options and simple shade selection helps reduce returns and increases conversion, while cross-selling with mascara and eyeshadow can lift basket size.
Seasonal demand peaks in December due to gifting and holiday events. With the current month in August, planning should start now, with inventory and assortment finalized by October–November to capture early gift shoppers. Prioritize core SKUs and value bundles/gift sets to align with holiday behavior, and schedule promotions and content in late October to build momentum into the December high.

Product details
About the product
Eyeliner is a versatile makeup product designed to enhance the eyes by defining the lash line, available in various formulations such as pencil, liquid, gel, and cream, each offering distinct applications and finishes. Its broad range of colors and types caters to diverse buyer preferences, making it a staple in the beauty industry and an appealing addition for sellers looking to expand their cosmetics offerings.
Key details
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$10
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$7 - $22
Dropship products for Eyeliner
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Winged Eyeliner Stencil Applicator Set
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Winged Eyeliner Stencil and Applicator Set
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Multifunctional Silicone Eyeliner Mascara Applicator Tool
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Wholesale Silicone Cosmetic Eyeliner Lipstick Tool
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High Precision Corded Micropigmentation Eyeliner Pen
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Ultra Thin Diagonal Eyeliner Brush Set
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4PCS Reusable Silicone Eyeliner Stencils Set
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Precision Angle Eyeliner and Eyebrow Makeup Brush
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Winged Eyeliner Stencils and Eyebrow Shaping Tools
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Ultra Thin Precision Eyeliner and Eyebrow Brush
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Waterproof Silicone Eyeliner Brush Non Smudge Tool
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Top suppliers for “Eyeliner”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
The cosmetics industry supplier excels in providing a comprehensive selection of beauty products designed for businesses seeking premium offerings. With expertise in crafting innovative solutions, they focus on meeting the unique needs of their wholesale partners.
Their extensive product range includes eyeshadows, eyeliners, mascaras, blushes, skincare essentials, and lip products, ensuring that retailers find everything necessary to satisfy their clientele. From vibrant lipsticks to nourishing skin care solutions, each item is crafted with the utmost attention to quality and detail.
In addition to individual cosmetics, they also offer gift sets designed to create a lasting impression, making them ideal for special occasions or promotional events. Driven by a commitment to excellence, the supplier prioritizes customer satisfaction and fosters solid relationships within the marketplace.
To explore their full range of products and discover how they can enhance your business, visit the website or reach out directly for personalized assistance. They are eager to support your beauty product needs and help you thrive in the competitive cosmetics market.
Amuse Cosmetics
Supplier name
Manufacturers
Operating within the beauty and cosmetics sector, this supplier specializes in private label makeup manufacturing, empowering brands to create unique products tailored to their specific needs. They offer a comprehensive suite of services, including product development, packaging design, and branding, allowing for seamless integration into the market.
With an extensive range of offerings, from foundations to lip products, the supplier is committed to quality and innovation, ensuring that each product meets the highest industry standards. Their expertise in manufacturing provides emerging brands with the opportunity to harness the benefits of established processes and technologies, significantly reducing the time and cost associated with bringing products to market.
Clients appreciate their strong focus on customization, which allows for the creation of items that genuinely reflect the brand's identity and vision. Moreover, their customer service emphasizes responsiveness and thorough communication, aiming to foster a supportive and collaborative relationship with brands throughout the development process.
By choosing to partner with this manufacturer, brands gain access to not only high-quality products but also a wealth of industry knowledge and resources. This supplier's reputation for reliability and excellence ensures that your beauty brand can flourish.
To explore more about their offerings and how they can assist your brand in achieving its goals, please feel free to visit their website or contact them directly for personalized assistance.
Not available
Supplier name
Wholesalers
Focusing on the beauty sector, this supplier offers a diverse selection of cosmetics and skincare products, aimed at enhancing personal care and beauty routines. They provide an extensive range of items, from makeup essentials like lipsticks, eyeshadows, and foundation to specialized skincare and hair care solutions. This supplier stands out for their commitment to quality and their ability to cater to current beauty trends and preferences. Their catalog showcases a multitude of brands and product types, ensuring that retailers and consumers alike can find what they need to enhance their beauty offerings. Furthermore, they are known for competitive pricing and unique bulk options, making it easier for businesses to stock up on the latest and most popular items in the beauty industry. Through their user-friendly platform, businesses can explore numerous product categories, discover great deals, and stay up-to-date with the latest trends. They also provide mixed boxes and liquidation products that allow for greater variety and value, making it an attractive choice for retailers seeking to diversify their inventory. To learn more about their offerings and how they can meet specific beauty needs, interested parties are encouraged to visit the website or reach out directly for more information.
Garnier, Maybelline, Revlon, L'oreal, Nyx, Amuse, L.a. Girl, Beauty Creations, Moira Beauty
Supplier name
Wholesalers
This supplier operates within the beauty industry, concentrating on makeup and skincare solutions designed for modern consumers. With an emphasis on advanced formulations and cutting-edge technology, their products address a variety of beauty needs, from color cosmetics to skin hydration.
Their portfolio features a diverse range of items including long-wear eyeliners, lip stains, and brow gels, each crafted to provide lasting impacts and high performance. The company prides itself on not only delivering effective beauty products but also on creating a seamless shopping experience for customers who desire quality and innovation in their beauty regimen.
Dedicated to customer satisfaction, they invite inquiries and encourage potential buyers to explore their extensive catalog through their online platform. Interested individuals are welcome to delve deeper into their offerings by visiting the website or contacting the team directly for personalized assistance and more information.
Wonderblading, Purevoc, Liquid Gym
Supplier name
Wholesalers
This supplier is a key player in the cosmetics and beauty industry, offering an extensive collection of products that cater to a variety of beauty needs. Their product lineup includes makeup essentials, skincare solutions, and innovative beauty accessories designed to enhance personal care routines.
The supplier prioritizes quality and affordability, ensuring their products meet the expectations of both retailers and consumers. They offer a multitude of well-known brands and private label items, with a focus on delivering unique and high-quality beauty solutions. Each product is carefully curated to provide maximum satisfaction and to meet ever-changing beauty trends.
The supplier's commitment to excellence is reflected in their vast selection, which includes everything from makeup palettes and brushes to skincare treatments and lip care items. They also create value through mixed boxes aimed at providing retailers with a variety of products at competitive prices.
In addition to their impressive product range, the supplier emphasizes customer service, making it easy for businesses to connect and find the products they need. They welcome inquiries for further assistance or specific product requests, highlighting their dedication to building strong relationships within the beauty community.
For more information about their offerings, feel free to visit their website or reach out for direct assistance.
Bh Cosmetics, Milani, Covergirl, Garnier, Maybelline, Ardell, Beauty Creations, Nicka K, Loreal, J.cat Beauty, Totmica
Supplier name
Wholesalers
Operating in the beauty and cosmetics sector, this company is a leader in providing advanced airbrush systems that redefine makeup application. Their innovative products utilize state-of-the-art technology to deliver flawless results, allowing users to achieve a professional finish with minimal product usage. This supplier is dedicated to meeting varied beauty needs, offering a wide range of airbrush cosmetics, skincare solutions, and accessories tailored for both professionals and everyday users.
The company’s flagship airbrush systems are designed to simplify the makeup application process. Users can conceal imperfections while enjoying the benefits of skincare ingredients seamlessly integrated into the formulas. From airbrush foundations to skincare serums, each product is crafted to enhance the beauty experience with ease and efficiency.
Moreover, they provide extensive support through tutorials and customer service, ensuring users can maximize the potential of their products. With promotional offers like trial periods, potential customers are encouraged to experience the benefits firsthand before making a commitment. This company’s focus on quality, innovation, and satisfaction guarantees that consumers receive only the best in beauty technology.
For those looking to explore new possibilities in their beauty regimen, further information can be accessed by visiting the website or by direct contact. With a reputation for excellence and a commitment to customer satisfaction, this supplier continues to make waves in the beauty market.
Luminess
Supplier name
Manufacturers
This organization excels in the cosmetics industry, providing comprehensive private label makeup solutions to beauty brands around the world. With a focus on color cosmetics manufacturing for over 15 years, it has successfully served more than 2500 brands globally.
Their advanced production capabilities ensure high efficiency and quality. They supply mature and stable cosmetic formulas, tailored to cater to various skin tones worldwide. Whether working with startups or well-established brands, they offer flexible benefits, including no minimum order requirements (MOQ) for private label products, making it easy for any entrepreneur to launch their beauty line.
Furthermore, their commitment to quality extends to the ingredients they use, as they prioritize natural, vegan, and cruelty-free formulations, free from harmful synthetics like parabens and sulfates. Clients have praised the vivid pigmentation and exceptional quality of the products, which are developed alongside professional makeup artists.
The supplier also supports clients through the entire process—from selecting samples to final manufacturing. Steps are streamlined for efficiency, with the ability to fulfill new orders in as little as seven days. Delivery options are versatile, accommodating air, sea, and railway transport to fit various timelines.
For those interested in custom formulation or bespoke packaging solutions, their laboratory offers development services according to specific needs. This supplier stands out for its ability to provide high-quality products, competitive pricing, and personalized customer service. Prospective clients are encouraged to visit the website or contact them directly for further details.
Not available
Supplier name
Wholesalers
This enterprise is a leader in the wholesale and liquidation sector, offering a comprehensive range of products tailored for resale markets. With a strong foundation since 1999, the company has built a reputation for reliability and customer satisfaction, catering to diverse retailers from discount stores to e-commerce platforms.
Their extensive inventory includes health and beauty essentials, household supplies, seasonal items, and electronics, all available for purchase in bulk. Clients can take advantage of significant discounts, especially on larger orders, making it an attractive proposition for businesses looking to optimize their inventory and maximize profit margins.
The firm also prioritizes customer support, ensuring a smooth purchasing experience with fast shipping and secure transactions, reinforcing their commitment to serving resellers effectively. With a focus on high-quality items and a user-friendly online shopping experience, they invite prospective customers to explore their offerings further.
For those interested in learning more about specific products or bulk purchasing options, visiting their website or contacting their sales team directly will provide additional insights and assistance.
Keranique, Covergirl, L'oréal, Maybelline, Revlon, Batiste, Sally Hansen, Suave, Garnier Fructis, Discount Wholesalers Inc
Supplier name
Wholesalers
In the dynamic world of beauty, the supplier excels in providing professional hair and beauty products, catering to a diverse clientele including both consumers and industry professionals. With an extensive selection of items ranging from hair color to skincare essentials, they are dedicated to empowering every individual's beauty journey.
The supplier partners with leading brands to ensure that customers have access to the latest trends and high-quality products. Their offerings cater to the unique needs of beauty enthusiasts and seasoned stylists alike, making it a one-stop destination for all beauty needs. Every product reflects a commitment to quality and innovation, enhancing not just appearance but also confidence.
They aren't just about products; their mission is to inspire creativity and individuality within the beauty community. By promoting a wide array of products, they encourage customers to express their unique styles and discover new possibilities in their hair and skincare routines.
For those looking to elevate their beauty game, the supplier provides not just tools but also tips and inspiration that resonate with the vibrant community they serve. To explore their extensive range of offerings and learn more about their commitment to beauty, interested parties are invited to visit their website or reach out for more information.
Olaplex, Paul Mitchell, Redken, Dyson, Wahl, Opi, Crazy Color, Maria Nila, Wella Professionals, L’oreal Professionnel, Diva Pro Styling, Proxelli, Andreia Professional, Schwarzkopf Professional, Wunderbar<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Goddess Maintenance Company</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
In the vibrant cosmetics industry, this supplier stands out by offering an extensive range of mineral makeup products tailored for both individual consumers and businesses. Specializing in high-quality formulations, their product line boasts everything from foundations—like luxe mineral and pressed options—to an array of vibrant eyeshadows and lip glosses.
With a commitment to quality, the supplier ensures that all products are made in Australia, utilizing SLS and paraben-free ingredients. Their extensive experience in the field enables them to partner effectively with brands aiming to establish or enhance their presence in the marketplace. They offer private label and custom formulation services to help businesses create unique products that resonate with their target audiences.
Understanding the challenges that startups often face, the supplier provides flexible ordering options with no minimum order requirements. This approach allows new brands to enter the market with lower startup costs and reduced risk, ultimately leading to higher profit margins. For those unsure about where to start, the supplier offers starter kits that are designed to kickstart a business effectively.
Driven by a customer-centric philosophy, they pride themselves on quick response times and support at every step of the business journey. Explore their innovative, high-performing products and get in touch for more insights about how they can assist your brand in growing successfully. For further details, visit their website or reach out directly.
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