Here it comes again. The annual slow down on eBay that comes every summer. While the rest of the northern hemisphere is outside lapping up the sun, graduating from high school and college, barbecuing and road tripping, eBay sellers get hit right where it hurts: The bottom line.
So how can you prepare for the summer slow down? Here are my best tips.
Diversify your product range
If your product range is limited by seasons, diversify! I know this seems like an obvious option, but beyond simply diversifying your product range, consider selling your existing items in other markets. For example, if you sell ski gear and experience a slow down in sales in the summer, start listing your ski gear on eBay.com.au where Australian buyers are on the hunt for winter items during May, June, July and August.
"Your quietest time should be your busiest time"
This is a mantra my fiance often preaches. His business is rarely slow, but if he ever has a free day, he makes the most of it by finessing business plans, marketing strategies and all those other things that it’s hard to find the time to do.
So what you can do during your slower periods to help grow your eBay business? Start by identifying weaknesses in your listings and your delivery of products. What do your competitors have that you don’t? Work on filling the gaps by improving your item descriptions or spending a day re-shooting product photos of your best selling items.
If competitors have better feedback scores than you, make a plan to improve your feedback by:
Contact new suppliers
I've touched on this in my first tip, but it deserves another mention: Contacting suppliers can be time-consuming, so it's easy to put it off when you are busy, but it's essential for getting access to good prices on products and expanding your product range. That's why during the summer slow down, it's worthwhile to set some time aside and get in touch with some new suppliers who can help your business expand.
Remember: One of the golden rules of SaleHoo is to never go off a price listed on a supplier's website - you need to contact them to access volume discounts!
Have you noticed a slow down in your sales recently?