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Diver's Watch: Monday Market of the Week

About 4 years back, we featured diver's watches as a profitable niche, and today it's still is a profitable niche!

Diver's watches are a staple accessory for anyone who enjoys diving as a sport. Designed to allow divers to calculate how much oxygen they have remaining, these watches are designed to function under harsh circumstances. And that's exactly why diver's watches are just as popular with people who are just looking for a solid sports watch or a stunning timepiece as they are with actual divers. 

A true diver's watch has a minimum water resistance greater than 1.0MPa (10atm), which is the equivalent of 100m (330ft) in depth. But they also have to be able to function under greater pressures and a wide range of temperatures. If your watch can handle the depth of the sea, it's a good choice for other activities, too. Beyond their special features, these watches come in a wide variety of designs. You'll find analog, digital and ana-digi combo faces for some models, as well as a variety of finishes. 

Are you ready to take the plunge into this week's niche? Join us as we dive into our very own Market Research Lab for more helpful market data about the diver's watch.

Types of Diver's Watch

There are numerous makes and brands of diver's watches available, at all kinds of price points. Let's take a look at the top 5 diver's watches under $500. ​

Invicta Reserve Subaqua Venom

The Invicta Reserve Subaqua Venom is one of the best, if not the best diving watch under $500. It is not only gorgeous to look at; it's also water resistant up to 1000 meters. The only draw back is that this watch is heavier than most other diver’s watches on the market.

Victorinox Swiss Army Dive Master 500
Victorinox Swiss Army Dive Master 500

Victorinox's Swiss Army Dive Master 500 is water-resistant up to 500 meters. It features luminous, silver-toned indices on its black dial, making it perfect for deep dives or bad weather conditions. The main disadvantage is its relatively bulky design and large wrist strap. 

Citizen Eco-Drive Watch
Citizen Eco-Drive BJ8050-08E Watch

This Citizen's Eco-Drive watch is highly affordable compared with other watches of similar capability. Its Eco-Drive function charges the battery using natural light. It offers good luminosity and a high-contrast dial for underwater visibility. Its main flaw, however, may be its rubber band, which is known to break or deteriorate rapidly.

Seiko SKX779 “Black Monster”
Seiko SKX779 “Black Monster”

With the high-powered features the Black Monster features, you could easily say it’s one of the best diving watches money can buy. It is a mechanical watch that recharges automatically and can go as deep as 200 meters. Although it may feel a bit chunky, it is still quite fashionable with its attractive stainless steel band and a black display.

Hamilton Khaki Navy
Hamilton Khaki Navy Watch

This diver's watch is stylish as well as functional. It has a stainless steel band and mechanical automatic movement. It’s the ideal choice for swimmers that don’t necessarily do deep dives as it is only water resistant to 100 meters. The automatic movement means that while it charges itself, you might need to adjust the time a bit more often. 

Why Sell Diver's Watches?

Performance on eBay and Amazon

Let's let the numbers do the talking here! Check out the data provided by our very own Market Research Lab. This week's niche, the diver's watch has a high success rate in a market with low competition, and reasonable prices. It's time to dig deeper and learn how we can sell this week's niche competitively.

Success rate Diver's Watch Success rate Diver's Watch Success rate Diver's Watch

  • High Sell Rate

    A selling rate between 75%-100% is like seeing a neon sign flashing "Niche! Niche! Niche". It's these numbers that definitely caught my eye when I was doing the research. Focus on products that sell at 50% or higher -- this means there is a definite demand for the product. Anything lower than 50% may prove to be too challenging to sell.

  • Solid Average Selling Price

    We all have to earn a decent profit to making selling worth our while. That's why a cool product with high demand is totally useless unless there's a solid profit margin to be had. Check your wholesale prices vs. the average sale price and remember that buying in bulk will get you bigger discounts and bigger profit margins. 

  • Low Competition

    After seeing how well these watches are selling, finding out there's low competition is the icing on the cake. This will make selling diver's watches even easier. Why is it ideal to sell in a low-competition market? Because it will be much easier to land a sale with fewer options for consumers to choose from. This is another good indicator of a viable niche.

General Demand

The key to selling online is being able to direct and drive viable traffic to your listings. To do that, you need to know which keywords to bank on. To help us find the best keywords, we will be using our very own AffiloTools Keyword Research tool. Below are some of the top-ranking keywords for diver's watches.

keyword research

The keyword research results appear quite impressive -- look at those numbers! You can easily see that Invicta is an in-demand brand with 135,000 searches. You can further narrow down your niche to Invicta diver's watches or just make sure that this brand makes up the bulk of your stock.


Extra Bonuses

Given the relatively small size of a watch, it should be easy and relatively cost efficient to ship them so offering free shipping on your listings will not be an issue. You can also do a his-and-hers promotion -- offering two watches at a lower price when bought together.


When you crunch the numbers, it's pretty clear we have found a viable niche. Although our data shows us a very promising market, you still have to be on your toes! It takes work to stay competitive and keep selling the most popular watch brands and models. Continue to do your market research regularly, because seeking out trending brands and the most popular selling techniques will help you conquer this market with ease.

 How to Sell Diver's Watches

Here are some options to help you decide on how and where to sell your divers watch:

1. eBay or Amazon

It's easy to start out by selling on eBay and Amazon. This helps you get your feet wet without too much risk, and many sellers follow this path. Just remember that you will be competing with many sellers on these marketplaces, so you have to be creative in finding ways to stay ahead of other sellers. Here are a few tips to help keep you a step ahead of the other sellers:

  • Be resourceful: Online wholesalers are not your only source for diver's watches. Watch out for sales at local outlets or stores. You're sure to find great deals -- you just need to keep an eye on those sale dates! I know of many successful sellers who buy their inventory through Walmart and Costco.
  • Offer free shipping: Customers are always keen on going for products that offer free shipping, even if it means your final listing price is a bit higher (to offset your costs).
  • Focus on a very specific niche: There's a dedicated following for a lot of highly specific products, such as Invicta brand watches, or vintage models for collectors. In fact, vintage watches are usually considered as high-ticket items.

2. Your Own Online Store

If you want to avoid those unreasonable fees and unnecessary headaches, you may want to sell through your own online store. Check out our Premium SaleHoo Stores and start selling like a pro! Selling through your own store gives you greater freedom to choose what you sell and how.


3. Sell Locally at Your Local Bazaars or Flea Markets

Do you have local bazaars and flea markets in your area or relatively close by? You may want to try selling some watches locally. Logistically it shouldn't be an issue. These watches are small, so they should be convenient to pack and transport. Some buyers like to inspect the products they buy, so this is a great way to reach these picky consumers. Be sure to read and learn more about the watches you're selling just in case a customer decides to ask you more than a simple question.

Trusted Diver's Watch Suppliers

If you're ready to start selling divers, check out our trusted suppliers:

Essential Oils Supplier #1Diver's Watch Supplier #1

This supplier an authorized wholesale distributor of various scuba diving gear and snorkel gear. The company supplies diving stores, online resellers, eBay sellers, dive schools, and more. It accepts major credit cards -- Visa, MasterCard, American Express and Discover -- through PayPal, as well as bank wire transfers. Shipping is available to countries all around the world.

Large Product Range: Diving Equipment, Regulators, Buoyancy Compensators, Scuba Watches, Diving Masks, Snorkels, Scuba Fins, Diving Sets, Adult Wetsuits, Scuba Gauges, Diving Hoods, Scuba Gloves, Boots, Booties & Socks, Tank & Regulator Accessories, Diving Bags, Scuba Knives, Diving Torches & Lights, Diver Propulsion Vehicles, Snorkeling Equipment, Snorkeling Sets, Snorkeling Masks, Snorkeling Fins.

Wholesale and Dropship: This supplier doesn't currently offer dropshipping. Standard minimum order is USD $500.

Essential Oils Supplier #2Diver's Watch Supplier #2

This supplier carries a huge range of watches from inexpensive digital sports watches and trendy plastic watches to solid men's diver's watches and fine ladies' dress watches. The company accepts major credit cards - Visa, MasterCard, Discover and American Express -- as well as PayPal. International shipping is available.

Large Product Range: Watches, Watchbands, Jewelry, Rings, Bracelets, Cufflinks, Clocks


Wholesale and Dropship: This supplier offers both wholesale and drosphip services. Note that while the company does carry Casio, Fossil, Nexus, Skagen, Timex, and other well-known brands, wholesale pricing only applies to the supplier's own brands.

See you next Monday!
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.


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Comments (7)

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Roopa Pavan on 9:00 2 Jul
It was a good experience to read the articles and contents on this site.
jeff goyen on 5:24 3 Jul
Informative and useful as I would like to get more into watches but regular supply is an issue currently.
speyhawk on 7:30 3 Jul
This is good for the USA - could it be used for a UK business?
Ali Christchurch on 11:49 3 Jul
Is this brand watch richelle
stineh on 15:34 3 Jul
thanks for shareing! I think I understand this system a bit more now.
Richelle Monfort on 22:58 3 Jul
Hello everyone :) @Roopa, @physiologist1, @stineh: Thanks for your feedback! Glad you guts found the blog helpful and informative! @speyhawk: Sorry, it would be a bit hard to tell, since our Research Lab currently only goes through the data from although you could try doing a competed listings search on eBay UK and check how many diver's watches sold in the last couple of weeks, just so you can have an idea if the product is indeed selling at your end or not. @Ali: The blog is focused on the general non branded 'diver's watch' :) Although you may choose to sell branded ones (which may definitely sell at higher prices). Cheers!
John Poates on 2:01 25 Jul
I would love to build a on-line Dive Watch store. My problem is pricing. Invicta price ranges are out of the world. Is there a way to get a hold of them, and get a wholesale deal? Do you know any other companies I might try. Getting frustrated...

Thank for any direction you can offer
Justin Golschneider on 12:58 25 Jul
Hi John! We have several suppliers who frequently carry Invicta watches in our directory:

Some of them are liquidators, so you may be able to get the watches for rock-bottom prices from closeouts--they just won't always have them in stock.


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