Computer monitors are hot this week in the lab!
Monitors are essential if you have a traditional desktop computer -- but even if you have a laptop or an all-in-one, you may find a second (or even third) monitor is useful because it gives you more screen space to work with. Even if a multi-monitor setup isn't ideal for your needs, you can still benefit from upgrading to a single large, beautiful display.
Because people are always buying computers, the market for computer monitors is evergreen. Let’s find out what the Market Research Lab thinks about the prospect of selling them online, and whether you could make a profit.
There are many types of computer monitors with specific features. The examples below are most common in the market.
These monitors have curved screens to provide a wider field of view. The shape also reduces glare on the screen itself.
LCD tech has been around for a while. Standard LCDs use cold cathode fluorescent lamps (CCFL’s) to provide backlighting.
LED monitors are LCDs that use LEDs instead of CCFL bulbs. Although a little bit pricier, they consume less energy than conventional LCD monitors and provide better brightness.
There was a time when 1080p felt like a dream for computer monitors and TV screens. Now, though, there is 4k UHD, which has four times the resolution of 1080p displays.
Touchscreen displays aren't solely the domain of smartphones and tablets. Touchscreen computer monitors come in a variety of sizes and allow you to complete a variety of tasks.
Below are 3 examples of computer monitors in the Market Research Lab. Examining the results based on sell rate, competition, and average selling price is a great way to see whether it's really profitable selling computer monitors online. Let's take a closer look!
A sell rate beyond our 50% target is a good sign that computer monitors are in-demand by consumers who shop on eBay and Amazon.
Take note on the common features from our examples: They are all LED displays in the 27-inch range. We've got two Dell products -- and an HP monitor with a sell rate of 96%! That's a good sign we've found something that shoppers are genuinely interested in. If you want to succeed in selling online, studying the market's needs and wants is a great way to gain a competitive edge.
Profit margins are the lifeblood of any business. With higher selling prices, you typically get higher margins. We recommend at least 10% profit. Let's take the example of the Dell Gaming monitor from the lab, with its average selling price at $668. Assuming a 10% profit after item cost, transaction fees and seller's fees, you would be earning $66.80 with just 1 sale alone.
Remember that profit margins will vary by item. You can maximize your margins by purchasing products in bulk from SaleHoo suppliers! This allows you to take advantage of volume discounts. The more you buy, the more your save!
The advantage of selling low-competition products like these three lab examples is the greater product visibility. The easier it is for people to find your listings, the more likely they will buy your products. Lower competition also means you're less likely to get into pricing wars, which can eat away at your profits as you try to stay competitive with other sellers' listings.
With fewer sellers offering computer monitors, you can emphasize your competitive advantage through after-sales services, or even warranties and money-back programs (which you need to discuss first with your supplier).
Keywords are essential when generating traffic to your listings. You need to know what phrases and words people are using to find the products they want. The data below is gathered from AffiloTools Keyword Research tool based on a Google search for "computer monitors."
*Note: The keyword search results will give you a long list. We've got 5 top examples below.
The search results will give you some insights on what the market is looking for before you settle on specific computer monitor brands, types, and even sizes to stock for your online store.
The highest-volume keyword searched for is "computer monitors," with 14,800 local searches. Samsung also shows a good volume of 1,000 searches, which suggests that this brand is popular for computer monitors. Also notice that once again a 27-inch LED screen is in demand.
Specific keywords used can impact your listing to drive targeted web traffic so it's best to put some time and thought into researching the right keywords to use. Four of the top results here are very general keywords that lack buyer intent, while the final one -- "samsung 27 led monitor" -- shows that users are probably looking to buy that kind of product.
Offer related products and accessories to help draw attention to your listings online. Some popular products, according to the lab, are gaming mice, 512 GB USB flash drives, gaming headsets, and USB hubs. You can even bundle these items at a discount or offer free shipping to entice buyers with this strategy.
Computer monitors are a solid potential market. The lab results show that 27-inch monitors with LED technology are in demand, and HP, Dell and Samsung are popular brands. .
While the sell-through rates indicate demand, it won't hurt to expand your offerings to computer accessories and related products to gain additional sales and make listings more enticing. The Market Research Lab will help you find products that are already faring well online.
Not sure where to start selling? Here are a few ways to get your feet wet and be successful:
Selling through the world's largest marketplaces -- eBay and Amazon -- gives you an advantage because the traffic is already there. We've seen the lab results that show computer monitors are viable on eBay and Amazon. Here are some few tips to get ahead of your competitors:
Offer free shipping: Offer this incentive if customers purchase 2 or more of your products. This encourages them to browse your other listings and make more sales.
Work on your photos: Buyers will always favor listings with professional pictures, specially when purchasing more expensive products. Look for photos that cover a variety of angles. The more photos, the better.
Provide detailed descriptions: When buyers start searching for computer monitors, chances are they already have a list of must-have specs and features. Make sure your product description delivers sufficient information to ensure buyers aren't left with questions that prevent them from making that purchase.
Setting up your own store is a great way to reduce your competition. Your listings aren't appearing side by side with other sellers', vying for a consumer's attention. However, you have to work on driving traffic to your store and converting visitors into buyers.
SaleHoo Stores has made it easier for you to get traffic with its SEO module, which you can customize later. AffiloTools will help you find the right keywords to use, to optimize your site for search engines and potential buyers.
What best way to sell computer monitors is to sell them at a marketplace already built for the computer category. Niche websites focus on specific products that buyers are looking for. Newegg is the best known.
The key to success on niche-specific sites is to do your research and fully understand which techniques work best for your products and your target customers. What kind of pricing and special offers are they accustomed to?
This electronics supplier has been around since 1990. The company started as a worldwide trader of computers and peripherals, and soon expanded to include a huge variety of high-quality and branded consumer electronics. This supplier is located in Temecula, California, but serves most countries worldwide.
The minimum wholesale order requirement is $100. If your order is below $100, a $10 surcharge fee applies. For international customers, the minimum is $1,000.
Large Product Range: This supplier carries products such as adapters, digital cameras, hard drives, tablets, laptops, computers, cellphone and accessories, and so much more! They are an authorized seller of branded items. All of the items have warranties. The specific time period for the warranty is listed under the product description.
Related Products: Adapters, Barebones & Kits, Cables, Carrying Cases, Case Accessories, Case Enclosures, CDR/RW Burners, Cell Phones & Telephones, Computer Cases, Computer Systems, Consumer Electronics, Car Electronics, Batteries & Chargers, Digital Projector, Voice Recorders, Digital Picture Frames, DVD Players, HDMI Cables, Remote Controls, Satellite Products, Point of Sale Equipment, Digital Projector Screens, Controller Boards, Cooling Fans, CPUs, Digital Cameras, Digital Media & Readers, DVD Drives, Flash Drives, Flash Memory, Floppy Drives, Gadgets & Tools, Hard Drives, Joysticks & Gaming Systems, Keyboards, Blank Media, CD/DVD, Memory DIMMs, Mice & Pointing Device, Modems, Monitors, Motherboards, MP3/MP4 Players, Networking Products, otebook Computers & Accessories, Power Supplies, Printers, Scanners, Server & Workstations, Software & Applications, Sound Cards, Speakers, Headphones & Headsets, Televisions, Toys & Games, Airsoft Guns, Remote Controlled Toys, Binoculars/Telescopes, UPS & Surge Protectors, USB Flash Drives, Video Cameras & Webcams, Video Cards, VoIP Phones, Wireless Devices, GPS Devices, Bluetooth Devices, e-Book Readers & Tablet Computer, Security & Surveillance Equipment, ebook readers, and many more.
Wholesale and Dropship: This supplier only offers a wholesale program at this time.
This supplier offers a huge range of computer hardware, parts and components. They are one of the largest sources for computer systems, barebones kits and laptops on the internet. The company accepts major credit cards -- Visa, MasterCard, Discover and American Express -- as well as PayPal as forms of payment. They can ship internationally. Orders set to ship to states and territories outside of the state of Nevada will not be charged any taxes.
Large Product Range: This supplier carries desktop computers, laptops, computer parts & accessories, barebones kits, cables, computer cases, controller cards, CPUs (Processors), DC jacks, drive enclosures, DVD/Blu-Ray drives, fans (cooling device), hard drives, iPhone & iPad accessories, keyboards & mice, laptop parts, memory products, and many more.
Related Products: Monitors, monitor mounts, motherboards, networking products, modems, power supplies, printers & scanners, software/OS, sound systems, speakers, USB flash drives, USB hubs, video cards, webcams & cameras, wireless network cards, and many more.
Wholesale and Dropship: Both options are available. International orders are also accepted.
This supplier is one of the largest wholesale suppliers of digital supplies, imaging products and other consumer electronics products. They offer dropshipping services as well as barcode tape labeling, custom catalog feeds, XML web services and EDI services.
Large Product Range: Backup Tape Media, AIT, 8mm, VXA, Mammoth & 4mm Tape, 1/2" Tape (MTC, 3592, 9840, T10000), LTO Ultrium Tape, SDLT Tape/DLT Tape, MLR/SLR/QIC & Travan Tape, Magneto Optical Disks, R/W & WORM, Flash Memory Products, Card Readers, CompactFlash, Memory Sticks, Micro Secure Digital Cards, MMCMobile, Picture Card, Secure Digital Cards, USB "Thumb" Drives, CD-R, CD-RW, CD-R Lightscribe, DVD-R, DVD-RW, DVD+R, DVD+RW, DVD Dual/Double Layer & DVD Lightscribe, CD-R & DVD Printable Discs, Blu-Ray Discs, Imaging Supplies, Inkjet Supplies, Impact Supplies, Laser Supplies, Copier Supplies, Fax Supplies, Maintenance Kits/Drums, Compatibles, CD/DVD Mailers & Sleeves, Jewel Cases, Tape Cases, Batteries, Turtle Cases, Cables, and many more.
Related Products: This supplier also offers Mini-Hubs, Notebook Travel Kits, Notebook Cases & Backpacks, Web Cams, Surge Protection, Power Blocks, Security Locks, Computer Accessories, Internal & External Hard Drives (HDD), Solid State Drives (SSD), Tape Drives/Auto Loaders/NAS Boxes, CD-R/DVD-R Drives, CD/DVD Players, MP3 Players, Personal Audio Recorders, Clock Radios, Flat Screen TV Monitors, Flash Card Readers, USB Flash Drives, iPod Accessories, Calculators, Keyboards & Mice, Headphones & Speakers, CD-R, CD-RW Audio, Mini Discs, 4mm/8mm Audio & Video, VHS, Super VHS, VHS-C, DVDs & Videos.
Wholesale and Dropship: Both options are available; however, the company does not ship outside the US at this time.
This supplier is a full-line electronics and parts supply distributor serving retailers, consumers, manufacturers, schools and government agencies. They accept MasterCard, Visa, Discover and American Express credit cards.
Large Product Range: Antennas & Accessories, Audio Equipment, Batteries, Cabinets, Racks, Furniture, Instrument & Carrying Cases, Capacitors, Chemicals, Telephones, Radios, CCTV Equipment, Cable Adapters, Audio Cables, External Cables, Internal Cables, PS2 Cables, SCSI Cables, VGA Cables, Computer Cases, Power Supplies & Batteries, Drives (CDRW, DVD, Floppy, ZIP), Input Devices (Mouse, Keyboard), Hard Drives, I/O Cards, Memory, Motherboards, CPUs & Fans, Network Cards & Modems, and more.
Related Products: This supplier also offers Printers & Accessories, Applications, Backup Tapes, CDR, CDRW, DVD, Zip, 3.5flpy Media, Media Storage & Cases, Operating Systems, Utilities, Routers, Hubs & Switches, Patch Cables, Racks Shelves & Cabinets, Wires & Cables, Network Patch Cords, Surge Protection & Power Strips, UPS Systems, Sound Cards, Computer Speakers, Computer Monitors, Video Cards, Sound Peripheral, Video Peripherals, AC Cooling Fans, DC Cooling Fans, Cooling Fan Accessories, CPU Fans, Fuses, Lamps, Relays, Resistors, Semiconductors, Tools, Towers, and Test Equipment.
Wholesale and Dropship: Only offers wholesale program at this time.
See you next Monday!
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.