Unless you have managed to source a product that no other seller can get their hands on, you'll face competition when you sell your items on eBay or other marketplaces.
In this lesson, we reveal one simple trick that pushes your competitors aside and helps your items snap up your buyer's attention!
Check out the video below for the low-down.
Get today's video blog written transcript below:
I'm Alice, and I’m back with another selling tip to help you boost your online sales.
Now, today’s tip is one that I learned from (SaleHoo Community Manager), Marc Ransom and it’s a really great one to make your listings stand out from other seller's ones.
This tip is particularly useful if you are selling products on eBay or another marketplace and you are selling a generic product like a DVD, or CD where the images pretty much always look the same, or if you are drop shipping products and a lot of your competitors have the exact same product photos as you .
As you can see from the screenshot I have here (see video), when this happens, and everyone has the same photo, all the listings look exactly the same in search results, so buyers just click on the first one they see, or the one with the lowest price.
So how can you make your image stand out from others, without having to lower your price ?
Well as you can see in this next screenshot, all it takes is a little trick photo editing.
As you can see here, Marc’s listing, stands out from the others because it features his branding and a green tick which is a very encouraging symbol for buyers – green means go and a tick means yes, so it sends buyers all the right messages!
While most sellers have to pay for listing upgrades or Gallery Plus, which really eats into your margins, you can make these simple edits for nothing and still enjoy the benefits!
Best of all, you don’t need to be a PhotoShop expert to edit your photos. Here are some free software options that you can use to make small these small edits to your images and make them stand out:
And for those of you who want something a little more advanced, Marc recommends Corel which is the software he used in the example I showed you with the tick and the text that he added. It’s not free, but you can get a free trial to test it out before you buy it. The full version is around US$449.
So check those software options out, I will put links below the video so you can take a look and try out this selling tactic.
If you want to learn more in-depth and proven selling strategies to help you boost your sales, check out my video training course Online Selling Tactics where I show you step, by step, how to implement proven and powerful selling strategies that boost your sales and help you build a strong, profitable business.
Thanks for watching and I will see you next time."