Ride the Wave into Arts and Crafts with Die Cut Machines

Recently, we’ve featured a blog on how you can earn thousands of dollars a year by selling crafts on Etsy. No wonder why the Market Research Lab is showing die cut machines as one of the hot selling products in the Arts, Crafts & Sewing category.

Hobbyists nowadays have incorporated advanced methods into the arts and crafts field. With die cut machines, it can make die cuts in seconds without the hassle of using scissors, or an exacto knife to cut out intricate details. Sure, there's hype for this online but is this the right niche for you?

As you read this blog, you will learn how well die cut machines are selling online by focusing on the sell rate, average price, and competition, based on popular selling sites like Amazon. We also share ideas for how to successfully sell them later.

First, let’s start by understanding the common types of die cut machines in the market as it’s important to learn and understand the product before putting them up for sale.

1. Types of Die Cut Machines

Die cut machine types are easy to distinguish. They range from having features that appeal to those who enjoy crafting by hand to those who prefer the conveniences of modern technology.

  • Manual die-cut machine: This type is most affordable and usually portable. It normally uses a crank system that allows you to insert a die template with your art (paper) material and turn repeatedly through the rollers for the finished product.
  • Electronic die-cut machine: This type involves less physical work but are more expensive than the manual types. They work in a similar way to the manual die-cut machine, except that it uses a motor to press and cut out the design.
  • Computerized die-cut machine: These are digital cutting systems that use either graphic design software with near limitless design possibilities. These types are heavier and more expensive, but they are much faster, more accurate and convenient.

2. Why Sell Die Cut Machines?

The SaleHoo Lab has featured several die cut machines that are selling well, but let's take the 3 examples below. Given these data, let's focus on the 3 major aspects that will help you decide if die cut machines are worth selling online: sell rate, average price, and competition.

Statistics for Brother Cm350 ScanNCut 2 Statistics for Cricut Explore Air 2 Machine Bundle Statistics for Cricut Explore Air

  • High Sell Rate

    Having a sell rate of at least 50% lets you identify products that are actually moving. The 3 examples above show high sell rates from 78% to 100%, which is a good indicator that there is indeed a market for die cut machines.

    You can also use SaleHoo Labs to discover the most popular types of die cut machines for online sellers to give you an idea of what models are most likely to sell.

    In this case, the computerized die cut machines are mostly in demand, while brands that are popular are Cricut and Brother.

    Knowing the market's favored types and brands can help narrow down your target, and can even save you from keeping unwanted stock.

  • High Selling Price

    The average price is how much an item is sold for, on average. It gives you an indication as to how much profit you can gain from selling a single unit. The higher the average price is, the higher you can expect your margins to be.

    The 3 examples above have an average sale price of $264-$322, so even if you're only making a minimum of 10% profit from each sale, that's still at least $26.40 per unit sold. If you can negotiate a bulk wholesale price with your supplier, the profit could potentially be a lot more than this. Just remember to contact the suppliers directly as they rarely publish their wholesale price structure for everyone to see.

  • Low Competition

    Selling low competition products like die cut machines gives you more opportunity to gain traffic to your listings. Low competition products also give you more power to set your price rather than basing it on what the competition is charging.

    Competitive pricing can hurt your profits and requires a lot of effort to stay ahead of the game. When new to selling online, it’s best to stay away from selling high competition products to avoid battling too hard against other sellers. A few tips here will show you what to avoid, and suggest ways to stand out when selling similar items online.

3. General Demand

Now that we have a view on what die cut machines look like in the Labs, you can use other resources to learn more about the demand for these products. AffiloTools Keyword Research tool allows us to study the market’s product acceptability based on keywords people use to search for “die cut machines”.

*Note: The keyword search results will give you a long list but below are 8 top examples:

AffiloTools results for "dishwasher"


With a target local volume of 1000 searches, we can see that “die cut machine” is indeed well recognized with 5400 searches. The result also shows that die cut products are popular with local volumes, showing “die cut stickers” at 3600, “die cut business cards” at 1300, even “customized die cut stickers” at 1000 searches. “Die cutting” similarly shows an impressive local volume at 1300, which concludes that there is indeed a market for die cut machines.

Studying current market trends will help you to determine if what you’re selling will satisfy the needs of your customers. The results above already suggest that people are interested in what they can do with die cut machines. With effective market research, this will help you understand the demand for the products, and take necessary steps to succeed with your online business.

4. Tips for Selling Die Cut Machines

Die cut machines are mostly for those into arts and crafts. They can also be targeted towards creative thinkers who have their own business, creating specialized paper products such as customized card invitations. Now that a target market has been established, it will be easier to narrow down possible product categories that will complement your die cut machines.

By implementing appropriate cross-selling, it can help improve your sales as it allows customers to purchase not only your die cut machine, but a range of complementary merchandise. Here are a few ideas for complementary products found in the Labs: Copic markers (we’ve previously featured this product here), embossing powders, calligraphy pen set, and even die cut machine parts such as deep cut blades and housing.

Another good way of marketing die cut machines is through product bundling. Bundling items that people might buy together with die cut machines makes it quick and easy for shoppers. This holds true given the example from the Labs above, which shows a starter kit that includes heat transfer, vinyl pack, tools, pens, and designs. This technique opens opportunities for repeat customers knowing that the added supplies are readily available from the seller.

Die cut machines are targeted towards a very specific market. This means that sellers who enter this market can hone in on buyers' specific wants and needs, without the trouble of having to advertise unrelated items. This narrow approach is also focused on keeping customers happy and, in the end, builds brand loyalty that will serve you in the future.


Over to You!

We have die cut machine suppliers that all ship globally and that we have verified as safe and legitimate. You can access them instantly here in our directory.

Let us know if you're selling die cut machines online and share your success story with us! Also, please feel free to leave your comments below and let us know if we've missed something.

Disclaimer: The information published here is strictly for informational purposes. All above items are only suggestions for possible products which we believe will sell favorably, and this article should be used as a guide only. At the time of writing, all above products were researched using methods recommended by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.


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