There are some households that can get by with just a couple if ice cube trays. Then there are others that require a never-ending supply of it. Ice cube trays, or even the standard automatic icemaker you find in home refrigerators, just aren't enough to keep up with the demand. And if you entertain regularly? Well, most party beverages require ice, too. And if you run a food or hospitality-related business, you're going to need an industrial-scale solution.
Behold the ice maker! When I took a look at the Market Research Lab, I found it was a hot selling product. There are many types of icemakers, ready to work in all sorts of situations. The market data shows there's demand for this product and people are willing to pay for convenience. As we analyze the results from the lab, let's find out if this popular product is worth stocking for online sellers.
There are many types of ice makers on the market. Below are the main machine types you could sell.
This countertop model for perfect those who need supplemental ice without the hassle of installing a built-in ice machine. It has a small bin and can produce about 400 lbs. of ice per day.
Perfect for basement bars, small bars or cafes that don’t need as much ice. This small ice maker can fit below most 40” high counters. This type produces ice at generally 350 lbs. a day, although higher-capacity units also exist.
This compact ice maker is great for picnics, camping, and even entertaining. Typically measuring about 15” tall by 12, this type does not require a water line or a drain line. Instead, you can pour water into the unit's reservoir and plug the machine in.
These models usually come in 22”, 30”, and 48” widths. They are designed to be positioned on top of ice machine bins or dispensers, with ice output starting at 250 lbs. a day.
Ice makers with air-cooled compressors are cost-effective as they use less water. On the other hand, ice makers with water-cooled compressors use a waterline that circulates through the unit, efficiently removing heat.
Research is always important before deciding to sell a specific product. Luckily, the Market Research Lab helps us out by analyzing some vital statistics to determine a product's profitability: success rate, average selling price, and competition. We have 3 examples of popular ice makers from the lab below. Let's see how the data looks!
Ideally, you should look for a sell rate of at least 50%, which indicates that a product is moving consistently. In this case, our ice makers have sell rates ranging from 60% to 81%. That's a really good sign!
Knowing what the market is looking for will help you succeed in selling ice makers online. In addition to sell rate, the lab is also a great way to discover types of products and brands that consumers want. In this case, portable, stainless steel frame machines are a good bet. Note that all three are different brands: EdgeStar, Luma, and Whynter.
The main goal of selling anything is to make a decent profit, right. A 10% markup (minimum) should be your starting point when it comes to profit.
The lab results indicate selling prices for ice makers ranging from $237 to $332. At a 10% profit after wholesale price, selling fees, and any other costs deducted, that's a minimum of $23.70 for just one sale alone.
Just remember that wholesale pricing works in your favor when you buy in bulk. The more units you buy, the less each unit will cost. Of course, you need to have the capital up front! Suppliers usually have a set pricing structure in place, but it won't hurt to try negotiating for a much more better rate (or even quantity) to drive the wholesale price down.
The lab indicates low competition for all 3 examples of ice makers, with a total of 3 to 16 listings for each. When only a few sellers offer a product online, your listings have a higher chance of being seen. Another advantage to having low-competition products is you can avoid price wars that eat into your profits.
One way to drive web traffic to your listings is to use the right keywords, no matter where you sell. With AffiloTools Keyword Research, you have easy access to data on on the keywords people are using when searching for ice makers online. Using this tool can also reveal related products that your customers might be interested in.
*Note: The keyword search results will give you a long list, but below are 6 top examples.
"ice makers" give us a good result of 8,100 monthly searches, which indicate its popularity online. Not only that, but "portable ice maker" shows an even higher search volume of 18,100. "Commercial ice machine" also suggests a potential market with search volume of 2,400.
That's a good sign of what kinds of products you should be looking into. Remember that different products will target different markets -- homeowners are likely more interested in portable machines, while business owners will be looking at industrial and commercial options.
When it comes to appliances, brands are important. The lab has already shown that EdgeStar, Luma, and Whynter are popular brands. Now we can add "Hoshizaki ice machine" to thel ist with a search volume of 2,400.
Selling related items such as ice buckets, tongs, and other equipment for entertaining -- or even other portable appliances -- can entice potential buyers to your listings. Bundling ice makers with these items or offering small (yet useful) freebies such as ice packs can also grab your customers' attention. Free shipping can also boost your online sales. Set a minimum order threshold for free shipping ("spend $300 and get free shipping!") to entice your customers to buy more.
In analyzing the results from the Market Research Lab and AffiloTools, there's indeed a demand for ice makers, for both the home and businesses. Some brands to consider are EdgeStar, Luma, Whynter, and Hoshizaki, especially for portable machines. Familiarize yourself with different styles and brands so you can choose the most promising products and target the right audience. By choosing the right marketing strategy, such as product bundling or by offering free shipping, you can help boost your sales and earn a higher profit margin.
Here are some options to help you decide on where to sell your ice makers:
The lab has already proved that eBay and Amazon are great potential markets. Portable ice machines are good sellers here. Even if competition is still low, you can still get ahead by offering free shipping, or bundling ice makers with other portable appliances and accessories. Other options are to offer small and useful freebies like ice packs to entice potential buyers.
Selling through your own online store is one way to avoid competition. However, you will have to work on driving enough traffic to your site to gain sales.
If you don't know anything about creating a website, SaleHoo has a website builder called SaleHoo Stores. It's simple and easy to use. All you have to do is fill out the required information. Here's a demo you can check out. It even has an automated SEO module that helps bring traffic to your SaleHoo Store. You can use AffiloTools for free to make sure you use the right keywords when you start listing ice makers (and other products) online, so your products and your site will appear in the first few pages of search engine results.
Shipping fees can be daunting when selling bulky products like ice makers. Selling through local sites help you target nearby customers. Then you can personally deliver the product. Make sure to pick a safe place for the handoff -- consider meeting the buyer halfway between your two locations.
This supplier is the nation's leading distributor of consumer electronics, mobile audio/video and appliance connection supplies, delivering superior service to its customers for more than 26 years. The company accepts major credit cards — Visa, MasterCard, American Express and Discover — as well as PayPal, cashier’s checks, and money orders as forms of payment.
Large Product Range: Home and kitchen appliances, home theater & sound systems, security and surveillance systems, TV & video, computer accessories, cell phones, and much more.
Related Products: This supplier also sells office supplies, RTO accessories & supplies, weather stations & thermometers, vacuum and cleaning accessories, binoculars & optics, and more.
Dropship fee: A $100 setup fee is required to join the fulfillment program.
Wholesale and Dropship: Both options are available. The supplier offers blind shipping as well, with no additional fee.
This supplier primarily sells to retailers, not consumers. The company offers quality products on time and on point to business-to-business (B2B) partners at wholesale prices. They carry a vast range of natural, organic, gluten-free, vegan, eco-friendly and sustainable products, as well as industrial equipment. As for payments, this supplier accepts PayPal and credit cards (Visa, MasterCard, Discover or American Express). International orders are welcome.
Large Product Range: The products range from Auto Tools & Industrial Accessories, Car Alarms, Dash Parts, Detailing Kits, Exhaust Systems, Fuel Pumps, Gauges, Hand Tools, Hoses Clamps, Tool Boxes, Auto Vacs, Body Kits, Car Amplifiers, Car Speakers, Car Subwoofers, Crossovers & Equalizers, GPS, iPod/MP3/Aux Inputs, Power Inverters, Radar Detectors, Cargo Liners, Chaps, Car Covers, Chrome Handles, Chrome Mirror Covers, Engine Covers, Fuel Door Covers, Marker Masks, Mirror Covers, Seat Covers, Taillight Covers, Turn Signal, Window Covers, Wiper Covers, Face Masks, and many more.
Related Products: This supplier also sells ice makers, brands such as Magic Chef, and Igloo. Other brands they stock are Acco, Adidas, Armor All, As Seen On TV, Aveda, Burberry, Calvin Klein, Camay, Chanel, Coke, Colgate-Palmolive, Comet, Dell, Del Monte, DeWalt, Dove, Escada, Georgia Pacific, Gojo, Gravy Train, Gucci, Hefty, Hermes, Homedics, Hoover, HP, IBM, Jumex, Kleenex, Kraft, Lacoste, Leapfrog, Lenova, LG, Lipton, Motorola, Nabisco, Nestle, 9Lives, Nintendo, Nivea, Nokia, Proctor & Gamble, Purell, Red Hat, Remington, Rubbermaid, Samsung, Scott, Seventh Generation, Simply Green, Sony, STP, 3M, Tide, Tom Tom, Toshiba, Vera Wang, Versace, Zirh International, 2 BE 3, Acqua di Parma, Active Cosmetic, Adem, Adidas, Adrienne Vittadini, Agent Provocateur, and many more.
Wholesale and Dropship: Both options are available. International orders are also accepted.
This supplier was founded in 1936, primarily serving the beer industry. The company has continued to expand its product line and locations over the years to serve the food service and beverage industries in the United States and around the globe. This supplier accepts credit cards (Visa, MasterCard, Discover, and American Express) as well as money orders and checks as payment.
Large Product Range: The company carries refrigerated equipment, beer equipment, bar accessories, beverage and service supplies, catering and concessions equipment, cooking equipment, kitchen equipment, and more.
Related Products: This supplier also offers kitchen small wares, tabletop, and a range of furniture.
Wholesale and Dropship: Both options are available. They can also provide blind shipping with no up-charges or additional fees to drop ship.
This supplier is a wholesaler and dropshipper with thousands of electronics at a price that you can resell for a profit in brick-and-mortar stores, through online stores, and even through marketplaces such as eBay or Amazon.
The company has launched a push-to-eBay tool that will allow customers to list unlimited products with very little effort and never worry about taking a loss with automated adjustable pricing.
There are no membership or monthly fees. Accepted methods of payment are major credit cards, wire transfer, checks, money order, and approved PayPal accounts.
Large Product Range: The company has a wide selection of products such as Binoculars & Telescopes, Camcorders, Camera & Photo Accessories, Digital Camera, Digital Photo Frames, Film Photography, Flashes & Flash Accessories, Lenses & Filters, Lighting & Studio, tripods & Supports, Cables & Connectors, Computer Components & Parts, Desktops & All-in-Ones, Drives, Storage & Blank Media, Enterprise Networking Servers, iPad Tablet/Book Accessories, eBook Readers, Home Networking & Connectivity, Keyboards, Mice & Pointing, Laptops & Netbooks, Chromebook, Laptops & Netbook Accessories, Printers, Scanners & Supplies, Monitors, Projectors & Accessories, Power Protection, Distribution, Gadgets & Other Electronics, Home Automation & Surveillance, Home Telephones & Accessories, Multipurpose Batteries & Power, Portable Audio & Headphones, Radio Communication, TV, Video & Home Audio, Vehicle Electronics & GPS, Boating & RV, Cycling, Fishing, Fitness, Running & Yoga, Hunting, Water Sports, Outdoor Sports, Musical Equipment & Gear, Guitar, Karaoke Entertainment, Percussion, Pro Audio Equipment, Stage Lighting & Effects, Radio Control & Control Lane Toys, Collectibles, Knives, Swords & Blades, Pens & Writing Instruments, Tobacciana, Health & Beauty, Hair Care, First Aid, Foot Care, Massage, Oral Care, Shaving & Hair Removal, Scales
Related Products: This supplier carries big brands such as ACR Electronics, Avemia, Attwood Marine, Axess, Bell + Howell, Bushnell, Canon, Casio, Coleman, Cisco, DC Comics, Digipower, Disney, Davis Instruments, Dry Pak, FLIR Systems, GE, Generic Products, Kodak, Lexar, Mitsuba, Nikon, Olympus, Panasonic, Pelican, Pentax, Polaroid, Pelican ProGear, Pelican Storm Case, ProMariner, RAM Mounting Systems, Rokinon, Samsung, Sandisk, Sanyo, Simmons, Sanyo, Sunpak, Supersonic, Swann, Sevylor, Tasco, Tashika, Unirex Memory, V7, Vivitar, 3M, 808, and so much more.
Order Requirements: To purchase wholesale there is a $500 minimum order; dropshipping has no minimum order amount.
Wholesale and Dropship: Both options are available. You can contact the supplier directly for order requirements.
This supplier is a UK-based wholesaler of pub and bar-related merchandise. The company carries brands like Cellardine, Chinelli, Coca-Cola, Define Home, Design Hansa, Duralex Glassware, Durobor Glassware, Elephant Bean Bags, Flairco, Fred, Gamucci, Giles and Posner, Grunwerg, Guinness, Hamilton Beach, Harley Davidson, Harrows Darts, Innermost, Jack Daniels, and many others. Accepted methods of payment are major credit cards and PayPal.
Large Product Range: This supplier carries bar accessories, bar optics, spirit measures, bottle openers, corkscrews, drip trays and bar mats, pourers, bar caddies, drinking straws, mini fridges, bar towels and bar runners, drinking gadgets, ice makers, wall signs and plaques, bar mirrors, ashtrays and cigarette bins, SodaStream, and more.
Related Products: This supplier also sells cocktail shakers, cocktail decorations, flair equipment, cocktail making kits, ice crushers, juicers, reamers and zesters, straws, drink stirrers, ice cube trays, drink coolers, muddlers and mallets, cocktail mixers, cocktail books, wine racks, bottle stoppers, corkscrews, champagne buckets and wine coolers, wine glasses and champagne flutes, wine accessories, spirit and wine decanters, beer glasses, cocktail glasses, wine glasses, shot glasses, pint glasses, half pint glasses, hi-ball tumbler glasses, martini glasses, margarita glasses, and more.
Order Requirements: minimum of £200 for wholesale
Wholesale and Dropship: Only offers wholesale program at this time.
See you next Monday!
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.