We're going gaga for baby products in the Market Research Lab! We've shown that disposable diapers are a viable niche in a previous Market of the Week blog post. Now this week, we're looking at baby bouncers and swings!
I admire parents and caretakers pacifying a baby by carrying them in their arms. But that's very tiring, for one. And there are also moments that you need your arms free do other important things. And of course, sometimes you can't risk accidentally waking your sleeping baby by moving! This is where baby bouncers and swings prove helpful: swings are a great place for a nap, and bouncers keep the baby entertained while you tackle household chores, get some work done or just take a short break.
Having a baby in the house can sometimes be overwhelming. But baby bouncers and swings offer convenience and a bit of freedom for parents, making them must-haves for many. Let's take a closer look and find out whether baby bouncers and swings could also become essential for baby gear sellers.
Baby bouncers and swings are usually suitable from birth up to 6 months. Here are some of the most common designs on the market:
Some important factors in deciding whether a product is a viable addition to your online store are the sell rate, competition and average selling price. SaleHoo's Market Research Lab will helps us determine the profitability of selling baby bouncers and swings.
If you want to earn profits from an item, you should be looking for a sell rate of at least 50%. Less than that and you run the risk of your products not moving. The Lab results show a promising outlook, as the sell rate ranges from 50% to 82% for three of the products it selected.
The Lab results can give us other information, too. Notice the types of products that people are buying: here we have a rocker, bouncer and swing. These three specific models from Fisher-Price, Mamaroo and Graco all have entertainment toys and are battery-operated for auto on/shut-off. You may want to take note of this information, as it's a great way to tell what the market is after. Although basic bouncers and swings are simple and less expensive, you can see that parents are willing to spend a bit more on entertainment and automatic features.
People sometimes have this mindset that selling expensive items will mean a hard time earning a sale. That's not entirely true, unless there's very high demand for that specific product (which you can figure with the Lab's Sell Rate). High demand usually means that sellers are slashing prices to stay competitive. The fact is that selling high-priced items means a potentially decent profit margin so long as the competition is reasonable.
The example from the Lab shows average prices for baby bouncers and swings ranging from $71 to $247. If you price carefully and account for selling fees and other overhead costs, you should be able to expect a 10% profit to start with, which is a very respectable number. Selling just one of Mamaroo's Baby Bouncers, you'd earn a profit of about $25. You can also maximize your profit by purchasing products in bulk, which gives you a better wholesale price from your suppliers.
Competition can affect the way you price and market a product. The baby bouncer, rocker and swing shown in the Lab all have low competition ratings. That's great because it lets you avoid price wars and gives your listings higher chances of being seen, instead of being lost in a sea of listings.
The data gathered from AffiloTools Keyword Research helps us learn the keywords and phrases people use when searching for baby bouncers and swings on Google. Keywords play an important role in driving traffic to your listings. Doing the research also helps us discover related products with high search volumes, which sometimes indicate the current interests in the online market.
*Note: The keyword search results will give you a long list, but below are 7 top examples.
"Baby swing" tops the results with a search volume of 60,500. The phrase "baby bouncer" also shows high search volumes at 27,100. Baby Bjorn, Baby Einstein and Fisher-Price are brands to take note of, with each showing search numbers from 1,300 to 6,600. The Lab has already shown us Fisher-Price products, but the other two brands are new and worth investigating.
When researching products to sell online, it's also important to consider the minor details, as these hint at which types of consumers to target.
Consumers looking at your online store for bouncers and swings are likely also interested in other baby products. Some retail stores provide checklists of items to purchase before the arrival of a new baby—and the list can be quite extensive. Take this as an opportunity to sell other baby-related items such as diaper bags, strollers or playpens, as well as small toys. This strategy can help you earn additional sales. You can also use SaleHoo's Market Research Lab to find other suggestions for products under the "Baby" category. Bundling these products can also help attract potential buyers.
We have baby bouncer and swing suppliers that ship globally and have been verified as safe and legitimate. You can access them instantly here in our directory.
Let us know if you're selling baby bouncers and swings online and share your success story with us! Also, please feel free to leave your comments below and let us know if we've missed something.
Disclaimer: The information published here is strictly for informational purposes. All above items are only suggestions for possible products which we believe will sell favorably, and this article should be used as a guide only. At the time of writing, all above products were researched using methods recommended by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.