Squishy Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Tactile, stress-relief appeal and cute, collectible designs make this a strong impulse buy and repeat-purchase item for buyers. The low price point ($10–$20) supports easy add‑to‑cart behavior, giftability, and bundling, while variety of styles/colors helps broaden appeal across kids, teens, and desk/office fidget use cases.
Demand typically peaks in December due to holiday gifting and stocking stuffers. With the current month in August, it’s a good time to source and plan listings so inventory is live by October; prioritize variety packs/multipacks, eye‑catching imagery and short videos that show the “squish,” and keyword coverage around fidget, stress relief, and gifts to capture Q4 traffic.
Seasonal
Peak month: December
Product details
About the product
Squishy toys are soft, pliable novelty items that are typically made from foam or rubber, allowing for stress-relief and tactile enjoyment. This product class appeals to buyers of all ages due to its variety of designs, including animals and food items, making it a versatile addition for sellers looking to enhance their online catalog.
Marketable niches
- Stress relief for adults, sensory tools for kids with special needs, and kawaii collectibles for teens. They also thrive as DIY crafts, party favors, and impulse buys when themed around popular trends or characters.
Key details
-
$14
-
$10 - $20
-
High Month December
Low Month June
About the product
Squishy toys are soft, pliable novelty items that are typically made from foam or rubber, allowing for stress-relief and tactile enjoyment. This product class appeals to buyers of all ages due to its variety of designs, including animals and food items, making it a versatile addition for sellers looking to enhance their online catalog.
Marketable niches
- Stress relief for adults, sensory tools for kids with special needs, and kawaii collectibles for teens. They also thrive as DIY crafts, party favors, and impulse buys when themed around popular trends or characters.
Key details
-
$14
-
$10 - $20
-
High Month December
Low Month June
Dropship products for Squishy Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Hamster Squeeze Toys 6 Pack Stress Relief Fidget
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Durable Plush Pizza Chew Toys for Dogs
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Top suppliers for “Squishy Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier is a prominent player in the toys and novelty sector, providing an extensive catalog of products designed to delight and engage customers of all ages. Their offerings include a wide range of plush toys, vending machines, and action figures, each crafted with great attention to detail and quality.
In addition to traditional toys, the supplier specializes in unique items like capsulated toys and themed novelties that are perfect for redemption counters, party favors, and other engaging setups. Their focus on industry trends ensures that they stay ahead of the competition, offering fresh and innovative products that capture the imagination.
Their commitment to quality extends to their selection of seasonal products, ensuring that customers can find what they need for special occasions like Halloween and other holidays. They regularly update their inventory with new and exciting items, making it easy for retailers to stock their shelves with the latest trends.
Customers are invited to explore their offerings and can find more information on their website or by contacting directly for personalized assistance. The supplier's goal is to help businesses create memorable experiences for their customers through their unique product range and exceptional service.
Funko, Marvel, Pokemon, Minecraft, Hello Kitty, Stranger Things, Universal Monsters, Scooby-Doo, Ass Kickin
Supplier name
Wholesalers
Operating within the wholesale and retail distribution industry, this company has been a trusted supplier for over 30 years, providing convenience stores and distributors with a wide array of specialized products. Their extensive range includes cell phone accessories, novelty items, and dietary supplements, all chosen with an eye for quality and competitive pricing.
The commitment to customer satisfaction is paramount, ensuring that clients receive not only high-quality items but also the latest technology in product offerings. From innovative cell phone cables to entertaining toys, the product selection is designed to meet the varied needs of retailers and consumers alike.
Additionally, the business prioritizes secure transactions, giving customers peace of mind when making orders. Clients can expect a seamless shopping experience, supported by reliable service and a focus on fostering long-term partnerships. The experienced team is dedicated to keeping the inventory fresh and appealing through regular updates, special offers, and exclusive items.
For businesses looking to enhance their product lineup, this supplier presents an excellent choice. Retailers can access a wide variety of trending items that cater to diverse customer preferences. Explore the catalog for the latest additions and discover unique products designed to drive sales and customer satisfaction.
For further information about their offerings and to explore partnership opportunities, visiting their website or making direct contact is encouraged.
Cbtek, Hemp Bombs
Supplier name
Wholesalers
Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.
Not available
Supplier name
Dropshippers, Wholesalers
Leading the industry as a respected distributor and wholesaler, this business prides itself on delivering top-quality sports and leisure equipment to a diversified clientele ranging from clubs and schools to recreational athletes and team sports enthusiasts. With a comprehensive inventory that encompasses gear for football, hockey, fitness, golf, and basketball, as well as educational equipment and sports accessories, the supplier remains committed to supporting active lifestyles and competitive play.
Their robust catalogue features over 300 pages of meticulously selected products, which are supported by a customer-centric service offering same-day dispatch for orders processed before noon. Through a mix of traditional and digital marketing tools, such as their cutting-edge online platform, they bring convenience and efficiency to the procurement process. Additionally, their innovative dropship service enhances retail flexibility for their clientele.
Expertise in sports and leisure merchandising is further demonstrated by their curated selection of seasonal gifts, clearance items, and new arrivals that ensure they are continuously at the vanguard of the industry’s evolving demands. An invitation to connect underlines their commitment to forging lasting relationships and invites potential clients to explore their offerings in detail through their comprehensive digital presence or direct communication with their responsive team.
Six Peaks, Reydon Sports
Supplier name
Manufacturers
Operating within the toy manufacturing sector, this supplier is dedicated to creating high-quality, safe, and engaging children's toys. Recognized for their commitment to craftsmanship, they utilize sustainable materials to ensure that every product is not only enjoyable but also environmentally responsible. Each toy is thoughtfully designed to promote learning and imaginative play, catering specifically to young children from infancy through early childhood.
Their product range features a variety of items including wooden toys, rattles, educational blocks, and innovative teething solutions. The focus is on the development of sensory and cognitive skills through interactive play. Every item is carefully crafted to pass rigorous safety standards, providing peace of mind for parents and caregivers.
What sets this supplier apart is their philosophy that playtime should not only be fun but also foster developmental growth. They believe in creating toys that can last for generations, making them ideal for both personal use and thoughtful gifting. Feedback from customers highlights the exceptional quality and design of the toys, showcasing their popularity and reliability in the marketplace.
With a variety of purchasing options available, including unique gift sets and customizable items, this supplier invites curious buyers to explore their offerings. For further details or inquiries, interested parties are encouraged to visit their website or contact them directly for personalized assistance and additional information.
Not available
Supplier name
Wholesalers
Specializing in the adult industry, this wholesale distributor is committed to providing exceptional products and services to business owners. The supplier offers below-wholesale pricing, ensuring that partners receive maximum value. With a focus on customer satisfaction, they provide after-hours support, making it easy for partners to connect and resolve any inquiries or issues.
Fast fulfillment is a hallmark of the business, with orders placed by 1 PM guaranteed to ship the same day. Their no minimum order policy allows for great flexibility, enabling partners to replenish their inventory without the stress of large commitments. Additionally, they offer free product training to assist sales associates in effectively promoting the diverse range of items available.
Free drop shipping options are available, facilitating a smooth logistics process without the need for additional storage space. The supplier implements a white-label drop shipping solution right at checkout, empowering partners to maintain brand consistency in their offerings.
Understanding the niche market they serve, this supplier ensures that all clients meet specific requirements, such as holding a valid tax ID for wholesale purchasing. Overall, they prioritize building strong relationships in the adult sector by providing consistent support and services tailored to business needs. For those looking to learn more about their offerings and benefits, visit the website or get in touch directly.
Not available
Supplier name
Manufacturers
In the competitive landscape of the packaging industry, this supplier stands out by offering a comprehensive range of custom box solutions tailored to meet the specific needs of various businesses. Their commitment to quality and customer satisfaction is evident in their diverse product offerings, which include custom printed boxes, food and beverage packaging, retail boxes, and many specialty packaging designs.
With years of expertise and a focus on craftsmanship, they provide packaging solutions that not only serve functional purposes but also enhance the aesthetic appeal of products. From die-cutting to printing and designing, every aspect of the packaging process is handled with care and professionalism, ensuring each box aligns perfectly with the business’s branding and product requirements.
Recognizing that each order is unique, they treat every project as bespoke, accommodating different quantities, budgets, and timelines without compromising on quality. Their offerings include various materials such as cardboard, corrugated, and rigid boxes, ensuring durable and appealing packaging for all types of products. Furthermore, their state-of-the-art printing services allow for intricate designs and vibrant colors, elevating brand visibility and engagement.
Businesses looking for innovative and customizable packaging solutions will find a reliable partner in this supplier. To learn more about their extensive range of options and how they can assist in enhancing your brand, visit the website or get in touch directly to explore possibilities further.
Not available
Supplier name
Manufacturers
Operating within the promotional products industry, this marketplace is known for its expertise in customized silicone wristbands and promotional items. With roots dating back to 2005, the business has successfully produced millions of quality wristbands used in a variety of contexts, including fundraising events, corporate promotions, and awareness campaigns. The products range from debossed and embossed wristbands to lanyards and lapel pins, catering to diverse customer requirements.
Understanding the importance of customization, the supplier allows clients to choose their desired message, color, size, and font, ensuring that each order is tailored to meet specific needs. The provider prides itself on using high-quality latex-free silicone rubber to ensure the durability and longevity of the wristbands. Their commitment to excellence is reflected in their customer service, providing support throughout the ordering process.
The supplier reaches a global audience, serving clients in countries such as Canada, the United Kingdom, and Australia. With no minimum order quantity, they empower clients to order any quantity, from a single piece to large bulk orders, making them a preferred choice for both small and large-scale needs.
For those seeking to create a memorable promotional item or event accessory, the supplier offers vast options, including a wide range of colors and over 80 different font styles to make each wristband unique. It's a go-to destination for organizations looking to make a statement through effective promotional products.
For further insights into products and customizations, please visit the website or contact directly.
Not available
Supplier name
Manufacturers
Operating within the plush toy industry, this supplier has established itself as a premier provider of imaginative and high-quality plush toys designed for comfort and enjoyment. With a product range that includes an array of cute, collectible plush characters, the company captures the essence of playful creativity combined with superior craftsmanship.
The supplier's offerings encompass a variety of plush collectibles, baby products, and licensed character toys. Each product is meticulously crafted, ensuring that every detail resonates with warmth, charm, and joy. From delightful characters reminiscent of favorite foods to engaging interactive toys for babies, the supplier’s catalog features something for every age and occasion.
In addition to its unique product offerings, this supplier is dedicated to maintaining high standards of quality and safety across all items. The company’s commitment to excellence has made it a respected name in the industry, recognized for both its innovative designs and the joy it brings to its customers.
With a history rooted in consumer satisfaction and continuous improvement, the supplier invites potential partners and customers to explore its extensive collection. For further information, please visit the website or contact directly to discover more about the exciting range of available products.
Tokidoki, Aurora, Dr. Seuss, Ebba, Breyer, Tasty Peach, Smileyworld, Moomin, Clifford, Spot
Supplier name
Wholesalers, Manufacturers
This supplier has been manufacturing custom T-shirts and promotional products since 2009. They can work with small MOQ which makes them a great source for business start-ups. Their bandanas, silicone products, and microfiber cloths are available to test for free - just pay the shipping fee. They ship worldwide and they accept PayPal as a safe payment method.
Send a direct message to Suki Xian via ugsales3@unigift.com for samples and wholesale orders.
OEM
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