SaleHoo vs. Worldwide Brands

What are the key differences between SaleHoo and Worldwide Brands?

The main difference between the SaleHoo directory and the Worldwide Brands directory is that the SaleHoo directory is significantly cheaper to access and lists suppliers from across the world, whereas the Worldwide Brands directory primarily lists suppliers from the USA or Canada. In addition to just suppliers, SaleHoo also lists products and product prices in its directory. In terms of pricing, SaleHoo offers both annual and lifetime memberships whereas Worldwide Brands only offers a one-off lifetime membership.

  SaleHoo Worldwide Brands
BBB Rating
4.5 “Excellent”
No Reviews
Annual Membership $67 USD Not Available
Lifetime Membership $127 USD $299 USD
Vetted Suppliers    
Global Suppliers    
Dropship Tool    


Because SaleHoo and Worldwide Brands both offer directories with a range of high quality suppliers that have met strict criteria, it may feel difficult to try and make a decision about which one to go with. That’s why we’ve written an in-depth article comparing the two products so that you can make the most informed decision about which one might be right for you.

Our research has been guided by the questions: Which directory has more features? Which directory gives you more bang for your buck? But most importantly, we aim to discover which directory is better: SaleHoo or Worldwide Brands?

General Overview

Before we start diving into each of their offerings, we have summed up the major features that each company claims to provide:

  • A strong selection of dropshippers and wholesalers with a wide variety of products at low, competitive prices.
  • Friendly, responsive customer service.
  • Additional training resources to help teach you how to grow your ecommerce business.

It’s easy for each company to claim that they offer these features, and that they do it best. But when comparing SaleHoo vs. Worldwide Brands, you want to understand the nuances behind these offerings and what you are actually purchasing when you remove all the sales gloss. Take a look at the differences between the two directories summed up below.

General Overview SaleHoo Worldwide Brands
Annual Membership $67 USD Not Available
Lifetime Membership $127 USD $299 USD
BBB Rating 4.5 No Reviews
60 Days Money Back Guarantee    
Vetted Suppliers & Products    
Wholesale Suppliers    
Dropshipping Suppliers    
Liquidation Suppliers    
International Suppliers    
Access to Product Catalog    
Show Product Pricing    
Filter by Worldwide Shipping    
Market Research Tool    
Dropship Tool    
24/7 Email and Chat Support    


The SaleHoo and Worldwide Brands directories share many features and give their customers confidence that the suppliers they find are trustworthy and verified. However, beyond this, there are several key differences in what each offers. This mainly comes down to the type of suppliers each directory has, where these suppliers are located and whether the directory provides pricing and product information for each supplier. We also provided some screenshots of each directory so you can get an idea of what they each look like when you get access to them.

Types of Suppliers

SaleHoo Directory lists a huge range of suppliers including wholesalers, dropshippers and liquidators. A key difference from the Worldwide Brands directory that the SaleHoo directory offers is the option to find liquidators to purchase already well known and loved brands at a steep discount. You can’t specifically find liquidators on the Worldwide Brands directory. On both directories, it is easy to filter by supplier type or supplier category, but the similarities end there. SaleHoo offers more specific filter options such as minimum order price, Tax ID requirements and whether or not suppliers offer worldwide shipping. The Worldwide Brands directory only offers one extra filter to choose whether to show suppliers that allow selling on Amazon or eBay.

Product and Pricing Information

The SaleHoo directory lists product and each product’s pricing information for each supplier, which is valuable information to have when considering which suppliers to approach. The Worldwide Brands directory does not list product or pricing information for each supplier. You must contact each supplier individually to obtain this information.

Locations of Suppliers

There is a major difference in the location of suppliers listed on the SaleHoo and Worldwide Brand directories. While SaleHoo lists vetted suppliers from across the globe offering the most competitive prices, the Worldwide Brands directory primarily lists US or Canadian suppliers only. There are significantly more location options on the SaleHoo location filter than on Worldwide Brands which only has a US or Canada location filter option. Having access to suppliers from all over the world may increase your chances of finding the product you want to sell at the most competitive price.

New Suppliers

Both SaleHoo and Worldwide Brands report that they consistently add new suppliers to their directory. If you can’t find a supplier for the products you want to sell then both companies allow you to submit a request for such a supplier to be listed, which is a great feature for both to offer.

Directory Interface

Another difference between the SaleHoo Directory and the Worldwide Brands directory are their interfaces. SaleHoo has a brighter, more modern interface, while Worldwide Brands’ interface has more text and side boxes, including advertisements to a paid content they have produced. Have a look at the screenshots below for a comparison.

Screenshots of SaleHoo
Screenshots of Worldwide Brands
Research Tools

SaleHoo has a powerful research tool, SaleHoo Labs, available to its members when they purchase SaleHoo Directory. This tool can help you maintain a popular store with high selling products by helping you find items online that are trending within your niche. With SaleHoo Labs, you can filter your product search by product type, sell rate percentage, average price, strength of competition, and data source, allowing you to hone in on the perfect product ideas for your store. Once you find a product you like, we show you potential suppliers for that item and even similar listings which can be super useful when expanding a brand.

With Worldwide Brands, it's probably useful for you to have a bit of eCommerce experience under your belt already or just know which products are hot and trending, because they do not offer any market research features with their directory.

Dropship Tool

SaleHoo offers a dropshipping tool that can be purchased separately in addition to their directory product. This tool offers an easy, automated product import process from AliExpress to your Shopify store. It is easy to set up, provided you have an AliExpress and Shopify account, and offers a one-click import method. All the products available for import are already vetted by SaleHoo for quality so you can be confident that your customers are receiving quality items instead of having to constantly deal with refunds and returns. Plus, you can filter by shipping times so your customers aren’t waiting forever for their purchases, an issue often encountered by dropshipping. On the SaleHoo dropship tool, you can easily change the price, variant, image, title, and description of each product when you list it on your store so you can brand the product and add the markups seamlessly.

SaleHoo’s dropship tool features a wide range of suppliers so that product prices are competitive. “It's been stated by many other people looking to start their own home business in online and brick and mortar sales that the best place for a beginner or an advanced seller, looking for products to sell, is,” Curtis, a reviewer on Trustpilot stated, “And I for one agree.” Worldwide Brands does not currently offer a dropship tool.

Dropship Tool Comparison SaleHoo Worldwide Brands
Easy to set up    
One click product import from AliExpress to Shopify    
Title, Pricing, Image, and Variant Changes    
Shipping Options selection    
Vetted Suppliers & Products    
Shipping Options Selection    
24/7 Customer Support    


One of the main features that SaleHoo and Worldwide Brands differ on is their membership price. SaleHoo offers a range of pricing options to appeal to entrepreneurs who may just be starting out and are not sure whether selling online is right for them. 

SaleHoo offers an annual membership price of $67 USD. This option may be perfect for new business owners who are unsure whether they want to commit to a lifetime membership yet. That being said, even on the annual membership, if they are unable to find the product they are looking for, then they are entitled to a 60 day money back guarantee. They also offer a lifetime membership option for $127 USD, which is only just under two times what you would pay for an annual membership.

Worldwide Brands offers a lifetime membership to their directory for $299, but no other membership options. This may encourage potential customers to do more extensive research before fronting up the large one-off cost. They appear to offer a limited time discount deal of $100 off the membership price on their website, but there is no indication of how long this offer lasts and so not all new customers may be able to claim it.

  SaleHoo Worldwide Brands
Directory Annual Price $67 Not Available
Directory Lifetime Price $127 $299

Customer Service

Customer service is important in order to ensure you have the smoothest experience using these directories and so that you can be confident in finding the suppliers you are after. The timeliness of customer service is also a factor to consider so that you can sort any issues out quickly. We found out what customers are saying about the customer service offered by SaleHoo and Worldwide Brands, respectively.

SaleHoo offers 24/7 chat and email support, which many customers consider well monitored. SaleHoo frequently receives positive comments about their customer service, many of which can be found on their Trustpilot page. Katherine, in one such review on Trustpilot said, "I had a lot of questions before signing up. The chat with John was awesome. He worked really hard for me. I asked a lot of questions and he gave me really thorough and prompt responses. Great customer service!” In another Trustpilot review, Marcia said “Excellent service and prompt responses! I love how I was guided through my setup and all my queries were met with clear, concise responses that were given promptly.” Another customer, CVerdon, said on his Better Business Bureau review, “Saleshoo offers sales help and support that far exceeds other eCommerce support companies.”

Worldwide Brands does not provide 24/7 email and chat support but they consistently receive positive feedback on their timely customer service. Michael said on his Trustpilot review, “Customer service gets right back to you. Very professional.” Kader echoed Micheal’s comment in his review, saying “I am very satisfied with the experience and customer service provided. You were very helpful, always replying in a timely manner.”

Customer Service SaleHoo Worldwide Brands
Email Support    
Chat Support    
Telephone Support    
24/7 Customer Service    

SaleHoo vs Worldwide Brands Reviews

SaleHoo consistently receives five-star reviews across a range of trusted platforms. SaleHoo has a rating of 4.43 on the Better Business Bureau (BBB) site, a highly trusted rating platform focused on the honesty and integrity of businesses around the world. Additionally, SaleHoo consistently receives five-star reviews on Trustpilot. Customers frequently reference SaleHoo staff members who have left lasting impressions on them. In her review on Trustpilot, Michelle said that “I have had several interactions with SaleHoo over the past 6 months and each time my questions have been answered very quickly and to my satisfaction. Their customer service is top-notch and they practice what they preach. It's refreshing to interact with a business who has the best interests of clients in mind.

Worldwide Brands has not received any reviews on either the Better Business Bureau site or the g2 site. It was difficult to obtain a range of current and relevant Worldwide Brands reviews from a variety of sources. The main reputable platform they receive reviews on is Trustpilot. The reviews, while often brief, are consistently positive such as Phil, whose review read, “Very helpful and courteous. Thank you!” Some of the more detailed and current customer feedback for Worldwide Brands can be found on WebRetailer. Summer’s 2020 review on WebRetailer said, “Overall, Worldwide Brands failed to live up to its promise. Many of the vendors are not wholesale. Their prices are too high. Clicking through to a vendor website, I found far too many vendors did not offer wholesale or they did not allow online sales.

  SaleHoo Worldwide Brands
Better Business Bureau (BBB)
No Reviews
Not Listed
Trustpilot Rating
4.8 “Excellent”
4.9 “Excellent”


While SaleHoo Directory is cheaper than the directory from Worldwide Brands, it offers more features, such as a product catalogue and product pricing, and more tools, such as SaleHoo Labs market research tool. To gauge which one is right for you, you’ll need to carefully compare the price with what features you get for each product.

Top Alternatives

We hope that this article has given you a deeper look at two seemingly similar directories and given you some more confidence about who you might want to go with as a customer. Of course, there are other alternatives that can also be compared.

Q&A Discussion

As always, our customer service staff will gladly answer any questions you may have about SaleHoo, Worldwide Brands, wholesaling, dropshipping, eCommerce, or anything about starting your online business! Directly reach out to our SaleHoo Experts for a chat at any time, 24/7.

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