As part of SaleHoo's new partnership with Addoway.com, business mogul and Co Founder of Addoway, Fredrick Nijm has agreed to shared some of his entrepreneurial wisdom with you, our faithful blog readers. In this post, Fredrick explains the vast benefits of 'sharing experiences':
Building a community of ambassadors who not only believe in what you do, but want to be a part of what you do is instrumental in the success of any new business. The effects that sharing experiences has on your business will not only prove to be rewarding in sales, but it will also prove to be instrumental in the success of your long term longevity as a company.
There are 5 effects that sharing experiences with your clients has on your business and I would like to share them with you.
Helps you stand out from the competition: The best piece of advice I have ever received when starting Addoway was, “Don’t do what everyone around you is doing.” And it’s true. If all businesses just copied one another why would any of them be better than the next? You need to be different! Be instrumental! Be the change you want to see! Why did you create your company? Why should others believe in it as much as you do? When you allow others to see what you are about and share their experiences with you, you are opening up a whole new business dynamic that many have yet to take advantage of online, but are yearning to discover.
Builds Trust: Why do shoppers buy from certain sellers? Do you really think it’s all about price? While pricing is important, nothing is more important than having trust. When you have trust for a person, friend, and/or business, I bet you that you will buy from them even if they were higher in price more often than not. Trust is the most important dynamic in any relationship. When you have trust anything is possible. Mutual relationships are built over time and fortified by trust and credibility. This is what Addoway is all about!
Encourages word of mouth: Sharing your business experiences and allowing others to do the same encourages the most powerful form of marketing around: word of mouth. Did I mention it doesn’t cost anything either? Many sellers concentrate a lot of their sales numbers by their location in Google and Bing, but what if you didn’t have to worry about that? What if your business grew by itself, because others spread the word?
Turns clients into advocates: As long as you have trusting relationships with your clients those experiences will lead them to begin vouching for you, leaving testimonials and referring you to their friends. Once you achieve this status anything is possible. Businesses will grow and prosper, because people are finding you through their friends and their friends of friends (your primary friends on Facebook’s friends)
Makes it easier to locate you: As I mentioned before, when friends begin connecting their friends to you it will be easier for prospective clients to find you. You won’t always have to rely on Google and Bing product searches anymore, because it is not about price that builds your business; it’s about the relationships you have built over time. You have turned your clients into supporters of you. With the average person on Facebook having 150 friends the possibilities are truly endless.
Differentiation is the key to succeeding against your competition and when you open up to your clients by allowing them to share their business experiences with their friends and friends of friends your business will only prosper in the short and long term. People want to know what their friends are doing and experiencing and share in on the fun at the same time. The Addoway platform provides the means to share these buying experiences with your friends easily and even earn cool rewards at the same time while helping your business grow and prosper.
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