Swiss Army Knives: Monday Market of the Week

If you found yourself in the middle of nowhere and were granted one wish to have a single item in your pocket, I'm sure that a Swiss army knife would be at the top of the list. That's why Swiss army knives are the chosen pick for this Monday Market of the Week.

The functions of Swiss army knives are nearly endless, so it's no surprise many people consider it one of the most dependable tools around. It can do anything from cutting kindling to opening cans and bottles to even assisting with emergency medical procedures (obviously we recommend seeking actual medical help if available). The Market Research Labs shows us why this niche has come to be more than just a trinket in a mountaineer's pocket.

Quick Snapshot:

Let's take a look at the key facts for Swiss army knives and their performance on eBay:

  • Success Rate: 55%
  • Average Sale Price: $26.99
  • Competition Rating: Low

Skip to supplier details or read on for the full breakdown.

Success Rate on eBay:

swiss army knives success rate on eBay

Fully functional, sturdy, and conventional. Swiss army knives are your do-it-all knives. This niche does indeed have potential on eBay with a 55% success rate and average sale price of $26.99.

Competition Rating on eBay:

swiss army knives competition rating

On eBay we found an average of 29 daily sellers and 1,600 listings for Swiss army knives — and a whopping 7,205 bids on them. That's 4.5 times more bids than listings. You certainly have a great opportunity to carve out a little niche for yourself with this product.

Product Performance: How Much Money Could You Make?

swiss army knives sales per day on eBay

On the worst day in July, eBay sellers made 13 sales with gross sales of $244.77. That's not too bad. On the best day last month, sales peaked at 131 and a gross of $2592.79. You certainly need to be prepared for the ups and downs, but isn't that what Swiss army knives are all about anyway? There's definitely potential for greatness here. 

Going Beyond eBay: Should You Sell This in Your Online Store?

Traffic Travis helps clarify the potential demand for this niche. Let's use our free SEO software to break down the searches for this market.

swiss army knives traffic travis results

This niche seems very promising in both the US market and in the global market. With 90,500 hits worldwide and 40,500 locally, this little pocket wonder indeed proves that good things come in small packages.

Trusted Suppliers Selling This Product

Swiss Army Knives Supplier #1

swiss army knives supplier 1

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Swiss Army Knives Supplier #2

swiss army knives supplier 2

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To access our directory of wholesale suppliers and take advantage of SaleHoo’s Market Research Lab, sign up as a SaleHoo member now.

When you register, you'll get access to more than 8,000 suppliers and comprehensive training to help you find the best products to sell online, as well as access to our members-only forum, which is full of tips from other members (including eBay PowerSellers) that will help you make money online. Join SaleHoo today.

Disclaimer: The information published here is strictly for informational purposes. All above products are only suggestions for items which the author believes may sell well, and this article should be viewed as opinion only. All above products were researched using methods recommended by SaleHoo and found to be potentially profitable for sellers at the time of writing. All sellers are encouraged to conduct their own market and product research.


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