The eBay Seller’s Marketing Calendar (don’t miss hot holiday spends!)

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It’s a fact that a significant percentage of eBay sales are generated from holidays and special annual occasions. To help you get the most out of the big holiday spend, I’ve put together a quick marketing calendar that you can use to prepare for big cash-ins that come around each year. Pay close attention to November and December’s holidays and start planning for these now!

Holidays are based in the US calendar unless otherwise stated

Your month-by-month calendar:

  • New Years Day
  • Back to school
  • Australia Day (Australia)
  • Valentine’s Day
  • President’s Day
  • Super Bowl
  • St Patrick’s Day
  • Easter
  • Easter (can fall in March or April)
  • April Fool’s Day
  • Mother’s Day
  • Memorial Day (big sales are expected and buyers go a little crazy!)


  • Start of summer
  • Father’s Day
  • Queen’s Birthday (UK, Australia, New Zealand, Canada and other Commonwealth nations)
  • Independence Day/4th of July
  • Canada Day (Canada)
  • Time to start planning holiday sales for November and December!
  • Bank holidays (UK)
  • Labor Day
  • Columbus Day
  • Halloween
  • Veteran’s Day
  • Thanksgiving
  • Hanukkah
  • Christmas! The big daddy of all holidays and the single holiday that helps some eBay sellers generate over 40% of their yearly income. If you want to cash in this Christmas, start planning for it now.
  • New Year’s Eve

Which holidays are most profitable for you? If I have left out an important money-maker for you, let me know and I will add it to the list!


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Alice Delore

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  • Peter Vrakatselis 21st of July
    Hi Alice, Great list to work from, especially for those having just started to sell on site like Ebay, etc. Would agree that all those mention are spot on. I've also found 2-3 week period running up to Valentines Day to also spike the sales figures. Even a week or so afterwards - you know, the "Sorry I forgot to get you something" Gifts ;-)
  • James 22nd of July
    I just decided to get involved with a dropshipper and wholesaler about a week ago, I have been trying to sell on Amazon with products but I am discovering that their products are way too overpriced compared to Amazon and eBay`s products. Their fees and Amazon fee drives the product items way out of range and I know one is going to pay that much. My question to Salehoo members is what is your opinion of working with Salehoo and how are their selling fees if any and their shipping charges? Thanks, James