How to Buy Cheap Shoes in Bulk from Wholesale Shoes Suppliers

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Looking for cheap wholesale shoes that you can resell for a nifty profit? You’ve come to the right place. Here you’ll find awesome shoe vendor options, plus the answers to all of these important questions:

Why sell shoes online?

There is one great reason to sell shoes online: There’s money in it. Don’t believe me? Consider the case of Beth Marbach, who made $4 million when she switched from selling books to selling shoes. 

Or how about Benjamin Kapelushnik, a 16-year-old who makes a killing selling sneakers. One woman even made a whole lot of money selling her old used shoes. There really is a market for everything if you know where to look and who wants to buy…

I’m not saying that everyone will make millions selling shoes online, but there is definitely a market here. The global footwear market is set to reach over 400 billion dollars by 2025 and consumers in the US alone are spending over $76 billion on shoes each year. That’s a big money-pie, so why not take a slice?

What are the best shoes to sell online?

Most people think of women’s footwear when they think of shoes to sell online, but that’s only one option.

Beth Marbach started out selling 90% women’s shoes and 10% men’s shoes when "Sex and the City" was in full swing, and Carrie Bradshaw started a craze for women’s shoes. But after that, Beth noticed the men’s luxury market grew, and by the end she was selling 90% men’s shoes and only 10% women’s shoes. 

Trends change, and it’s important to keep your finger on the pulse. Notice which shoes are selling well and stock up on those. Also, notice if the market is changing, and adjust what you’re selling to fit. It’s all about experimenting and finding what’s most profitable for you as you go.

Here’s a list of the main things to consider when deciding what shoes to sell:

  • Who are you selling to?

    Get shoes that’ll appeal to people ages 18-34 if possible, as they tend to be the biggest online buyers. Older buyers (65+) are less trusting of online shopping and don’t tend to do it as much. 

    Think to yourself: Who spends a lot of time online and may be looking to buy shoes? Stay-at-home moms, for example, may spend a lot of time browsing the internet, and want to buy shoes for themselves or for their children without the nightmare of going out to the store. 

  • What shoes to buy and sell all year-round?

    Seasonality is a problem if you’re selling flip-flops or knee high boots. Why? No one wants icicle feet in winter, and no one wears knee-highs to the beach. Check out the searches for these types of shoes in Google Trends:

    In summer months, flip flop searches go up and searches for knee high boots go way down. You can compare those to the searches for loafers, which appear to be fairly steady year-round. 

    This doesn’t mean you can’t sell flip-flops; it just means you’ll need to be aware of your market and also stock winter shoes over winter, or pick types of shoes with steady sales all year round. 

  • What are the most popular colors and sizes?

    You don’t want to be the guy who ordered the same number of each size of shoe, only to find himself running out of common sizes and unable to move the smallest or largest sizes. You also don’t want a full stock of crazy colors that most people aren’t interested in when black is the most popular choice.

    Unless you have a sure-thing niche market for crazy shoes, include some black shoes in your inventory, and stock more of popular sizes. In the US, the most common size is 8 for women and 10.5 for men. In the UK, it’s size 6 for women and size 10 for men.

  • What style of shoe sells best?

    There’s a large range of shoes you can choose to sell, including:

    • Infant & toddler shoes
    • Children’s shoes
    • Women’s shoes
      • Athletic
      • Boots
      • Fashion sneakers
      • Flats
      • Outdoor shoes
      • Pumps 
      • Sandals
    • Men’s shoes 
      • Athletic 
      • Boots
      • Fashion sneakers
      • Loafers & slip-ons
      • Outdoor shoes
      • Oxfords
      • Sandals

So which shoes are best for profits? Generally, the top 3 types of shoes are men’s athletic shoes, women’s casual shoes, and women’s dress shoes.

But these are broad categories with many styles to choose from. So how do you narrow it down? The best way is to do some simple market research is to use a tool such as the SaleHoo Labs

SaleHoo’s Market Research Lab shows you which products are currently selling well. You can select 'clothing shoes and jewelry' as a category and browse through the results to find the best high-selling, low-competition options. 

A little background research like this can help you to make a more informed decision about your market before you buy up a whole bunch of stock. 

How to buy shoes in bulk for resale

Step 1: Find cheap shoes online for resale

There are 3 main ways to source shoes for selling online. We’ll go through them, and then look at some supplier options for all kinds of shoes. 

Option #1: Buy wholesale shoes

How it works: You buy cheap wholesale shoes in bulk from a wholesaler who sends them to you. You then resell the shoes online. 

  • Wholesale buying can be a really cheap way to get shoes (good profit margin potential).
  • You buy and store the inventory, so...
  • You control how it’s packaged or sent.
  • You know how much you have of each product (and when you need to restock).
  • You have to have space to store the shoes.
  • There’s more work involved in packaging and sending your items.
  • If the shoes don’t sell, you can end up at a loss with a house full of shoes.
  • Get samples of products to ensure quality before buying up large.
  • Start with small orders
  • If they have MOQ (minimum order quantity) and it seems too large, contact them and see if they would do a smaller order. 
  • Use a safe payment method such as PayPal, credit card or AliPay to eliminate risk. If your supplier doesn't have safe payment options, try somewhere else. It's not worth the risk. 
  • Scale slowly. You can increase your order quantities bit by bit when you're making enough revenue to reinvest. Don't overextend yourself too early. 
  • Create a professional email address for these interactions, it's best to use a business account rather than your personal one for security reasons. 

Option #2: Use a shoe dropshipper

How it works: You list the shoe styles and sizes the dropshipper stocks, without having to buy any or handle them yourself. When you make a sale, you purchase the item through the dropshipper, put in your customer’s address and the dropshipper packages and sends the shoes to the customer for you. 

  • The dropshipper takes care of the stock, which means…
  • Less work for you, as you don’t have to package items
  • You don’t need storage space
  • You only pay for the items you’ve already sold, so it’s lower risk, financially speaking
  • You can offer a much larger variety without having to buy every item
  • If the dropshipper runs out of stock, you can be left with expectant customers but no product
  • You will pay more for these items than if you were buying in bulk, which means...
  • Lower profit margins
  • It's harder to compete with other sellers on marketplaces such as eBay
  • You’re relying on someone else to fill your orders, and if they make mistakes, you get the angry customers or bad marketplace reputation
  • Check the availability of the dropship items you’re listing
  • If stock is running low, consider pulling your listings before stock runs out
  • Check on the progress of your orders when you’ve put them through
  • If there are going to be delays, you need to know about them so you can keep your customers in the loop
  • Check out more great tips for using dropshipping here

Option #3: Buy liquidated shoe stock

How it works: Companies want to get rid of stock because they’re closing down, or moving, or it’s the end of the season and they’re making room for their next line of stock. These products are dirt cheap, and you can buy and resell for a decent profit margin if you know what you’re looking for. 

  • It’s super-duper cheap
  • Sometimes you can get liquidated brand name shoes that aren’t easy to source via wholesale or dropshipping
  • Liquidated products may be low-quality returns or products that just didn’t sell well
  • If some of the products are damaged or faulty, you may have to fix them up (if you can) or accept your losses
  • You often have to buy really large lots at once and then sort through them
  • You have to know your market really well to know what liquidation stock is safe to buy
  • If you’re buying a big pallet of shoes, get an inventory list of exactly what you’re getting
  • Do some poking around: Is there a market for these items? Or are they duds?
  • Look on eBay and Amazon to see whether there are similar products. Are they selling? If so, for what price? 
  • It might look super cheap, but don’t forget to factor in shipping costs too. Still profitable?

Step 2: Source shoes from wholesale shoe suppliers 

One of the main issues with finding suppliers online is the number of scams out there. If you ever use Google searches to find suppliers, you may have wanted to bang your head against the wall! 

To save you time and a bunch of effort you will want to check out our SaleHoo Directory

The SaleHoo Directory has over 150 trusted wholesale shoe suppliers from around the world. The great thing is the suppliers are vetted and verified by SaleHoo staff so you know you are working with quality suppliers! 

The cost is just $67 USD per year. 

While you are searching for suppliers keep in mind the following: 

What products and brands do they sell? Do they ship internationally? Do you need a resale license/sales tax ID to do business with them? Do they have minimum order requirements, and if so, how much? How long have they been in business? 

Want good news? All of this information can be found on SaleHoo! 

Top wholesale shoes suppliers

Because we want you to be one step ahead of the game we have outlined a few top wholesale shoe suppliers in China and the USA found in our SaleHoo Directory. Check them out below! 

Finding shoe suppliers based in China

Wholesale shoes China

Shoe suppliers in China are known for their low prices, and they often have a massive range of products.

But where to find them? Check out a couple of great Chinese shoe supplier options from SaleHoo Directory below: 

This China-based supplier has almost every type of shoe you can think of, and offer both wholesale and dropshipping services. They stock:

  • Baby shoes & socks
  • Kids shoes (boys and girls)
  • Men’s shoes
    • Sneakers
    • Flats & loafers
    • Sandals
    • Slippers
    • Boots
    • Oxfords 
    • Formal shoes
    • Brogues
    • Athletic Shoes
  • Women’s shoes
    • Flats & loafers
    • Athletic & casual shoes
    • Platforms
    • Sandals
    • Pumps
    • Boots
    • Slippers 
    • Home shoes
  • They also stock shoe accessories such as laces and insoles.

This supplier also offers wholesale shoes from China, and their range includes:

  • Children’s shoes (both boys and girls)
    • Boots
      • Rubber boots
      • Winter boots
    • Casual shoes
    • Dress shoes
    • Slippers
    • Sandals
  • Flip flops
  • Women’s shoes
    • Boots
    • Casual shoes
    • Dress shoes (high and short heel options)
    • Sandals 
    • Slippers
  • Men’s shoes
    • Boots
    • Dress shoes
    • Sandals
    • Slippers
  • Athletic sport shoes
    • Boxing shoes
    • Kickboxing shoes
    • Tennis shoes
    • Track shoes
    • Wrestling shoes
  • Shoe accessories 
    • Shoe care
    • Shoe horns
    • Polish
    • Shoe storage
Pros and cons of buying wholesale from Chinese suppliers
  • Low price
  • Massive range of products 
  • High profit margin for you 
  • Shipping can take up to a month in some places 
  • Language and communication barriers 
  • There are lots of scammers so be sure to do your research! 
  • Sometimes they don’t have the payment method you are after 

Buying wholesale shoes for resale from US suppliers 

Wholesale shoes US

China isn’t the only country where you can buy cheap wholesale shoes in bulk. Why not check out the options in the US? 

Below is a wide variety of shoe suppliers in the US:

These are only some of the options in the Directory, and there are also suppliers from a whole range of other countries too. So there’s a good chance you’ll find a local supplier if you want one. 

Pros and cons of buying wholesale from US suppliers
  • Fast shipping times
  • Quality is usually consistent
  • Communication and customer service
  • Reputation
  • Suitable payment methods
  • Quality website design
  • Higher cost than buying from Chinese suppliers. 
  • Less product range. 

Buying wholesale brand name shoes 

Wholesale brand name shoes

There’s a large demand for brand-name shoes, which is probably why many of the success stories at the top of this page were based on selling them. Beth Marbach said she sold high-end shoes because even if the economy goes down, rich people always have money to spend on fashion. 

The brand-name shoe market can cost more to get started in though, and you can face some tough competition, so be sure to look into your market before you buy large quantities of stock. 

Below are a few brand-name shoe suppliers from our Directory:

This supplier has high-end men and women’s shoes (wholesale and liquidation). Some of the brands found here include:

  • Men’s
    • Cole Haan
    • Hugo Boss
    • Kenneth Cole
    • Rockport
    • Timberland
    • Bostonian
    • Converse
  • Women’s
    • Coach
    • DKNY
    • Steve Madden
    • Calvin Klein
    • Marc Fisher
    • Michael Kors
    • Nine West
  • Guess
  • BCBG
  • Ralph Lauren
  • Tommy Hilfiger
  • Stuart Weitzman
  • Salvatore Ferragamo
  • Marc Jacobs
  • Chloe
  • Tory Burch
  • Kate Spade 
  • Chanel
  • Christian Dior
  • Gucci
  • Diane Von Furstenberg
  • Prada
  • Cole Haan

This supplier has flip-flops, sneakers, shoes, boots and slippers (just dropship). Some of the brands found here include:

  • DC
  • Vans
  • Quiksilver
  • Globe
  • Under Armour
  • Levi's
  • Supra
  • Reef
  • Animal
  • DVS
  • Osiris
  • Etnies
  • Sorel

Some other brand-name shoe suppliers include:

Pros and cons of selling branded shoes
  • Loyal brand following
  • Niche market
  • High competition
  • Credibility- It will take a lot to convince potential buyers to buy from you over well established stores
  • Lots of research required to avoid fake products
  • Low profit margins

Buying secondhand shoes

One final option is to sell secondhand shoes. 

You can either sell your own old shoes, or you can look through garage sales or secondhand stores to find extras if this market works for you. 

Pros and cons of selling second-hand shoes
  • Cheap items
  • Little start up costs
  • Reduces waste and is better for the environment
  • Niche market
  • Unique finds
  • Time consuming
  • Limited products
  • Often products are damaged

Step 3: Start selling shoes online

Where can I sell shoes online? 

Let’s take a quick look at some of your options below!

1. Sell shoes on eBay or Amazon

Many sellers use eBay (or other online marketplaces) to sell their goods. Here’s the ins and outs of using eBay to sell shoes:

  • Huge marketplace with a massive number of buyers visiting regularly
  • This means more sales potential than you might get elsewhere
  • It’s quick and easy to get started
  • You don’t need any special skills
  • You have to pay seller's fees
  • You’re ultimately marketing eBay or Amazon, not your own brand
  • Competition can be fierce
  • Do some market research before deciding what to sell
  • The SaleHoo Lab can show you what shoes are selling well on eBay and have low competition
  • When listing your shoes:
  • Include all words in your description that people might use to search for your products
  • E.g. People might use “shoes” or “sneakers” or “trainers” to look for the same type of product. You want all of them to find your listings
  • Choose a price that ensures you’ll make a profit
  • Competitive pricing isn’t always best
2. Start your own shoe store online

It’s a lot easier than you might think to open your own online store these days. Let’s check out the pros and cons…

  • You can build your own brand
  • You’re not directly competing with other sellers
  • You have more flexibility in how you list and sell your items
  • No pre-established buyers
  • You’ll have to build your customer base
  • You have to set up your own store
  • Use the marketing tips below to get traffic to your store

Step 4: Market your shoes online

Try these marketing tips to direct people to your products.

1. YouTube 

People love YouTube videos, and often search for fashion tips and style advice. Why not showcase your shoes?

  • Review shoes (comfort, style, versatility etc)
  • Compare similar popular shoes
  • Talk about the outfits people can build with different shoes

2. Post pictures on Pinterest or Instagram

People spend forever browsing around sites like Pinterest. If you’ve got good pictures of shoes, post ‘em up and hashtag anything about your shoes that people might be looking for.

3. Advertising 

There are a couple of options to consider for advertising shoes:

  • Google Adwords has tools to help you do keyword research so you can plan your campaigns before spending on them
  • Facebook advertising can be particularly useful if trying to get awareness and traffic to your own online store

It's important that you start small here: Don’t spend more than you’ve got to lose, especially if you’re new and you don’t know what works yet.

4. Join niche groups and communities 

To really get direct contact with your customers, you'll want to try joining niche groups and communities such as Facebook Groups or other niche relate platforms. That way, you'll be able to directly communicate with those who are especially interested in your products - whether they want to purchase them now or at a later time. 

5. Live selling  

There's been a huge jump in live selling these days now that there's 'live' features on Instagram, Facebook, TikTok, etc. What happens here is that people go 'live' on these social media platforms and start talking directly to their audiences. Their audiences can ask questions in the comment section and you can directly answer them through your camera phone. Some ideas to talk about on your 'live' are showing people how the product works step by step or talking about instances where your product solves a problem.

Tips for Selling Shoes Online

Although this article has delved quite deep into everything you need to know about selling shoes online, here are a few tips that you'll want to watch out for during your selling journey: 

  • Look for shoes that have a good profit, preferably $25 US dollars or more even used. 
  • Try to find a good niche to sell in, whether it's orthopedic shoes or shoe brands with high demand
  • Vintage shoes can actually be quite profitable, but you'll need to know the market 
  • Look for certain materials that can increase your perceived value, such as snakeskin or calfskin 
  • Try to make the sizing as clear as possible for the customer, the last thing you want are high refunds
  • Make sure the shoes are clean before selling them, even if that means cleaning them yourself
  • Take good photos to really show off the shoe, try neutral backdrops if the shoes have a unique design
  • When taking photos, take them from multiple angles so the customer feels more secure about their purchase
  • When you ship the shoe, use a dust bag. They don't have to be very expensive but customers will feel better that you've tried to protect them
  • Wrap your shoes in bubble wrap to prevent them from getting scratched or indented

To sum up...

Buying and selling shoes online can be a very profitable business!

Generally, it’s a good idea to:

  • Stock shoes that will sell to people over the age of 18 but younger than 65
  • Buy shoes that are popular year-round or be prepared to switch between summer and winter stock as the seasons change
  • Buy more of popular shoe sizes and fewer pairs of the smallest or largest sizes
  • Stock some black shoes
  • Use market research tools such as the SaleHoo Lab when searching for profitable shoes before you buy a whole lot of stock

You can choose any of these options for sourcing shoes:

  • Buy and store your own wholesale stock to sell
  • Sell shoes via dropshipping and let the supplier fill the orders
  • Sell liquidated stock

When it’s time to sell, you can choose online marketplaces such as eBay or Amazon, or you can open your own online store. Then you can market your shoes via YouTube, Pinterest, or paid advertising.

If you’re looking for a type of shoe supplier that we haven’t listed, try asking us to find one for you in the “Supplier Wanted” section of the SaleHoo forum. All the best and be sure to let us know if you have any questions in the comments section below! 


About the author
Simon Slade
CEO of SaleHoo Group Limited

Simon Slade is CEO and co-founder of SaleHoo, a platform for eCommerce entrepreneurs that offers 8,000+ dropship and wholesale suppliers, 1.6 million high-quality, branded products at low prices, an industry-leading market research tool and 24-hour support.

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  • Kim 30th of December
    Excellent information!
  • Rosa Valenzuela 27th of March
    Looking to start a new online shoe store.
  • mdsazid 15th of May
    Give me wholseller contact number
    • Justin Golschneider SaleHoo Admin 16th of May
      Hi there! To see the wholesalers' contact numbers, you'll first need to sign up for SaleHoo membership here:

      Once you have an account, just click on any of the supplier links above (such as "This supplier" or "Brand name shoes, everything from sneakers to heels") to get taken directly to the supplier's contact information. :-)
  • Yitzy b 30th of July
    Great online store
  • Mandy 9th of August
    Really useful information thankyou
  • Adjoa Yeboah 11th of September
    Great information. Thanks so much
  • Monika 15th of September
    I want to resale
  • Favour 16th of September
    I want to buy shoes in wholesale how do I contact the seller/producer
  • Veronica Mukap 16th of September
    I want to resell
  • Tommy Erdmann 3rd of October
    What are the wholesale sellers from America
  • Carlos nieves 4th of October
    Looking to start a new store
    • Richelle Monfort SaleHoo Admin 5th of October
      Hi Carlos,

      SaleHoo Stores is an ecommerce application that allows you to set up an online store to sell your goods via your own domain. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of your mouse.

      We have a full working demo you can try out to see exactly how it looks and works:

      You also get a full 60 days to try out everything and if for any reason you are not satisfied, you can request a refund and we'll process it, no questions asked. If you would like to learn more or purchase SaleHoo Stores, please go to
  • Saradienne Vallon 6th of October
    WOW thanks too the SaleHOO staff those tips really help me I'm a small reseller I take my time to read everything you guys are awesome hope I could find some good deal
  • Saradienne Vallon 6th of October
    Wow I'm speechless thank you guys saleHOO are amazing I love it
  • 15th of October
    Hi!i want to buy shoes in wholesale. How to contact the supplier?
  • Tynisa 2nd of January
    Great information!
  • prabhakar 29th of November
    i want open own resale business
  • Mirian Sydney 10th of December
    I really want to get list of shoe suppliers..
  • nozipho 21st of January
    hi i want to buy shoes and resale ,which step should i take?
    • Rhea Bontol SaleHoo Admin 22nd of January
      You need to contact a supplier for approval to sell their items. Using SaleHoo Directory, you'll find trusted shoe suppliers you can deal with directly. In the meantime, our Seller Training Center can guide you on how to get started with selling online:
  • Solomon Elizabeth 5th of February
    If this is genuine, I'll be so glad
  • Tameka Curry 26th of March
    Im looking for a wholesale supplier for women who wear larger size shoes (11-14). I've been researching for about a week now and cant find anything. All help is appreciated!!
    • Rhea Bontol SaleHoo Admin 1st of April
      Hi Tameka! Join the SaleHoo community and access our directory of verified and trusted suppliers. If you still can't find what you're looking for, we have our own research team that can help find suitable suppliers for you:
  • MIRACLE 26th of March
    I want to buy and resell it
  • Yolanda Wills 15th of May
    Would like to become wholesaler
  • Olusegun Makinde 9th of June
    I'm interested in buying liquidated shoe stock, how can I find suppliers. Can you recommend one ?
  • Frederick Kennedy 10th of June
    I would like to be able to sell products from your company I'm a shoeshine man in the Galleria in Houston Texas and would love to expand your business by personal care I'm in the midst of business men's all day
    • Rhea Bontol SaleHoo Admin 17th of June
      Hi Frederick! You'll find different kinds of shoe suppliers in our Directory once you join the full membership.
  • Chester Gbeintor 8th of July
    Very Useful information,
  • Roseline Dameus 31st of August
    I would like to to buy some shoes for resales I have a small business Haiti please help me
    • Rhea Bontol SaleHoo Admin 12th of December
      Did you know that about 75% of our international suppliers ship worldwide? That includes Haiti, too! Start using the directory to find out which supplier/s best suit your need.
  • Moises 9th of December
    Looking to start a small business of shoes
    • Rhea Bontol SaleHoo Admin 12th of December
      You can start looking for verified suppliers in the directory. Don't forget to contact these suppliers for the requirements needed to start selling shoes!
  • RPearson 28th of December
    Really excellent and complete information. Thank you. Where can I find other articles of like manner?
  • RICHARD ELDON BRASSY 26th of January
    hello i wanna be able to buy wholesale in bulk all brands of shoes Jordans addias Reebok Converse Nike
    • Rhea Bontol SaleHoo Admin 20th of February
      You can search suppliers for that on SaleHoo. Just note that when you source high end brands for resale (i.e. Nike, Reebok, or Converse), you will need to have the manufacturer's permit to sell under their brand. The easiest way for you to sell branded items is to source your products from liquidators - we have these on SaleHoo. When you're ready to checkout our Directory, you can join the full membership here.
  • Cherie Slaughter 10th of April
    I really want to start but don't know how
    • Rhea Bontol SaleHoo Admin 13th of April
      Hi Cherie! If you want to sell shoes, you can start by finding the right suppliers for you - SaleHoo can help you with that once you become a full member! As soon as you find a supplier, make sure to ask them for the requirements needed to start selling their products. And once you complete their requirements, you're all set to start your online business.

      Checkout the suggestions here for selling sites that best suit your need.
  • jett villareal 23rd of April
    i want to avail
  • Zukiswa 5th of May
    I want to resale the shoes
  • Omosalewa 2nd of September
    Great tips. Thank you!
  • Linet 3rd of September
    Very useful information.
  • 12th of September
    I am interested in buying online shoes
  • Lorraine Motau 18th of September
    Need to start selling shoes, want to buy in bulk
  • Ntombodidi 18th of October
    I would like to resell shoes
  • Alaba aderonke 22nd of October
    I need to join soon as possible
    I need an agent
    • Rhea Bontol SaleHoo Admin 28th of October
      You can join our href="">Directory membership to access our verified and trusted suppliers.