With hectic schedules where everyone’s always rushing off to work, having reliable appliances at home to ensure that your daily needs are met is indeed a blessing! A home can hardly be considered complete without these appliances.
The microwave lets you cook or re-heat food in a fraction of time, the dishwasher keeps your dishes clean with hardly any effort on your part, the coffee maker ensures you have a fresh brew to start your day, and of course, your washing machines help you do one of the heaviest tasks, the laundry!
Just thinking of the inconvenience that laundry presents, ugh! The never-ending piles that we parents face, the mountains that form even when you're living alone — it makes getting your own washing machine almost mandatory. When a laundry emergency strikes, washing machines save you time and effort. There's no need to go to the laundromat, or in the cases of some apartment complexes, fight with other tenants for a machine. Not only is owning a washing machine a worthy investment for you, but you could also turn that market demand into profit, if you sold washing machines through your own shop.
With the help of our very own Market Research Lab, let's investigate a very profitable market for wholesale washing machines
Washing machines come in different varieties and capacities to suit a household's needs, allowing you to target a board market of potential customers. Below are the most common types of machines available.
According to a recent evaluation on Good Housekeeping, front loaders provide the best cleaning performance among the various types of washing machines. It's also the most energy-efficient since its wash cycle uses less water. However they may take longer to complete a load and are prone to musty odors.
This type of washing machine combines the efficiency of a front-loader with the styling of a traditional top-loader, giving you the best of both worlds.
These front-loading and compact washers are popular in Europe right now. A single machine is both the washer and dryer, so you don't have to move the laundry from one machine to the other. It's also a great option for saving space when you just have to have a clothes dryer.
At first glance, the numbers from the Market Research Lab show that selling wholesale washing machines, particularly the compact or mini ones, could be a profitable niche. Just be ready for a few hurdles along the way, including some fairly strong competition with distributors who are selling out of brick-and-mortar stores as well as higher shipping costs.
With the help of our very own Market Research Lab, let’s have a closer look at the success rate, competition, and average selling price of 3 washing machines.
With a selling rate between 75% and 100%, washing machines don’t sound bad at all, especially mini washing machines — which are smaller in size and lighter in weight, thus making brick-and-mortar retail competition less of an issue, and logistics even easier. A product’s selling rate is a good indicator as to how viable the market is for your chosen niche. Ideally you should refrain from listing products with a selling rate below 50%.
One of our listed wholesale suppliers offers a compact washing machine for $200, which is currently listed for $334 on Amazon. If you do the math, that gives you a 67% profit margin. Remember that you can drive the wholesale unit price lower if you do a bulk order, which means you potentially increase the profit per unit, if you can find inexpensive storage.
Finding products with low market competition is essential in actually landing a sale. The higher the competition rate, the harder it will be for you to sell a product. Essentially, it means there are many other sellers selling the same product as you are, which means more listings for customers to sort through. With only a few other sellers offering washing machines, your listing has a higher chance of being seen, and you have a greater likelihood of having the better deal.
To help us discover which keywords are most popular, we used our very own AffiloTools Keyword Research tool. Below are some of the top ranking keywords, with “washing machine” in first place with an average of 60,500 searches monthly on Google.
*Note: The keyword search results will give you a long list (with different washing machine types and brands) but below are 6 top examples:
AffiloTools will show you the average monthly search volume for each related keyword, which can be invaluable in deciding what products to sell. You can easily see what types of washing machines people are looking for (note how there are more searches for a portable washing machine compared with a front loader or a portable washer and dryer). With the correct keywords you will be able to create a highly optimized product listing titles and descriptions.
If you are looking at a specific type of washing machine and trying to focus on a niche (say, people who live in tiny homes, who might need a small, portable machine), you might find these related keywords quite helpful.
Portable washing machine: An average of 18,100 searches monthly
Front load washer: An average of 9,900 searches monthly
Compact washer and dryer: An average of 3,600 searches monthly
Haier portable washer: An average of 2,900 searches monthly
Customers like product bundles, especially if you price your bundles lower than your competitors do. You can offer any of the following: laundry detergent, replacement or extension tubings, washing machine cleaners and other small accessories. Another thing you might looking into when selling these is incorporating your shipping costs into your listing price but listing your products as “free shipping.” More often than not, free shipping will easily grab a buyer's attention!
Based on the data we have provided above, you can easily see that washing machines are a highly viable market that offers you decent profit margins. Although it is a relatively big product in terms of size, you can still turn a profit by focusing on portable and the small-profile washing machines.
Here are some options to help you decide on how and where to sell your washing machines:
You've already seen the data and how good the numbers are. Washing machines have a high success rate with low competition on these platforms. After doing a quick search on both eBay and Amazon, I found over a thousand listings on both sites. They were primarily on Amazon, which means you have some serious competition to deal with and you may need to lower your prices a bit to stay competitive in the Amazon marketplace. But don’t be alarmed! Here are some things you can do to ensure your listings will get noticed:
Another place you might consider selling is via your own online store. Your biggest challenge will be getting marketable traffic. But provide you apply the correct SEO techniques and use your keyword research from AffiloTools, you should be able to bring in the traffic you need.
When you sign up for a Premium SaleHoo Store, we offer the SaleHoo Stores Traffic Training Guide, specially created by Mark Ling himself, which gives you all the tools you need to drive customers to your online store!
Selling locally is a good alternative to online retail, especially if you already have the products on hand. This means no shipping costs on the customer’s part, so overall you can price products more competitively. The main drawback here is moving the good, especially if you are selling the big bulky washers. That is, unless you are selling via your own brick-and-mortar store where you don’t have to keep moving your stock from one market to the next.
If you know of any local selling sites in your area, it won't hurt if you start listing your items there as well. The best part of selling bulky products on these platforms (like microwaves) is that you don't have to worry about sky-high shipping expenses. You can just meet up with your buyer and accept payments in person — just be safe when you do so.
This supplier specializes in unique, eco-friendly, compact washing machines and spin dryers.
Large Product Range: Mini washing machines, spin dryers, portable clothes dryers, full automatic washing machines.
Dropship fee: There is no order too big or small for this supplier. They can ship even a single unit to your customers. There are no membership fees to join the program, either!
Wholesale and Dropship: Both options are available.
This supplier is a dropshipping company based in Blaine, Washington. They have been in the beauty products and health business for years. The company even offers a 30-day money back guarantee. There's no dropship fees or set-up fees. On the website, customers can find free training and marketing materials that can help you grow your business. This supplier accepts Visa, Mastercard and Paypal.
You can't sell these products on eBay or other auction sites, but you can list them on Amazon.com. Resellers must have their own domain name before being accepted in their dropship program.
Large Product Range: Facial machines, body massagers, neck massagers, portable massagers, heating lamps, heating pads, aromatherapy diffusers, ice face rollers, massage cupping sets, facial massagers, stop-snoring devices, and more.
Wholesale and Dropship: Both options are available. International orders are also accepted.