Squishy Toys Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Tactile, stress-relief appeal and cute, collectible designs make this a strong impulse buy and repeat-purchase item for buyers. The low price point ($10–$20) supports easy add‑to‑cart behavior, giftability, and bundling, while variety of styles/colors helps broaden appeal across kids, teens, and desk/office fidget use cases. Demand typically peaks in December due to holiday gifting and stocking stuffers. With the current month in August, it’s a good time to source and plan listings so inventory is live by October; prioritize variety packs/multipacks, eye‑catching imagery and short videos that show the “squish,” and keyword coverage around fidget, stress relief, and gifts to capture Q4 traffic.

Seasonal Peak month: December

Product details

About the product

Squishy toys are soft, pliable novelty items that are typically made from foam or rubber, allowing for stress-relief and tactile enjoyment. This product class appeals to buyers of all ages due to its variety of designs, including animals and food items, making it a versatile addition for sellers looking to enhance their online catalog.

Marketable niches

Stress relief for adults, sensory tools for kids with special needs, and kawaii collectibles for teens. They also thrive as DIY crafts, party favors, and impulse buys when themed around popular trends or characters.

Key details

Avg. Sell price
$14
Selling price range
$10 - $20
Seasonality

High Month December

Low Month June

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Jun

About the product

Marketable niches

Stress relief for adults, sensory tools for kids with special needs, and kawaii collectibles for teens. They also thrive as DIY crafts, party favors, and impulse buys when themed around popular trends or characters.

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$14
Selling price range
$10 - $20
Seasonality

High Month December

Low Month June

Dropship products for Squishy Toys

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Top suppliers for “Squishy Toys”

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Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

Operating in the dynamic toy and collectible industry, this supplier emphasizes a strong partnership with renowned manufacturers, ensuring a broad selection of popular and innovative products. Their extensive catalog includes action figures, interactive toys, electronic toys, and more, catering to various age groups and interests. Since its establishment in 2009, the supplier has consistently prioritized top-notch service for both retail customers and suppliers. Their focus on trends and popular licenses reflects their commitment to bringing the latest and greatest toys to market. This dedication, coupled with strategic partnerships, has enabled them to become a trusted distributor throughout the UK and Ireland. The supplier is known for its offerings of exclusive products from major brands, ensuring customers have access to sought-after collectibles and playthings. With a belief in exceeding customer expectations, they guarantee the best availability of trending and licensed items, helping retailers maintain a competitive edge. Their user-friendly website enhances the shopping experience, allowing customers to easily navigate through collections and find exactly what they need. Those interested in learning more about their vast product selection are encouraged to visit the website or get in touch directly for more information.

Disney, Marvel, Bluey, Minecraft, Hello Kitty, Moana, Neopets, Care Bears, Five Nights At Freddy's, Snoopy, Shrek, One Piece, Demon Slayer, Adrenalyn Xl, La Babies, Poppy Playtime

Supplier name

Manufacturers

This supplier is a prominent player in the children's and adult sports products sector, specifically focusing on the manufacturing of innovative foam toys and equipment. With over 30 years of experience, the company has established itself as a leader in the industry, offering a wide range of high-quality products designed to ensure safety and enjoyment for users of all ages. Their product lineup includes a diverse assortment of children’s sports toys, such as practice soft balls, soft frisbees, skipping ropes, and parent-child sports mats. These items are crafted with meticulous attention to detail to promote active play and physical fitness among children. In the adult segment, the supplier features products like yoga gear, massage recovery tools, and light sports accessories, catering to the growing demand for health and wellness solutions. The company's advanced manufacturing systems and an exclusive R&D lab enable them to customize products based on specific customer requirements, ensuring high satisfaction rates among their clients. Furthermore, their commitment to quality assurance and customer-first service extends beyond mere manufacturing; they actively seek to create lasting partnerships with clients worldwide. This focus on sustainable development, combined with a robust enterprise infrastructure, positions them well in both domestic and international markets. For those interested in exploring the range of products and discovering innovative solutions for their needs, the supplier encourages visits to their website or direct contact for assistance and inquiries.

Not available

Supplier name

Wholesalers

Operating within the educational supplies industry, this wholesale supplier has established itself as a key player, providing a vast array of products tailored for schools and educators. With a focus on affordability, quality, and innovation, they offer items such as writing tools, sensory toys, and classroom essentials, ensuring every customer finds what they need to enhance their educational experience. The supplier prides itself on a commitment to customer satisfaction, backed by 100 years of experience in the field. They understand the unique demands of school environments and aim to provide not just products, but solutions that support learning and creativity. Their extensive inventory features everything from pens and pencils to plush toys and tech gadgets, bridging the gap between functionality and fun. Recognizing the importance of supporting educational initiatives, they offer programs that reward schools for their purchases, promoting community involvement and giving back to educational institutions. With special offers and loyalty points, schools and businesses can maximize their budgets while ensuring access to high-quality supplies. Whether you're stocking a classroom, organizing a school event, or seeking engaging learning tools, this supplier provides a one-stop-shop for all your educational supply needs. For further details about their products and services, interested parties are encouraged to visit the website or reach out directly for assistance.

Diary Of A Wimpy Kid, Pete The Cat, Dr. Seuss, Dog Man, The Grinch

Supplier name

Wholesalers

This supplier is a prominent player in the toys and novelty sector, providing an extensive catalog of products designed to delight and engage customers of all ages. Their offerings include a wide range of plush toys, vending machines, and action figures, each crafted with great attention to detail and quality. In addition to traditional toys, the supplier specializes in unique items like capsulated toys and themed novelties that are perfect for redemption counters, party favors, and other engaging setups. Their focus on industry trends ensures that they stay ahead of the competition, offering fresh and innovative products that capture the imagination. Their commitment to quality extends to their selection of seasonal products, ensuring that customers can find what they need for special occasions like Halloween and other holidays. They regularly update their inventory with new and exciting items, making it easy for retailers to stock their shelves with the latest trends. Customers are invited to explore their offerings and can find more information on their website or by contacting directly for personalized assistance. The supplier's goal is to help businesses create memorable experiences for their customers through their unique product range and exceptional service.

Funko, Marvel, Pokemon, Minecraft, Hello Kitty, Stranger Things, Universal Monsters, Scooby-Doo, Ass Kickin

Supplier name

Wholesalers

Operating within the wholesale and retail distribution industry, this company has been a trusted supplier for over 30 years, providing convenience stores and distributors with a wide array of specialized products. Their extensive range includes cell phone accessories, novelty items, and dietary supplements, all chosen with an eye for quality and competitive pricing. The commitment to customer satisfaction is paramount, ensuring that clients receive not only high-quality items but also the latest technology in product offerings. From innovative cell phone cables to entertaining toys, the product selection is designed to meet the varied needs of retailers and consumers alike. Additionally, the business prioritizes secure transactions, giving customers peace of mind when making orders. Clients can expect a seamless shopping experience, supported by reliable service and a focus on fostering long-term partnerships. The experienced team is dedicated to keeping the inventory fresh and appealing through regular updates, special offers, and exclusive items. For businesses looking to enhance their product lineup, this supplier presents an excellent choice. Retailers can access a wide variety of trending items that cater to diverse customer preferences. Explore the catalog for the latest additions and discover unique products designed to drive sales and customer satisfaction. For further information about their offerings and to explore partnership opportunities, visiting their website or making direct contact is encouraged.

Cbtek, Hemp Bombs

Supplier name

Manufacturers

Operating within the toy manufacturing industry, this supplier excels in producing a broad spectrum of innovative toys designed to entertain and educate. Their extensive catalog includes capsule toys, soft and fidget toys, and various stress relief items, catering to a global clientele. With over a decade of experience, the company employs a dedicated research and development team that fosters creativity and original design in their products. They utilize eco-friendly materials and ensure compliance with rigorous international safety standards, including EN71, ASTM F963, and CPSIA, making their offerings both appealing and reliable for consumers. The manufacturing facility, covering an area of 3000 m², is equipped with specialized production lines that handle various materials like PP, ABS, PS, TPR, and silicone. These processes guarantee a wide variety of items, from vibrant squishies to engaging educational toys, all crafted to provide enjoyable play experiences while meeting safety certifications. Customer satisfaction is at the forefront of their ethos, as they strive to develop valuable relationships with clients worldwide. For those seeking to explore their extensive product lines or learn more about their manufacturing practices, further information is readily accessible through their website or by reaching out directly via contact methods provided.

Not available

Supplier name

Wholesalers

Operating in the wholesale industry, this supplier excels in providing high-quality piercing supplies, jewelry, and a variety of seasonal items. Their commitment to quality is reflected in their rigorous selection process, ensuring that all products are sourced from reputable manufacturers who adhere to strict quality control standards. The supplier's catalog features a wide range of products, including piercing equipment and accessories, fashionable jewelry, and seasonal decorations. Their diverse inventory caters to both retail businesses and individual customers looking for reliable and durable goods. This dedication to quality ensures that clients can trust the safety and longevity of the products they purchase. In addition to standard offerings, the supplier also provides seasonal items that capture the spirit of special occasions. From Mother's Day gifts to Easter-themed products, they offer a plethora of options for businesses wanting to celebrate these moments with their customers. Moreover, the supplier recognizes the growing demand for sensory toys that promote engagement and developmental play in children. Their selection includes various tactile items designed to stimulate the senses and enhance play experiences. With a user-friendly ordering process, clients can conveniently browse the latest catalogs online. For further inquiries or to explore their extensive product range, potential customers are encouraged to visit the website or contact the supplier directly.

Studex, X8 Body Jewellery

Supplier name

Manufacturers

In the dynamic industry of premium mobile phone accessories, this company stands out as a dedicated wholesaler and manufacturer based in Chatsworth, CA. Founded by a team of experienced professionals with over a decade in the general merchandise and mobile phone accessory markets, they specialize in creating innovative and effective point-of-sale displays. Their approach to product marketing emphasizes maximizing visibility and driving sales across various retail environments. By understanding market trends and consumer behavior, they design displays that not only showcase their products effectively but also enhance the overall shopping experience for customers. In addition to point-of-sale solutions, the company offers an exciting range of products including unique toys and premium cell phone accessories, providing retailers with attractive grab 'n' go options that captivate consumers. This allows retailers to differentiate themselves in a competitive market while ensuring that their customers have access to high-quality and desirable merchandise. With a commitment to quality and innovation, this supplier is dedicated to continuously improving their offerings and services. Retailers seeking to enhance their product displays and elevate their merchandising strategies will find valuable partnership opportunities with this company. For further insights and detailed inquiries, potential partners are encouraged to visit their website or reach out directly for more information.

Not available

Supplier name

Wholesalers

Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.

Not available

Supplier name

Dropshippers, Wholesalers

Increasing

0.4% Growth

Strong buyer appeal comes from open-ended building play, brand trust, and high giftability. The $10–$30 price band fits common gifting and “add-to-cart” thresholds, enabling impulse buys and repeat purchases