Wooden Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Broad appeal driven by durability, safety perception, and a nostalgic, eco-friendly aesthetic that parents and gift-givers trust. Strong gifting use case and educational/tactile play value make it attractive for toddlers and preschoolers. The $15–$28 price band hits an affordable gift sweet spot, enabling bundles (e.g., small sets) and multi-item carts without heavy discounting; good fit for “under $30” gift guides.
Seasonal high lands in November tied to holiday gifting; with August as the current month, onboarding now is timely to build reviews and rank before peak. Prioritize clear age guidance and safety information, gift-ready presentation, and photography that highlights material quality and scale. Stock depth across core types (blocks, puzzles, vehicles, figures) and offer complementary add-ons to lift AOV. Aim to have inventory and listings finalized by late September/early October to capture early holiday shoppers.
Seasonal
Peak month: November
Product details
Key details
-
$21
-
$15 - $28
-
High Month November
Low Month April
Dropship products for Wooden Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Wooden Chicken Toys for Kids 2025
USD $335.12
Wooden Kids Bookcase with Storage Shelves for Toys
USD $160.47
EcoFriendly Wooden Hamster Toys Set for Small Animals
USD $15.71
Wooden Cat Tree Multi-Level Tower with Nest and Toys
USD $57.23
Plush Cotton Rope Interactive Dog Toys
USD $17.47
Cute Squeaky Plush Dog Chew Toys
USD $12.69
Voice Recorder Module for Plush Toys
USD $0.98
Montessori Wood Storage Cabinet for Kids Toys
USD $192.78
Runway Pup Collection Squeaky Plush Dog Toys
USD $21.21
Durable Plush Dog Toys Brunch Breakfast Squeakers
USD $35.66
Colorful Feather Plush Cat Mouse Toys Set
USD $6.42
Runway Pup Collection Unique Squeaky Dog Toys
USD $19.81
Top suppliers for “Wooden Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier is a prominent player in the educational toy distribution industry, with over 35 years of experience in the New Zealand market. Specializing in a wide array of engaging and educational toys, they cater to families and educational institutions alike. Their selection includes classic games, innovative learning resources, and captivating toys designed to foster creativity and learning across all age groups.
The supplier takes pride in sourcing products from around the globe, ensuring a varied and high-quality inventory. Categories within their offerings include puzzles, educational games, outdoor toys, plush toys, and much more, allowing customers to find the perfect learning tools for children of various ages. As a dedicated wholesaler, they maintain a commitment to excellence, emphasizing customer satisfaction and valuable educational experiences.
Additionally, the supplier is actively involved in community events such as toy fairs, where they showcase their latest products and connect with customers and partners. They continually seek to enhance their offerings and stay ahead of market trends, making them a reliable choice for retailers in need of quality educational toys.
For businesses interested in exploring their extensive catalog or setting up a wholesale account, the supplier encourages visits to their website for complete product information or direct contact for assistance.
Not available
Supplier name
Manufacturers
The business thrives in the toys and childcare products industry, dedicated to creating high-quality, handmade wooden toys since 1979. With an emphasis on eco-friendly materials and craftsmanship, their products are designed to inspire both imagination and creativity in children of all ages.
Safety and durability stand at the forefront of their manufacturing process, ensuring that each toy is not only beautiful but built to last for generations. The company believes in the importance of play and aims to create charming toys that will bring joy and delight to families.
Among their products, customers will find an array of toys, brain teasers, and games that encourage educational play, along with custom options like paddleboards. Their focus on quality control can be seen in the meticulous craftsmanship behind every single item, making their toys timeless treasures that families are proud to pass down.
In addition to retail, the company caters to childcare centers and offers wholesale options. Customers are invited to explore more about the craftsmanship and stories behind each toy by visiting their website. For personalized inquiries or custom orders, they encourage direct contact to enhance the shopping experience and meet specific needs.
Emphasizing sustainability and local production, this business showcases a commitment to both the environment and community engagement, ensuring that each purchase supports ethical practices. Discover the magic of handcrafted playthings and their ability to create lasting memories for cherished childhood moments.
Not available
Supplier name
Manufacturers
Operating within the toy manufacturing sector, this supplier is dedicated to creating high-quality, safe, and engaging children's toys. Recognized for their commitment to craftsmanship, they utilize sustainable materials to ensure that every product is not only enjoyable but also environmentally responsible. Each toy is thoughtfully designed to promote learning and imaginative play, catering specifically to young children from infancy through early childhood.
Their product range features a variety of items including wooden toys, rattles, educational blocks, and innovative teething solutions. The focus is on the development of sensory and cognitive skills through interactive play. Every item is carefully crafted to pass rigorous safety standards, providing peace of mind for parents and caregivers.
What sets this supplier apart is their philosophy that playtime should not only be fun but also foster developmental growth. They believe in creating toys that can last for generations, making them ideal for both personal use and thoughtful gifting. Feedback from customers highlights the exceptional quality and design of the toys, showcasing their popularity and reliability in the marketplace.
With a variety of purchasing options available, including unique gift sets and customizable items, this supplier invites curious buyers to explore their offerings. For further details or inquiries, interested parties are encouraged to visit their website or contact them directly for personalized assistance and additional information.
Not available
Supplier name
Manufacturers
Operating in the home goods sector, this supplier is renowned for its craftsmanship in wooden products, specializing in items that enhance dining and kitchen experiences. Their product line features a wide selection of handcrafted wooden bowls, cutting boards, and serving pieces, designed with both aesthetics and functionality in mind.
With a legacy spanning over 57 years, the company has established itself as a leader in producing high-quality wooden kitchenware. Each item is designed thoughtfully, ensuring superior quality that is not only beautiful but also user-friendly. The emphasis on local production in the USA sets them apart, with all products shipped directly from their factory store, emphasizing a commitment to supporting local craftsmanship.
The extensive variety of offerings includes everything from classic one-piece bowls to unique charcuterie boards and themed serving pieces. This supplier aims to cater to a diverse range of customer preferences, making their products ideal for dining rooms, kitchens, and as thoughtful gifts for special occasions.
Their dedication to quality and design ensures that each product becomes a centerpiece in homes worldwide. To explore their unique collection or inquire further, interested parties are encouraged to visit their website or contact the store directly for personalized assistance.
Not available
Supplier name
Manufacturers
Focused on the eco-friendly toy manufacturing industry, this company has been producing educational wooden toys, games, and gifts since 1979. Based in Middlebury, Vermont, it prides itself on its commitment to sustainability, employing local craftsmen and utilizing responsibly sourced materials.
With a strong dedication to product safety and quality, the business ensures that its offerings not only meet but exceed safety standards. Each product is designed to inspire creativity and learning in children while providing parents with peace of mind. The company’s extensive catalog features a variety of handcrafted items that are safe, durable, and often customizable.
A testament to its community-oriented practices, the company works closely with other local businesses, fostering a network of support within the region. This local approach enhances the authenticity and sustainability of its products, ensuring they are made with care and integrity.
The company's core values emphasize quality, safety, and eco-consciousness in all aspects of its operations. Customers can find exclusive special deals and new products on the website, which highlights the latest in innovative design and functionality.
Explore a range of offerings designed for children of all ages, and discover gifts that can be cherished for a lifetime. For more details about product availability and customization options, visit the website or contact the team directly.
Not available
Supplier name
Manufacturers
This supplier operates within the children's retail industry, focusing specifically on high-quality wooden toys and educational materials. Recognized for their commitment to promoting creativity and critical thinking skills in young children, they carefully curate a selection of toys that not only entertain but also foster developmental growth.
The supplier's extensive product range includes popular categories such as stuffed animals, dolls, crafting supplies, and interactive toys, all carefully sourced from leading brands in the industry. They prioritize quality and safety, ensuring that each item meets stringent standards for children’s play. With a strong emphasis on educational value, their offerings are designed to engage children’s imaginations and encourage hands-on learning.
Customers appreciate the thoughtful approach the supplier takes in selecting products, often reflecting on the positive impact of the toys on their children's development. Additionally, the supplier's commitment to customer satisfaction is evident through their generous return policy and fast shipping options.
For parents seeking well-made, enriching toys for their children, this supplier stands out as a reliable resource. They invite anyone interested in learning more about their products and ethos to visit their website or contact them directly for additional information. Discover a world of imaginative play and educational exploration tailored specifically for children’s growth.
Plan Toys, Schleich, Moulin Roty, Jellycat, Connetix, Ooly, Maileg, Grimms, Djeco, Minikane, Usborne
Supplier name
Wholesalers
This supplier specializes in the educational toy sector, offering a comprehensive selection of wooden toys, musical instruments, and craft items aimed at fostering child development. Their product line encompasses an array of toys, including puzzles and games designed to engage young minds and promote cognitive skills.
Safety and quality stand at the forefront of their operations. All products are made from plantation-sourced woods and painted with non-toxic materials, ensuring a safe play environment for children. This commitment to child safety and learning is evident in their thoughtfully designed toys, which not only provide entertainment but also serve as effective educational tools.
This supplier actively supports imaginative play by introducing innovative designs that encourage creativity and physical coordination. Their diverse offerings include role-playing toys and educational kits, aimed at various age groups from infants to toddlers, thereby covering a broad market segment.
In addition to their robust product line, they pride themselves on delivering outstanding customer service. The supplier is dedicated to making the purchasing experience as seamless as possible for their clients, addressing all concerns to facilitate a carefree buying journey.
Exploration of new arrivals and unique items is highly encouraged. For further details about their offerings or to inquire about specific products, interested parties can visit their website or reach out directly to the team.
Calm & Breezy, Koala Dream, Kaper Kidz, Toky Toy, Tokyland, Wanborns
Supplier name
Wholesalers
Established in the vibrant toy industry, this supplier is dedicated to providing a vast array of entertaining and educational products for children. Their offerings include wooden toys, baby and toddler toys, arts and crafts supplies, and outdoor games, catering to the developmental needs of children from infancy to age 8 and beyond.
The company prides itself on sourcing and supplying environmentally responsible toys from reputable brands that prioritize both play and learning. With a focus on quality and safety, the diverse product range encourages creative play, enhances learning experiences, and fosters developmental milestones in young children. Categories include musicals toys, educational games, and even balance bikes that help children develop physical coordination.
This supplier is not just about selling toys; they operate with a strong community spirit. Their pay-it-forward initiative ensures that a portion of every purchase contributes to providing toys for children in need, reflecting their commitment to social responsibility.
Convenience is also a priority, with a straightforward price match promise and nationwide delivery services from their Bay of Plenty warehouse. Customers can shop with confidence knowing that satisfaction is guaranteed, as the company is willing to assist with returns to ensure their clients’ happiness.
For a closer look at their incredible selection or to ask any questions, potential customers are encouraged to visit their website or make direct contact for further assistance.
Orchard Toys, Fat Brain Toys, Dickie Toys, Manhattan Toys, Hape, Playmobil, Brio, Crayola, Fisher-Price, John Deere, Melissa & Doug, Vtech, Baby Einstein, Boon, Crocodile Creek, Mega Bloks, Rubiks, Clixo<span class="list-helper-toggle-more-text"> and <a href="#">13 more</a></span><span class="list-helper-more-text d-none">, Miniland, Classic World, Hey Clay, Le Toy Van, Educational Colours, Clementoni, Thomas & Friends, Djeco, B.box, Connetix Tiles, Kinderfeet, Magnatiles, Hey Doodle</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
Specializing in the children's educational toys sector, this supplier has established itself as a leading provider of engaging and high-quality resources designed to facilitate learning through play. With a diverse product range that appeals to families, schools, and early childhood education centers, they are dedicated to delivering fun and innovative solutions that enhance childhood development.
Since its inception, the supplier has emphasized the importance of creating products that keep children entertained while sparking their imagination. Recognizing that learning should feel enjoyable rather than a chore, they offer a broad selection of toys and educational materials that cater to varied age groups and learning needs. Their product offerings include everything from wooden toys to sensory resources, ensuring that there is something for every child's preference.
Committed to quality, the supplier meticulously tests each item for safety and durability, ensuring that every toy can withstand the rigors of active play. With a facility located in Waikato, orders are packed and dispatched promptly to ensure swift delivery, further demonstrating their dedication to excellent customer service.
To learn more and explore their exciting range, visit their website or contact them directly for assistance. They take pride in being a family-owned business and appreciate the support of their local community.
National Geographic, The Wiggles, Robotime, Classic World, Hey Clay, Uncle Goose, Solar Buddies, Awesome Inc, Baby Ink, Bath Buddies, Blue Duck Books, Colour Me Kids, Constructive Eating, Craft Workshop<span class="list-helper-toggle-more-text"> and <a href="#">40 more</a></span><span class="list-helper-more-text d-none">, Elves Behavin Badly, Fubbles Fun Factory, Game Kings, Growing Memories, Illustrated Publishing, Jellystone, Kereru Books, Kiwi Critters, Learning Toolbox, Learn Through Play, Te Reo, Little Genius, Little Joys, Luke The Pook, Makekit, Me And Dad, Meredith Books, Mier Edu, Moana Road, Mud Puppy, Nana’s Shed Books, Natures Play, Noonys, Sense And Grow, Storytime Buddies, The Curious Kiwi, The Getting Lost Game, The Natural Patch Co, The Purple Cow, Tikitibu, Tinka, Tractor Dave, Upstart Press, Veritas Aotearoa Publishing, Viga, Wildling Books, The O’brien Collective, Hey Doodle, 4M Craft, Squoodles Teacher Talk</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
In the children's toys sector, this company stands out for its exquisite range of wooden toys thoughtfully designed to accompany children's growth from birth to six years of age. With a commitment to child safety, every product is crafted using durable materials for long-lasting play, making them ideal for passing down within families.
Their offerings encompass a variety of categories, including doll prams, toy vehicles, baby gyms, and role-play items like play tents. Each toy is aimed at creating joyful childhood memories and encourages active engagement through imaginative role-playing scenarios. The collection also features children's furniture, smart storage solutions, and rugs that contribute to a harmonious environment in any child's room.
Founded in 2007, this Swedish design company is dedicated to producing functional, innovative products that spread joy and promote playfulness in children's lives. Their in-house designed items, showcased in a minimalist Scandinavian style, can effortlessly blend into any home décor.
The company recognizes the importance of nurturing creativity and fun in a child's development, ensuring that every toy serves as a tool for imaginative exploration. Parents looking for thoughtful gifts for various occasions, from baby showers to children's birthday parties, will find a treasure trove of options in their collection. For more details or specific inquiries, feel free to visit their website or get in touch directly.
Star, Saga, Aiden, Edvin, Kid's Base, Kid's Concept
Related products
Ride On Toys
Increasing
49.3%
Growth
Strong gift appeal drives demand, as buyers see these as high-perceived-value items that encourage active play and feel “special” compared to standard toys. The $45–$129 price band sits squarely in the mid-ticket gift sweet spot, supporting compelling promos while preserving margin and boosting AOV during peak traffic periods
Car Toys
Increasing
19.6%
Growth
High-volume giftable item with broad appeal to kids and collectors; common as stocking stuffers and impulse buys. Price point $12–$29 supports add-on sales, bundles, and AOV lifts; small and light for low-cost shipping and easy fulfillment
Lego
Decreasing
-9%
Growth
Iconic brick‑building sets with strong brand recognition drive steady demand, appealing to both kids and adult hobbyists. Buyers are drawn by creative play value, collectability, and giftability, supporting repeat purchases
Action Figures
Decreasing
-44.7%
Growth
Strong buyer appeal comes from collectability, fandom, and giftability, attracting both collectors and parents. The accessible $15–$34 price point encourages multi-unit baskets and repeat purchases as buyers complete sets, with demand often tied to popular franchises and nostalgia
My Little Pony
Increasing
151.2%
Growth
Strong character recognition and collectability drive repeat purchases and gifting, making this line a reliable traffic and basket builder. The $12–$24 price point hits impulse-buy and giftable sweet spots, with broad SKU coverage (figures, playsets, accessories) enabling bundles and upsells
Children's Toys
Increasing
77.7%
Growth
Broad, recurring demand from parents and gift‑givers drives strong conversion near gifting occasions, with steady birthday purchases year‑round. The $12–$27 price band is impulse‑friendly, supports multi‑unit baskets, and works well as add‑ons or bundles in an eCommerce store
Plush Toys
Increasing
5.8%
Growth
Broad appeal as gifts, comfort items, and collectibles makes these items reliable basket builders and impulse buys. The $10–$23 range fits affordable gifting and add-on price points, helping lift AOV
Kids Ball Pit
Decreasing
-17.3%
Growth
Appeals to buyers as an affordable, high-impact indoor play item for toddlers and young kids—fun, safe, and engaging for sensory and gross-motor play, and a highly giftable purchase. Strong fit for colder months and indoor entertainment needs, with broad appeal to parents and gift-givers looking for a standout present under $50
Kids Ride-on
Increasing
83.3%
Growth
High-demand Q4 gift purchased by parents and gift‑givers seeking a memorable, higher‑ticket toy for kids. Strong perceived value and “wow” factor drive conversions, and the $90–$250 price band lifts AOV while enabling clear good/better/best positioning
Wooden Building Blocks
Decreasing
-24.9%
Growth
A classic, giftable play item with enduring appeal, valued by buyers for open-ended, screen-free, educational play that supports creativity and fine motor development. Durable and perceived as higher-quality than plastic alternatives, it attracts parents and gift‑givers shopping for young children, and fits well in a broad age range
Plastic Blocks
Increasing
29.7%
Growth
Broad appeal, open-ended play, and perceived educational value make these blocks attractive to buyers, with the $15–$26 price point fitting gifts and impulse purchases. They lend themselves to repeat buys via add-on sets and bundling with other kids’ activities, supporting basket size and cross-sell strategies
Legos
Decreasing
-26.4%
Growth
High-visibility construction building sets with strong brand loyalty drive steady traffic and gifting demand. Buyers value creativity, educational play, screen-free time, and collectibility, leading to repeat purchases and multi-set baskets
Fidget Spinners
Increasing
39.2%
Growth
Impulse-friendly, low-ticket item that buyers pick up for stress relief, focus, and idle play; appeals across ages and works as a collectible with color/material variants. Lightweight and durable with low shipping costs, simple fulfillment, and minimal post-sale support; effective as an add-on to lift AOV
Robotic Toys
Increasing
69.6%
Growth
Strong buyer appeal stems from interactive features, tech novelty, and giftability, especially for kids and gadget-minded gift-givers. The $22–$54 price band fits common gifting budgets, supports entry-to-mid tier options, and tends to convert well when buyers are comparing “fun + educational” play value
Building Toys
Increasing
1.9%
Growth
Buyer interest is driven by giftability, educational value (creativity/STEM), and screen‑free play, with broad age appeal and strong parent approval. The $17–$35 price band sits at common gifting and add‑to‑cart thresholds, supporting multi‑unit and upsell opportunities; sets naturally encourage repeat purchases to expand collections
Licensed Toys
Decreasing
-15.1%
Growth
Strong brand recognition and character tie-ins drive impulse buys, gifting, and collectibility, making this a reliable traffic and conversion driver. The $27–$130 price band supports both entry-level purchases and premium sets, enabling bundling and upsell strategies that lift AOV
Baby Toy
Increasing
6.1%
Growth
High gift-driven demand from parents and relatives for baby showers, first birthdays, and holiday gifting. The $9–$23 price point fits impulse buys and stocking stuffers, enabling multi-unit orders and bundling; buyers prioritize age-appropriate, safe, and engaging options that support early development
Wooden Rainbow Toy
Increasing
80.6%
Growth
Broad appeal stems from open-ended play value and display-worthy aesthetics: buyers use it for stacking, color sorting, and creative builds, and it doubles as nursery décor. The natural, minimalist look and perceived educational benefits make it a popular gift choice; the $16–$30 price point supports impulse buys and bundling, helping raise AOV
Rocking Horse
Increasing
25.2%
Growth
Timeless, giftable nursery toy with strong nostalgia appeal and perceived durability; buyers value it as a keepsake that supports imaginative play, making it a frequent choice for parents and grandparents. Typical pricing of $53–$100 positions it as a mid-range gift that can lift AOV; clear photos and an option for personalization can further improve conversion
Plush Stuffed Animals
Decreasing
-22.3%
Growth
Giftable, comforting soft toys with broad appeal; buyers purchase for birthdays, new babies, get‑well, and everyday treats. The $13–$20 price sits in impulse‑buy territory, supporting add‑ons and bundles that lift AOV, while collectability encourages repeat orders
