Funko Toys Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025

Licensed pop-culture collectibles with broad fandom appeal, strong giftability, and a low price point ($13–$15) that drives impulse buys and multi-item carts. Buyers are drawn to recognizable characters and completing sets, which supports repeat purchase behavior and frequent cross-sell opportunities across franchises and themes. December is the annual high due to holiday gifting, so stocking and assortment planning should happen now to be ready by October–November. In August, prioritize securing inventory tied to current and upcoming releases, cover popular franchises and core characters, and set up bundle/multi-buy offers to lift AOV ahead of Q4 demand.

Seasonal Peak month: December

Product details

About the product

Funko Toys are collectible vinyl figures known for their distinctive design, featuring oversized heads and small bodies, which represent a wide array of popular culture icons, including characters from movies, TV shows, video games, and more. This product class appeals to a diverse range of buyers, from casual fans to avid collectors, and is continuously expanding with limited editions and exclusive variants that enhance their appeal in the collectibles market.

Key details

Avg. Sell price
$14
Selling price range
$13 - $15
Seasonality

High Month December

Low Month June

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Jun

About the product

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$14
Selling price range
$13 - $15
Seasonality

High Month December

Low Month June

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Top suppliers for “Funko Toys”

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Supplier name

Country

Supplier type

About

Brands

Supplier name

Manufacturers

The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.

Funko Pop, Hasbro, Ravensburger, Usaopoly, Lego, Pokemon, Robotime, Tradeopia

Supplier name

Manufacturers

In the toy manufacturing industry, this supplier offers a comprehensive range of custom action figures, vinyl toys, and related products. Established in 2005, their expertise spans over 17 years, positioning them as a reliable partner for brands seeking high-quality, customizable toy solutions. With a commitment to eco-friendly materials, all products are crafted to meet rigorous safety standards, including EN71, CA65, and CPSIA certifications. Their production capabilities are robust, capable of handling large orders efficiently, with a minimum order quantity as low as one piece for samples and competitive bulk orders for custom figures. The supplier’s facility boasts advanced production equipment, including injection machines and quality control teams, ensuring that each toy meets the expected quality requirements. They provide a seamless process from design to delivery, including artwork design, prototyping, molding, and packaging services. Clients are invited to send their designs for prototypes, which can typically be produced within 7-9 working days. This supplier has collaborated with well-known brands such as Funko, Disney, and Hasbro, demonstrating their ability to meet the diverse needs of major players in the toy industry. For businesses looking to create unique toys and figures, this supplier offers a one-stop solution with a focus on quality control and customer satisfaction. They encourage interested parties to visit their website or reach out directly for more information.

Funko, Martian Toys, Kidrobot, Mcdonald's, Hasbro, Disney, Starbucks, Youtooz

Supplier name

Wholesalers

Operating within the wholesale distribution sector, this supplier provides an extensive selection of products tailored for convenience stores, grocery outlets, discount retailers, e-commerce platforms, and specialty shops located in California. Their diverse inventory allows businesses to cater to the dynamic needs of consumers, ensuring that shops are well-stocked with trending items and everyday essentials. From the latest collectibles like Funko Pop figures to a robust variety of health and household products, this supplier emphasizes quality and affordability. Partner retailers can access a selection of items ranging from beauty products, such as L'Oreal Paris makeup, to practical tools and electronics. The emphasis on health and safety is reflected in their stock of masks and personal care products, ensuring that businesses meet consumer demands comprehensively. Moreover, this supplier continuously updates its inventory with new products, enabling their partners to stay competitive within a rapidly evolving marketplace. Their commitment to customer satisfaction and support is evident, as they encourage direct contact for inquiries and foster long-term partnerships. Retailers looking to enhance their product offerings and maximize their profitability will find a valuable ally in this supplier. For more information about their products and how to partner, please visit the website or contact them directly.

Funko, Jada Toys, Nickelodeon, L'oreal Paris, Alba Botanica, Imaginext, Sheamoisture, Finishing Touch

Supplier name

Wholesalers, Liquidators

The liquidation wholesale industry spans the USA, Canada, and the UK, featuring a trusted supplier offering top-notch liquidation items and pallets at unbeatable prices. This company provides businesses with an extensive selection of high-demand products that help maximize profit margins efficiently. The liquidation pallets cater to various needs, from electronics and appliances to clothing and toys, all sourced from reputable suppliers to ensure excellent condition upon delivery. Each pallet is carefully packaged to maintain its pristine condition during transit. With flexible return policies, you can rest assured knowing that unwanted pallets can be returned within seven days for a full refund, provided all items are intact. This supplier aims to facilitate the growth of businesses by offering a diverse range of in-demand products. Purchasing in bulk not only helps reduce costs but also ensures a steady supply of merchandise, enabling resellers to tap into profitable markets. The company also offers robust support services, including efficient shipping and delivery options, accompanied by real-time tracking. Customers can rely on a dedicated customer service team ready to assist with any queries or concerns. Numerous flexible shipping solutions are available to accommodate clients from various countries, ensuring timely and cost-effective delivery of products. Competitive shipping rates and tracking capabilities further enhance the shopping experience, providing optimal value for money. For additional details or specific inquiries regarding products or shipping services, potential clients are encouraged to visit the website or reach out directly.

Jordan, Milwaukee, Samsung, Phenix

Supplier name

Wholesalers

This supplier operates within the toy retail industry, delivering a wide array of budget-friendly toys that cater to children across various age groups. With a mission to make the joy of play accessible to every family, they focus on high-quality products that nurture creativity and learning without straining budgets. Established in 2023, this supplier has quickly become a go-to destination for savvy parents seeking exceptional value on toys. Their commitment to providing an extensive selection of products ensures that there is something for every child's interests, from educational resources to fun play items. The company is well-regarded for its user-friendly shopping experience and responsive customer service, promoting a low-price guarantee to ensure parents receive the best deals available. They also offer incentives like free gifts and next-day delivery on orders over £40, making it a convenient choice for busy families. In addition to their online presence, the supplier has developed a mobile app, enhancing the shopping experience with exclusive offers and products. Their focus on quality, affordability, and customer satisfaction sets them apart in the competitive landscape of toy retail. For more information about their products and promotions, they invite potential customers to visit their website or reach out directly.

Funko, Hot Wheels, Paw Patrol, Dc Comics, Lol Surprise, Barbie, Crayola, Lego, Marvel, Nerf, Star Wars, Baby Shark, Bluey, Cocomelon, Fortnite, Harry Potter, Minions, Peppa Pig, Rainbow High, Spiderman and <a href="#">17 more</a>, Toy Story, Monopoly, Hello Kitty, Despicable Me, Ryan's World, Disney Cars, Nasa, Block Tech, Finding Dory, Gabby's Dollhouse, Zimpl Kids, Thomas & Friends, Among Us, Deagostini, Poopsie Slime Surprise, My Animal Farm, Grafix <a href="#">less</a>

Supplier name

Manufacturers

The handicraft industry excels in the production of wooden educational toys, puzzles, children's furniture, games, and other general handicrafts. With a strong commitment to quality, this supplier ensures that all products are crafted under fair trade conditions and meet stringent International standards, complying with both European and U.S. regulations. Membership in the World Fair Trade Organization (WFTO) further underscores their dedication to ethical manufacturing practices. Each product is designed to foster learning and development in children while providing durable and aesthetically pleasing options for parents and educators. The use of high-quality wood and non-toxic finishes underscores a commitment to safety and sustainability, ensuring that every item is not only educational but also environmentally responsible. For a closer look at their product range and to learn more about their commitment to fair trade and quality, interested parties are encouraged to visit the website or get in touch directly.

Gospel House Handicrafts, Woodbrix, Wiscom Solutions

Supplier name

Manufacturers

Operating within the retail industry, this supplier provides an extensive collection of products designed for children and their caregivers. Their range encompasses clothing for infants and toddlers, stylish outfits for boys and girls, and an impressive selection of essential accessories to meet every need. The supplier takes pride in offering unique items, including personalized gifts and seasonal collections that capture the essence of childhood. Additionally, they feature educational toys, outdoor play items, and themed party supplies, ensuring a comprehensive shopping experience. Their commitment to quality is evident throughout their collections, with careful attention to detail and design. From layette items for newborns to trendy outfits for school-age children, each product reflects a blend of functionality and style. The supplier also accommodates various lifestyles with offerings in health and beauty products for children and household essentials, enhancing the everyday living experience for families. Promoting accessibility and convenience, the supplier provides free shipping on qualifying orders, as well as options for personalized assistance and international shipping. Their customer-focused approach ensures satisfaction with every purchase. For those interested in discovering more about their extensive product range, or to inquire about specific items, they encourage potential buyers to explore their website or reach out directly for assistance. With a commitment to enhancing childhood experiences, this supplier remains a trusted choice for families looking for high-quality children's products.

Swarovski, Lampe Berger Paris

Supplier name

Wholesalers

Specializing in the beauty and cosmetics industry, this supplier offers a comprehensive selection of nail products designed to meet the needs of both professional salons and individual consumers. Their diverse catalog includes an array of lacquer treatments, gel systems, and nail art supplies that are essential for achieving top-quality nail applications. With a commitment to innovation and quality, the supplier provides products that not only enhance the aesthetic appeal of nails but also ensure their health and longevity. The offerings include everything from base and top coats to specialized treatment gels and artistic accessories, allowing users to explore their creativity in nail design. Additionally, various starter kits simplify the process for newcomers, while professional kits cater to established beauticians seeking high-performance solutions. The supplier's user-friendly website is a testament to their dedication to customer satisfaction, offering easy navigation for browsing through collections, promotions, and new arrivals. To learn more about their full range of products or to discover special offers, interested parties are encouraged to visit the website or contact the supplier directly. As the demand for unique and quality nail products grows, this supplier stands ready to deliver the latest trends while maintaining top-notch standards. They pride themselves on staying ahead of the curve in a dynamic market, ensuring that their clients have access to the best tools and products available.

Not available

Supplier name

Wholesalers

Specializing in wholesale distribution, this supplier has established a robust portfolio that caters to various market needs. The product range includes automotive essentials such as fuel additives, air fresheners, and tire inflators, ensuring that retailers have access to crucial items for maintaining vehicle performance. In the health and beauty sector, the supplier offers an array of items, including vitamins and energy boosters, presented in convenient packaging formats such as single-dose blister packs and multi-dose bottles. This commitment to quality health products is complemented by a selection of popular snack foods, featuring jerky, novelty candy, and other treats designed to meet customer demands. A noted distributor of respected brands, the supplier also focuses on specialized products like Buffalo work gloves, which are synonymous with durability and comfort. The catalog further highlights a variety of lighters, particularly emphasizing exclusive lines like Blaze lighters, which cater to consumer preferences for style and functionality. Maintaining a legacy since 1946, this supplier continues to prioritize the needs of wholesale distributors, providing an extensive list of products that stand out in the market. For those looking to explore the full range of offerings and learn more about the cooperative possibilities, visiting the website or making direct contact is encouraged.

Little Trees, Duracell, Energizer, Bic, Trojan, Buffalo, Blaze, Everready, Jack Link’s, Us Playing Cards

Supplier name

Wholesalers

Increasing

18.4% Growth

Broad appeal spans children, teens, and gift-givers seeking cute, comforting, and collectible items. Buyers respond to soft tactile feel, character/animal variety, and display-friendly aesthetics; the $10–$25 price point supports impulse buys, add-ons, and bundling

Plush Stuffed Animals

Increasing

30.2% Growth

Giftable, comforting soft toys with broad appeal; buyers purchase for birthdays, new babies, get‑well, and everyday treats. The $13–$20 price sits in impulse‑buy territory, supporting add‑ons and bundles that lift AOV, while collectability encourages repeat orders

Inflatable Toys

Decreasing

-59.7% Growth

Broad, low-risk appeal for summer leisure and travel: buyers want affordable, lightweight fun for pools, beaches, backyard parties, and vacations. The $12–$27 price point supports impulse buys, gifting, and add‑on purchases; bright/novel shapes help drive social shareability and repeat buys for events