It’s a fact that a significant percentage of eBay sales are generated from holidays and special annual occasions. To help you get the most out of the big holiday spend, I’ve put together a quick marketing calendar that you can use to prepare for big cash-ins that come around each year. Pay close attention to November and December’s holidays and start planning for these now!
Holidays are based in the US calendar unless otherwise stated
Your month-by-month calendar:
- New Years Day
- Back to school
- Australia Day (Australia)
- Valentine’s Day
- President’s Day
- Super Bowl
- Easter (can fall in March or April)
- April Fool’s Day
- Mother’s Day
- Memorial Day (big sales are expected and buyers go a little crazy!)
- Start of summer
- Father’s Day
- Queen’s Birthday (UK, Australia, New Zealand, Canada and other Commonwealth nations)
- Independence Day/4th of July
- Canada Day (Canada)
- Time to start planning holiday sales for November and December!
- Bank holidays (UK)
- Veteran’s Day
- Christmas! The big daddy of all holidays and the single holiday that helps some eBay sellers generate over 40% of their yearly income. If you want to cash in this Christmas, start planning for it now.
- New Year’s Eve
Which holidays are most profitable for you? If I have left out an important money-maker for you, let me know and I will add it to the list!