Zippo Lighter - Monday Market of the Week

A few months back we featured ‘blue flame lighter’ as our niche. This week we found a more specific niche the ‘Zippo lighter’. How is the market demand for Zippo lighters? 

Let’s check using our very own SaleHoo Research Lab if we have found a niche as promising as blue flame lighters.

Sell-through Rate: Did you really find a hot niche?

For the month of August, Zippo lighter had a sell-through rate of 60.65% certainly confirming that we have indeed found a promising niche! Remember that a product’s sell-through rate gives a very good indication of how profitable a niche will be, but keep in mind that it is only one of the many factors to check when niche hunting.

Median End Price: Is there enough room for profit?

Zippo lighter had a median end price of $25.38. Remember that the median end price on eBay can be ambiguous because the median end price is for all listings of Zippo lighters which can include bulk listings that sell two or more Zippo lighters in a single listing. This can skew data.

To give you a better idea of how much Zippo lighters are selling on eBay, I have included a snapshot below. From the snapshot, you can see that the average price of a Zippo lighter is $65.00 and the Buy It Now price is 40.00.

Total Listings, Total Bids and Total Sellers: How viable is your market?

Is there a demand? Definitely! Look at how high the number of bids are for August – 69,255! Although the total number of listings is also relatively high at 25,716 the market demand is still more than enough for the 396 sellers who sell Zippo lighters on a daily basis.

Data Trends: Are sellers hitting their target?

IF you were impressed with the numbers above, wait till you see the highest total revenue made by Zippo lighter sellers for the month of August. Sales peaked at $25,719.68 on August 26! Even the lowest total revenue of $8,345.23 is still relatively high.

Are you convinced now? I know I am!

Going beyond eBay: How popular are Zippo lighters online?

We now know that there is certainly a market on eBay for Zippo lighters, but what about outside eBay? To help check if we have potential market outside eBay, I ran a keyword search on our very own free SEO software, Traffic Travis. You can download your own copy by visiting

What do these numbers mean?

I opted to also show the search counts for 2 other related keywords, ‘Zippo’ and ‘Zippo lighters’ along with our keyword ‘Zippo Lighter’. From the results shown above you can see how a letter or additional word can affect the amount of traffic you can drive to your online store and eBay listings.

Based on our keyword research, there are currently 12,100 searches globally and 4,400 searches in the US for a Zippo lighter. It may seem a lot less if you compare it with the results for ‘Zippo’ but remember that our product also has the keyword ‘Zippo’ so we can still get a share of traffic from people searching for Zippo.

Trusted Zippo lighter wholesale suppliers

Zippo lighter supplier #1

They are a trusted, one-stop resource for wholesale knives, cutlery, lighting, camping and outdoor products, public safety products, apparel, and other popular items. They allow for many different payment options including NET terms, most major credit cards, COD and wire transfers. They ship internationally. All customers residing in California must fax/mail a copy of their California resale license; and those residing in other states - their state business license or state resale license.

View their SaleHoo listing (requires SaleHoo account)

Zippo lighter supplier #2

A wholesale supplier of personalized gifts and favors, they accept credit cards - Visa, MasterCard, American Express, and Discover, as well as debit cards connected with either Visa or MasterCard. Orders shipping to PA are charged 6% sales tax. International orders are accepted. Drop shipping may be available upon request.

View their SaleHoo listing (requires SaleHoo account)

Zippo lighter supplier #3

A wholesale drop shipper that specializes in the finest cast pewter products and licensed collectibles available, they have a wide assortment of wholesale gift products ranging from licensed sports product line to pewter jewelry, key rings, keychains, cellphone covers, belt buckles, glassware, including thermoses and travel mugs, candles, gift boxes, wallets, checkbook covers, trailer hitch covers, money clips, sunglasses and other collectible and gift items. They accept Visa and MasterCard. They also offer Net 30 (pending credit approval) and COD as payment options.

View their SaleHoo listing (requires SaleHoo account)

To access our list of Zippo lighter wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now. 

Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today

See you next Monday!


Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.


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Comments (7)

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Rosha Chandler-Gordon on 18:16 1 Oct
I am new to Salehoo and trying to decide what to sell. When you have a niche market like this, that is most likely a fade how do you begin to build a business, knowing it will only be hot for a minute.
Richelle Monfort on 0:49 2 Oct
Welcome to SaleHoo, roshaandmy3sons :) Niche markets do not usually fade that quickly as you pointed out. Please note that the data used by our Research Lab covers an entire month so niche items are items that have a profitable captured market not an spur of the moment thing. Cheers!
brian on 5:22 2 Oct
i am new to all of this, i want to set up to buy n sell online but dont know where to start? I need help with all the setting up, where to buy, how to set up website, payment and ordering applications, everything really?
Richelle Monfort on 2:35 3 Oct
Hello Brian, The first thing we suggest you do is decide what type of products you want to sell. Generally it's best to start selling something you are interested in because you are going to be spending a LOT of time thinking about it! Do you love fashion or movies? Perhaps you feel excited about the thought of new gadgets and technology? It's likely that there are plenty of other people who also share your interest - giving you an instant audience for your product. One idea is to jot down your interests and then make a list of products that are related to these interests (we recommend staying away from electronics to begin with as warranty issues can be complicated to manage). Once you've thought of a couple of ideas, it's time to start researching suppliers. The setting up of your site will/may depend and vary on your actual site and from whom you purchased it from. I recommend checking out [url=]SaleHoo Stores[/url] where we have made setting up your own online store much simpler! Cheers!
Gary on 12:55 8 Apr
There is a slight problem with your research on this. The zippo lighters that are selling that high are new,unfired but are 15 to 20 years old and out of print. the lighters that you can get today from zippo are selling from 10 - 50 % below retail
Richelle Monfort on 23:37 8 Sep
Hello Gary,

I would just like to point out that the research was made in 2012 around September, so things may have changed from the time I ran the search on our lab to the time to posted your comment. But thanks heaps for the heads up on the market.

Lokwing Yeung on 9:09 30 Jun

I currently do market research on razor blade, and the results show the figures a difference between "razor blade" which searched globally of 27100 and searched locally of 9900, but when globally searched on "razor blades" of 9900 and local searched of 6600.

so which keyword should I use ? Thanks!
Melissa Johnson on 20:49 30 Jun
Hi, Lokwing --

Higher search counts are always better. It means more people are using that keyword to find what they're looking for. Of course, if you use both, you can grab traffic from people using either keyword.


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