Gluten-Free Food - Monday Market of the Week

Have you heard of “gluten-free diets”? These days this is one of the more popular and highly endorsed diets (especially by celebrities). Followers of this way of eating claim they have better digestive health and improved energy levels. Regardless of whether or not a gluten free diet is worth following, the demand for gluten free products is high. Let's see just how much money you could make by selling gluten free products online. 

Sell-through Rate: How successful are gluten free foods on eBay? 

According the the SaleHoo Research Lab, gluten free food has a sell through rate of over 58%, meeting our threshold of 50%. 

Median End Price: Is there enough room for profit?

Gluten-free food actually covers many different types gluten-free products so the available data for median end price may be ambiguous. But a median end price of $27.56 is good, especially when you see the listings our suppliers have.

Below, you can see below both average and Buy It Now prices show higher and better figures than our median end price. If you want to sell gluten free products, using the Buy It Now selling format is likely to earn you more money per sale. 

Total Listings, Total Bids and Total Sellers: How viable is your market?

You can easily see that the market saturation is not that much of an issue in the gluten-free food category. With the total bids more than twice the total number of listings you definitely have a shot at landing a sale. But still be sure to make your listings pop and stand out from the rest!

Data Trends: Are sellers hitting their target?

The graph above shows that there is certainly a relatively constant demand for gluten-free food on eBay, with products being sold everyday. With continued endorsements and celebrity patronage this is a certainly market to watch out  for.

Going beyond eBay: How popular is gluten-free food online?

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What do these numbers mean?

Check out the search counts for ‘Gluten-free’ , 74,000 globally and 49,500 locally in the US! Wouldn't you just want some of that traffic going to your own online store and eBay listings? I know I would.

Although gluten-free food has lower search counts compared to ‘gluten-free’ the potential amount of sales you can get from 6,000 searches made globally and 3,600 US based searches will be more than enough to help you achieve  your monthly target.

Trusted Gluten-free food wholesale suppliers

Gluten-free food supplier #1

Offering over 5,000 everyday and seasonal candy items and an additional 5,000 candy-making and baking supply items, their inventory changes daily and includes a wide variety of all-natural and organic products. They accept all major credit cards and PayPal as forms of payment. International orders are welcome.

View their SaleHoo listing (requires SaleHoo account)

Gluten-free food supplier #2

Your one-stop shop for natural health products and eco-friendly home products that include a range of the finest quality organic food, natural remedies, nutritional supplements and vitamins, essential oils, aromatherapy products, skincare or natural bath and body products as well as natural cleaners for your home and office. They accept PayPal and credit cards - MasterCard, Visa and Discover as forms of payment. They ship to Canada and the US only at this time.

View their SaleHoo listing (requires SaleHoo account)

Gluten-free food supplier #3

They offer a growing range of wholesale eco-friendly products and organic foods from quality green manufacturers in the US, Canada, and other parts of the world. In all, over 12,000 organic, natural or eco-friendly products are available for direct wholesale or drop shipping. They accept credit cards (Visa, MasterCard, American Express, Discover), PayPal or 30-day terms for approved accounts.

View their SaleHoo listing (requires SaleHoo account)

To access our list of gluten-free food wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now. 

Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today

See you next Monday!


Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.


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Comments (4)

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Patricia A. Hanas on 16:21 18 Jun
I know all about Gluten Free Products as I had been diagnosed with a lot of food sensitivities and allergies. I believe anyone could do quite well on-line for these products. I am fortunate enough to live in Chicago, and I can hit any Wholefoods, or other stores, but I believe that there are many small towns in lots of States, that do not have access to Gluten Free, or other foods that they may be allergice to, to find alternative measures. For example, I am allergic to dairy. For me, at the time, I thought I was going to go into Dairy Fits. I LOVE CHEESE!! Milk too. I now buy RIce Milk unsweetned, and can't live without it. If I eat cheese, it might be on a pizza, but it is Organic!! Does not bother as much without all the horrible additives. Yes I belive there is a market out there. People are getting sicker and sicker everyday, not only by the Gluten, but also the chemicals. It has already been reported that all these antibiotics they are putting in our food, we are ingesting, and we are becoming resistant when we need antibiotics. Scary Factor. Go For It! I believe they will do well. If anyone has any questions regarding anything, please feel free to write to me or post! I do know that you must be completely gluten free for six months, for you to be gluten free. Hope I have helped. Patricia
Dave Gilbert SAntana on 17:34 18 Jun
Is gluten the same as sugar?
Melissa Johnson on 17:45 29 Mar
No, gluten is a protein found in some grains. It clumps together and forms strands when you work it, which is why a good piece of crusty bread needs to be kneaded. It's gluten that gives you that texture. It's the same reason why if you overbeat a cake batter, it'll turn out dry and tough.
Richelle Monfort on 0:02 19 Jun
Hello everyone :) @Patricia Thanks for your support! Yes there is a growing market as there seems to be more people getting more prone to food allergies plus the ever growing health conscious group as well. @Dave Gilbert No, Gluten is not the same as sugar. [url=]Gluten[/url] is a form of protein found in wheat, barley and rye. Gluten gives elasticity to dough, helping it rise and keep its shape and often gives the final product a chewy texture. Gluten may also be found in some cosmetics, hair products, and other dermatological preparations. Cheers!
Noah Schade on 0:37 26 Mar
I hear that a lot too that we are becoming more health conscious. But why in the world does Google trends show a downward slope when I write the word "health".
Melissa Johnson on 17:44 29 Mar
Noah, my guess is that the term is just too broad. It's very vague. But if you look at trends for "gluten free," "paleo diet" and "lose weight" there's serious upticks in activity. I would try looking at more specific terms if you want to see what's going on in the health industry, so to speak.


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