Squishy Toys Market Trends, Forecast & Insights [2025]
Last updated Feb 1, 2025
**Executive Summary: Squishy Toys**
Squishy toys have gained immense popularity among buyers of all ages, thanks to their stress-relieving properties and engaging tactile experience. These products come in a variety of shapes, sizes, and colors, making them appealing and versatile for different consumer segments. They are particularly favored in the toy and novelty categories, aligning well with trends in sensory and fidget items.
The demand for squishy toys typically sees an uptick in spring and summer seasons, as buyers often seek sensory play options for outdoor activities, parties, and casual gifting. Given this seasonal trend, now is an excellent time for sellers to start preparing their eCommerce stores for upcoming promotions and inventory acquisition.
By capitalizing on the growing interest and establishing an effective marketing strategy in advance of the peak season, sellers can maximize their potential sales. Overall, squishy toys present an exciting opportunity for sellers venturing into trending and engaging product categories.
Seasonal
Peak month: December

Product details
About the product
Squishy toys are soft, malleable stress-relief items made from elastic materials, often designed in fun shapes and bright colors, catering to both children and adults seeking sensory engagement. This product class has gained popularity for its aesthetic appeal and tactile experience, making it a versatile addition to an online retail store focused on novelty items or toys.
Key details
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$14
-
$9 - $19
-
High Month DecemberLow Month September
About the product
Squishy toys are soft, malleable stress-relief items made from elastic materials, often designed in fun shapes and bright colors, catering to both children and adults seeking sensory engagement. This product class has gained popularity for its aesthetic appeal and tactile experience, making it a versatile addition to an online retail store focused on novelty items or toys.
Key details
-
$14
-
$9 - $19
-
High Month DecemberLow Month September
Dropship products for Squishy Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Cute Squishy Mochi Animal Stress Relief Toy
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Scented Squishy Yogurt Bottle Slow Rising Toy
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Cute Peeling Banana Squishy Stress Relief Toy
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Squishy Dogs Anime Fidget Puzzle Creative Toy
USD $3.16

Cute Cat Paw Stress Relief Squishy Toy
USD $0.94

Funny Ass Shape Stress Relief Squishy Toy
USD $1.23

Funny Paper Rubbing Sound Dog Toys
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Children Beach Mesh Toys Storage Bag
USD $1.63

Recordable Sound Module for Plush Toys
USD $0.68

Realistic Artificial Halloween Decoration Educational Toys
USD $2.09

Interactive Plush Squeaky Cigar Dog Toys
USD $5.11

Recordable Sound Module for Plush Toys
USD $1.76
Top suppliers for “Squishy Toys”
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Specializing in the wholesale toy and novelty good...
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Joissu Products Inc carries approximately 5,000 it...
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Operating within the toy and novelty industry, thi...
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