eCommerce Blog / Selling Jewelry Online

Selling Jewelry Online Sucks Unless You Know These Important Facts


By Friday August 18

In 2016, more than 29 million people purchased jewelry online daily. Buying and selling jewelry is big business and can be hugely lucrative!

With stats like these, however, it’s safe to say that competition is huge. Not to worry though! We’re here to provide you with an expert guide to get you on the right track.

Ready to become an online selling machine? Let’s dive in!

Why Sell Jewelry Online?

With jewelry being a billion-dollar online marketplace, why wouldn’t you want a slice of that pie?

Because jewelry is a consumer product, it knows no boundaries! Jewelry appeals to both men and women no matter their age (or culture)! With this in mind, you know that you’ll never run out of buyers.

Check out what’s being bought online:

Image Via: brandongaille.com

Jewelry is also hugely diverse:

Sellers can offer rings, necklaces, bracelets, anklets, or belly rings, just to name a few. Each of these products can be made from hundreds of different mediums such as gold, diamonds, gemstones, shells, beads, and more!

In fact, jewelry is so diverse that if you start digging into the multitude of options, you may find your head spinning. For each unique piece comes a unique design and so on. Take a look at the image below for a better insight.

Image Via: pinterest.com

Head spinning, yet? These are just the clasps available to tie your jewelry together! If something so small is this diverse, there should be no problem finding unique pieces to offer your customers, right?

Right! The number one thing you should focus on before starting your jewelry store is understanding how to keep it running.

So, how do you sell jewelry online to make a living? We’re glad you asked!

How To Sell Jewelry Online For Maximum Profit

Because fashion is a fluid industry, you’ll need to keep your customers engaged by updating your product range and adding up to date trends to your store. Keep in mind that fashion is an ever-evolving niche with new trends and fads.

Your customers will constantly be on the lookout for new pieces to add to their wardrobe. In order to make sure you have these new hot items in stock, you need to know about the trends even before the most devout fashionistas!

But, how do you know when new trends roll in? Great question! One way is to follow jewelry blogs such as:

  • Gem Gossip - This blog was created by Danielle Miele, an avid jewelry collector. She mainly blogs about the different types of jewelry she finds on her travels, but keeps her followers in the loop with what’s hot right now.
  • The Jewelry Loupe - Created by jewelry blogger Cathleen McCarthy, who is highly knowledgeable in jewelry and fine art. She has been a contributing editor for several high-profile magazines, so you know she’s well-informed.
  • Gem Obsessed - This blog was created by Cheryl Kremkow, who discusses the most innovative jewelry on the market. She often writes blog articles on topics like celebrity jewelry, jewelry design, and jewelry trends.

But here’s a pro tip for you: Plug in the keyword “jewelry trends” into Google Alerts for up to date trends. When you do this, Google will help you out by emailing you when a new article pops up including your keyword - nice!

Finally, SaleHoo also offers a way to find new jewelry by using the Market Research Lab. Here, you’ll find hot new products including how much an item is selling and average profits.

Key Tips To Follow Before Setting Up Your Store

To be honest, it’s going to take more than following a few well-known jewelry blogs and typing in keywords to rank your online store.

A few extra tips to follow are:

  • Create your own jewelry niche. Without a specific niche, your online store might be a flop. Doing this won’t restrict you, it’ll keep order within your store. Just like clothing, people shop for specific staple pieces of jewelry. If someone is looking for a statement necklace, they’re not going to rummage through bracelets, earrings, and chokers to find the perfect one.
  • Wear some of the jewelry you plan on selling. Why? So you can see what it feels like. A good rule of thumb: If you can’t wear it all day, your customers won’t be able to, either. It’s also a good idea to take pictures of yourself wearing it. More on product photography here.
  • Create deals your customer won’t be able to pass up. These deals may include an earring and necklace set, or a trio set (earrings, necklace, and rings). Be sure to include the price for the set as well as the price for each piece separately. If you’re selling the set for $29, and want the set to look more appealing, write something like “Or, purchase one for $18!”. That alone sounds like a good deal, doesn’t it?

How To Price Your Jewelry

One of the toughest decisions you’ll have to make: pricing your jewelry. A good rule of thumb to follow when starting out is to start with four times your material cost and packaging.

Most consignment or wholesale opportunities take up 40 to 60 percent of your retail cost. By starting your base price at 4 times your materials cost will keep you from working for free (or worse, losing money).

Think about whether or not you’re going to charge customers for shipping, too. If so, be sure to add in how much it’ll cost them before they abandon their cart at checkout.

Other questions to ask:

Will you accept returns? What about refunds? What will you do if your jewelry breaks before your customer gets it? Have a backup plan in mind for freak accidents, and you’ll be good to go.

Pro Tips For Selling Jewelry Online

Now that you’ve got a good idea on how to start up your online store, as well as what you’d like to sell, we’re going to offer you some pro tips to keep your store up and running.

Don’t worry, these tips are free of charge! All we ask is that you implement them daily (and share this article, if you found it helpful). Sound good? Great!

Tip #1: Avoid Fake Products

This is probably the most important tip we can offer you. By avoiding fake products, you’re saving your customers (and yourself) from grief. Did you know that brand-name jewelry (like Tiffany and Co., Bvlgari, and Gucci) are all victims of counterfeiters?

One sure-fire way to avoid selling fake jewelry is by only supplying materials from suppliers who are members of the BBB (Better Business Bureau).

Image Via: kfoods.com

As shown in the image above, it’s easy to spot fake jewelry. Most fake products will turn your skin green after a while (and, in some serious cases, can cause rashes). This ring, however, looks like costume jewelry, so the buyer should have seen this coming.

There are so many suppliers out there currently selling cheap products. Here’s the problem, though: If you’re caught selling knock-off items, you could have your website shut down. You could even face prosecution by the original brand owner!

Even if that doesn’t happen, your customers will still be unhappy and won’t come back.

Think about it - would you rather buy items at a higher cost to please your customers (and keep your store up and running), or buy dirt cheap knock-off items and get tons of negative reviews?

The answer should be simple: stay away from fake products.

Tip #2: Give Buyers A Reason To Choose You Over Your Competition

Selling jewelry online can get pretty competitive, as we talked about before. It's vital to think of a way to differentiate yourself from the hundreds of other sellers before you get started!

Selling fair trade items is a great way to do this. Fair trade jewelry is made by artisans who work under safe and humane working conditions.

These workers are also are paid a fair wage for their work. Another great thing about fair trade jewelry is the fact that it’s also made without child labor and is crafted using environmentally sustainable methods!

If you labeled your jewelry as “Fair Trade” and explained what that meant to your customers, they’d go crazy over it. Knowing that they’re buying jewelry from a reputable source is something they’ll pride themselves on.

Tip #3: Run Strategic Facebook Advertising Campaigns

Facebook campaigns will quickly become you best friend. Because you’re able to target consumers according to certain demographics (age, gender, and location) you’ll be able to reach a multitude of people whether they’re currently connected to your business, or not.

Image Via: adespresso.com

You’re also able to set a strict daily budget as well as select how long you want your advertising campaign to run. For more help on Facebook ads, check out this post by KlientBoost.

Tip #4: Keep It Consistent

Sharing posts on social media is vital to keeping your business in the loop, but you have to share content daily!

This means you have to constantly post pictures, blog posts, and simple status updates on Facebook, Twitter, Instagram, and Pinterest.

Take some time at the beginning of the week to gather some photos, quotes, or product shots and schedule them for different times during the week. Once you get good at this, try to schedule for two weeks at a time. (You can use a tool like Buffer to do this on the cheap.)

You’ll end up saving a lot of time by putting posts in the que. Doing this will ensure that you’ll never forget to post again.

Tip #5: Provide In-Depth Product Information

While you obviously don’t want to overwhelm buyers with huge paragraphs for each item, you’ll want concise and descriptive information for each piece of jewelry.

Image Via: studiocrw.com

Most people want to know what they're getting ahead of time and, if anything is unclear, most won't reach out to ask questions.

By providing the materials used in designs up front, your customers will know exactly what to look forward to. You can even add why you love the piece!

More information also includes making sure your policies are easy to find so there's no confusion about returns, exchanges, etc., later on.

Finally, strong product descriptions can improve your store’s search rankings.

Four Hot Jewelry Niches To Get You Started

There are tons of wholesale jewelry suppliers to choose from, but because we want to help you succeed, we’ve picked out our top four suppliers from our Wholesale Directory.

Without further ado, here are four up to date jewelry niches to dig into!

Fashion Jewelry For Everyone

This website carries affordable fashion jewelry for, well, everyone! They carry nearly every staple piece of jewelry you can think of at a great price.

Salamander Jewelry

Salamander jewelry is more or less an alternative wholesaler. They carry body jewelry such as nose rings, eyebrow rings, belly-button rings, tongue rings, and more.

Planet Silver Jewelry

Can you guess what this wholesaler carries? You guessed it… Silver plated jewelry! They’ve been in business for over 15 years and are well trusted by many.

My Wholesale Boutique

Remember when we said that fair trade jewelry was incredibly popular? This wholesaler boutique offers tons of fair trade jewelry at a low cost. Their jewelry is unique and will help you stand out from your competition!

Wrapping It All Together

We’ve talked about why you should sell jewelry online, how to do it correctly, what to avoid when selling products, and even gave you a few wholesale jewelry suppliers to get started.

I’m afraid that it’s now time for us to part ways. Before we do though, let’s go over some of the most important details when it comes to selling jewelry online.

  • Create your own jewelry niche. Without a specific niche, your online store might be a flop.
  • Jewelry is a consumer product; it knows no boundaries! Jewelry appeals to both men and women no matter their age (or culture).
  • Create deals your customer won’t be able to pass up. These deals may include an earring and necklace set, or a trio set (earrings, necklace, and rings).
  • Stay away from fake products. It’s as simple as that.
  • Stay consistent when it comes to sharing posts on social media.
  • Provide detailed information to your customers. What they’re getting, if they have to pay for shipping, etc. This will help both you and your customer a lot.

Now it’s time for you to spread your wings and fly! Or at least, spread your wings and create a kick-ass jewelry store. Have fun!

 

Comments (87)


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Zensilver on 9:25 27 Jun
These look fab! I have just ordered myself a starter kit of pmc cant wait for it to arrive. I think i will look for a course too… Im just going to take a look at your tutorials now for some ideas thanks for sharing!!
JAI on 20:12 29 Jul
Hi, I am currently selling Traci Lynn Jewelry as an independent consultant. I was looking into starting my own online store. I was wondering if companies like Big Commerce is a good place to start with an online store. And how do you separate the quality jewelry from the junk! I want a drop ship company that is honorable and not a middle man. Any ideas?
Irene Vallejo on 3:52 30 Jul
@Jai Why go elsewhere when we have our very own SaleHoo Stores?! :) http://www.salehoo.com/stores Once you join SaleHoo you will have access to legitimate jewelry suppliers! We'd be looking forward to seeing you on board. :)
fashion jewelry online on 10:32 30 Jul
Buying jewelry online is the latest trend among people and especially youth who want to wear the latest arrivals.so lovers must follow this site..xx
Sue Parker on 10:24 3 Sep
Alice @salehoo staff: You mentioned that you sold a lot of rings. What sites do you use to sell your jewellery? I won't use Ebay because you practically have to give your product away!
tushar on 17:42 14 Nov
I want 2 sell jwelleris online
Alice Delore on 19:44 17 Nov
@Sue Parker,



Apologies for the late reply - I was alerted to your comment this morning. I sold rings on eBay.com. I agree, you pretty much have to give them away. I sold rings to build up feedback on my new eBay account so I wasn't looking for good margins. I have sold men's jewelry for good profits on Trademe.co.nz - New Zealand's version of eBay.com (I'm based in New Zealand). I think in today's market, if I were to sell jewelry, I would sell it on my own store and I wouldn't just sell any old jewelry, I would sell specific styles to specific audiences. For example, bohemian style or wedding-orientated. I'd also do a lot of Facebook marketing to build a following. I hope this helps :)
Jackie on 16:33 21 Nov
Alice @salehoo staff: Do you know any great wholesale companies I can look into to purchase items from? I found one called Fashionbella, but still searching for others. I want to start my own online jewelry business come January of next year. Just want to make sure I have multiple wholesale places to order from. I don't want to limit myself just ordering from one place. Thank you.
rohit soni on 9:59 25 Nov
i want start silver jewellery business in au so i want to know is good market or not so pleeee let me know
thanks
rohit
Irene Vallejo on 2:18 26 Nov
Hello @Rohit Due to the increasing costs of gold jewellery, sales have slowed down a bit in Australia, however, diamond rings and silver jewelry are doing well. :) see http://www.theaustralian.com.au/business/profit-loss/jewellery-chain-loses-its-shine-in-cautious-local-market/story-fn91vch7-1226325298612

Hi @Jackie The SaleHoo Directory provides a good list of wholesale suppliers for jewelry! If you log in to your SaleHoo account, you will see the list at http://www.salehoo.com/directory/10d0b0e4c886bec3d376f3d1f4b71e1c53ce2884

Cheers!


Mall of Style on 0:07 14 Dec
Alice - you have detailed every bit of selling jewelry online and what online fashion jewelry stores should take care of. Thanks for the wonderful post. Very comprehensive and researched.
Rahul Dhull on 3:00 29 Dec
Amazing amazing insight .. Must read if you plan to start selling online ..
eBay is great place to get noticed fast .. If you can offer something new and trendy.

Rahul
designer at www.essentialsjewelry.com
anilkumar on 7:33 9 Jan
hii i am anil kumar ,i am interested in sourcing the above mentioned Fashion jewelry.and looking nice jewelry in this site..
Richelle Monfort on 2:50 15 Jan
Hello Anil,

We have numerous suppliers listing in our directory sell various types of jewelry. You can access these once you join - http://www.salehoo.com/join-now

Cheers!
Cindy Holland on 5:46 15 Jan
Hi. Just searching around.. I have a statement ring that I want to get rid of. I've had it on Ebay for over 3 months and no one bites. I even took the price down $30 and still no bites. How can I successfully sell this ring? It is genuine garnet cabachon but it's gold plated over silver (or so I was told at the gold buying place in town). My mom bought it for me a couple of years ago via a home shopping tv station for around $100, it is way too thick and large for my finger (small hands). If you don't think it can be sold at all.. please let me know what other options I would have, or if any of these jewelry people would like to possibly buy it from me, look me up. I can supply you with pictures of it. If theres anyone here interested in seeing it, just let me know. Thanks so much!
Richelle Monfort on 4:01 16 Jan
Hello Cindy,

Its difficult to say why no one's actually bought your ring. For one I haven't seen it and I have not seen your listing as well. Jewelry is actually one of the most saturated markets on eBay. You might find the tips in the guide below helpful in creating listings that will more likely be converted to a sale:

http://www.salehoo.com/blog/astonishingly-easy-ways-to-make-your-ebay-listings-go-pop

All the best
Roshan jacob on 9:32 17 Jan
Hi,
Thanks for sharing this interesting blog about selling jewelry online sucks you know these important facts all facts you explain are really helpful for me because I have thought to start online shopping for jewelry store.
Richelle Monfort on 2:32 21 Jan
Hello there,

We're very pleased to know that you found our blog helpful. We wish you all the best with your upcoming store!

Cheers :)
Sonia Godor on 0:49 21 Jan
Thank for the great information. I make jewelry. Quality costume jewelry and I want to sell my items but finding it difficult to get my foot in the door so to speak
Richelle Monfort on 2:34 21 Jan
Hello Sonia,

What hinders you the most? You know its fairly common to find "actually selling" (or start selling) stage to be the hardest. As long as you have researched your market and don't doubt your self and products it should all follow right in place for you.

Good luck!
Bella on 8:13 24 Jan
The concept of 4Cs is important before any purchase of diamond is good to know. Thanks for such useful information. I must say that moissianite are good to make you feel satisfy if price is a reason which keeps you away from diamond. I have found Russian Brilliants man made diamond rings and believe me its cuts, clarity are enough to attract you.
Richelle Monfort on 22:02 26 Jan
Hello Bella,

Glad to know you found our blog helpful. And t hanks for sharing about Russian Brilliants :)

Cheers
Alice Delore on 19:57 23 Feb
@August







You wrote:







Hi Alice ,This is August from Sunshine Jewellery & Accessories , I have a jewelry manufacturer in China and we just do wholesale business , we can get about 6-8 inquiries from alibaba as we are a gold supplier of alibaba , here is my site : sunshinejewels.en.alibaba.com, but most of the buyers are small retailers from ebay or amazon , we have limitation on MOQ and they can't order that many , then we have to forgo those inquiries , could you let me know how to handle with that ? Besides , could you give more advice on that how to get the latest jewelry trend in international market ? your reply will be much appreciated ! Best Regards August







Thanks for your comment on my blog post :)







Regarding MOQ, could you allow eBay sellers to buy a mixed lot with a similar MOQ? The issue with eBay sellers is that they don't want to buy 50 of the same item because it means most of their cash is being invested in one product. They would rather have a wider spread of products. If you have an MOQ of $100 or $200, rather than an MOQ of a quantity of a single product (which it looks like you do, from a quick look at your store), you might appeal to more people.







Staying up with jewelry trends is the fun part of the job! I'd use social media as you will get a much clearer idea of what people want. You could read magazines like Vogue, etc but I think the research from social media will be more real and more accurate. Search Instagram for hashtags like #jewelry #bling etc and see what comes up. Assuming you are targeting females around 16-40, you will get some great ideas. Same goes for Pinterest. Search for jewelry and other related keywords, or browse their fashion category.







Polyvore is another social media channel you should look at - it is specifically for fashion. Browse around and look for trends to see what people are wearing most.







If you are not already using these platforms, start now! It's free and easy :)
Danielle Ruiz on 0:41 3 Mar
Hi everyone,
I opened my shop on Etsy a few months ago and feel the sales have been very slow and I
Don't know why. I think maybe it is because of the SEO but I'm not sure. I know there are many people here that have more experience than I do and wanted to ask your opinion. If you could leave me a comment a would greatly appreciate all the advice you could give me.
Melissa Johnson on 19:19 5 Mar
Hello, Danielle!

Please head over to the SaleHoo forum -- you can post the link to your store there and get feedback and support directly from Salehoo members!

http://www.salehoo.com/forum/
pramod on 7:41 25 Mar
i want to sell my hand made jewelry on your site
Melissa Johnson on 17:27 25 Mar
Hi there, Pramod!

I would suggest setting up a shop with SaleHoo stores, found here: http://www.salehoo.com/stores
If you want more advice, also head over to the forums to hear from other SaleHoo members and sellers: http://www.salehoo.com/forum/
Nicole on 21:00 23 Apr
I make hand crafted jewelry and would like to either start my own site or sell on a site. But would like to avoid etsy and eBay. What are my best options as far as sites to sell on that are not over populated like eBay and etsy but is frequented with just as many searchers and or buyers?
Thanks
Nicole
Melissa Johnson on 22:25 30 Apr
Hi, Nicole!

You have plenty of options. If you want your own store, you can always go with SaleHoo Stores. We've also talked in the past about alternatives to eBay and Amazon -- there are sites like eBid.net, but it sounds like ArtFire or Bonanza might be what you need. They're both more arts-focused and have lots of unique, one-of-a-kind pieces.

You can check out our blogs to learn a bit more about these options:
http://www.salehoo.com/blog/ArtFire-eBay-Alternative
http://www.salehoo.com/blog/bonanza-an-e-commerce-site-analysis
Robin Vollmer on 5:26 18 May
This was a very informative article. I recently bought some jewelry on EBay they claimed was 925 jewelry but when I received it it was not 925 silver. It was marked S925 which is not 925 silver. S925 is silverplate which is cheap metal w silver plating. 925 is supposed to be sterling silver and solid. S925 is not scrappable silver like 925 sterling silver is bc its just barely coated w no substantial weight. Its just junk jor fashion jewelry right?
Melissa Johnson on 15:54 19 May
Hi, Robin --

You're right. Most plated jewelry has a very thin layer of the precious metal (gold or silver), applied by electroplating, and a cheap metal underneath making up the actual structure. The plating tends to wear away quickly, and even though you can re-plate it, it's not really worth it.

White gold that's plated with rhodium (another white metal similar to platinum) or palladium has the same issue, but it's worth re-plating because it's gold jewelry with another precious metal on top of it to give it the white sheen.
beverly dittrich on 17:06 24 Jan
did you acid test the jewelry?
ninni on 3:14 26 Jun
1. if chinese sellers are to be avoided, how comes that they have millions of sales on e-bay
2. Fair trade doesn't sell at all. people do not buy jewelry to make a cuontribution to charitable causes.
3. Most buyers are in it for profit; they want a brand name, vintage, and stones that are precious so they will be worth more in time.
4. All the advice I read so far is wrong and idealistic. Business is business. People want to make money. That is all there is to it.
Sona on 17:04 27 Jun
Hi Alice

Thank you so much for such a nice article with lots of suggestion. i am from India and Quit my job for taking care of my baby , so started my hand crafted fashion Jewelry. Presently selling on Ebay.in , could n`t make it on Ebay.com because of some policies. From Etsy i could n`t get any result as yet in 4 months. Please check my stuff on FB page and suggest me where my work can sell out.

Tons of thanks for your lovely advises.

Love Sona
Melissa Johnson on 20:54 30 Jun
Hi, Sona!

I recommend you head over to the SaleHoo community forum. Our members and staff there can give you more advice and guidance on how to ramp up your sales: http://www.salehoo.com/forum/

We also have a variety of educational resources, including how to promote your products: http://www.salehoo.com/education

Hope this helps!
rahul agrawal on 12:00 1 Jul
hi i want to make bussiness through selling and making parcel of jewellry products online through internet , how can i contact people who are involed in online buying and selling of jewellery .
my email id is : ra844038@gmail.com


and:
rahulagrawal87@facebook.com
please reply asp to my mail.
Sam on 19:19 3 Jul
Hi Alice,

A great read!
Apart from the normal Twitter, Facebook etc and attending fairs etc Any new ways?

Hope to hear from you soon.
Thanks
Melissa Johnson on 18:28 7 Jul
Hi, Sam!

I highly recommend you visit our SaleHoo community forum: http://www.salehoo.com/forum/

You can talk shop with other sellers and find what methods they're using, and even get critiques to improve your sales.

Hope this helps, and good luck!

Best,
Melissa
ldhart on 17:55 7 Jul
I have several jewelry items I want sell, but am at a loss re: what to charge. Tanzanite rings, blue topaz linked bracelet set in S/S and marcasite, a sizeable mystic topaz pendant set in 14K gold on a 14K gold chain, vintage (poss. antique) costume jewelry, and others that I want to sell in a non-sucker way. Forget the jewelry stores -- pure rip-off artists. I love the quality jewelry I have to sell, but I don't want to lose any monetary value they really have to people more market-savvy than I am.

SUGGESTIONS for successful sellers SO WELCOME!
Melissa Johnson on 18:45 7 Jul
Hi there!

So the first thing you need to do is figure out how much your materials are costing you so you can figure out how much it actually costs to make the jewelry. Never charge less than materials cost for an item -- but you also have to factor in labor. You need to set a respectable wage for yourself on top of materials. If you're making it yourself, that is.

If you're simply re-selling items you already bought, you need to make sure you price them above what you paid for it. You can also do some research on eBay, Amazon, and other online stores to see what the going rate is for items. On eBay, you can even use the advanced search feature to include completed auctions to give you a more accurate estimate.

Hope that helps!
Adrian Brooks Collins on 22:08 23 Jul
Hi Alice Moore,

Thank you for the frank, uplifting, well crafted, direct, concise, well informed, entertaining and highly informative article. I especially enjoyed your inclusion of the fair trade element, key, and fundamental to my NEW JEWELRY company launch, pending immanently. I will integrate your many valid points and look forward to financial success soon!

Most appreciatively,

Adrian
Norma JeanStock on 14:25 8 Aug
I make jewelry and also want to sell wholesale jewelry that I buy from China.What steps do I take to start and make it legal? It would be a home based business. I live in Alberta, Canada.
Keren on 21:01 12 Oct
Jewelry market is tough indeed! Thank you for this post, it actually made me feel good about how I'm doing business. I've opened my online jewelry store, raisinsweet.com, this year. Starting from scratch it's hard to compete with the big stores that are ranked high in Google, and yet keep prices low. I'm sure I'll make it though, my vision is too good to fail, and we're here to stay! :)

Come visit us and I'd love to hear tips and comments!
Melissa Johnson on 20:02 15 Oct
Hi, Keren!

You should definitely check out the SaleHoo community forum. We have a lot of other sellers there who I'm sure would be happy to provide some guidance and advice.

http://www.salehoo.com/forum

Good luck!
on 18:02 27 Oct
Wow....your info is right on the "money".... genuine jewelry is difficult to sell on line.
I've had a website up for 10 years....& nothing sold. Went to a local Christmas bazaar & sold over $500. Also sold my jewelry @ a museum gift shop & high-end store...but had to give them 50%.
Would like to know is using Facebook, U-Tube, Blog, etc. to display & sell my jewelry would be profitable....am 80-something, still love designing...but am slowing down. Thanks
Melissa Johnson on 16:00 29 Oct
Hi, DoraLee!

Social media and other online methods are a great way to sell products, but you need to have a cohesive strategy in place and understand a bit about who likes to buy your jewelry.

I personally think Pinterest might be the best choice for you, because of all the social media sites, it's the one most compatible with online shopping, and it's all based on visuals.

If you really want to boost your online sales, I recommend you check out our seller training center. We'll walk you through all the basics of creating a successful online store.

http://www.salehoo.com/education

You can also check out our community forum, where you can talk to other online sellers and find out how they're making it work.

http://www.salehoo.com/forum/

I hope this helps -- and good luck!
Khailesh on 18:52 15 Dec
hi..
I would like to set up a online Indian style jewellery items but I cant locate a good vendor to purchase from can any one help me out ?
Jim on 20:23 19 Dec
I have some Indian style jewelry I am looking to wholesale. How much merchandise are you interested in?
Alison Gilroy on 11:59 9 Apr
Do you recommend buy it now or auction? Piece by piece sales or jewelry lots?
What are your thoughts on costume, vintage? Antique, modern or all of the above? How do you research your jewelry?

Melissa Johnson on 16:42 10 Apr
Hi, Alison!

Those are tough questions to answer because it really depends on what you make/sell and who you're targeting. There's obviously a market for all different styles of jewelry. Vintage and antique pieces are really best suited to niche sites like Etsy or Ruby Lane, but you might also find some success on eBay. You'll have to test for yourself whether it's better to sell individual pieces or lots, and buy it now or auction. You can also visit the Salehoo research labs to find out a bit more: http://www.salehoo.com/labs

Hope that helps somewhat!
Ana Romero on 0:13 8 Jul
Hi other than online and home parties..where else can you sell fashion jewelry at? My daughters and I started a online small jewelry business and we are looking for other places to generate business. what do you recommend? We have looked at farmers markets but we find jewelry vendors tend to make their own jewelry and all of ours is mixed. some items are handmade and others we have bought to resell.
Melissa Johnson on 14:59 9 Jul
Hi, Ana --

You can typically find that communities will do arts and crafts fairs, especially around the holidays. Where I live, the city's Parks and Recreation department handles them. Just be warned that they might have restrictions on reselling jewelry (they'll prefer that you sell your handmade stuff.) Malls and other shopping centers that put on special events will occasionally invite vendors to set up shop for the event as a way to attract more interest. They're also usually less picky about the handmade vs. reselling debate. Flea markets and consignmnent shops are other options to look into. With the consignment, just make sure you have a good contract and you're getting paid regularly.

Hope this helps!
Peter Smith on 4:42 8 Feb
Can anyone tell me the best online site where I can sell my jewelry online or in stores.
Melissa Johnson on 0:46 10 Feb
It's difficult to say without knowing anything about your products. For example, handmade jewelry is a popular product on Etsy. But you'll also find people selling jewelry on Amazon and eBay. Some of it is low-quality, but others may be expensive pieces.

It really depends on what type of products you offer and what your market is, so it's important to do some solid niche research.
Elle J. Gable on 5:21 25 Feb
I've been selling jewelry I buy online for about a year & recently realized I'd really like to do this asmy full time job, so I started doing a lot of research & reading. I found this very Iinfinformative. Thank you very much SALEHOO!
Loura alsiyabi on 4:12 17 Feb
what to need to open online jewelry store?
I mean what the first step, second...ect
if someone can help
I know company for drop shipping jewelry but don't know how to start?
Justin Golschneider on 13:56 17 Feb
Hi Loura! I'd start with this post on how to set up an online store: https://www.salehoo.com/blog/how-to-set-up-an-online-store

Good luck!
Nicole Montanez on 14:33 21 Feb
I have a onlin jewelry boutique that I started last year and it's not successful at all. Would you be able to take a look at it and give me some pointers? Thank so much!
www.faithandsparkle.com
Justin Golschneider on 12:50 22 Feb
Hi Nicole! I think the biggest problem with your site right now is that it's slow to load. I'd have a developer try to implement the recommendations from Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/

Also, if you aren't using it already, I recommend using Traffic Travis to help you boost your SEO so you can get more traffic: https://www.traffictravis.com/

I hope that helps. Good luck!
Nicole Montanez on 16:00 23 Feb
Thank you so mush. I will definitely look into that. Also is it very important to have modeled pics as well as product pics to make sales?
Justin Golschneider on 12:50 1 Mar
I don't believe so—it seems to me like the major online jewelry stores generally only have pictures of the jewelry itself, without any models. I don't think models are important with jewelry the way they are with clothing.
Kallista Designs on 9:13 14 Mar
Fake jewelry is also available on many online jewelry portals. if you want to purchase jewelry through online portals so you should purchased only from authorized online jewelry portals.
BonbonIA on 12:55 10 Aug 2017
I make leather and beaded bracelets for people in recovery as well as spiritually minded folk and so far they are selling like hot cakes to friends and family but am wondering about Etsy and EBay.
Justin Golschneider on 15:45 10 Aug 2017
Hi Bonbon! If you are making the jewelry yourself, you've already dodged some of the biggest problems with selling jewelry online—you don't have to worry about fakes, and you don't have to try hard to set yourself apart from the competition since everything is unique and handmade. I would definitely give Etsy and eBay a try.
Legatha Renee on 14:48 14 Aug 2017
I love your site!
Your info is full of value!
Thank you!
Lara bodvuz on 0:32 21 Aug 2017
Excellent and thank you
Irene baja on 18:47 26 Aug 2017
I would like to appy your busines
Justin Golschneider on 17:31 28 Aug 2017
Hi Irene! Our open positions are posted at https://www.salehoo.com/about-us/jobs

Feel free to apply if you see a job that looks like a good fit!
Daphne Floyd on 14:42 3 Sep 2017
I think I have found my calling.
Ravi Goyal on 17:32 4 Sep 2017
Hi
Nice article! My niche is silver jewelry (women's collection only) I started 2 months back!
Still Working out selling strategy, so the products is visible to millions of customers!

Cheers!
Rossy on 21:56 7 Sep 2017
I need open my own jewelry company online how to do that best onile company looking Indian costume jewelry to selle big money to make what and how can I do that if give me gudi line to give god bless u thank you so much
Justin Golschneider on 12:58 8 Sep 2017
Hi Rossy! You can find our beginner's guide to ecommerce here: https://www.salehoo.com/education/starting-online

Best of luck!
Angie P Pennington on 18:57 13 Sep 2017
I am really interested in making my own rings with unique, quality gemstones. Do you have any insight or wholesalers that would be helpful in my quest to launch a online jewelry shop that offers unique rings? I do not want to limit myself to rings however I don't want to sell a little bit of everything. I want to offer rings as well as either necklaces, pendants or earrings....haven't narrowe d it down yet . But I'm 100% sure I want my main product to be rings. Your article was quite informative and much appreciated!
Justin Golschneider on 11:22 14 Sep 2017
Hi Angie! Do you need wholesalers for raw materials, or are you looking for a supplier who can create jewelry to your specifications?
Erika on 13:17 14 Sep 2017
Thanks a Lot
Puerlla on 5:34 21 Sep 2017
Thank you for writing a great article. very informative.

 

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