According to SaleHoo's Market Research Lab, compact refrigerators are hot commodities! These small refrigerators are a staple of college dormitories across the country, but they're also a great choice for people living in small apartments or tiny homes. And of course, they're an essential for home entertaining, when you have a wet bar and don't necessarily want a full-size refrigerator for keeping drinks cold, or a man cave in need of a place to keep beer cold without venturing upstairs. They're even portable now, so you can take them camping and adventuring!
All this sounds great, but what about making a profit? Let’s take a closer look at whether adding compact refrigerators to your online store could earn you a good profit, based on the results gathered from the lab.
Below are a few types of compact refrigerators that you could sell. It's worth looking at all the varieties because they allow you to target specific markets.
These models are designed to store drinks only, as they cannot reach the colder temperatures to safely store food. These types are perfect for home theaters and game rooms, where you might just want to keep something cold to drink close by.
Heading out on a road trip? Instead of a cooler with ice, look at travel mini fridges, perfect for storing food and drinks while traveling. These models run off cigarette lighter adapters in your car.
This is the most common type of compact refrigerator, and a staple of college dorms everywhere. Featuring an interior space ranging from 1.5 to 2.1 cubic feet, they are small enough to fit on countertops or even on top of dressers. Some types come with small freezers just enough to store ice.
Larger than cube-types with interior capacity starting at about 2.6 cubic feet, these models feature more shelves and more space. Some models feature an adjustable thermostat, a small, separate freezer, and/or an automatic defrost.
Designed to fit snugly under a countertop with an interior capacity from 3.5 to 4.5 cubic feet, these models often feature a drinks dispenser or even a vegetable crisper. These types sometimes feature a double door and can be used as a back-up or secondary fridge.
Below are 3 examples of successful compact refrigerators based on the lab's data. This is a great way to check out their profitability based on success rate, competition, and average selling price.
It's a rare instance when we find a 100% sell-through rate for all 3 examples from the lab. But there we are, with exactly that!
You'll notice that all 3 models are sold by Danby. You may also want to take note that all of these are in the 3.1 to 4.4-cubic feet interior storage, meaning that a bigger size is likely preferable to many consumers. Two of the three models are stainless steel, giving them a high-end appearance.
With the lab results' high average selling price ($204 to $252), you have a better chance of bigger profits. You can get compact refrigerators at reasonable wholesale prices if you purchase straight from the suppliers in bulk. A cost-effective storage solution for them will give you greater profitability.
The lab indicates low competition with 2-9 listings in total for each example. This is another advantage, as selling low-competition products make it easier to land a sale.
It's always important to drive traffic to your listings by using the right keywords in your title and description. We used the AffiloTools Keyword Research tool to help us identify keywords with highest search volumes, starting with a search for "compact refrigerators."
*Note: The keyword search results will give you a long list but here are 6 top examples below:
You will notice that the word "freezer" has been mentioned a couple of times in the search results. This is a great sign that there's a potential market for compact and mini fridges that feature a freezer.
When listing your products, take note that "mini" and "small" are more commonly used when searching for compact refrigerators. Listing this product with these keywords will definitely help you get found when people search for fridges online.
Just by virtue of being in the market for for compact refrigerators, it's a fair guess that your potential buyers are looking for small appliances. You can draw attention to your listings by offering other "compact" appliances such as microwaves, toaster ovens, portable dishwashers, slow-cookers, or even compact ice machines. This strategy also encourages repeat sales, so make sure to keep your customers updated with your listings by sending out newsletters or by blogging.
You can often get a whole range of products from a single supplier, and if you buy them all wholesale, you can even get better rates. You can checkout suppliers carrying compact appliances using SaleHoo's verified suppliers.
The Market Research Lab's data is a great way to be confident about what you're selling online. When it comes to compact refrigerators, you just have to know the specific brands, sizes, and features your customers want. Larger compact fridges with built-freezers are a good option, but so are Danby brand and more generally stainless steel designs. Selling other compact appliances will also help draw attention to your listings by drawing a larger audience interested in small appliances.
Here are some options to help you decide on where to sell your compact refrigerators:
You've already seen the lab's 100% success rate when selling compact refrigerators on Amazon and eBay. Although competition may be tough for the biggest online marketplaces, you can cut through the competition by focusing on selling what the market is searching for. Luckily, we've already sorted it out for you with the help of SaleHoo's Market Research Lab and the AffiloTools Keyword Research tool.
Selling through your own online store gives you an advantage, as it eliminates some of the competition. You can even sell niche specific products that complement compact refrigerators (such as space-saving food storage sets or other compact appliances), and target customers with small living spaces or those who want to entertain like a pro.
A website builder like SaleHoo Stores helps bring traffic to your online store, as it has its own SEO (search engine optimization) module. To successfully optimize your site, I recommend using the AffiloTools Keyword Research to find the right keywords to use and even located related items that have high search values.
You may want to research your local area for selling platforms that offer almost anything! This is another great avenue for selling bulky products like compact refrigerators, as you can avoid sky-high shipping costs by connecting with your buyers directly. Just be safe when handling these kind of transactions.
This supplier is the nation's leading distributor of consumer electronics, mobile audio/video and appliance connection supplies, delivering superior service to its customers for more than 26 years. The company accepts major credit cards — Visa, MasterCard, American Express and Discover — as well as PayPal, cashier’s checks, and money orders as forms of payment.
Large Product Range: Home and kitchen appliances, home theater & sound systems, security and surveillance systems, TV & video, computer accessories, cell phones, and much more.
Related Products: This supplier also sells office supplies, RTO accessories & supplies, weather stations & thermometers, vacuum and cleaning accessories, binoculars & optics, and more.
Dropship fee: A $100 set-up fee is required to join the fulfillment program.
Wholesale and Dropship: Both options are available. The supplier offers blind shipping as well, with no additional fee.
This supplier was founded in 1936, primarily serving the beer industry. The company has continued to expand its product line and locations over the years to serve the food service and beverage industries in the United States and around the globe. They currently accept credit cards — Visa, MasterCard, Discover, and American Express — as well as money orders and checks as forms of payment.
Large Product Range: This supplier carries refrigerated equipment, beer equipment, bar accessories, beverage and service supplies, catering and concessions equipment, cooking equipment, kitchen equipment, and more.
Related Products: This supplier also offers kitchen small wares, tabletop products, and a range of furniture.
Wholesale and Dropship: Both options are available. The company provides blind shipping with no up-charges or additional fees to dropship.
This supplier is a trusted supplier of consumer electronics, computer products and accessories. No minimum order required and it is free to set up an account! The company accepts all major credit cards — Visa, MasterCard, Discover, Diners Club and American Express — as well as PayPal, wire transfers, cashier's checks and money orders, or purchase orders from major accounts such as government agencies and universities. Blind dropshipping is available to customers with established accounts. International orders are accepted.
Large Product Range: The products range include barebone PCs & kits, blank media, Bluetooth devices, cables & adapters, cases, case mods & lights, CDs, DVDs, FD & storage systems, controllers & RAID setups, cooling systems, fans, watercooling supplies, CPUs, gaming systems & games, electronics, cappuccino/espresso machines, cell phone accessories, coffee makers, cookware, cutlery & gadgets, electric ovens, exercise equipment, floor care products, food processors, garment care products, grills/roasters/griddles, televisions, ice cream & popcorn makers, juicers & tea pots, kettles, meat grinders, microwave ovens, mixers and accessories.
Related Products: This supplier also offers refrigerators, freezers, personal care products, blood pressure monitors, hair care products, heart rate monitors, massagers, pedometers & scales, shavers & trimmers, rice cookers & food steamers, small kitchen appliances, slow cookers & warming trays, solar lights, telephones & video phones, toasters & toaster ovens, TV stands, waffle makers, deep fryers, memory & memory cards, modems, monitors, LCD & KVM equipment, motherboards, netbooks/notebooks, laptops & mini laptops, fiber optics products, power supplies & UPS, printers, scanners, e-book readers, iPhone 6 cases, microSD cards, and more.
Order Requirements: No minimum order.
Wholesale and Dropship: Both options are available.
This supplier is UK-based wholesaler of pub- and bar-related merchandise. The company carries brands like Cellardine, Chinelli, Coca-Cola, Define Home, Design Hansa, Duralex Glassware, Durobor Glassware, Elephant Bean Bags, Flairco, Fred, Gamucci, Giles and Posner, Grunwerg, Guinness, Hamilton Beach, Harley Davidson, Harrows Darts, Innermost, Jack Daniel's, and many others. Accepted methods of payment are major credit cards and PayPal.
Large Product Range: This supplier carries bar accessories, bar optics, spirit measures, bottle openers, corkscrews, drip trays and bar mats, pourers, bar caddies, drinking straws, mini fridges, bar towels and bar runners, drinking gadgets, ice makers, wall signs and plaques, bar mirrors, ashtrays and cigarette bins, SodaStream, and more.
Related Products: This supplier also sells cocktail shakers, cocktail decorations, flair equipment, cocktail making kits, ice crushers, juicers, reamers and zesters, straws, drink stirrers, ice cube trays, drink coolers, muddlers and mallets, cocktail mixers, cocktail books, wine racks, bottle stoppers, corkscrews, champagne buckets and wine coolers, wine glasses and champagne flutes, wine accessories, spirit and wine decanters, beer glasses, cocktail glasses, wine glasses, shot glasses, pint glasses, half pint glasses, hi-ball tumbler glasses, martini glasses, margarita glasses, and more.
Order Requirements: There's a required minimum purchase of £200 for wholesale.
Wholesale and Dropship: This supplier only offers a wholesale program at this time.
See you next time!