Squishy Toys Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Squishy Toys are popular among buyers for their tactile and stress-relief benefits, making them a desirable addition to any eCommerce store targeting a younger demographic or those seeking novelty items. With a typical selling price range of $10 - $20, sellers can cater to a price-sensitive audience while capitalizing on impulse buys. As December marks the peak season for these products, now is an excellent time for sellers to consider stocking Squishy Toys to meet anticipated demand during the holiday shopping rush.
Seasonal Peak month: December
About the product
Squishy toys are soft, pliable novelty items that are typically made from foam or rubber, allowing for stress-relief and tactile enjoyment. This product class appeals to buyers of all ages due to its variety of designs, including animals and food items, making it a versatile addition for sellers looking to enhance their online catalog.
Marketable niches
  • Stress relief for adults, sensory tools for kids with special needs, and kawaii collectibles for teens. They also thrive as DIY crafts, party favors, and impulse buys when themed around popular trends or characters.
Key details
  • $14
  • $10 - $20
  • High Month December
    Low Month June
Relative Interest
 
Seasonality
High Month Dec
Low Month Jun
Dropship products for Squishy Toys

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Cat Paw Squishy Anti-Stress Foot Squishy Toys Taba Squishy Kedi Patisi Squishy Soft Jelly Feel Squishy Table Anxiety Relief Gift
Cat Paw Squishy Anti-Stress Foot Squishy Toys Taba Squishy Kedi Patisi Squishy Soft Jelly Feel Squishy Table Anxiety Relief Gift
USD $5.34
Kawaii Squishy Toys for Kids Starry Rabbit Scented Squeeze Squishy Slow Rising Jumbo Anti-stress Kids Fidget Toys
Kawaii Squishy Toys for Kids Starry Rabbit Scented Squeeze Squishy Slow Rising Jumbo Anti-stress Kids Fidget Toys
USD $3.67
Large Transparent Kawaii Squishy Stress Relief Toys
Large Transparent Kawaii Squishy Stress Relief Toys
USD $0.97
Kawaii Rainbow Cat's Paw Antistress Foot Squishy Toy,Fidget Squeeze Toy, Mochi Squishy, Stress Reliever Toys
Kawaii Rainbow Cat's Paw Antistress Foot Squishy Toy,Fidget Squeeze Toy, Mochi Squishy, Stress Reliever Toys
USD $0
Cute Halloween Pumpkin Ghost Squishy Toy Set
Cute Halloween Pumpkin Ghost Squishy Toy Set
USD $3.21
Super Jumbo Strawberry Squishi Cream Scented Squishy Slow Rising Antistress Toy Kids Grownups Squeeze Squishy Toys 11.5*9 CM
Super Jumbo Strawberry Squishi Cream Scented Squishy Slow Rising Antistress Toy Kids Grownups Squeeze Squishy Toys 11.5*9 CM
USD $3.23
Anti-stress Squishy Banana Toys Slow Rising Jumbo Squishy Fruit Squeeze Toy Funny Stress Reliever Reduce Pressure Prop
Anti-stress Squishy Banana Toys Slow Rising Jumbo Squishy Fruit Squeeze Toy Funny Stress Reliever Reduce Pressure Prop
USD $1.43
Mystery Fidget Toy Kawaii Cat's Paw,Simulated Food,Antistress Foot Squishy Toy, Squeeze Toy, Mochi Squishy, Stress Reliever Toys
Mystery Fidget Toy Kawaii Cat's Paw,Simulated Food,Antistress Foot Squishy Toy, Squeeze Toy, Mochi Squishy, Stress Reliever Toys
USD $8.26
Handmade Yellow Big Chicken Plush Silicone Squishy Pinching Toys Cute Hen Chicks Taba Squeezing Gift Toy Cute Squishy Chick
Handmade Yellow Big Chicken Plush Silicone Squishy Pinching Toys Cute Hen Chicks Taba Squeezing Gift Toy Cute Squishy Chick
USD $3.07
New Handmade Silicone Simulated Egg Rice Ball Mochi Taba Squishy Toy Relief Squeeze Creative Rebound Fidget Toys Cute Squishy
New Handmade Silicone Simulated Egg Rice Ball Mochi Taba Squishy Toy Relief Squeeze Creative Rebound Fidget Toys Cute Squishy
USD $5.21
Sensory Toys Rainbow Dinosaur Fidget Toys Children Push Its Kawaii Autism Needs Squishy Stress Reliever Toys Aнтистресс
Sensory Toys Rainbow Dinosaur Fidget Toys Children Push Its Kawaii Autism Needs Squishy Stress Reliever Toys Aнтистресс
USD $0
Fidget Toys Cute Pig Squishy Toys Piggy Squeeze Toys Cute Pigman Sensory Stress Toys Stress Relief Toys for Kids and Adults
Fidget Toys Cute Pig Squishy Toys Piggy Squeeze Toys Cute Pigman Sensory Stress Toys Stress Relief Toys for Kids and Adults
USD $2.93
Top suppliers for “Squishy Toys”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating within the wholesale and retail distribution industry, this company has been a trusted supplier for over 30 years, providing convenience stores and distributors with a wide array of specialized products. Their extensive range includes cell phone accessories, novelty items, and dietary supplements, all chosen with an eye for quality and competitive pricing. The commitment to customer satisfaction is paramount, ensuring that clients receive not only high-quality items but also the latest technology in product offerings. From innovative cell phone cables to entertaining toys, the product selection is designed to meet the varied needs of retailers and consumers alike. Additionally, the business prioritizes secure transactions, giving customers peace of mind when making orders. Clients can expect a seamless shopping experience, supported by reliable service and a focus on fostering long-term partnerships. The experienced team is dedicated to keeping the inventory fresh and appealing through regular updates, special offers, and exclusive items. For businesses looking to enhance their product lineup, this supplier presents an excellent choice. Retailers can access a wide variety of trending items that cater to diverse customer preferences. Explore the catalog for the latest additions and discover unique products designed to drive sales and customer satisfaction. For further information about their offerings and to explore partnership opportunities, visiting their website or making direct contact is encouraged.
Cbtek, Hemp Bombs
Supplier name
 
Wholesalers
Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.
Not available
Supplier name
 
Wholesalers
This supplier is a key player in the marketplace industry, dedicated to providing a vast array of high-quality products across numerous categories including home appliances, electronics, fashion, furniture, and outdoor equipment. Their extensive inventory caters to various customer needs, ensuring that clients can find almost anything they require within their platform. With a strong focus on competitive pricing, the supplier aims to make quality products accessible to all consumers. Whether you're looking for the latest kitchen gadgets, stylish home decor, or fitness equipment, they consistently prioritize value and affordability. Their products are carefully sourced from reliable networks, ensuring that customers receive items that meet rigorous quality standards. Additionally, exceptional customer service is a cornerstone of their operations. The supplier values customer satisfaction and is dedicated to providing a seamless shopping experience. From prompt shipping services to responsive support channels, customers are encouraged to reach out for any inquiries or assistance they may need. For those interested in exploring the diverse selection of products, the supplier invites you to visit their website for more information or to make direct contact. With a commitment to excellence and a focus on customer needs, this supplier stands out in the competitive marketplace landscape.
Sandisk, Corsair, Canon, Epson, Logitech, Panasonic, Samsung, Sony, Xerox
Supplier name
 
Dropshippers, Wholesalers
Leading the industry as a respected distributor and wholesaler, this business prides itself on delivering top-quality sports and leisure equipment to a diversified clientele ranging from clubs and schools to recreational athletes and team sports enthusiasts. With a comprehensive inventory that encompasses gear for football, hockey, fitness, golf, and basketball, as well as educational equipment and sports accessories, the supplier remains committed to supporting active lifestyles and competitive play. Their robust catalogue features over 300 pages of meticulously selected products, which are supported by a customer-centric service offering same-day dispatch for orders processed before noon. Through a mix of traditional and digital marketing tools, such as their cutting-edge online platform, they bring convenience and efficiency to the procurement process. Additionally, their innovative dropship service enhances retail flexibility for their clientele. Expertise in sports and leisure merchandising is further demonstrated by their curated selection of seasonal gifts, clearance items, and new arrivals that ensure they are continuously at the vanguard of the industry’s evolving demands. An invitation to connect underlines their commitment to forging lasting relationships and invites potential clients to explore their offerings in detail through their comprehensive digital presence or direct communication with their responsive team.
Six Peaks, Reydon Sports
Supplier name
 
Wholesalers, Manufacturers
Operating in the consumer goods sector, this marketplace specializes in providing an eclectic selection of unique and novelty items. With a commitment to offering both fun and functional products, the platform curates an extensive collection ranging from toys and games to quirky household gadgets and specialty candies. Each product is meticulously described and accompanied by detailed images and videos to ensure customer confidence and satisfaction. The company prides itself on its exceptional customer service, with knowledgeable representatives ready to assist and provide personalized support. Orders placed by 2PM Central Time are shipped out the same day, thanks to a centrally located warehouse. Customers can enjoy a seamless shopping experience with a variety of shipping options available. Explore the latest additions and best-selling products by visiting the website or contacting the friendly staff directly.
Crazy Aaron, Toe Of Satan, Mr. Root Beer

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