Eyeliner Market Trends, Forecast & Insights [2025]

Last updated Mar 8, 2025
Eyeliner is a versatile cosmetic product that appeals to a wide range of buyers seeking to enhance their makeup routines. Known for its ability to define eyes and create various looks, it typically sells within a price range of $5 to $25, allowing sellers to cater to both budget-conscious buyers and those looking for premium options. As demand for makeup products often peaks leading up to summer events and holidays, now is an excellent time for sellers to consider adding Eyeliner to their eCommerce store to capitalize on the upcoming buying frequency in the beauty market.
About the product
Eyeliner is a versatile makeup product designed to enhance the eyes by defining the lash line, available in various formulations such as pencil, liquid, gel, and cream, each offering distinct applications and finishes. Its broad range of colors and types caters to diverse buyer preferences, making it a staple in the beauty industry and an appealing addition for sellers looking to expand their cosmetics offerings.
Key details
  • $13
  • $7 - $22
Relative Interest
 
Seasonality
High Month Dec
Low Month Sep

About the product
Eyeliner is a versatile makeup product designed to enhance the eyes by defining the lash line, available in various formulations such as pencil, liquid, gel, and cream, each offering distinct applications and finishes. Its broad range of colors and types caters to diverse buyer preferences, making it a staple in the beauty industry and an appealing addition for sellers looking to expand their cosmetics offerings.
Key details

Dropship products for Eyeliner

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Silicone eyeliner brush waterproof non-smudge eyeliner auxiliary tool eyeliner cream
Silicone eyeliner brush waterproof non-smudge eyeliner auxiliary tool eyeliner cream
USD $5.34
Silicone eyeliner brush waterproof non-smudge eyeliner auxiliary tool eyeliner cream
Silicone eyeliner brush waterproof non-smudge eyeliner auxiliary tool eyeliner cream
USD $5.5
Kohl Powder Eye Liner Powder Eyeliner Long-Lasting Eyeliner Arabic Eyeliner Powder Handmade Natural Eyeliner in Powder Makeup
Kohl Powder Eye Liner Powder Eyeliner Long-Lasting Eyeliner Arabic Eyeliner Powder Handmade Natural Eyeliner in Powder Makeup
USD $3.28
Eyeliner Stamp Liquid Eyeliner Pencil Double Headed Makeup Stamps Seal Pen Eyeliner Pencil Long-lasting Waterproof
Eyeliner Stamp Liquid Eyeliner Pencil Double Headed Makeup Stamps Seal Pen Eyeliner Pencil Long-lasting Waterproof
USD $3.57
Wholesale 4PCS Eyeliner Stencils Set Reusable Silicone Eyeliner Tool Lash Guard Eye Lips Makeup Tool for Women  eyeliner stencil
Wholesale 4PCS Eyeliner Stencils Set Reusable Silicone Eyeliner Tool Lash Guard Eye Lips Makeup Tool for Women eyeliner stencil
USD $0
1pcs Beauty Eyeliner Pencil Eyeliner Gel Pen Waterproof Long Lasting Silkworm Pen Black Brown Eyeliner for Beginners Eye Makeup
1pcs Beauty Eyeliner Pencil Eyeliner Gel Pen Waterproof Long Lasting Silkworm Pen Black Brown Eyeliner for Beginners Eye Makeup
USD $1.64
6pcs Flash liquid eyeliner pen durable shiny waterproof colored liquid eyeliner small suit.
6pcs Flash liquid eyeliner pen durable shiny waterproof colored liquid eyeliner small suit.
USD $3.71
16 Colors Pearlescent Eyeliner, Color Glitter Waterproof Long-Lasting Eye Makeup Non-smudge Eyeliner
16 Colors Pearlescent Eyeliner, Color Glitter Waterproof Long-Lasting Eye Makeup Non-smudge Eyeliner
USD $1.83
16 Colors Pearlescent Eyeliner, Color Glitter Waterproof Long-Lasting Eye Makeup Non-smudge Eyeliner
16 Colors Pearlescent Eyeliner, Color Glitter Waterproof Long-Lasting Eye Makeup Non-smudge Eyeliner
USD $2.12
5 Colors Eyeliner Pencil Waterproof Long-lasting Blue Black Brown Easy Wearing Eyeliner Pen
5 Colors Eyeliner Pencil Waterproof Long-lasting Blue Black Brown Easy Wearing Eyeliner Pen
USD $2.45
Diamond Sparkling Liquid Eyeliner Pearlescent color development quick dry waterproof not easily smudging liquid eyeliner
Diamond Sparkling Liquid Eyeliner Pearlescent color development quick dry waterproof not easily smudging liquid eyeliner
USD $2.84
Light Sketch Gel Eyeliner Pencil - Waterproof, Long-Wearing, Smudge-Proof, Natural and Thin Eyeliner Pencil
Light Sketch Gel Eyeliner Pencil - Waterproof, Long-Wearing, Smudge-Proof, Natural and Thin Eyeliner Pencil
USD $0
Top suppliers for “Eyeliner”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
The cosmetics industry supplier excels in providing a comprehensive selection of beauty products designed for businesses seeking premium offerings. With expertise in crafting innovative solutions, they focus on meeting the unique needs of their wholesale partners. Their extensive product range includes eyeshadows, eyeliners, mascaras, blushes, skincare essentials, and lip products, ensuring that retailers find everything necessary to satisfy their clientele. From vibrant lipsticks to nourishing skin care solutions, each item is crafted with the utmost attention to quality and detail. In addition to individual cosmetics, they also offer gift sets designed to create a lasting impression, making them ideal for special occasions or promotional events. Driven by a commitment to excellence, the supplier prioritizes customer satisfaction and fosters solid relationships within the marketplace. To explore their full range of products and discover how they can enhance your business, visit the website or reach out directly for personalized assistance. They are eager to support your beauty product needs and help you thrive in the competitive cosmetics market.
Amuse Cosmetics
Supplier name
 
Manufacturers
Operating within the beauty and cosmetics sector, this supplier specializes in private label makeup manufacturing, empowering brands to create unique products tailored to their specific needs. They offer a comprehensive suite of services, including product development, packaging design, and branding, allowing for seamless integration into the market. With an extensive range of offerings, from foundations to lip products, the supplier is committed to quality and innovation, ensuring that each product meets the highest industry standards. Their expertise in manufacturing provides emerging brands with the opportunity to harness the benefits of established processes and technologies, significantly reducing the time and cost associated with bringing products to market. Clients appreciate their strong focus on customization, which allows for the creation of items that genuinely reflect the brand's identity and vision. Moreover, their customer service emphasizes responsiveness and thorough communication, aiming to foster a supportive and collaborative relationship with brands throughout the development process. By choosing to partner with this manufacturer, brands gain access to not only high-quality products but also a wealth of industry knowledge and resources. This supplier's reputation for reliability and excellence ensures that your beauty brand can flourish. To explore more about their offerings and how they can assist your brand in achieving its goals, please feel free to visit their website or contact them directly for personalized assistance.
Not available
Supplier name
 
Wholesalers
Operating within the cosmetic sector, this supplier presents a diverse array of goods tailored for the wholesale market. They pride themselves on delivering a comprehensive selection of products, including skincare, makeup, and personal care items that cater to various customer needs. With an emphasis on quality, they ensure their offerings meet high standards, appealing to retailers looking for reliable sources of cosmetics. The supplier's inventory encompasses an impressive range of makeup products such as foundation, lipsticks, and eyeshadows, as well as skincare solutions. Their commitment to innovation is evident in the variety of formulations available, from vegan cosmetics to long-lasting makeup options suitable for all skin types. This focus on diversity ensures that they can cater to trends and consumer preferences effectively. With a simple shopping experience enhanced by free shipping on orders over £50, this supplier is positioned to support businesses looking to stock their shelves with trendy and effective cosmetics. Retailers are encouraged to explore their catalog, which features both well-known brands and unique products designed to meet various beauty needs. For those seeking further information about their offerings, they invite potential customers to visit their website or reach out directly for personalized assistance.
Rimmel London
Supplier name
 
Wholesalers
This supplier operates within the beauty industry, concentrating on makeup and skincare solutions designed for modern consumers. With an emphasis on advanced formulations and cutting-edge technology, their products address a variety of beauty needs, from color cosmetics to skin hydration. Their portfolio features a diverse range of items including long-wear eyeliners, lip stains, and brow gels, each crafted to provide lasting impacts and high performance. The company prides itself on not only delivering effective beauty products but also on creating a seamless shopping experience for customers who desire quality and innovation in their beauty regimen. Dedicated to customer satisfaction, they invite inquiries and encourage potential buyers to explore their extensive catalog through their online platform. Interested individuals are welcome to delve deeper into their offerings by visiting the website or contacting the team directly for personalized assistance and more information.
Wonderblading, Purevoc, Liquid Gym
Supplier name
 
Wholesalers
In the dynamic beauty and cosmetics industry, this supplier has established a reputation for offering an extensive selection of high-quality products designed for various applications. Catering to both retail and wholesale markets, their product range encompasses everything from skincare essentials to makeup accessories, all sourced from renowned and trusted brands. With a commitment to providing innovative beauty solutions, this supplier emphasizes quality and affordability, making it an ideal partner for retailers and beauty professionals alike. Their diverse inventory includes face, eye, lip products, and hair care essentials, ensuring a comprehensive catalog that meets the evolving needs of beauty enthusiasts. Furthermore, this supplier actively engages with their clients, providing valuable insights, product information, and customer support to enhance the purchasing experience. They invite potential customers to explore their diverse range and discover how their products can elevate beauty routines. For those seeking to enrich their inventory with new and exciting items, additional details can be found on their website, or inquiries can be made directly through their contact channels.
Milani, Neutrogena, Covergirl, Essie, Garnier, Maybelline, Revlon, Ardell, Sally Hansen, Nyx, Amuse, L.a. Girl, Rimmel London, Beauty Creations, City Color, Kara Beauty, Loreal, J.cat Beauty, Kleancolor<span class="list-helper-toggle-more-text"> and <a href="#">28 more</a></span><span class="list-helper-more-text d-none">, L.a. Colors, Revolution, Prolux, Celavi, Romantic Beauty, Simply Bella, Atenea, Amor Us, J.lash, Moira Beauty, Muba, Musu Cosmetics, Rude Cosmetics, Trendbeauty, Italia Deluxe, Xime Beauty, Kimchi Chic, Ruby Rose, Totemica, Carlys Cosmetics, Blest, Guilin, Hayan Cosmetics, Luv Prism Cosmetics, Mia Del Mar, Skala, Eye Beauty, Jess Beauty</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers
Operating in the beauty and cosmetics sector, this company is a leader in providing advanced airbrush systems that redefine makeup application. Their innovative products utilize state-of-the-art technology to deliver flawless results, allowing users to achieve a professional finish with minimal product usage. This supplier is dedicated to meeting varied beauty needs, offering a wide range of airbrush cosmetics, skincare solutions, and accessories tailored for both professionals and everyday users. The company’s flagship airbrush systems are designed to simplify the makeup application process. Users can conceal imperfections while enjoying the benefits of skincare ingredients seamlessly integrated into the formulas. From airbrush foundations to skincare serums, each product is crafted to enhance the beauty experience with ease and efficiency. Moreover, they provide extensive support through tutorials and customer service, ensuring users can maximize the potential of their products. With promotional offers like trial periods, potential customers are encouraged to experience the benefits firsthand before making a commitment. This company’s focus on quality, innovation, and satisfaction guarantees that consumers receive only the best in beauty technology. For those looking to explore new possibilities in their beauty regimen, further information can be accessed by visiting the website or by direct contact. With a reputation for excellence and a commitment to customer satisfaction, this supplier continues to make waves in the beauty market.
Luminess
Supplier name
 
Manufacturers
This organization excels in the cosmetics industry, providing comprehensive private label makeup solutions to beauty brands around the world. With a focus on color cosmetics manufacturing for over 15 years, it has successfully served more than 2500 brands globally. Their advanced production capabilities ensure high efficiency and quality. They supply mature and stable cosmetic formulas, tailored to cater to various skin tones worldwide. Whether working with startups or well-established brands, they offer flexible benefits, including no minimum order requirements (MOQ) for private label products, making it easy for any entrepreneur to launch their beauty line. Furthermore, their commitment to quality extends to the ingredients they use, as they prioritize natural, vegan, and cruelty-free formulations, free from harmful synthetics like parabens and sulfates. Clients have praised the vivid pigmentation and exceptional quality of the products, which are developed alongside professional makeup artists. The supplier also supports clients through the entire process—from selecting samples to final manufacturing. Steps are streamlined for efficiency, with the ability to fulfill new orders in as little as seven days. Delivery options are versatile, accommodating air, sea, and railway transport to fit various timelines. For those interested in custom formulation or bespoke packaging solutions, their laboratory offers development services according to specific needs. This supplier stands out for its ability to provide high-quality products, competitive pricing, and personalized customer service. Prospective clients are encouraged to visit the website or contact them directly for further details.
Not available
Supplier name
 
Wholesalers
This enterprise is a leader in the wholesale and liquidation sector, offering a comprehensive range of products tailored for resale markets. With a strong foundation since 1999, the company has built a reputation for reliability and customer satisfaction, catering to diverse retailers from discount stores to e-commerce platforms. Their extensive inventory includes health and beauty essentials, household supplies, seasonal items, and electronics, all available for purchase in bulk. Clients can take advantage of significant discounts, especially on larger orders, making it an attractive proposition for businesses looking to optimize their inventory and maximize profit margins. The firm also prioritizes customer support, ensuring a smooth purchasing experience with fast shipping and secure transactions, reinforcing their commitment to serving resellers effectively. With a focus on high-quality items and a user-friendly online shopping experience, they invite prospective customers to explore their offerings further. For those interested in learning more about specific products or bulk purchasing options, visiting their website or contacting their sales team directly will provide additional insights and assistance.
Keranique, Covergirl, L'oréal, Maybelline, Revlon, Batiste, Sally Hansen, Suave, Garnier Fructis, Discount Wholesalers Inc
Supplier name
 
Wholesalers
In the vibrant cosmetics industry, this supplier stands out by offering an extensive range of mineral makeup products tailored for both individual consumers and businesses. Specializing in high-quality formulations, their product line boasts everything from foundations—like luxe mineral and pressed options—to an array of vibrant eyeshadows and lip glosses. With a commitment to quality, the supplier ensures that all products are made in Australia, utilizing SLS and paraben-free ingredients. Their extensive experience in the field enables them to partner effectively with brands aiming to establish or enhance their presence in the marketplace. They offer private label and custom formulation services to help businesses create unique products that resonate with their target audiences. Understanding the challenges that startups often face, the supplier provides flexible ordering options with no minimum order requirements. This approach allows new brands to enter the market with lower startup costs and reduced risk, ultimately leading to higher profit margins. For those unsure about where to start, the supplier offers starter kits that are designed to kickstart a business effectively. Driven by a customer-centric philosophy, they pride themselves on quick response times and support at every step of the business journey. Explore their innovative, high-performing products and get in touch for more insights about how they can assist your brand in growing successfully. For further details, visit their website or reach out directly.
Not available
Supplier name
 
Wholesalers
This supplier is a prominent player in the beauty and personal care sector, focusing on a vast range of cosmetic products designed to enhance personal aesthetics and skincare routines. They are known for their commitment to quality and customer satisfaction, providing a well-curated selection of items that cater to various beauty needs. Their extensive inventory includes top-tier items from renowned brands, ensuring that customers have access to products that combine performance with innovation. With a focus on delivering the latest trends and essential staples, this supplier continuously updates its offerings to meet the evolving preferences of consumers. Their operations are grounded in a wholesale business model, making them a preferred choice for retailers and professionals looking for reliable sourcing options. The supplier’s distribution network allows for quick and efficient order fulfillment, ensuring that clients receive their products in a timely manner. This marketplace expert emphasizes competitive pricing without compromising on the quality of the products available. Customers can explore an array of cosmetics, from foundational essentials to specialized care treatments, all designed to empower individuals in expressing their beauty. For those interested in enhancing their offerings or exploring partnership opportunities, more information is readily available on their website or through direct contact.
Covergirl, Essie, Maybelline, Beauty Creations, J.cat Beauty, L.a. Colors, L'oréal Paris, Kimchi Chic, Carlys Cosmetics

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