eCommerce Blog / Vinyl Records Make a Comeback with Increasing Sales

Vinyl Records Make a Comeback with Increasing Sales


By Monday July 17

With the popularity of online streaming services these days, you may think that vinyl records are now passé, but think again! This old-school audio format has since made its comeback and has continued to gain momentum over the past decade.

The Market Research Lab has even shown multiple results of successfully sold vinyl records online. That could translate into a booming business—if you can make a good profit out of it.

Previously, we discovered turntables to have good niche potential. In this blog, you'll find out if vinyl records have a positive outlook in the current market. You'll find information on the following:

  1. Understanding the types of vinyl records
  2. Why selling vinyl records is a smart choice
  3. General demand
  4. Tips on selling vinyl records online

Apart from the Labs, we use AffiloTools to help us analyze the sale potential of vinyl records. I'll show you how later.

1. Types of Vinyl Records

Vinyl records are classified by diameter and playback speed. You can play a vinyl record at any number of RPM (rotations per minute), but it will only sound right at one setting. The RPM given is the rate at which they are supposed to spin. Below are some of their types:

  • Long play (LPs): Most common type of vinyl record; 12 inches in diameter. These are mostly full albums that play up to 30 minutes of music per side. LPs can play at 33 1/3 RPM.
  • Singles/Extended Plays (EPs): 7 inches in diameter, the singles/EPs can play 4 to 7 minutes per side, which can fit about one or two songs. EPs play at 45 RPM.
  • Standard Play: At 10 inches in diameter and with a play speed of 78 rotations per minute, these can hold up to 5 minutes of music per side. This type is not manufactured anymore, but remains popular among record collectors.
  • Other Formats:
    • 12-inch, 45-RPM EP single, Maxi Single and EP format
    • 10-inch, 33⅓-RPM LP format
    • 10-inch, 45-RPM EP format
    • 7-inch, 33⅓-RPM EP format
    • Picture discs and shaped discs at 12 inches, 10 inches, or 7 inches
    • Specialty sizes from 5 inches to 13 inches
    • Flexi discs, often square, at 7 inches

2. Why Sell Vinyl Records?

You can always find hot-selling eBay and Amazon products in the Labs. Currently, there are 13 successfully sold vinyl records found in the Labs. Below are three examples we'll examine for sell rate, average price, and competition. Let's find out how these vinyl records are currently doing online.

eBay statistics for My Beautiful Twisted Fantasy LP RecordeBay statistics for Guardians of the Galaxy LP RecordeBay statistics for Purple Rain Vinyl Record

  • High Sell Rate

The sell rate of 69%–90% gives a good indication that vinyl records are still keeping up with current trends, which can bring in higher profits. Digging in deeper, it shows that apart from recent albums such as Kanye's "My Beautiful Dark Twisted Fantasy," there's still value for classics like Prince's "Purple Rain." Collection albums and deluxe/limited editions are also shown to be in demand. This pretty much proves that collectors are a good target market for this niche.

When deciding to sell vinyl records online, minor details may be important to know, such as which albums and formats your specific market will buy.

  • Average Selling Price

An average selling price of $27–$35 hints at a wider market. However, this affordable figure limits your control over your selling price, which can eventually hurt your profits. Purchasing vinyl records in bulk can help you bring wholesale prices down.

You can also look for classic vinyl records, as they show more vintage value. Collectors look for records from the 70s, 60s, 50s and so forth. There's even demand for heavy metal from the 80s.

  • Low Competition

The Market Research Lab's examples all show low competition. Low-competition products like vinyl records give you more room for profit, as price wars are less likely.

With the recent comeback, expect an increase in competition over time while vinyl records continue to trend. With that in mind, now may be the best time to start selling them to get ahead of the competition.

3. General Demand

Now that we've seen the successful results from the Labs, let's look into the current online trend for vinyl records. AffiloTools Keyword Research shows current trends of searches on sites like Google. Let's analyze the results for "vinyl records" below:

 

AffiloTools results for "vinyl records"

 

With "vinyl records" showing local monthly search volumes of 49,500, online popularity alone proves this to be a potential niche in the current market.

Notice that rare and vintage vinyl records also show remarkable search volumes of 3,600 and 2,400, respectively. This trend proves there's a demand for collectibles.

Using other sources for research will help you learn more about the product you're selling. Should you decide to sell vinyl records later, this information can save you from selling types that aren't in demand, a mistake that could damage your sales.

4. Tips on Selling Vinyl Records

Expand your product selection by offering related items such as turntables, headsets, or Bluetooth speakers. These related items also show positive results in the Labs. You can even bundle your vinyl records with these items, which can help you stand out from other sellers who sell them individually.

You can also stay competitive by offering free shipping, as this can give you an edge over other sellers. eBay and Amazon both have options for buyers to filter results by free shipping. This factor can help draw attention to your listings and so you can land more sales.

 

Over to You!

We have vinyl record suppliers that all ship globally and that we have verified as safe and legitimate. You can access them instantly here in our directory.

Let us know if you're selling vinyl records online and share your success story with us! Also, please feel free to leave your comments below and let us know if we've missed something.

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Disclaimer: The information published here is strictly for informational purposes. All above items are only suggestions for possible products which we believe will sell favorably, and this article should be used as a guide only. At the time of writing, all above products were researched using methods recommended by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.

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