Need to get more website traffic to your online store? You are in the right place! Today we start our mini-course on search engine optimization (SEO).
Even if you are totally new to SEO and getting your website ranking in Google, our mini-course will give you the snap shot you need to get started!
Check out the video below.
Want it in writing? Get the full transcript from this video below:
I’m Alice and I am back with another selling tactic to help you boost your online sales.
I’m really excited about today’s video, because I am starting a 3 part series on SEO or search engine optimization, this will be of particular interest to anyone who owns an online store including all our SaleHoo Store members!
The reason I am doing these videos over 3 parts is because there is a lot to cover with SEO and I want to make sure you at least get a taste for the basics without suffering from information overload.
Right, let’s into it.
In this video, I want to talk about why you should bother with SEO and why it’s such an important part of your business strategy.
Over 90% of Internet users use search engines, like Google, to navigate the web. When the internet was first invented and being used by the masses, people used to open their browser and type a URL direct into their browser. Now, we hardly ever do that. Now, instead, we just search.
9 of 10 searches are done from Google, Yahoo and Bing and as you can see from this graph I have on screen, Google holds over 85% market share of search engines, so they alone get around 8/10 searches through their search engine. So in short, Google is the big daddy in search engines!
Another reason why Google is such an important part of your strategy is because the results from organic search engine optimization are FREE! It is an investment of your time with lasting value, not an advertising expense.
So what results can you expect when your website ranks well in search engines?
Well here’s a quick example:
Say you owned a store selling baby items.
According to Google’s own statistics, there are over 201,000 searches for the words “baby shoes” every month, just in the US alone.
If you rank on the first page of Google for this search term, you have around a 90% chance that someone will click on your listing, and that’s because only around 10% of searchers look past the first page of search results.
If you are at the top of the listings, your chances increase dramatically.
What do these numbers mean to you?
Well, let’s say, just 1% of that traffic comes to your website every month, you could get an additional 2010 visitors to your website. Let’s say that 10% of those 2010 visitors purchase something, that’s a potential of 201 extra sales every month .
If that doesn’t get you motivated to watch my next two videos on SEO, I don’t know what will!
So keep an eye out on your inbox and we will let you know when the next video is ready, where I will go through some easy but essential steps to get your website ranking in Google.
Thanks for watching and I will see you next time."
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