Increase Your Products Visibility with Google Merchant Center


This is a guest post written by Lace Llanora from The Wholesale Forums, the UK’s leading B2B networking community & advice forum for wholesalers, distributors, importers, dropshippers and retailers. You can follow them on Twitter and on Facebook.

As online selling grows to become an attractive occupation, it’s no surprise how competitive the online marketplace has become.  If you haven’t heard of Google Merchant Center, keep on reading to discover how it can help your products stand out.

What is Google Merchant Center and how’s it different from Google Base?

Google Merchant Center was formerly known as Google Base but provides a better, more optimized experience specifically for product listings. This free tool relies on data feeds that merchants submit so that products are easily found on Google Product Search (items occasionally show up in a regular Google Search too!). I’ll tell you more about data feeds but first, let’s find out if Google Merchant Center is for you.

Who can use Google Merchant Center?

 Online retailers who run their own websites or e-shops are free to use Google Merchant Center. If you are an individual marketplace seller (i.e. on Amazon or eBay), you should submit your data directly from the marketplace and the marketplace should submit the items to the Merchant Center on your behalf. According to Google, marketplaces are responsible for answering Merchant Center-related questions from their individual marketplace sellers.

Creating your first Product Data Feed

After signing up with Google Merchant Center, you will be required to submit a product data feed – simply put this is a list of items with their respective attributes like availability, price, URL, and image. It may sound complicated but actually it’s not. Anyone can do it using a spreadsheet program like Microsoft Excel but be sure to save your work as “tab deliminated” or in .txt.  Here’s an example of a simple product data feed:

Click here for a list of other attributes you can use in Google Merchant Center. Now that you have your Product Data Feed ready, you can choose to upload the file directly via the Data Feeds Page or upload it to your website and set a regular schedule for Google to download the file from your website and upload it to your account.

Easy peasy! Now your products can enjoy the attention they deserve whether on Google Product Search, or even on Mobile Product Search and Google Shopper for Android. Don’t fret if you don’t see your listings right away, it takes several weeks for your items to be reviewed if submitting for the first time. Remember to regularly update your feed to reflect new items and to keep abreast with changes in the Merchant Center. Bookmark and follow the Google Commerce Blog to stay a step ahead.

Do you submit your products to the Google Merchant feed? If so, have you noticed any difference in traffic levels to your listings/store? Share your thoughts and experiences below!

Read Next: How to Come Up with Creative Ideas for What to Sell on eBay


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Comments (9)

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Maurie Hodgins on 22:15 1 Dec
Hi Alice - Lance. Well done, while I'm not up to the point of engaging in this, I can see the advantage it has. Regards Maurie.
Ebb on 23:56 1 Dec
I have have a massive learning curve since I decided to start my website ( ). I have about 15,000. products on the site. I am not sure how to download the list? If you have any suggestions I would truly appreciate it.
Lace on 5:14 2 Dec
Hi Maurie, Thanks for taking the time to read the guide :) It's really important for online sellers to discover and explore tools that can help boost their business, especially if it costs nothing but a dash of perseverance. Aside from Google Merchant Center, have a look at engaging with social media - it's also free and can help make your products more discoverable too :) Lace
Lace on 5:26 2 Dec
Hi Ebb, You're on the right track for exploring tools that can further boost your business :) I noticed you are using a particular shopping cart software, you can try to look if your dashboard has a utilities section that allow you to download the database yourself. Otherwise, I would suggest that you contact your provider for support. I hope this helps :) Lace
Senabi Infotech on 11:43 8 Dec
It is not only a great post but so much of info in it. Congrats on writing such an article and many many thanks for sharing it. It is a learning curve for us. Would definitely give advantage to product websites. Service based websites also can take advantage from this.
Mukesh kumar on 3:33 26 Apr
Hello there, Please anyone tell me - How to add eBay products list to Google base ? As soon as possible I required it. Thanks
Irene Vallejo on 21:55 26 Apr
@Mukesh - There's information from eBay about it, please see
Tomas on 8:43 2 Aug
Hi, is it possible to use Google Merchant Center with Amazon affiliate site???
Irene Vallejo on 3:21 3 Aug
@Tomas : Kindly send your question to Amazon. From the post - [quote]According to Google, marketplaces are responsible for answering Merchant Center-related questions from their individual marketplace sellers.[/quote]. Let us know if there is anything else we can do to assist you.


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