The following blog post is a guest post by freelance writer, Carrie Lamkin.
Beginning an online business can be daunting for even the most intrepid of entrepreneurs. Even if you have experience with an online marketplace like eBay, launching your own eCommerce store can come with a host of challenges, all of which you’ll need to be prepared to meet if you hope to be successful. The beauty of the Internet is that it’s open for business 24 hours a day, 7 days a week—both for your customers and for you, as you capitalize on the resources that will help you transform your business from small potatoes to smashing success.
Subscribing to the best eCommerce blogs is an easy and inexpensive way to immediately improve your understanding of the eCommerce world. Taking a few minutes each day or each week to read suggestions from marketing to software development can help you elevate your business to the next level—without stretching your initial budget to its limits.
Here you’ll find a list of a few of our favorite eCommerce blogs for beginners, all aimed at developing your understanding of a different facet of this dynamic and unique business environment.
Get Elastic is literally the best eCommerce blog on the Internet, boasting the biggest subscriber list of any blog in its field. You can think of Get Elastic as your encyclopedia of eCommerce tips and tricks, covering everything from telecom to retail. Articles cover everything from tips for getting started in the eCommerce business to features like “Infographic Friday,” which visually tell a story about eCommerce.
This blog tends towards the technical, so don’t be overwhelmed. The benefit of Get Elastic’s expansive audience is that you can find virtually anything and everything you could possibly want to know in the archives. If you’re intimidated by that, don’t be. Use it as a resource, and until you feel completely comfortable, stick with the articles that work for you and file the rest away like you would a textbook on your shelf.
Groove Commerce’s blog is an extension of their commercial site, which focuses on selling design, development and marketing help to businesses. Knowing that upfront will help you see the content for its true intent—to draw in readers and to keep them there long enough to sell them on their services. Don’t be afraid of this—it can actually work to your benefit.
One of the elements that makes the Groove Commerce blog one of the best blogs for beginners is its approach. The articles are incredibly accessible and easy to read. It’s clear that their audience is primarily eCommerce newcomers because these are the folks who are most likely to be looking for a firm like theirs. Thus, the blog can teach you a lot that will benefit your business during its initial stages, making Groove Commerce one of the best eCommerce blogs for the frugal businessperson. Use them for all the free advice you can get!
What this means, in practice, is that you’ll find articles focused on clear explanations about Facebook marketing trends, Gmail tags, site strategy, and preparing for Cyber Monday, among other things. Groove Commerce also offers free webinars that you can participate in live or review once the recording is posted.
We nominated this blog to our list of best eCommerce blogs because of its absolute dedication to beginning eCommerce business owners. The Shopify blog is another blog that is associated with a commercial site, built on the back of their eCommerce software and online store builder business. The gold mine of information here makes this one of the best eCommerce blogs for you. Shopify makes it easy to access clear, insightful information about how to build a better eCommerce site, either on the site itself or through its subscription email service.
The Shopify blog has an indexed sidebar with topics like “How to Start a Business,” “How to Sell Online" and “Ecommerce Trends.” Click on one and you’ll be diving into a crash course in eCommerce domination, available any time you need it. Looking for more? Shopify also offers a “Learning Center” that includes eBooks available for download. Think you might benefit from a title like The Ultimate Guide to Dropshipping? Shopify has it for you, for free. The wealth of information here makes it simply one of the best eCommerce blogs we have encountered.
Practical Ecommerce is half newspaper, half blog, with a focus on embodying its name—practical tips for your eCommerce site. This hybrid approach makes it one of the most unique offerings on our list of the best eCommerce blogs, but perhaps one of the most engaging. The blog offers solid advice on how to utilize online resources, including the ever-present top ten lists, and offers archived information broken into easy topics like Marketing, Conversion, or Search Engines.
The regular columns in Practical Ecommerce, written by experts in the field, are uniquely engaging. You might enjoy The (Ecommerce) Corner Office which is written by entrepreneurs in the eCommerce field, as they share their hands-on experiences. Reading another eCommerce business owner’s experiences and wisdom is, for some, more beneficial than abstract research or trends—and that makes this one of the best eCommerce blogs for new business owners.
You can’t be a viable eCommerce business without social media, and Social Media Examiner is one of the best eCommerce blogs in the industry for businesspeople hoping to maximize social media. Its mission is for business owners to “master social media marketing to find leads, increase sales, and improve branding” by using the most popular social media platforms.
Subscribing to the daily newsletters will give you access to an overview of the blog’s contents, and Social Media Examiner also offers regular podcasts that feature interviews with business leaders and experts. All of these resources are sure to help you capitalize on and maximize your social media exposure.
Blogging, Facebook, Twitter, Instagram, Pinterest—it may seem like another language to you, but these tools can be instrumental in your success. Following Social Media Examiner is one of the best ways to make those tools work for you, elevating it to our list of the best blogs.
Yeah, I know I said 5 best eCommerce blogs, but how could I leave out SaleHoo? :)
If you’re looking for targeted product advice for your new eCommerce business, you don’t need to look any further—literally. Our SaleHoo blog is full of tips and strategies that new business owners will find invaluable, especially as those who are looking for products to include in an eCommerce store. Follow our “Monday Market” series, which breaks down a product’s online sales potential both in an eCommerce store and on eBay.
Along with this helpful series, the SaleHoo blog offers strategies and tips that cover everything from payment providers to how to capitalize on holiday consumer spending. With a special focus on eBay and its unique platform for sellers, the SaleHoo blog fills a unique niche in the eCommerce blog world.
No matter what area of eCommerce you decide to pursue, your new business will need nurturing and development—as will you as a business owner. Take advantage of the free business resources available to you, including the best eCommerce blogs, and you’ll find yourself growing alongside your new business.
Would you have included any others to make a top 7 list? Be sure to leave a comment and let us know what you think.
Note: The views and opinions of the author of this guest post may not represent the views and opinions of SaleHoo.
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