Eyeliner Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
A core beauty staple with broad appeal and frequent repeat purchase, driven by everyday makeup use and trend looks. The accessible $7–$22 price point supports impulse buys and bundling, with buyers often choosing between pencil, liquid, and gel formats and preferring core shades (black, brown). Offering waterproof/long-wear options and simple shade selection helps reduce returns and increases conversion, while cross-selling with mascara and eyeshadow can lift basket size.
Seasonal demand peaks in December due to gifting and holiday events. With the current month in August, planning should start now, with inventory and assortment finalized by October–November to capture early gift shoppers. Prioritize core SKUs and value bundles/gift sets to align with holiday behavior, and schedule promotions and content in late October to build momentum into the December high.
Product details
About the product
Eyeliner is a versatile makeup product designed to enhance the eyes by defining the lash line, available in various formulations such as pencil, liquid, gel, and cream, each offering distinct applications and finishes. Its broad range of colors and types caters to diverse buyer preferences, making it a staple in the beauty industry and an appealing addition for sellers looking to expand their cosmetics offerings.
Key details
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$10
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$7 - $22
Dropship products for Eyeliner
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Winged Eyeliner Stencil Applicator Set
USD $21.15
Silicone Eyelash and Eyeliner Guard Applicator
USD $15.64
Multifunctional Silicone Eyeliner Mascara Applicator Tool
USD $12.31
4PCS Reusable Silicone Eyeliner Stencils Set
USD $13.66
Multi-Functional Silicone Eyeliner Stencil Makeup Aid
USD $14.9
Reusable Eyeliner Shaping Template for Perfect Wings
USD $5.45
6Pcs Eyeliner Stencil Templates Makeup Guide Kit
USD $11.89
Ultra Thin Eyeliner and Eyebrow Brush Set
USD $12.65
Upgrade Blade Eyeliner and Eyebrow Brush Set
USD $13.66
4PCS Reusable Eyeliner Stencils Makeup Tool Set
USD $13.62
Reusable Silicone Eyeliner and Lipstick Stencil Tool
USD $14.67
Top suppliers for “Eyeliner”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Operating within the beauty and cosmetics sector, this supplier specializes in private label makeup manufacturing, empowering brands to create unique products tailored to their specific needs. They offer a comprehensive suite of services, including product development, packaging design, and branding, allowing for seamless integration into the market.
With an extensive range of offerings, from foundations to lip products, the supplier is committed to quality and innovation, ensuring that each product meets the highest industry standards. Their expertise in manufacturing provides emerging brands with the opportunity to harness the benefits of established processes and technologies, significantly reducing the time and cost associated with bringing products to market.
Clients appreciate their strong focus on customization, which allows for the creation of items that genuinely reflect the brand's identity and vision. Moreover, their customer service emphasizes responsiveness and thorough communication, aiming to foster a supportive and collaborative relationship with brands throughout the development process.
By choosing to partner with this manufacturer, brands gain access to not only high-quality products but also a wealth of industry knowledge and resources. This supplier's reputation for reliability and excellence ensures that your beauty brand can flourish.
To explore more about their offerings and how they can assist your brand in achieving its goals, please feel free to visit their website or contact them directly for personalized assistance.
Not available
Supplier name
Wholesalers
The supplier is a leading entity in the cosmetics industry, specializing in high-quality and affordable makeup solutions. They pride themselves on their innovative formulas, which are enriched with botanicals and vitamins, providing consumers with skin-beneficial makeup choices.
With a strong commitment to cruelty-free ethics, all products from this supplier are certified by the Leaping Bunny program, ensuring that no animal testing is involved in their manufacturing processes. This dedication to ethics is further reflected in their extensive range of vegan and gluten-free options, making their offerings suitable for a wide array of consumers with varying preferences and requirements.
Their product range spans essential categories including face, eyes, and lips, featuring popular items such as lip stains, under eye brighteners, and various foundations. Customers can expect not only exceptional quality but also a vibrant selection that caters to both everyday needs and special occasions.
Additionally, the supplier engages its customer base through various initiatives, encouraging sharing of looks and promoting a clean beauty movement. The emphasis on a clean beauty philosophy resonates with modern consumers who are increasingly conscious of the products they use on their skin.
For those interested in exploring the complete range of offerings, including bestsellers and newly launched products, further information is readily accessible by visiting their website or contacting them directly. Discover a new standard in beauty with this supplier’s collection.
Palladio
Supplier name
Wholesalers
The cosmetics industry supplier excels in providing a comprehensive selection of beauty products designed for businesses seeking premium offerings. With expertise in crafting innovative solutions, they focus on meeting the unique needs of their wholesale partners.
Their extensive product range includes eyeshadows, eyeliners, mascaras, blushes, skincare essentials, and lip products, ensuring that retailers find everything necessary to satisfy their clientele. From vibrant lipsticks to nourishing skin care solutions, each item is crafted with the utmost attention to quality and detail.
In addition to individual cosmetics, they also offer gift sets designed to create a lasting impression, making them ideal for special occasions or promotional events. Driven by a commitment to excellence, the supplier prioritizes customer satisfaction and fosters solid relationships within the marketplace.
To explore their full range of products and discover how they can enhance your business, visit the website or reach out directly for personalized assistance. They are eager to support your beauty product needs and help you thrive in the competitive cosmetics market.
Amuse Cosmetics
Supplier name
Manufacturers
Operating in the beauty packaging industry, this supplier is recognized as a world-class leader in the design, development, and manufacture of primary packaging containers for color cosmetics, skincare, fragrance, and toiletry products. With manufacturing locations across Asia, North America, and Europe, they leverage a global synergy in manufacturing to support international beauty brands effectively.
The supplier prides itself on its commitment to innovation and creative technology. Their extensive portfolio ranges from compacts, palettes, and kits to a variety of packaging solutions such as lipsticks, mascaras with molded and fiber brushes, eyeliners, lip glosses, brow packaging, pots, jars, and airless pumps. By employing state-of-the-art manufacturing processes, they ensure operational excellence and quality in every product.
Acknowledging the growing importance of sustainability in the beauty sector, the supplier has made strides in eco-friendly packaging solutions. Their dedication to minimizing environmental impact is reflected in their development of materials that support a holistic approach to packaging, catering to the demand for sustainable options among beauty brands.
Additionally, the supplier offers insights on emerging beauty packaging trends, helping their clients stay ahead in a competitive market. The trend analysis and predictions provided assist brands in adopting key looks and concepts for upcoming seasons, ensuring they align with consumer preferences.
For further details about their products and services, potential clients are encouraged to visit their website or reach out directly for inquiries.
Not available
Supplier name
Manufacturers
With a foundation built on the marriage of beauty and science, this esteemed player in the cosmetics industry prides itself on creating products that not only enhance your natural beauty but are also kind to your skin. Over the years, the company has curated a vast array of makeup, skincare, and accessories that cater to diverse beauty needs and preferences. Whether you're seeking the perfect eyeshadow palette, a long-lasting lipstick, or a gentle skin serum, their product line is meticulously designed to meet the highest standards of safety, efficacy, and sustainability.
The brand's revolutionary Freedom System allows for the ultimate customization of your makeup palette, ensuring that each customer can create something that truly reflects their unique style. A commitment to research and development is evident, with the company's in-house R&D center constantly innovating to bring forward the next generation of beauty products, including vegan formulations that support a more ethical beauty regimen. Partnering with the beauty industry pioneer means access to a selection of cosmetically advanced products, celebrated universally for their exceptional quality.
Whether you are a professional makeup artist or a beauty enthusiast, this brand offers everything from essential makeup brushes and accessories to specialized skincare products. Embrace the opportunity to enhance your beauty routine and achieve that perfect look. For personalized advice and a more extensive catalog of their offerings, you are invited to get in touch or visit their online collection.
Inglot, Freedom System, Inglot Playinn
Supplier name
Manufacturers
This organization is a prominent player in the cosmetics industry, dedicated to providing a wide array of makeup products tailored to the needs of brand owners and entrepreneurs. With over 31 years of experience, they adeptly manage the entire manufacturing process, from research and development to packaging design and quality control.
The supplier offers a vast catalog that includes various cosmetics, such as solid lipsticks, liquid lipsticks, lip gloss, eyeliners, mascaras, foundations, BB creams, and much more. Their commitment to quality is reflected in their use of top-notch, natural, and paraben-free ingredients sourced from reputable suppliers, ensuring a safe and effective product line.
In addition to traditional manufacturing, they provide customizable solutions—from private labeling to exclusive package design—catering to both startup brands and established businesses looking to expand their product offerings. The supplier guarantees efficient production with a focus on sustainability, leveraging a pollution-free clean room environment and cruelty-free practices.
To support entrepreneurs in launching competitive beauty brands, they offer all-in-one services that include flexible packaging options, rapid lead times, and extensive formula libraries. Their team is dedicated to exceeding client expectations while fostering long-term partnerships with brands.
For those interested in exploring how this supplier can meet their specific needs, further details can be found on their website or by reaching out directly for personalized assistance.
Not available
Supplier name
Wholesalers
This supplier operates within the beauty industry, concentrating on makeup and skincare solutions designed for modern consumers. With an emphasis on advanced formulations and cutting-edge technology, their products address a variety of beauty needs, from color cosmetics to skin hydration.
Their portfolio features a diverse range of items including long-wear eyeliners, lip stains, and brow gels, each crafted to provide lasting impacts and high performance. The company prides itself on not only delivering effective beauty products but also on creating a seamless shopping experience for customers who desire quality and innovation in their beauty regimen.
Dedicated to customer satisfaction, they invite inquiries and encourage potential buyers to explore their extensive catalog through their online platform. Interested individuals are welcome to delve deeper into their offerings by visiting the website or contacting the team directly for personalized assistance and more information.
Wonderblading, Purevoc, Liquid Gym
Supplier name
Manufacturers
Operating within the dynamic cosmetics industry, this supplier stands out as a premier manufacturer of color cosmetics, dedicating their expertise to the unique needs of beauty brands. Their specialization encompasses a diverse range of products, from vibrant lipsticks and foundations to eye shadows and pressed powders, all proudly made in the USA.
The supplier is passionate about the Clean Beauty Movement, using ethically sourced ingredients and sustainable practices. Their formulations are carefully crafted to align with high standards, ensuring quality, performance, and the well-being of both consumers and the environment. This commitment resonates with retailers and brands seeking to provide non-toxic and cruelty-free options to their customers.
In addition to color cosmetics, they offer a broad selection of skincare and personal care products, available under one roof. Their reputation is built on trust, reliability, and a partnership-oriented approach, making them an ideal choice for businesses looking to enhance their product lines.
With over 20 years of experience, the supplier fosters strong relationships with their clients, offering tailored solutions that empower businesses to thrive. Their capacity for customization, quick shipping, and flexible order sizes ensures clients get the support they need to stay competitive.
For those interested in discovering more about this supplier and exploring their extensive product offerings, they encourage potential partners to visit the website or contact them directly for further information. Join them in shaping the future of beauty with innovative products that prioritize ethics and quality.
Not available
Supplier name
Wholesalers
This supplier is a key player in the cosmetics and beauty industry, offering an extensive collection of products that cater to a variety of beauty needs. Their product lineup includes makeup essentials, skincare solutions, and innovative beauty accessories designed to enhance personal care routines.
The supplier prioritizes quality and affordability, ensuring their products meet the expectations of both retailers and consumers. They offer a multitude of well-known brands and private label items, with a focus on delivering unique and high-quality beauty solutions. Each product is carefully curated to provide maximum satisfaction and to meet ever-changing beauty trends.
The supplier's commitment to excellence is reflected in their vast selection, which includes everything from makeup palettes and brushes to skincare treatments and lip care items. They also create value through mixed boxes aimed at providing retailers with a variety of products at competitive prices.
In addition to their impressive product range, the supplier emphasizes customer service, making it easy for businesses to connect and find the products they need. They welcome inquiries for further assistance or specific product requests, highlighting their dedication to building strong relationships within the beauty community.
For more information about their offerings, feel free to visit their website or reach out for direct assistance.
Bh Cosmetics, Milani, Covergirl, Garnier, Maybelline, Ardell, Beauty Creations, Nicka K, Loreal, J.cat Beauty, Totmica
Supplier name
Wholesalers
Operating in the beauty and cosmetics sector, this company is a leader in providing advanced airbrush systems that redefine makeup application. Their innovative products utilize state-of-the-art technology to deliver flawless results, allowing users to achieve a professional finish with minimal product usage. This supplier is dedicated to meeting varied beauty needs, offering a wide range of airbrush cosmetics, skincare solutions, and accessories tailored for both professionals and everyday users.
The company’s flagship airbrush systems are designed to simplify the makeup application process. Users can conceal imperfections while enjoying the benefits of skincare ingredients seamlessly integrated into the formulas. From airbrush foundations to skincare serums, each product is crafted to enhance the beauty experience with ease and efficiency.
Moreover, they provide extensive support through tutorials and customer service, ensuring users can maximize the potential of their products. With promotional offers like trial periods, potential customers are encouraged to experience the benefits firsthand before making a commitment. This company’s focus on quality, innovation, and satisfaction guarantees that consumers receive only the best in beauty technology.
For those looking to explore new possibilities in their beauty regimen, further information can be accessed by visiting the website or by direct contact. With a reputation for excellence and a commitment to customer satisfaction, this supplier continues to make waves in the beauty market.
Luminess
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