Sensory Toy Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Broad appeal as a calming, focus-aid and fidget item for kids, teens, and adults drives steady demand. Small, portable, and highly giftable at a $9–$17 price point encourages impulse buys, add-ons, and bundling; variety in colors/textures/themes helps capture repeat purchases and upsells. Seasonal high in November is tied to holiday gifting and stocking stuffers; with August now, source and list within the next 2–6 weeks to be live by late September/early October. Prioritize multiple SKUs and multipacks, target sub-$15 price points, and plan Q4 promos (Black Friday/Cyber Week) with fast shipping to maximize conversion during peak.
Seasonal Peak month: November
Key details
  • $12
  • $9 - $17
  • High Month November
    Low Month June
Relative Interest
 
Seasonality
High Month Nov
Low Month Jun
Dropship products for Sensory Toy

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Ice Cube Shaped Sensory Decompression Toy
Ice Cube Shaped Sensory Decompression Toy
USD $1.91
Multifunctional Fidget Cube Sensory Relaxation Toy
Multifunctional Fidget Cube Sensory Relaxation Toy
USD $1.71
Quacky Duck Fidget Sensory Toy Keychain
Quacky Duck Fidget Sensory Toy Keychain
USD $6.61
Baby Music Instruments Sensory Rattle Toy
Baby Music Instruments Sensory Rattle Toy
USD $2.15
Colorful Expandable Breathing Ball Sensory Toy
Colorful Expandable Breathing Ball Sensory Toy
USD $2.88
Kids Multi Sensory Steering Wheel Toy
Kids Multi Sensory Steering Wheel Toy
USD $11.74
Portable Stretchy Sensory Worm Fidget Toy
Portable Stretchy Sensory Worm Fidget Toy
USD $3.05
Baby Stroller Arch Toy for Sensory Development
Baby Stroller Arch Toy for Sensory Development
USD $2.96
Mini Pop Tube Sensory Fidget Toy Pack
Mini Pop Tube Sensory Fidget Toy Pack
USD $1.6
Rainbow Sensory Push Pop Bubble Fidget Toy
Rainbow Sensory Push Pop Bubble Fidget Toy
USD $2.13
Soft Plush Sensory Learning Toy for Babies
Soft Plush Sensory Learning Toy for Babies
USD $6.15
Interactive Crawling Crab Sensory Toy for Toddlers
Interactive Crawling Crab Sensory Toy for Toddlers
USD $2.52
Top suppliers for “Sensory Toy”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating in the wholesale toy industry, this supplier focuses on high-quality wooden toys that cater to both children and environmentally conscious consumers. With a growing demand for sustainable alternatives to plastic toys, they provide a diverse range of options, from classic wooden building blocks to uniquely designed educational toys. The emphasis on safety, durability, and craftsmanship ensures that each product meets rigorous standards, catering to the needs of parents and educators who prioritize health and sustainability. With a dedication to sourcing only the finest hardwoods, the supplier guarantees long-lasting toys that withstand the test of time while providing enjoyable play experiences. This supplier stands out for its commitment to customer service, ensuring timely delivery and support for toy retailers. They also offer flexible purchasing options, including dropshipping services, to facilitate easy inventory management for businesses of all sizes. Entrepreneurs seeking to enhance their offerings with innovative and educational toys will find excellent options available. As they continue to expand their product line, the supplier invites interested parties to explore their extensive catalog. For more information about specific offerings and how to become a distributor, potential buyers are encouraged to visit their website or connect directly for personalized assistance.
Not available
Supplier name
 
Wholesalers, Manufacturers
TFH USA was created in 1991 as a sister company to TFH UK (in business since 1983). TFH UK owner, Anthony Tidmarsh and his family started with our signature Full Support Swing Seat because there were no affordable products allowing children with special needs to play. Being that play is the foundation of our development, this was a much needed product for this population. Over the years, TFH has grown from a small UK company to an international organization with offices and warehouses in England, United States, Canada and Sweden serving the entire world with fun and engaging sensory products. We still manufacture our Full Support Swing Seats now in three sizes (child, teen and adult), our own line of swing frames and adaptive swings, seating options, sensory room equipment and sensory toys. We are still a family-owned organization that values maintaining customer relations and offering quality products to improve the quality of life for those caring for and with special needs. We supply schools, therapy centers, daycares, developmental centers, group homes, rehabilitation centers, nursing homes, veteran's centers, hospitals, private residence, universities, corporate wellness programs, churches, respite care centers, airports, entertainment venues, and many more throughout the United States. We offer our products through this website categorize by the Senses and Skills important to those with sensory challenges. In order to bring you the latest, innovative products, we have transitioned to all online and digital platforms. Be sure to sign up for our newsletter, like and follow us on Facebook, Instagram, Twitter and YouTube to keep up to date with all we have to offer. We design and manufacture our own line of Sensory Room equipment following the philosophy of the originators of the movement which began in the 1970s in Holland. Our Sensory Room Consultants are available to assist you with the design and implementation of your sensory programming. Our consulting and design services are complimentary.
Not available
Supplier name
 
Wholesalers
Established in the vibrant toy industry, this supplier is dedicated to providing a vast array of entertaining and educational products for children. Their offerings include wooden toys, baby and toddler toys, arts and crafts supplies, and outdoor games, catering to the developmental needs of children from infancy to age 8 and beyond. The company prides itself on sourcing and supplying environmentally responsible toys from reputable brands that prioritize both play and learning. With a focus on quality and safety, the diverse product range encourages creative play, enhances learning experiences, and fosters developmental milestones in young children. Categories include musicals toys, educational games, and even balance bikes that help children develop physical coordination. This supplier is not just about selling toys; they operate with a strong community spirit. Their pay-it-forward initiative ensures that a portion of every purchase contributes to providing toys for children in need, reflecting their commitment to social responsibility. Convenience is also a priority, with a straightforward price match promise and nationwide delivery services from their Bay of Plenty warehouse. Customers can shop with confidence knowing that satisfaction is guaranteed, as the company is willing to assist with returns to ensure their clients’ happiness. For a closer look at their incredible selection or to ask any questions, potential customers are encouraged to visit their website or make direct contact for further assistance.
Orchard Toys, Le Toy Van, Fat Brain Toys, Dickie Toys, Manhattan Toys, Hape, Playmobil, Brio, Crayola, Fisher-Price, John Deere, Melissa & Doug, Vtech, Baby Einstein, Boon, Crocodile Creek, Mega Bloks, Rubiks<span class="list-helper-toggle-more-text"> and <a href="#">13 more</a></span><span class="list-helper-more-text d-none">, Clixo, Miniland, Classic World, Hey Clay, Educational Colours, Clementoni, Thomas & Friends, Djeco, B.box, Connetix Tiles, Kinderfeet, Magnatiles, Hey Doodle</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers
Specializing in the wholesale distribution of fast-moving consumer goods, this supplier is a key player in the UK's retail landscape. With a focus on low prices and diverse product offerings, they cater to a variety of businesses, from convenience stores to market traders. The supplier's extensive catalog includes everything from household essentials to health and beauty products, baby care, and pet supplies. Their strategy of buying in bulk allows them to provide competitive pricing, making it an attractive option for retailers seeking value. Alongside their comprehensive product range, they also emphasize superior customer support, ensuring that clients have access to expert advice and assistance. With a minimum order requirement accessible to both businesses and individual buyers, the supplier makes entry into the wholesale market straightforward. Their commitment to keeping prices low while maintaining high-quality products has solidified their reputation as a preferred choice in the industry. Additionally, the supplier recognizes the importance of convenience in today's fast-paced retail environment. They offer delivery options and even allow customers to collect orders from their warehouse in Manchester. This flexibility, combined with an ever-expanding inventory, positions the supplier as a reliable source for various retailers. For those interested in exploring the full range of offerings, or for any inquiries, further information can be found on their website or by contacting them directly. Unlock a world of wholesale opportunities and discover why this supplier is highly regarded in the retail sector.
Zig-Zag, Durex, Kodak, Duracell, Colgate, Gillette, Nivea, Crayola, Disney, Dove, Dettol, Tidyz, Johnson's, Swan, Gorilla, Raw, Ocb, Rapide, Rizla, Good Year, Clipper, Hangsen, Atoz
Supplier name
 
Wholesalers, Manufacturers
Operating within the children's toys and educational products industry, this supplier is dedicated to nurturing creativity and learning through high-quality, engaging toys. Their diverse portfolio includes items designed to enhance imaginative play, creativity, and essential skills for children from infancy through school age. The supplier specializes in an impressive array of products to cater to different developmental stages, from sensory toys for infants to educational games and role-play sets for older kids. Emphasizing both safety and quality, they ensure that all products are crafted to stimulate children's interests and support their growth in a playful, fun manner. With a core mission to inspire young minds and facilitate learning through playful exploration, their offerings have become favored among parents and educators alike. Each product reflects a commitment to enriching childhood experiences, making learning enjoyable and accessible. For those interested in overseeing a burgeoning selection of toys and learning materials, this supplier stands ready to provide further details about their products and services. To learn more about their offerings, please visit the website or contact them directly.
Leapfrog, Fisher-Price, Vtech, Lego Duplo, Thomas And Friends, Early Learning Centre, Happyland, Whizz World, Blossom Farm
Supplier name
 
Dropshippers, Wholesalers
Leading the industry as a respected distributor and wholesaler, this business prides itself on delivering top-quality sports and leisure equipment to a diversified clientele ranging from clubs and schools to recreational athletes and team sports enthusiasts. With a comprehensive inventory that encompasses gear for football, hockey, fitness, golf, and basketball, as well as educational equipment and sports accessories, the supplier remains committed to supporting active lifestyles and competitive play. Their robust catalogue features over 300 pages of meticulously selected products, which are supported by a customer-centric service offering same-day dispatch for orders processed before noon. Through a mix of traditional and digital marketing tools, such as their cutting-edge online platform, they bring convenience and efficiency to the procurement process. Additionally, their innovative dropship service enhances retail flexibility for their clientele. Expertise in sports and leisure merchandising is further demonstrated by their curated selection of seasonal gifts, clearance items, and new arrivals that ensure they are continuously at the vanguard of the industry’s evolving demands. An invitation to connect underlines their commitment to forging lasting relationships and invites potential clients to explore their offerings in detail through their comprehensive digital presence or direct communication with their responsive team.
Six Peaks, Reydon Sports
Supplier name
 
Manufacturers
In the baby and children's products sector, the supplier provides a comprehensive selection of high-quality items designed to enhance parenting experiences. Their collection covers a range of categories, including changing mats, feeding accessories, clothing, and toys, ensuring that parents can find everything they need to care for their children. The supplier is committed to offering unique and thoughtful products that prioritize safety and comfort, making daily routines easier and more enjoyable. With a focus on both aesthetics and functionality, their items appeal to modern families seeking stylish solutions for their children’s needs. Innovative design combined with practical use defines their product range, which includes sustainable fabric options and personalized gifts, allowing parents to make each purchase special. The brand values customer satisfaction and delivers consistent quality across its offerings, aiming to create lasting impressions and joyful experiences for families. Explore their extensive catalog, which also features seasonal collections and themed items that cater to various tastes and preferences. Parents can choose from a variety of gift options, ensuring they find the perfect present for any occasion. For more information, please visit the website or get in touch directly to learn more about their unique offerings and how they can assist you in finding the best products for your child.
Keel Toys, Hauck, Trixie, Miniland, Name It, Tonies, Liewood, Little People, Mamas & Papas, Shnuggle, Olli Ella, Dockatot, Love To Dream, Stabilo, Harper Collins, Macmillan, Rex London, Avery Row, Wee Gallery<span class="list-helper-toggle-more-text"> and <a href="#">75 more</a></span><span class="list-helper-more-text d-none">, Petit Artichaut, Sunnylife, Mushie, Aykasa, Minikane, And The Little Dog Laughed, Meri Meri, Frigg, Miffy, Abel And The Label, Babyly, Babymel, Bee Boheme, Bibado, Bizzi Growin, Blush & Gold, Booksource, Bookspeed, Cam Cam Copenhagen, Designs By A Little Bit Of Hope, Etta Loves Uk, Find That Hippo, Fox & Fallow, Fraupow, Gamcha, Handmade Best Seller, Happy Yak, Hootyballoo By Green Club, Inspire My Play, Jabadabado, Jack N' Jill, Jollein, Just Bee Kids, Kate Fox Design, Kitty Makes, Kong.walther, Konges Slojd, Lara & Kin, Levlovs, Lilipinso, Lion & The Pear, Little Dutch, Little Dutch X Mepal, Little Dutch X Miffy, Big Dreams, Little Roglets, Lola & Lykke, Lucy Coggle, Ma Cabane À Rêves, Mabel & Fox, Mimi & Lula, Moonie, Mr Maria, Mrs Ertha, My Carry Potty, Naturally Sheepskins, Nobodinoz, Quartos, Robert Frederick, Rockahula, Saga Copenhagen, Silly Silas, Speed Monkey, Splash About, Swim Essentials, The Little Green Sheep, Threadbear Designs, Tiny Harlow, Tix & Mix, Tutete, Wildride, Yaya Studio, Yoto, Yuula, Zello</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
This company operates within the children’s furniture and educational toys industry, delivering unique products that foster creativity and learning in young minds. For over 50 years, they have focused on creating items that prioritize children's experiences, partnering with educators to design engaging and open-ended products. Their extensive range features versatile furniture, such as kids' desks, bookshelves, and dress-up storage options, vital for both home and classroom environments. These solutions are crafted with safety and functionality in mind, ensuring that children can explore, learn, and grow in a secure setting. The company emphasizes open-ended play and authentic materials, offering a wide assortment of STEM-based, nature-inspired toys that encourage exploration and imaginative play. Their collections include everything from sensory toys to art tables, specifically designed to cater to various developmental needs and stages. When creative minds engage with beautifully designed, educational toys and furniture, they not only have fun but also develop critical thinking and problem-solving skills. The company is dedicated to supporting parents in nurturing their children’s development through thoughtfully designed products that inspire learning and interaction. For those seeking further information about their transformative furniture and toys, an invitation to explore the website or contact directly is always open. Discover how these products can enhance any learning space today.
Martha Stewart, Guidecraft
Supplier name
 
Manufacturers
Operating within the eco-friendly toys industry, this supplier stands out for its dedication to producing high-quality, sustainable products for children. Each item is crafted thoughtfully, ensuring safety and enjoyment for little ones while promoting a healthy lifestyle. The business thrives on innovation, with unique toy designs that cater to the developmental needs of babies and toddlers. This supplier offers a diverse range of products, including natural rubber teethers, bath toys, rattles, and educational toys. Not only are these products safe for children, but they are also eco-conscious, made from sustainable materials that prioritize the environment. Their line of toys includes standout items like teething rings shaped like fruits and vegetables, ensuring that playtime is both fun and beneficial. With a commitment to sustainability, this supplier utilizes upcycled materials wherever possible, contributing to a greener planet. The toys are designed to be 100% natural, free from harmful plastics, and provide families with peace of mind when it comes to infant safety. The supplier is continually working to improve its offerings, leading the way in the eco-friendly toys market. They invite anyone interested in their products to explore further by visiting their website or contacting them directly for more information. Each toy is not just a product; it embodies a mission to promote healthy lifestyles among young families and a greener world for future generations.
Not available
Supplier name
 
Wholesalers
This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association. Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys. The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates. The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.
Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar

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