Concealer - Monday Market of the Week

Considered a staple to every woman’s beauty kit, my female intuition tells me strongly that the concealer definitely has the making of a profitable niche!  After running concealer on our Market Research Lab, I knew we found this week’s niche!

Quick snapshot: 

If you’re in a hurry, here’s a quick snapshot of all the important stats you need to know about selling concealers. 

  • Success rate: 53%
  • Average sale price: $12.26
  • Competition rating: Low

Skip to supplier details or read on for the full low-down. 

Success rate on eBay: 

The concealer has a success rate of 53% - a fantastic indicator which shows that concealers are definitely selling on eBay.

It has an average sale price of $12.26 and an average Buy It Now price of $19.  With SaleHoo’s top notch suppliers staying competitive would not be an issue whether you are selling on eBay or in your own store, just check out the suppliers below!

Competition rating on eBay: 

With a product this good you might be thinking competition may be steep as well, but good news, our Lab gives the concealer a low competition rating, making it even more viable. A quick proof of its viability is the total number of bids peg at 32,716 which is clearly twice the number of total listings!

Product performance: How much money can you make?

The lab not only shows us the average sale price, it also provides us another crucial data to help determine just how viable this week’s niche is – The lab provides us data showing exactly how many concealers get sold everyday for an entire month! You can see that concealers are indeed hot sellers with the highest number of sales in one day last month at 941 and the lowest at 620!

Going beyond eBay: Should you sell this on your online store? 

Why do we have to do a keyword research for niches we feature, isn’t the data from the Labs enough? The data actually is more than adequate to pinpoint a niche when we see one but if you are not selling on eBay the keyword research results from our very own free SEO software, Traffic Travis, would be very helpful in determining if selling concealer in your own online store would be just as viable.

It was a treat seeing the search counts for concealer! Both global and local (US) counts showed at 12,100 searches were made for concealer.  This confirms just how promising the concealer is even outside eBay.

Trusted suppliers selling this product

Concealer supplier #1

View their SaleHoo listing now or join SaleHoo now to get access

Concealer supplier #2

View their SaleHoo listing now or join SaleHoo now to get access

Concealer supplier #3

View their SaleHoo listing now or join SaleHoo now to get access


To access our directory of our wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now. 

Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today

Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.



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