If you’re a professional artist, you may already be familiar with the Japanese brand Copic. If you're just starting to dabble in non-digital art and illustration, now is a great time to put this highly revered brand on your radar for future supplies to invest in! Copic markers are alcohol-based and dry acid free. They're also refillable, and you can mix refill inks to create custom colors beyond the 358 currently available.
Sketch markers, just one variant of Copic markers, feature two replaceable tips: a brush tip and a chisel tip. The markers are even compatible with Copic's airbrush equipment. Artists dig Copic Sketch markers because the ink doesn’t bleed, the application is very smooth, the colors blend well, and there's a wide selection of colors to choose from (and endless possibilities with custom blending). Copics are a must-have for illustrators and sketch artists, and even fashion designers who do their own art.
It's not surprising then that Copic Sketch markers are selling well online. But popularity doesn't always equal profit. Let's find out whether adding these pro-grade art tools to your online store could earn you a pretty penny.
Copic Sketch markers come in many forms. Below are some of the most common types on the market.
If we take a look at the 3 examples from SaleHoo's Market Research Lab, we can get a much better picture of the viability of selling Copic Sketch Markers online. Let's take a closer look at the types of markers moving online, sell rates, average price, and competition level.
We are always looking for at least a 50% sell rate on any product. Copic Sketch markers have sell rates ranging from that baseline 50% to a promising 89%. Notice that the lab flagged the skin tones, basic colors, and sketching grays marker sets as popular. That's good knowledge to help you decide which types to stock should you decide to start selling Copics.
Although the average selling price ranges from $20 to $87 (a very respectable price) for these sets, you can still maximize your profit by purchasing your markers in bulk. The lower your wholesale cost, the bigger your profit margin. However, just remember that you have to buy larger quantities to get the very best deals.
As popular as Copic Sketch markers are among artists, there's not much competition online. Low-competition products mean your listings have a greater chance of being noticed on marketplaces like eBay. The more visible your products are, the greater chance you have of making a sale!
Get the most from low-competition products by highlighting special offers or bundling your items with a related product to attract buyers.
Using the right keywords helps bring traffic to your listings. AffiloTools Keyword Research is a great resource to find phrases that buyers are using to search for Copic Sketch markers on search engines like Google.
*Note: The keyword search results will give you a long list, but below are 5 top examples.
The result shows that Copic Sketch markers are indeed popular, with a local search volume of 6,600. It also shows that consumers are particularly interested in the marker sets, given that there's a 3,600 search volume for "Copic marker set." "Copic pens" is also a popular keyword that could be worth targeting.
Finally, notice that there are also two other high-quality brands that the online market is interested in: Prismacolor and Tombow. You could, conceivably, round out your online store with some of these other brands to bring in even more traffic.
Apart from selling on eBay or Amazon, selling on niche-specific websites such as Creative Resale gives you the advantage of dealing directly with your target market. Founded in 2010, the site focuses on buying, selling, trading, even donating new or used arts and craft supplies. The pool of buyers is still quite low but with free listings, this marketplace can help you earn extra! Just make sure to use safe payment methods such as PayPal or credit cards to avoid scammers.
One of the reasons that Copics are so popular with the pros is that the ink cartridges are refillable. Another reason is that the brush nibs are replaceable. Purchase these nibs and refill packs at wholesale for better rates, and sell them individually or bundle them with your Copic Sketch markers. This strategy gives you a larger return on the costs of acquiring customers. You can also sell other related products to help increase your sales. Art supplies such as liquid chalk markers, calligraphy pen sets, and other coloring art sets as are also popular in the Labs. And don't forget, artists always need paper!