There’s no such thing as an eBay seller who has no competitors. There’s nothing wrong with having competitors... you just have to be better than them. Here are 4 pitfalls commonly seen in eBay listings that make it easy for your competitors to be better than you.
Which are you guilty of?
Standing out from your competitors means differentiating yourself from them. What will make your listing stand out more than your competitors? You can count on a good listing title with ‘magnetic words’ that lures buyers in. Remember that along with alluring words, you need keywords that buyers will search for so that your listings rank in search results... and get ahead of your competitors.
We’ve talked about the importance of taking good photos before but this needs to be stressed. When we buy items online, what we see in images is 80% of what helps us decide whether the item is right for us. It’s crucial that you use product images as an opportunity to set yourself apart from your competitors. Don’t simply use the same photos as others: Go above and beyond with good eBay photos to outdo your competitors!
Take a tip from SaleHoo Community Manager Marc Ransom and add a green check mark to your thumbnail image to really stand out when your buyers search for products. Find out how to do this here.
Which is easier to read, example A or example B?
Hopefully you agree that example A is much easier on the eye. The simple reason behind it is because the seller who created example A spent around 1 minute formatting the listing correctly. They created a nice bolded headline and a bullet pointed list. These two basic formatting techniques make their listing much more appealing that their competitor who is responsible for example B. Example B would improve if the text was larger and if they used bullet points to showcase the features, rather than squishing the list of features together.
How would you feel if you were at a store and you asked a sales assistant about the store’s return policy, only to have them turn hostile and exclaim their returns policy to you? It would be off-putting, right?
Well, don’t do it to your eBay buyers.
Here’s an example of an aggressively-worded refund policy:
We are a small business! We will only accept returns if the item is not fit for purpose or if the item is not 100% as described by us! Refund costs us money! Think before you return the item to us. DO NOT BID IF YOU CANNOT ACCEPT OUR TERMS!!!
Here’s a better example:
We will accept returns if the item is not fit for purpose or if the item is not 100% as described by us. We will happily refund the paid price of the item once it has been returned and assessed. Customers are only able to request and exchange for garments that are still currently available for sale online.
What makes your eBay listings stand out from your competitors or what can you do to help improve your listings? Leave a comment below.
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