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Liquid Eyeliner - Monday Market of the Week

The beauty industry is filled with so many products and brands to explore, both as a seller and as an end user! In fact in our past Market of the Week posts we have featured a couple of cosmetic productsMAC foundation and waterproof mascara. This week the SaleHoo Research Lab has another beauty niche to offer, the liquid eyeliner!

Is this niche something you would like to sell? Check out the numbers and decide for yourself!

Sell-through Rate: Did you really find a hot niche?

The sell-through rate of the liquid eyeliner definitely makes the cut at 53.36%. The liquid eyeliner has passed one of the key requirements to be considered a viable niche. Let’s explore further.

Median End Price: Is there enough room for profit?

I know the median end price of $4.69 might not sound enticing, but when purchased in bulk you can definitely maximize your profits. A couple of our featured suppliers offer liquid eyeliners by the box. This definitely gives your lower per unit cost!

Remember our median end price is often ambiguous due to factors such as the various brands available on eBay and the actual number of liquid eyeliner in a listing.

Total Listings, Total Bids and Total Sellers: How viable is your market?

10,207 total bids is certainly an eye opener! Liquid eyeliner definitely has a viable market to offer. This is a case where the price can easily be compensated by the potential volume of sales to be made!

Data Trends: Are sellers hitting their target?

The graph shows a really good trend for the past month’s sales for liquid eyeliners, where sales are visibly in a steady pattern. 

Going beyond eBay: How popular is the liquid eyeliner online?

It’s time to visit our very own free SEO software, Traffic Travis, to help us determine if we have a market for liquid eyeliners even beyond eBay. Download your own copy today and take Traffic Travis for a spin. To download visit

What do these numbers mean?

Our quick keyword research shows us that there are 5,400 searches made globally for liquid eyeliners as well as 2,400 searches made locally within the United States. Whether you are selling on eBay or directly through your own online store (or both) you definitely have traffic which you can channel and (hopefully) transform to actual buyers.

Trusted liquid eyeliner wholesale suppliers

Liquid eyeliner supplier #1

A UK based distributor of discounted wholesale products. They offer a huge range of top selling branded and budget cosmetics, skin care products and makeup, authentic top name fine fragrances, as well as mass market fragrances, hair brushes and combs, false nails and nail accessories, and more. They supply market traders, eBay sellers, internet retailers, franchises, door to door sellers, and many others. They accept all major credit cards.

View their SaleHoo listing (requires SaleHoo account)

Liquid eyeliner supplier #2

Your #1 source for wholesale high-end cosmetics, they carry brands like Lancome, Clinique, Estee Lauder, MAC, Bobbi Brown and more, and supply a range of online and retail stores, eBayers, flea market vendors, liquidation stores, and other wholesalers of all sizes around the globe. They accept credit cards - Visa, MasterCard, American Express, or Discover through PayPal. They also accept money orders, checks and wire transfers. They ship worldwide to most countries.

View their SaleHoo listing (requires SaleHoo account)

Liquid eyeliner supplier #3

With over 25 years of experience in the beauty business, they take pride in offering the largest selection of brand name cosmetics, fragrances, and professional beauty supplies at everyday savings of up to 70%. They accept major credit cards. Sales tax applies to orders shipped within the state of New Jersey. They deliver worldwide.

View their SaleHoo listing (requires SaleHoo account)

To access our list of our liquid eyeliner wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now. 

Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today

See you next Monday!


Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.


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