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Wine Coolers: Monday Market of the Week

I ventured over to the SaleHoo Market Research Lab the other day and found some great results for wine coolers. These special refrigerators keep your wine at just the right temperature consistently, to ensure you can always appreciate a good glass when you want one. But what makes these coolers so popular in the lab's results?

As I've checked out wine experts online, I've learned that about 90% of wine is meant to be consumed the year it’s released. The remaining 10% is meant to be aged. That means that while yes, there are a good chunk of people who keep bottles stored away for special occasions far in the future, for the most people buy wine and want to keep it handy for casual drinking. Convenience is key.

Not only that, but the wine market in the U.S. is growing steadily at 10% annually. That's a great opportunity to cash in on growing demand by selling related products — for example, wine coolers!

As we go along this topic, you'll find out if these coolers will earn you a good profit based on the Market Research Lab's data.

Types of Wine Coolers

There are many types of wine coolers. The examples below are just a few of the main types you could sell.


Compact and designed to fit on your countertop. These models come in various sizes and can store 4 to 24 bottles. This type of cooler usually requires ventilation, but its size is perfect for those who tend to drink their wine rather than collecting it.

Built-In or Under-Counter

This is the most expensive type of cooler and you may need to customize your kitchen or bar to accommodate one. Since it’s designed to fit seamlessly within a space, it doesn’t need any additional ventilation around it.


Available in many sizes and shapes, this model of cooler can be placed anywhere that's convenient for you. Usually, this type needs ventilation, so you'll need to allow some space, but you can store more wine than smaller models.

Under Cabinet

This type of cooler is designed to be mounted on the wall vertically, or horizontally to fit under a cabinet. It has a small capacity but is perfect for keeping just a few bottles of wine handy at all times.

Single/Dual Zone

Reds and white wines should be served at different temperatures. Single-zone coolers keep all wines at the same temperature, while a dual-zone model can keep both types at the right temperature at the same time.

When you sell wine coolers, it's good to take note of specific product features that will help you target specific markets.

Size and Space: Size matters especially if you plan on expanding your wine collection. Availability of space is also an important factor when suggesting a wine cooler that will fit seamlessly into a home.

Noise Level: Compressor-based coolers are far noisier than thermo-electric wine coolers but require less space and can operate in warmer ambient temperatures, so there is a trade-off. 

Humidity Control: This feature is important for long-term wine storage. Keeping wine in a cooler at 50 to 70 percent will keep every bottle in its optimal state.

Hardware: Some coolers have wooden racks, while others use stainless steel. Both aesthetics function the same and it really boils down to personal taste.

Why Sell Wine Coolers?

Performance on eBay and Amazon

Knowing more about wine coolers helps you target a specific market for each type offered. Below are 3 examples of successful wine coolers based on the Market Research Lab's data. This will give you an idea of how profitable wine coolers could be. We're examining these vital aspects: success rate, competition, and average selling price. Let's take a look!

Success rate Wine Coolers Success rate Wine Coolers Success rate Wine Coolers

  • High Sell Rate

    The 3 examples have success rates ranging from 57% to 100%.  The success rate is a good indicator of how likely you are to move these items as well.

    Notice that we have 3 common factors from data given above: all the models are thermoelectric, freestanding, and made of stainless steel. That's a good hint of what the market is spending money on.

    You may also want to take note of the storage capacity — the three models we're looking are 12-bottle, 18-bottle, 28-bottle varieties, indicating potential for a variety of sizes to sell well. 

    Knowing the features, types, and even brands people are looking for will help you succeed in selling wine coolers online.

  • High Average Selling Price

    The average selling price ranges from $154 to $230, which could translate to higher profit margins. High selling prices tend to produce larger margins, after all.

    I've made a price comparison between a cooler from one of SaleHoo's suppliers and a similar wine cooler on Amazon. The SaleHoo supplier is selling it at $149.99, compared with Amazon products, priced at $196.80 and $208.10. You could increase your margins even further if you opt to purchase wine coolers in bulk.

  • Low Competition

    The lab indicates low competition for all 3 wine coolers, with 2 to 26 listings in total. Low competition gives you an advantage. With few sellers offering wine coolers, your listings have a higher chance of being seen and you are more likely to make a sale.

General Demand

Keywords are important when listing wine coolers online. It should be part of your online marketing strategy to bring traffic to your site. The AffiloTools Keyword Research tool shows search volumes for keywords on Google. Here's the data gathered from the Related Keywords segment in AffiloTools, based on a search for "wine cooler."

*Note: The keyword search results will give you a long list (with different wine cooler types, even brands) but here are 8 top examples below.

keyword research

The result gives you "wine cooler" as the most-searched for keyword (local volume) by far. It also suggests types, and brands that are being popularly search for. Under counter and built-in types show a result of 2,400 local searches each while Haier and Edgestar brands are also highly searched for at 2,900 and 1,600, respectively. The search results from the AffiloTools Keyword Research tool will give you some insights into what is popular before you settle on specific wine cooler types, brands, and even features.

Extra Bonuses

You can also offer related accessories to draw attention to your listings. Offering product bundles or free shipping can also grab your buyer's attention.

Some products related to wine coolers include wine racks, decanters, aerators, and even wine glasses. You can even get these items from SaleHoo's verified suppliers!


Wine coolers can be profitable if you study the features, types, and even brands that are most in demand. The lab results show that selling wine coolers, specifically thermoelectric freestanding models in stainless steel can land you sales, and there's low competition in the market. By choosing SaleHoo's suppliers and making a bulk purchase, you can make a healthy profit selling wine coolers. As for brands, you may want to consider Haier and Edgestar, and focus specifically on under-counter and built-in models.

 How to Sell Wine Coolers

Here are some options to help you decide on where to sell your wine coolers:

1. eBay or Amazon

With the most traffic among online marketplaces, the numbers shown on the lab prove eBay and Amazon to be great potential markets when selling wine coolers. Competition may be tough for some particular models yet you can get around it by knowing what the market is looking for. We already know that thermoelectric, freestanding, and stainless steel designs sell really well here. Offering bundles that compliment wine coolers also helps attract potential buyers. You can checkout some tips here on how to optimize your listing.

2. Your Own Online Store

It's easy to setup your own online store these days. The only catch is, you have to work on driving enough traffic to make sales.

SaleHoo Stores comes with a built-in SEO module that helps bring your site to the top pages of search engine results. Using AffiloTools to do research will help you discover the wine coolers (and even related items) that are most searched for on search engines such as Google.

3. Advertise by Joining Local Wine Tasting Events

Increase your profit potential by joining local wine tasting events. Imagine a crowd that is purely your very own market - get to know people, know what they want, study the current trends — and the best part is you still enjoy a good wine at the end of it all! Join group discussions and open up a subject on wine coolers. You will know who to target when these people start talking. Ready your business card as you may want to exchange contact information with a potential customer. Just be subtle, and not pushy.

4. Local Selling Sites

Local sites are a good avenue to sell wine coolers. Selling bulky products on these business platforms helps you avoid high shipping costs that can drive buyers away and eat away at your profitability (the tradeoff being you need a place to store your product beforehand). Just be safe in how you approach local handoffs.

Trusted Wine Coolers Suppliers

If you'd like to try your hand at selling wine coolers, check out these trusted suppliers:

Wine Cooler Supplier #1Wine Cooler Supplier #1

This supplier  is the nation's leading distributor of consumer electronics, mobile audio/video and appliance connection supplies, delivering superior service to its customers for more than 26 years. The company accepts major credit cards — Visa, MasterCard, American Express and Discover — as well as PayPal, cashier’s checks, and money orders as forms of payment.

Large Product Range: Home and kitchen appliances, home theater & sound systems, security and surveillance systems, TV & video, computer accessories, cell phones, and much more.

Related Products: This supplier also sells office supplies, RTO accessories & supplies, weather stations & thermometers, vacuum and cleaning accessories, binoculars & optics, and more.

Dropship fee: A $100 set-up fee is required to join the fulfillment program.

Wholesale and Dropship: Both options are available. The supplier offers blind shipping as well, with no additional fee.

Wine Cooler Supplier #2Wine Cooler Supplier #2

This supplier was founded in 1979 and supplies wine accessories, wine storage, as well as providing information, and education on anything about wines. The company offers dropshipping programs and recommends contacting them directly to apply. The supplier will provide a product catalog once you sign up. The company accepts all major credit cards — Visa, MasterCard, Diners Club and American Express. 

Large Product Range: The products range from glassware and wine glass charms to wine glass racks, decanter and aerators, corkscrews, refrigerated wine cabinets, wine racks, cooling units, furniture style wine cellars, budget cellars, and housewares.

Related Products: This supplier also sells coasters, home decor, apparel, flatware, coffee makers & espresso machines, serveware, lazy susans, appetizer spoons, place card holders, ice maker, store fixtures.

Wholesale and Dropship: Both options are available. International orders are also accepted.

Wine Cooler Supplier #2Wine Cooler Supplier #3

This supplier was founded in 1936 primarily serving the beer industry. The company has continued to expand its product line and locations over the years to serve the food service and beverage industries in the United States and around the globe. They currently accept credit cards - Visa, MasterCard, Discover, and American Express, as well as money orders and checks as forms of payment.

Large Product Range: They carry refrigerated equipment, beer equipment, bar accessories, beverage and service supplies, catering and concessions equipment, cooking equipment, kitchen equipment, and more.

Related Products: This supplier also offers kitchen small wares, tabletop, and a range of furniture.

Wholesale and Dropship:  Both options are available. They can also provide blind shipping with no up-charges or additional fees to drop ship.

Wine Cooler Supplier #4Wine Cooler Supplier #4

This supplier  is a manufacturer of high-quality consumer electronics. Although based in Qingdao, China, the company caters to customers from all over the world.

Large Product Range: The products range from televisions and mobile devices, to refrigerators, air conditioners, washing machines, small home appliances, and more.

Related Products: This supplier also offers mold processing services for pattern making and spraying, using CAD/CAM/CAE technologies.

Order Requirements: $300 for initial orders and $150 for reorders, but please note these minimums apply to US orders only. International orders will have higher minimums.

Wholesale and Dropship: Both options are available. You can contact the supplier directly for order requirements.

Wine Cooler Supplier #2Wine Cooler Supplier #5

This supplier  is UK-based wholesaler of pub and bar related merchandise. They carry brands like Cellardine, Chinelli, Coca Cola, Define Home, Design Hansa, Duralex Glassware, Durobor Glassware, Elephant Bean Bags, Flairco, Fred, Gamucci, Giles and Posner, Grunwerg, Guinness, Hamilton Beach, Harley Davidson, Harrows Darts, Innermost, Jack Daniel's, and many others. Accepted methods of payment are major credit cards and PayPal.

Large Product Range: This supplier carries bar accessories, bar optics, spirit measures, bottle openers, corkscrews, drip trays and bar mats, pourers, bar caddies, drinking straws, mini fridges, bar towels and bar runners, drinking gadgets, ice makers, wall signs and plaques, bar mirrors, ashtrays and cigarette bins, SodaStream, and more.

Related Products: This supplier also sells cocktail shakers, cocktail decorations, flair equipment, cocktail making kits, ice crushers, juicers, reamers and zesters, straws, drink stirrers, ice cube trays, drink coolers, muddlers and mallets, cocktail mixers, cocktail books, wine racks, bottle stoppers, corkscrews, champagne buckets and wine coolers, wine glasses and champagne flutes, wine accessories, spirit and wine decanters, beer glasses, cocktail glasses, wine glasses, shot glasses, pint glasses, half pint glasses, hi-ball tumbler glasses, martini glasses, margarita glasses, and more.

Order Requirements: minimum of £200 for wholesale

Wholesale and Dropship: Only offers wholesale program at this time.


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