Sales Uptrend in Organic Supplements: Good Niche Potential?

Organic supplements help maintain a well-balanced diet. They come from natural sources, which means the body can absorb the nutrients more easily than those from artificial ingredients. With marketing campaigns promoting awareness of the health risks involved in consuming products that contain chemicals, surveys have shown that there's been a constant sales uptrend for organic goods since 2006.

Previously, we have featured organic baby formula and organic fertilizer as hot niche ideas. Just recently, organic supplements came to light with encouraging sell rates of at least 50%.

Before you make a decision, let's first study how sales are currently doing online. We've broken this post into four parts to help us analyze if these products are really worth selling:

  1. Types of organic supplements
  2. Market Research Lab statistics
  3. General demand
  4. Tips on selling organic supplements

Results from the Labs and AffiloTools will help us decide whether we should venture into organic supplements. Let's start by familiarizing ourselves with some of the top-selling varieties on the market.

1. Types of Organic Supplements

Organic supplements can be found in various forms. Below are the most common on the market.

  • Powders: These types must be mixed into a liquid, shake, or food. Powders offer flexible dosing, as you can make much finer adjustments to the dose compared to tablets and capsules.
  • Liquids: Liquid forms are also flexible in dosing and are easy for most people to take. Shelf life is shorter, though, compared to other types of supplements.
  • Capsules: Because of their gelatin coating, this type is easier to swallow and can break down quickly in the stomach. Capsules, however, are not well suited for most liquid or oil-based nutrients.
  • Tablets: Offered in a wide range of shapes and sizes, tablets retain their potency over a longer time than liquids or powders. They're also the most cost-effective type to manufacture.
  • Bars: Usually marketed as a meal substitute, bar-type organic supplements often come in flavors for a tasty alternative.

2. Why Sell Organic Supplements?

Luckily, the Labs already provide vital information such as sell rate, average price, and competition. This gives you a better understanding of how well organic supplements sell on sites like eBay or Amazon. Looking at the results below will also help you determine how online sellers target specific markets.

eBay statistics for Orgain vanilla protein powdereBay statistics for Viva Labs organic cacao powdereBay statistics for Viva Labs organic chia seeds

  • High Sell Rate

A sell rate of at least 50% is a good indicator that a product is selling well online. With organic supplements showing a 50–67% sell rate, this niche can indeed bring in good revenues.

Digging in deeper, the results also tell us of the market demand when we look into their brands, types, and even flavors. In this case, organic supplements in powder form are currently big, while Viva Labs is also a favorite brand. Flavors and options such as vanilla bean, cacao and chia seeds are also helpful hints as to what buyers are spending their money on.

  • Average Selling Price

The average price ranges from $11 to $40, an affordable figure that gives you a wider market yet limits your control over your profits. You can get around this by purchasing organic supplements in bulk to get better volume discounts.

Just a tip: Suppliers rarely post wholesale prices on their websites. They're usually available only upon request, so it's best to contact them directly to drive your wholesale price down.

  • Low Competition

Selling products with low competition gives your listings better chances of being seen. This can help bring traffic to your site, which can later convert into sales. Another advantage with low-competition products like organic supplements is that they let you dodge price wars, giving you more room for profit.

3. General Demand

SaleHoo's Market Research Lab has given a positive assessment of selling organic supplements online. Using other resources, such as AffiloTools Keyword Research, will broaden our perspective of the market. Here's some of the data AffiloTools has to offer on Google keywords related to "organic supplements": 


AffiloTools results for "organic supplements"


Based on the results gathered, high monthly search volumes of 1,000 to 9,900 prove that organic supplements are a potential niche in the online market.

The results also highlight a trend for organic supplements in powder form. Turmeric, matcha green tea, and organic protein are also popular types, while Orgain seems to be another trending brand. This will help you keep up with current trends should you try your hand at selling organic supplements later.

It's always best to know what your market is talking about because in the long run, it can save you from overstocks or even high competition, either of which can hurt your profit.

4. Tips on Selling Organic Supplements

Give your buyers more options by offering other healthy alternatives to gain additional sales. Chances are, people looking to purchase organic supplements will also buy other organic goods such as snacks, or something deeper like organic condiments.

Product bundling or free shipping can also help draw attention to your listings. If you sell on eBay, you may find these tips helpful for bringing in traffic.


Over to You!

We have organic supplement suppliers that all ship globally and have been verified as safe and legitimate. You can access them instantly here in our directory.

Let us know if you're selling organic supplements online and share your success story with us! Also, please feel free to leave your comments below and let us know if we've missed something.

Disclaimer: The information published here is strictly for informational purposes. All above items are only suggestions for possible products which we believe will sell favorably, and this article should be used as a guide only. At the time of writing, all above products were researched using methods recommended by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.



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Comments (1)

  Already a member? Login to comment
Sara on 14:15 10 Jun
Thanks for a very nice article!
I am wondering if there is a good chance to find dropshippers for organic supplements? or are they most wholesalers?
Thank you for your time!
Kind regards,
Justin Golschneider on 11:31 13 Jun
Hi Sara! Our directory currently has six dropshipping suppliers offering organic products and supplements. They look promising to me. :-)


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