About 4 years back, we featured diver's watches as a profitable niche, and today it's still is a profitable niche!
Diver's watches are a staple accessory for anyone who enjoys diving as a sport. Designed to allow divers to calculate how much oxygen they have remaining, these watches are designed to function under harsh circumstances. And that's exactly why diver's watches are just as popular with people who are just looking for a solid sports watch or a stunning timepiece as they are with actual divers.
A true diver's watch has a minimum water resistance greater than 1.0MPa (10atm), which is the equivalent of 100m (330ft) in depth. But they also have to be able to function under greater pressures and a wide range of temperatures. If your watch can handle the depth of the sea, it's a good choice for other activities, too. Beyond their special features, these watches come in a wide variety of designs. You'll find analog, digital and ana-digi combo faces for some models, as well as a variety of finishes.
Are you ready to take the plunge into this week's niche? Join us as we dive into our very own Market Research Lab for more helpful market data about the diver's watch.
There are numerous makes and brands of diver's watches available, at all kinds of price points. Let's take a look at the top 5 diver's watches under $500.
The Invicta Reserve Subaqua Venom is one of the best, if not the best diving watch under $500. It is not only gorgeous to look at; it's also water resistant up to 1000 meters. The only draw back is that this watch is heavier than most other diver’s watches on the market.
This Citizen's Eco-Drive watch is highly affordable compared with other watches of similar capability. Its Eco-Drive function charges the battery using natural light. It offers good luminosity and a high-contrast dial for underwater visibility. Its main flaw, however, may be its rubber band, which is known to break or deteriorate rapidly.
With the high-powered features the Black Monster features, you could easily say it’s one of the best diving watches money can buy. It is a mechanical watch that recharges automatically and can go as deep as 200 meters. Although it may feel a bit chunky, it is still quite fashionable with its attractive stainless steel band and a black display.
This diver's watch is stylish as well as functional. It has a stainless steel band and mechanical automatic movement. It’s the ideal choice for swimmers that don’t necessarily do deep dives as it is only water resistant to 100 meters. The automatic movement means that while it charges itself, you might need to adjust the time a bit more often.
A selling rate between 75%-100% is like seeing a neon sign flashing "Niche! Niche! Niche". It's these numbers that definitely caught my eye when I was doing the research. Focus on products that sell at 50% or higher -- this means there is a definite demand for the product. Anything lower than 50% may prove to be too challenging to sell.
We all have to earn a decent profit to making selling worth our while. That's why a cool product with high demand is totally useless unless there's a solid profit margin to be had. Check your wholesale prices vs. the average sale price and remember that buying in bulk will get you bigger discounts and bigger profit margins.
After seeing how well these watches are selling, finding out there's low competition is the icing on the cake. This will make selling diver's watches even easier. Why is it ideal to sell in a low-competition market? Because it will be much easier to land a sale with fewer options for consumers to choose from. This is another good indicator of a viable niche.
The key to selling online is being able to direct and drive viable traffic to your listings. To do that, you need to know which keywords to bank on. To help us find the best keywords, we will be using our very own AffiloTools Keyword Research tool. Below are some of the top-ranking keywords for diver's watches.
The keyword research results appear quite impressive -- look at those numbers! You can easily see that Invicta is an in-demand brand with 135,000 searches. You can further narrow down your niche to Invicta diver's watches or just make sure that this brand makes up the bulk of your stock.
Given the relatively small size of a watch, it should be easy and relatively cost efficient to ship them so offering free shipping on your listings will not be an issue. You can also do a his-and-hers promotion -- offering two watches at a lower price when bought together.
When you crunch the numbers, it's pretty clear we have found a viable niche. Although our data shows us a very promising market, you still have to be on your toes! It takes work to stay competitive and keep selling the most popular watch brands and models. Continue to do your market research regularly, because seeking out trending brands and the most popular selling techniques will help you conquer this market with ease.
Here are some options to help you decide on how and where to sell your divers watch:
It's easy to start out by selling on eBay and Amazon. This helps you get your feet wet without too much risk, and many sellers follow this path. Just remember that you will be competing with many sellers on these marketplaces, so you have to be creative in finding ways to stay ahead of other sellers. Here are a few tips to help keep you a step ahead of the other sellers:
If you want to avoid those unreasonable fees and unnecessary headaches, you may want to sell through your own online store. Check out our Premium SaleHoo Stores and start selling like a pro! Selling through your own store gives you greater freedom to choose what you sell and how.
Do you have local bazaars and flea markets in your area or relatively close by? You may want to try selling some watches locally. Logistically it shouldn't be an issue. These watches are small, so they should be convenient to pack and transport. Some buyers like to inspect the products they buy, so this is a great way to reach these picky consumers. Be sure to read and learn more about the watches you're selling just in case a customer decides to ask you more than a simple question.
This supplier an authorized wholesale distributor of various scuba diving gear and snorkel gear. The company supplies diving stores, online resellers, eBay sellers, dive schools, and more. It accepts major credit cards -- Visa, MasterCard, American Express and Discover -- through PayPal, as well as bank wire transfers. Shipping is available to countries all around the world.
Large Product Range: Diving Equipment, Regulators, Buoyancy Compensators, Scuba Watches, Diving Masks, Snorkels, Scuba Fins, Diving Sets, Adult Wetsuits, Scuba Gauges, Diving Hoods, Scuba Gloves, Boots, Booties & Socks, Tank & Regulator Accessories, Diving Bags, Scuba Knives, Diving Torches & Lights, Diver Propulsion Vehicles, Snorkeling Equipment, Snorkeling Sets, Snorkeling Masks, Snorkeling Fins.
Wholesale and Dropship: This supplier doesn't currently offer dropshipping. Standard minimum order is USD $500.
This supplier carries a huge range of watches from inexpensive digital sports watches and trendy plastic watches to solid men's diver's watches and fine ladies' dress watches. The company accepts major credit cards - Visa, MasterCard, Discover and American Express -- as well as PayPal. International shipping is available.
Large Product Range: Watches, Watchbands, Jewelry, Rings, Bracelets, Cufflinks, Clocks
Wholesale and Dropship: This supplier offers both wholesale and drosphip services. Note that while the company does carry Casio, Fossil, Nexus, Skagen, Timex, and other well-known brands, wholesale pricing only applies to the supplier's own brands.
See you next Monday!
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.