eCommerce Blog / Why Compact Refrigerators are Hot Products to Sell in 2018

Why Compact Refrigerators are Hot Products to Sell in 2018


According to SaleHoo's Market Research Lab, compact refrigerators are hot commodities! These small refrigerators are a staple of college dormitories across the country, but they're also a great choice for people living in small apartments or tiny homes. And of course, they're an essential for home entertaining, when you have a wet bar and don't necessarily want a full-size refrigerator for keeping drinks cold, or a man cave in need of a place to keep beer cold without venturing upstairs. They're even portable now, so you can take them camping and adventuring!

All this sounds great, but what about making a profit? Let’s take a closer look at whether adding compact refrigerators to your online store could earn you a good profit, based on the results gathered from the Labs.

Types of Compact Refrigerators

Below are a few types of compact refrigerators that you could sell. It's worth looking at all the varieties because they allow you to target specific markets.

  • Drinks Mini Fridge: These models are designed to store drinks only, as they cannot reach the colder temperatures to safely store food. These types are perfect for home theaters and game rooms, where you might just want to keep something cold to drink close by.
  • Travel Mini Fridge: Heading out on a road trip? Instead of a cooler with ice, look at travel mini fridges, perfect for storing food and drinks while traveling. These models run off  cigarette lighter adapters in your car.
  • Cube Refrigerator: This is the most common type of compact refrigerator, and a staple of college dorms everywhere. Featuring an interior space ranging from 1.5 to 2.1 cubic feet, they are small enough to fit on countertops or even on top of dressers. Some types come with small freezers just enough to store ice.
  • Mid-Size Mini Fridge: Larger than cube-types with interior capacity starting at about 2.6 cubic feet, these models feature more shelves and more space. Some models feature an adjustable thermostat, a small, separate freezer, and/or an automatic defrost.
  • Counter-Height Fridge: Designed to fit snugly under a countertop with an interior capacity from 3.5 to 4.5 cubic feet, these models often feature a drinks dispenser or even a vegetable crisper. These types sometimes feature a double door and can be used as a back-up or secondary fridge.

Why Sell Compact Refrigerators?

Below are 3 examples of successful compact refrigerators based on the Lab's data. This is a great way to check out their profitability based on success rate, competition, and average selling price.

Success rate Compact Refrigerator Success rate Compact Refrigerator Success rate Compact Refrigerator

  • High Sell Rate

    It's a rare instance when we find a 100% sell-through rate for all 3 examples from the Labs. But there we are, with exactly that! You'll notice that all 3 models are sold by Danby. You may also want to take note that all of these are in the 3.1 to 4.4-cubic feet interior storage, meaning that a bigger size is likely preferable to many consumers. Two of the three models are spotless steel, giving them a high-end appearance.

 

  • High Average Selling Price

    With the lab results' high average selling price ($250 to $282), you have a better chance of bigger profits. You can get compact refrigerators at reasonable wholesale prices if you purchase straight from the suppliers in bulk. A cost-effective storage solution for them will give you greater profitability.

 

  • Low Competition

    The lab indicates low competition for each example. This is another advantage, as selling low-competition products make it easier to land a sale.

General Demand

It's always important to drive traffic to your listings by using the right keywords in your title and description. We used the AffiloTools Keyword Research tool to help us identify keywords with highest search volumes, starting with a search for "compact refrigerators."

*Note: The keyword search results will give you a long list but here are 6 top examples below:

keyword research

 

With search volumes of 1,300 to 1,600, it is apparent that compact refrigerators do have a high market demand. You will notice that the word "freezer" has been mentioned a couple of times in the search results. This is a great sign that there's a potential market for compact and mini fridges that feature a freezer, like the mid-size mini fridge and counter-height fridge types.

When listing your products, take note that "mini" and "small" are more commonly used keywords when searching for compact refrigerators. Listing this product with these keywords will definitely help you get found when people search for fridges online.

 

Tips on Selling Compact Refrigerators

Just by virtue of being in the market for compact refrigerators, it's a fair guess that your potential buyers are looking for small appliances. You can draw attention to your listings by offering other "compact" appliances such as microwaves, toaster ovens, portable dishwashers, slow-cookers, or even compact ice makers. This strategy also encourages repeat sales, so make sure to keep your customers updated with your listings by sending out newsletters or by blogging.

Apart from eBay, Amazon, or other selling sites online; another way of selling compact refrigerators is by selling through your own online store. This gives you an advantage as it eliminates some of the competition. You may want to target customers with small living spaces or those who want to entertain like a pro.

Try get a whole range of products from a single supplier, and if you buy them all wholesale, you can even get better rates. You can checkout suppliers carrying compact appliances using SaleHoo's verified suppliers.

Over to You!

We have compact refrigerator suppliers that ship globally and that we have verified as safe and legitimate. You can access them instantly here in our directory.

Let us know if you're selling compact refrigerators online and share your success story with us! Also, please feel free to leave your comments below and let us know if we've missed something.

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Disclaimer: The information published here is strictly for informational purposes. All above items are only suggestions for possible products which we believe will sell favorably, and this article should be used as a guide only. At the time of writing, all above products were researched using methods recommended by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.

 

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