Chest Freezers: Monday Market of the Week

Unless you have a large side-by-side refrigerator/freezer combination, digging into your freezer and making room for all your frozen food can be, well, a nightmare. And finding exactly what you want when you want it without having to play a very cold game of Tetris... that's even worse. The good news is there's a solution: For anyone who enjoys cooking or hosting parties, or anyone who has a large family, it's probably time to invest in a chest freezer.

Chest freezers practically provide some much-needed extra space needed for storing food. That means fewer trips to the market, more space for leftovers, and even money saved because you purchased in bulk! A chest freezer is also the best way to store large items that do not typically fit well into your standard freezer. In short, this is a useful appliance to have, but let’s see if selling one will earn you a decent profit using our very own Market Research Lab.

Types of Chest Freezers

You can choose from a few types of chest freezers, each with its own benefits and noteworthy feature. Let's check the out before you commit to any particular design.

Single Door Chest Freezer

Shaped like a chest, this design features a hinged lid that opens upward. Sizes range from small cube-like (55.4x55.2x84.5 cm) to large rectangular (119,5x70.5x95 cm) models.

Glass Door Chest Freezer

This design features clear glass doors that show you the contents of your freezer without opening the lid. The lid usually has a convenient slide design.

Double Door Chest Freezer

This type of freezer has 2 separate compartments. This makes it easy to sort your frozen foods however you like. These large models are often rectangular, giving you plenty of space for larger items.

Drawer Freezer

Shaped like a chest of drawers, these models provide multiple freezer compartments with pull-out drawers for easy access to your frozen foods.

Portable Freezer

These smaller freezer models can be taken almost anywhere as long as they can connect to an AC/DC power source. Some models are even designed to draw power through a car’s cigarette lighter outlet.

Why Sell Chest Freezers?

Performance on eBay and Amazon

You will find a few different freezer types in the lab. The most successfully and commonly found are your standard single-door chest freezers. Below are 3 examples. Let’s have a closer look and find out from the analysis whether it’s worth selling them online.

Success rate Chest Freezers Success rate Chest Freezers Success rate Chest Freezers

  • High Sell Rate

    The success rate for these freezers appears to be high at 60%-100%.  A sell rate over 50% is a good indicator on how feasible your niche will be in the market. Brick-and-mortar stores may be tough competition for kitchen appliances because they are local. However, the lab data proves that chest freezers can still move online as well.  

  • High Average Selling Price

    Products with high selling prices give you more control over your profit: The higher the price, the more room for profit. The examples in the lab show an average selling price of $246-$352. The high numbers give you a chance to increase your markup when you sell chest freezers online, assuming you can get them at a decent wholesale price.

    I’ve made a comparison with one of our suppliers to an identical chest freezer on Amazon. The SaleHoo supplier is selling the chest freezer on retail at $179 compared to Amazon’s at $293.95 and $322.80. There's a huge difference there -- now imagine the profit you can get with that! What’s more is if you plan on purchasing chest freezers in bulk, you can even lower the price per unit, giving you an advantage over competitors (if you keep your storage costs low).

  • Low Competition

    All 3 examples of chest freezers from the lab indicate there's low competition. With only few sellers offering chest freezers online, consumers have a smaller pool of listings to sort through and you have a greater chance of being seen.

General Demand

The AffiloTools Research Tool will show you what keywords people are using on search engines such as Google.  The data gathered below is based on a search for “chest freezers.”

*Note: These are the top 6 results of the long list provided with AffiloTools.

keyword research

Notice that “small chest freezer” topped the result at 4,400 searches (local volume).  This means that you should definitely look at the size of the units you want to sell. 

“Commercial freezer” ranked second. These models are heavy-duty, provide more freezer space, or may even be used in retail type setups. There are loads of different commercial freezers on the market but since we know we're focused on chest freezers, it's a pretty safe bet we're looking at double-door or glass-door models.

You may also want to take note of the top brands in the keyword searches: Kenmore, and GE. You should definitely look into these brands as potentials to sell.

“Freezer chest” or “small freezer chest” are also popular keywords. Targeting them and other long-tail variations will help bring focused traffic to your site in addition to targeting the core "chest freezer" keyword.

Extra Bonuses

You can help emphasize your listings by offering accessories related to chest freezers. Some examples are freezer storage baskets or dividers, which you can also get hold of with SaleHoo’s verified suppliers. If you have an online store, send newsletters or blog on anything related to freezers, some ideas for your topics include the best tactics for freezer organization, or even freezer comparisons to help people find the right model for them. This type of marketing strategy encourages customers to visit your site for more information, perhaps even landing a sale! This approach also promotes repeat sales if you keep your customers updated with your products.


You can make a profit selling chest freezers online if you know which type is currently in demand. The competition is low and with its running selling price, you have a great opportunity to maximize your profits. By looking at the market research, it's fairly easy to tell that  small, single-door freezers and commercial models (glass-door, or double-door designs) are currently popular, and both the Kenmore and GE brands seem to be favored by consumers.

 How to Sell Chest Freezers

Here are some options to help you decide how to sell chest freezers:

1. eBay or Amazon

The major benefit of selling on eBay or Amazon is simply their massive online presences -- which means a huge volume of shoppers on a daily basis. Because they are 2 of the largest marketplaces online, you can encounter some stiff competition here, and a potential bust if you proceed full steam ahead without knowing what the market is looking for. Luckily, using the Market Research Lab and AffiloTools Research will surely give you some insights on the market and search trends for chest freezers.

2. Your Own Online Store

If you already sell online, consider listing some chest freezers on your own site. You can choose what product you carry, organize the shop however you want, and avoid the competition you'll encounter in large online marketplaces. 

Of course, you have to promote your site to bring traffic to it. There are some online stores that have built-in SEO tools to help bring in traffic. In fact, SaleHoo Stores offer this feature (you can learn more about it here).

3. Local Selling Sites

Selling locally benefits you and your buyer when it comes to large, bulky items such as chest freezers. Waiving shipping costs or delivery fees for meet-ups helps attracts customers and allows you to charge a bit more because there aren't any additional fees that the buyer needs to consider. Just remember to be safe when you deliver these goods to your buyer.

Trusted Chest Freezers Suppliers

If you'd like to try your hand at selling chest freezers, check out these trusted suppliers:

Chest Freezer Supplier #1Chest Freezer Supplier #1

This supplier is the nation's leading distributor of consumer electronics, mobile audio/video and appliance connection supplies, delivering superior service to its customers for more than 26 years. The company accepts major credit cards — Visa, MasterCard, American Express and Discover — as well as PayPal, cashier’s checks, and money orders as forms of payment.

Large Product Range: Home and kitchen appliances, home theater & sound systems, security and surveillance systems, TV & video, computer accessories, cell phones, and much more.

Related Products: This supplier also sells office supplies, RTO accessories & supplies, weather stations & thermometers, vacuum and cleaning accessories, binoculars & optics, and more.

Dropship fee: A $100 set-up fee is required to join the fulfillment program.

Wholesale and Dropship: Both options are available. The supplier offers blind shipping as well, with no additional fee.

Chest Freezer Supplier #2Chest Freezer Supplier #2

This supplier was founded in 1936, primarily serving the beer industry. The company has continued to expand its product line and locations over the years to serve the food service and beverage industries in the United States and around the globe. The company accepts credit cards (Visa, MasterCard, Discover, and American Express) as well as money orders and checks.

Large Product Range: The company carries refrigerated equipment, beer equipment, bar accessories, beverage and service supplies, catering and concessions equipment, cooking equipment, kitchen equipment, and more.

Related Products: This supplier also offers kitchen small wares and a range of furniture.

Wholesale and Dropship:  Both options are available. This supplier can also provide blind shipping with no up-charges or additional fees to drop ship.

Chest Freezer Supplier #4Chest Freezer Supplier #3

This supplier is a manufacturer of high-quality consumer electronics. Although based in Qingdao, China, the company caters to customers from all over the world.

Large Product Range: The products range from televisions and mobile devices to refrigerators, air conditioners, washing machines, small home appliances, and more.

Related Products: This supplier also offers mold processing services for pattern making and spraying, using CAD/CAM/CAE technologies.

Order Requirements: $300 for initial orders and $150 for reorders, but please note these minimums apply to US orders only. International orders will have higher minimums.

Wholesale and Dropship: Both options are available. You can contact the supplier directly for order requirements.

Chest Freezer Supplier #2Chest Freezer Supplier #4

This supplier  is a UK-based wholesaler of pub- and bar-related merchandise. The company carries brands like Cellardine, Chinelli, Coca-Cola, Define Home, Design Hansa, Duralex Glassware, Durobor Glassware, Elephant Bean Bags, Flairco, Fred, Gamucci, Giles and Posner, Grunwerg, Guinness, Hamilton Beach, Harley Davidson, Harrows Darts, Innermost, Jack Daniel's, and many others. Accepted methods of payment are major credit cards and PayPal.

Large Product Range: This supplier carries bar accessories, bar optics, spirit measures, bottle openers, corkscrews, drip trays and bar mats, pourers, bar caddies, drinking straws, mini fridges, bar towels and bar runners, drinking gadgets, ice makers, wall signs and plaques, bar mirrors, ashtrays and cigarette bins, SodaStream, and more.

Related Products: This supplier also sells cocktail shakers, cocktail decorations, flair equipment, cocktail making kits, ice crushers, juicers, reamers and zesters, straws, drink stirrers, ice cube trays, drink coolers, muddlers and mallets, cocktail mixers, cocktail books, wine racks, bottle stoppers, corkscrews, champagne buckets and wine coolers, wine glasses and champagne flutes, wine accessories, spirit and wine decanters, beer glasses, shot glasses, pint glasses, half pint glasses, hi-ball tumbler glasses, martini glasses, margarita glasses, and more.

Order Requirements: minimum of £200 for wholesale

Wholesale and Dropship: Only offers wholesale program at this time.

Chest Freezer Supplier #2Chest Freezer Supplier #5

This supplier  is a UK-based supplier of solar energy and rechargeable products. There are no membership fees to get started. All of this supplier's products are manufactured to high standards. The product listings online have clear descriptions and specifications as well.

Large Product Range: This supplier carries a wide-range of solar products such as lighting kits, inverters, controllers, washing machines, cookers/grills/barbecues, fridges, freezers, heat collectors (including flat plate and vacuum tube), agricultural irrigation systems, air conditioners, water heaters, fans, and many more.

Related Products: This supplier also sells other solar supplies such as installation wiring, racking, fixings and platforms, as well as adhesives, cabling, luxury goods such as solar tables and custom-made goods, lanterns and lamps, camping kits, on- and off-grid wind turbines, BIPV (building integrated photovoltaics), BAPV (building attached photovoltaics), wind turbines, and more.

Order Requirements: The company has a set MOQ for all products. It also provides proforma and ratifies shipping on ordering.

Wholesale and Dropship: Only offers wholesale program as the company is unable to support single purchases of items at this time.


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