eCommerce Business Resources
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US Buy Now, Pay Later Market Size (2023-2027): Growth Drivers & Challenges
Buy Now, Pay Later (BNPL) services have revolutionized how Americans approach payments, offering a flexible alternative to credit cards. As of this year, the BNPL market continues to expand, reflecting changing consumer preferences and the growing importance of eCommerce. By allowing shoppers to split purchases into manageable installments, BNPL has become a popular payment method, particularly among younger consumers.
US Digital Ad Spend Growth (2017-2028): Key Drivers, Challenges & Outlook
The digital advertising landscape in the United States has undergone rapid transformation over the past decade. Businesses are allocating increasingly larger portions of their marketing budgets to digital channels to effectively engage consumers. This year marks a pivotal moment for the digital ad market as spending surpasses the $300 billion milestone, driven by advancements in technology and evolving consumer behaviors.
Virtual Reality in the U.S.: Market Growth, Users & Trends (2020-2028)
Virtual reality (VR) is no longer confined to the gaming and entertainment industries. Its potential applications are expanding rapidly, driven by technological advancements and growing consumer demand. As VR becomes more accessible and affordable, adoption rates across various sectors—including eCommerce, healthcare, and education—are rising. This article explores the growth of the U.S. VR market from 2020 to 2028, highlighting key trends and forecasts for the future.
Klarna’s Expansion (2020-2026): How Its Customer Base Continues to Grow
Buy Now, Pay Later (BNPL) has transformed how consumers approach payments, offering a flexible alternative to traditional credit. This shift has been especially evident in the United States, where BNPL usage continues to grow rapidly. By 2024, the number of BNPL users in the U.S. reached 93.3 million, with further growth expected as the payment method becomes more widely accepted across industries.
Among the leaders in the BNPL space is Klarna, a Swedish company that has gained significant traction since entering the U.S. market in 2015. Klarna’s ability to integrate seamlessly with major retailers and offer user-friendly features has helped it build a large and loyal customer base. This article examines Klarna’s growth from 2020 through its projected customer numbers in 2026, exploring the factors driving its success and the challenges it faces.
Klarna’s
Digital Advertising Growth (2021-2027): Trends, Challenges & Future Outlook
As businesses continue to adapt to a digital-first landscape, marketing strategies have shifted dramatically toward online platforms. Digital advertising has become a cornerstone of business growth, driven by the increasing number of internet users and the evolution of technologies like artificial intelligence and programmatic ad placements.
Instacart Market Share in 2026: How It Compares to Amazon & Walmart
The eCommerce landscape continues to evolve, with online grocery shopping emerging as one of its fastest-growing segments. In the United States, online grocery sales are projected to reach $238 billion, reflecting a shift in consumer behavior driven by convenience and technology. Among the companies leading this transformation is Instacart, which has grown to become a household name for millions of Americans.
Zelle’s User Growth (2019-2026): Trends, Projections & Competition
Digital payment platforms have transformed how people manage money. Among them, Zelle has emerged as a top choice for seamless peer-to-peer (P2P) transactions, making it simple to send, receive, and manage money directly from a bank account. This year, Zelle continues to lead the charge, offering unparalleled convenience, security, and efficiency.
As digital transactions become an integral part of everyday life, understanding Zelle's user growth and market position sheds light on the platform's future potential. From its rise in 2019 to its projected numbers in 2026, Zelle's journey reflects its dominance in the fast-growing digital payments space.
How Many People Use Zelle This Year?
Zelle is expected to reach 78.4 million active users, marking a 7.1% growth from the previous year’s 73.2 million users. This solidifies its position as one of the most popular digi
Cash App’s Growing Popularity: How Many People Use It
The way people handle money has evolved significantly, and mobile payment platforms like Cash App are at the forefront of this transformation. Cash App has grown into a powerhouse for financial transactions, making it easier than ever to send, receive, and manage money.
The Explosive Growth of Dropshipping: Market Size & Future Trends (2024-2033)
Dropshipping has become one of the most attractive business models for aspiring entrepreneurs. Its low start-up costs, inventory-free setup, and scalability have positioned it as a go-to choice for anyone looking to enter the eCommerce space. As the global eCommerce industry continues to grow, so does the demand for dropshipping, which offers unparalleled flexibility and convenience for both sellers and consumers.
But what does the future hold for the dropshipping market? Let’s explore the latest trends, data, and projections for the next decade to understand its true potential.
A Look at the Dropshipping Market Size (2024–2033)
Year
Market Size
eCommerce Market Trends: Which Product Categories Are Winning Online in 2026?
Launching and growing an eCommerce store requires a thorough understanding of market trends to uncover profitable opportunities. One critical metric is eCommerce penetration by category, which measures the percentage of retail sales occurring online within various product categories.
The Rise of Buy Now, Pay Later: How 100M+ US Shoppers Are Changing Payments
The popularity of Buy Now, Pay Later (BNPL) services has surged over the past few years, transforming how Americans manage their online and in-store purchases. With the flexibility to split payments into interest-free installments, this payment method appeals to a broad demographic, especially younger consumers seeking alternatives to traditional credit. As the eCommerce sector continues to grow, so too does the demand for BNPL solutions.
This article explores the growth of BNPL adoption in the United States, from recent trends to projections for the coming years, and its implications for consumers and businesses alike.
How Many Americans Use BNPL?
The adoption of BNPL services in the United States has grown steadily since 2021, with usage more than doubling over the past five years. According to the latest data, 91.5 million consumers are expected to use BNPL this yea
The Biggest eCommerce Companies in the US: Who’s Leading in 2026?
The eCommerce sector in the United States continues to flourish, with total sales surpassing $1.1 trillion in 2026. This growth reflects the increasing reliance on digital shopping channels by consumers and the continuous innovation by retailers to meet their evolving needs. As businesses expand their online offerings and optimize customer experiences, the landscape remains highly competitive.
The US eCommerce Boom: Meet the Fastest-Growing Companies Reshaping Online Retail
The eCommerce sector in the United States has shown remarkable growth over the past few years, with total online sales surpassing $1 trillion for the first time in 2022. As consumer behavior continues to favor digital retail, eCommerce businesses are experiencing robust expansion across diverse industries. This trend is fueled by advancements in technology, changing shopping habits, and the increasing availability of fast and reliable delivery services.
This article explores the fastest-growing eCommerce companies and the strategies propelling their success, offering valuable insights for entrepreneurs and industry professionals.
Top 10 Fastest-Growing eCommerce Companies
1. Carvana: Transforming Automotive Sales
Carvana has maintained its position as the fastest-growing eCommerce company, with sales projected to increase by 22.7%. The company has redefined how
The US Mobile Payment Boom: Key Trends Shaping the Cashless Economy
The mobile payment market in the United States has grown exponentially over the past five years, driven by the increasing adoption of smartphones, advancements in payment technologies, and a shift toward cashless transactions. With proximity payments and peer-to-peer (P2P) platforms leading the charge, mobile payment solutions have become indispensable for both consumers and businesses.
As we look at the current state of the market and its projected growth through 2027, the numbers highlight the accelerating shift toward digital payments and the opportunities it presents.
Proximity Mobile Payments: A Key Growth Driver
Proximity mobile payments, which include point-of-sale (POS) transactions made using smartphones, have seen remarkable growth. These payments utilize technologies like near-field communication (NFC) and QR codes to enable seamless, contactless transaction
The Rise of US Mobile Advertising: Where It's Headed Next (2021-2026)
Mobile advertising has revolutionized the digital marketing landscape, solidifying its place as the dominant channel for businesses to connect with their audiences. Over the past five years, the US mobile advertising market has experienced remarkable growth, driven by advancements in technology, increased smartphone penetration, and the growing prevalence of mobile internet usage.
As mobile ad spending surpasses $228 billion this year, it’s clear that the medium is no longer just an option—it’s a necessity for businesses aiming to thrive in a competitive market.
The US Mobile Advertising Market at a Glance
Year
Mobile Ad Spend ($ Billion)
Digital Ad Spend by Industry: Who’s Leading the Charge in 2023-2026?
As digital advertising continues to dominate the global marketing landscape, businesses across industries are ramping up their online ad budgets. Digital advertising worldwide is set to reach new heights, with spending expected to hit $720 billion—a 7.9% increase from the previous year.
The Future of US eCommerce: Growth Trends & Opportunities (2023-2028)
eCommerce continues to reshape the retail landscape in the United States, with significant growth fueled by technological innovation, shifting consumer preferences, and an increasingly digital-first shopping experience. Over the past decade, online retail has expanded rapidly, and projections suggest continued strong growth through 2028.
As businesses navigate this evolving marketplace, understanding key trends, growth drivers, and emerging opportunities is crucial for success. This comprehensive guide explores the US eCommerce growth rate from 2023 to 2028, highlighting annual projections, transformative trends, and actionable strategies for businesses looking to capitalize on this expanding sector.
US eCommerce Growth Rates: Key Statistics
The table below outlines projected eCommerce growth rates in the US from 2023 to 2028, including total sales and online retail's
Top Online Marketplaces in the US for 2026: Where Shoppers and Sellers Thrive
The rise of eCommerce has transformed shopping habits across the United States, with online marketplaces dominating the retail landscape. These platforms offer unparalleled convenience, vast product selections, and competitive pricing, making them essential for both consumers and sellers.
This article explores the leading online marketplaces in the US, their defining features, and why they are critical to the modern digital economy.
What Are Online Marketplaces?
Online marketplaces are platforms where multiple vendors sell their products directly to consumers. Unlike traditional eCommerce stores, marketplaces serve as intermediaries, providing infrastructure for transactions, logistics, and customer support.
Key features of leading online marketplaces:
Wide Product Selection: A diverse range of goods across multiple categories.
Trust and Se
Online Shopping Habits Revealed: How Often Do People Shop in 2026?
eCommerce continues to dominate the retail landscape, fueled by technological advancements and changing consumer habits. Understanding how often people shop online provides critical insights into consumer behavior, allowing businesses to refine strategies and better meet customer expectations.
The Evolution of PayPal: A Global User Analysis (2010–2026)
As global eCommerce grows at an unprecedented pace, the need for secure, efficient, and trusted payment methods has become more critical than ever. PayPal, a pioneering digital payment platform, has played a significant role in this evolution. From its modest beginnings in 2010 to its projected usage in 2026, the platform has witnessed remarkable growth and some challenges along the way.
2026’s Digital Ad Spending Leaders: Where and How Brands Are Investing
Global digital ad spending continues its upward trajectory, driven by the increasing importance of online platforms, advancements in technology, and a surge in mobile and internet penetration worldwide. Forecasted to reach $750 billion, digital ad spend reflects a robust 12.3% year-over-year growth, solidifying its status as a key driver in the global advertising ecosystem.
2026’s Most Influential BNPL Companies: How They’re Redefining eCommerce Payments
The Buy Now, Pay Later (BNPL) industry has seen remarkable growth over the past few years. It is projected that 6% of the global population will use BNPL services, up from 5%. This payment method is particularly popular in the United States, where over one-third of small businesses have adopted BNPL as a payment option, meeting consumer demands for flexible, interest-free installment plans.
Discover the Fastest-Growing eCommerce Marketplaces in the USA
Marketplace platforms have reshaped the retail landscape, allowing businesses to reach millions of customers with minimal overhead. These platforms act as digital storefronts, handling logistics, payments, and marketing, making them indispensable for eCommerce businesses. While established players like Amazon and eBay dominate the space, a new wave of fast-growing niche marketplaces is gaining traction. These platforms cater to specific consumer segments and are experiencing explosive growth.
In this article, we explore the fastest-growing marketplaces in the United States, shedding light on their unique selling points, growth trends, and how they can benefit eCommerce sellers.
Why Focus on the Fastest-Growing Marketplaces?
For eCommerce businesses, understanding which marketplaces are growing rapidly can help inform strategies for maximizing sales. These platforms oft
Future of Payments: U.S. Buy Now, Pay Later Market Projections (2026–2029)
The Buy Now, Pay Later (BNPL) market has firmly established itself as a key component of the U.S. payment ecosystem. With its convenience, flexibility, and alignment with modern consumer preferences, BNPL continues to grow in popularity across all demographics. By 2026, BNPL is projected to surpass $97 billion in payment volume, and the market shows no signs of slowing. This article examines the projected growth of the U.S. BNPL market from 2026 to 2029, highlighting trends, drivers, and challenges shaping its evolution.
US BNPL Market Overview (2026)
The U.S. BNPL market is expected to achieve a total payment volume of $97.3 billion, marking a 20.4% increase from 2024. This year is pivotal as the market enters a more mature phase characterized by wider adoption and increased integration into diverse retail sectors.
2026 Highlights
Consumer Adoption:
Younger genera
Walmart’s eCommerce Surge: From $25 Billion to $105 Billion (2019–2026)
Walmart, the world's largest retailer, is renowned for its expansive network of hypermarkets and department stores. However, its eCommerce growth in recent years demonstrates the company's ability to adapt to digital trends and consumer preferences. Ranked among the top online grocery stores in the United States and boasting a highly rated shopping app, Walmart continues to expand its digital footprint globally.
eCommerce Navigation Secrets: Maximize Page Views in 2026
Running an eCommerce business involves monitoring several key metrics, including one often overlooked but crucial indicator: average page views per visit. This metric provides valuable insights into how users navigate your website, their level of engagement, and what drives them to explore more or leave prematurely.
eCommerce Bounce Rates Demystified: Key Insights for 2026 Growth
Running an eCommerce business means constantly tracking multiple metrics to measure performance. Among the most critical key performance indicators (KPIs) is the bounce rate—the percentage of visitors who leave your site after viewing only one page. A lower bounce rate often indicates a better shopping experience and stronger customer engagement.
Unlocking Peak Shopping Hours: When Customers Spend the Most Online
Understanding online shopping habits can significantly boost your eCommerce business strategy. Knowing not just why and what people buy, but also when they shop online, is critical for timing your marketing campaigns effectively.
When Do People Shop Online the Most?
Data shows that Thursdays, Fridays, and Saturdays are the top days for online shopping in the United States. According to a report using an index system (with 100 as average), Friday leads with an index of 118, followed by Thursday (105) and Saturday (101). Conversely, the least active days are Monday and Tuesday, with indexes of 92 and 89, respectively.
Why Does Timing Matter?
If you’re looking to drive more sales, these peak days present an opportunity to optimize your efforts. Here's how you can capitalize on these trends:
Email marketing: Schedule abandoned cart emails for
Inside the Cart: Women’s Top Online Purchases for 2026
Women make up a significant share of the global eCommerce market, driving trends and shaping consumer demand. As online shopping continues to grow, understanding what women are buying is crucial for eCommerce businesses seeking to align with customer preferences and boost sales.
Key Insights Into Men's Online Shopping Habits for 2026
Fashion and electronics continue to dominate men's online shopping preferences, reflecting broader eCommerce trends and evolving consumer behaviors. While women often gravitate toward beauty products and clothing, men's online shopping habits reveal their own set of priorities. So, what are men buying online this year?
What Millennials Are Buying in 2026: Online Shopping Insights
Millennials, defined as individuals aged 25 to 40, represent a significant portion of the global digital shopping population. This demographic makes up 30% of online shoppers, making it essential for eCommerce businesses to understand their preferences and habits.
Global Shift to Digital: Retail Sales Insights for eCommerce in 2026
eCommerce continues to gain momentum globally, with sales projected to reach $5.9 trillion and grow to $7.6 trillion. As online shopping increasingly becomes a preferred method for consumers, ecommerce penetration—the percentage of retail sales conducted online—provides valuable insight into which markets are leading this digital shift.
Apple Pay on the Rise: Adoption Trends in the US
Apple Pay continues to solidify its position as the most-used mobile payment method in the United States. With the rise of digital wallets and growing consumer preference for contactless payments, the number of Apple Pay users has steadily increased over the years.
Apple Pay Users in the US (2022–2026)
Year
Number of Users (Million)
Annual Change (%)
Percentage of Population (%)
2022
50.8
+18.1
18.1
The Titans of eCommerce: Top Online Marketplaces by GMV in 2026
As global eCommerce continues to expand, online marketplaces play a critical role in shaping the retail landscape. The top 100 online marketplaces are projected to generate a staggering $3.8 trillion in gross merchandise value (GMV), reflecting a 10% annual growth rate. For businesses aiming to thrive in this environment, understanding the largest platforms and their potential is essential.
eCommerce Giants: Country Market Size Breakdown for 2026
Global eCommerce sales soared, driven by strong performances across various countries. While the global market size reached remarkable figures, understanding the largest contributors and the dynamics of their growth is crucial for businesses looking to expand or enter the eCommerce space.
The Furniture Boom: A Decade of eCommerce Growth (2017–2029)
The global eCommerce furniture industry has experienced significant growth over the past decade. With furniture consistently ranking among the top online shopping categories, the sector represents a lucrative opportunity for businesses and entrepreneurs alike. Here’s an analysis of the industry’s past performance, future outlook, and key market insights.
Global eCommerce Furniture Industry Revenues (2017–2029)
Year
Revenue ($B)
Annual Change (%)
2017
158.4
-
Website Builders Dominating 2026: Which One is Right for You?
Creating a user-friendly and visually appealing website is critical to the success of any eCommerce business. Your choice of website builder plays a significant role in this, influencing factors like conversion rates, bounce rates, and overall customer experience.
Here’s a breakdown of the most popular website builders to help you make an informed choice.
Popular Website Builders and Their Market Share
Website Builder
Market Share
Key Strengths
WordPress
22%
Free, versatile, easy to use for no
Proven Online Business Models That Work in 2026
As eCommerce continues its meteoric rise, more entrepreneurs are exploring opportunities to capitalize on this booming industry. Starting an online business is easier than ever, thanks to diverse online business models that cater to varying levels of experience, investment, and operational complexity.
But with so many options, how do you decide which business model is right for you? Here’s a breakdown of the top online business models and their performance metrics to help you make an informed choice.
Popular Online Business Models and Market Share
Business Model
Market Share
Revenue Growth
What Online Shoppers Wish They Knew: 2026’s Top Drawbacks Explained
Online shopping offers undeniable advantages—convenience, accessibility, and often better pricing through discounts and deals. Yet, even with its popularity, online shopping is not without its downsides. For eCommerce businesses aiming to improve customer satisfaction and reduce barriers to sales, recognizing and addressing these drawbacks is essential.
Here’s an exploration of the key disadvantages of online shopping and actionable ways to overcome them.
Online Shopping Disadvantages Overview
Disadvantage
Percentage of Respondents
Can’t touch/feel products
46%
2026’s Traffic Goldmine: The Best Sources to Drive eCommerce Success
One of the greatest advantages of managing an eCommerce business is the plethora of ways available to drive buyers to your online store. Whether through social media, paid ads, email marketing, or organic search, each traffic source brings unique potential to boost your site’s visitors.
However, not all website traffic sources are equal. Understanding their significance and impact can help optimize your strategy for the best results. Here’s a breakdown of the top traffic sources, their shares, and actionable tips to maximize them for your eCommerce success.
Website Traffic Source Breakdown
What’s in the Cart? 2026’s Most Popular Online Shopping Categories
The eCommerce landscape continues to thrive, with global online sales surpassing $5.7 trillion annually. This consistent growth highlights the increasing importance of identifying the top-performing product categories to guide your business strategy. From electronics to food and fashion, understanding which categories dominate in revenue and popularity is key to staying competitive.
This article explores the top online shopping categories, providing insights into their revenue, growth trends, and opportunities for eCommerce businesses to capitalize on.
Understanding the Top Online Shopping Categories
To effectively analyze the eCommerce market, it’s essential to assess categories based on two main factors:
Revenue Contribution: Categories generating the highest income.
Growth Trends: Emerging categories with increasing popularity.
Beyond Borders: A Global Look at eCommerce Sales Growth in 2026
The global eCommerce industry continues its upward trajectory, driven by technological advancements, changing consumer behavior, and increasing digital adoption. Forecasts show that global eCommerce sales are expected to reach $6.56 trillion, marking an 8.4% increase from the previous year. This steady growth highlights the increasing significance of online shopping in the global retail landscape.
The Mobile Revolution: Top Commerce Trends to Watch in 2026
The rise of mobile commerce (m-commerce) reflects a broader trend in consumer behavior: the increasing reliance on smartphones for everyday activities, including shopping. Mobile commerce now plays a pivotal role in global eCommerce, driven by higher smartphone penetration and the growing convenience of mobile payment options.
This article explores the latest mobile commerce trends, consumer behaviors, and strategic insights for businesses to leverage this rapidly growing channel.
The Growth of Mobile Commerce
Mobile commerce has shifted from being a convenience to becoming a necessity. Smartphones are no longer just tools for browsing but are integral to purchasing decisions, with 31% of consumers using their mobile devices to shop or browse for products online. Comparatively, 51% of consumers use any device to shop online, highlighting mobile’s dominance in moder
10 Home Business Opportunities That Earn Money Fast!
Earning money from your own home is the new American dream. The white picket fence has been replaced by high speed Internet access, and it's time everyone learned how to supplement their income by developing additional streams of revenue.
There are, of course, the traditional method of selling real-world products online (with which you're no doubt familiar), but you might not be aware of how much money you can make selling simple information. You can even leverage an online following to make money advertising the products of others!
Today we'll be discussing some of the simplest and easiest ways to get started earning money from the comfort of your couch. Let's get started.
16 Best AI Tools for eCommerce & Dropshipping (Free & Paid) You Need to Know
AI tools can help you with everything from finding what products to sell to writing product descriptions to managing inventory.
Top 15 eCommerce Training Courses to Boost Your Dropshipping Business (Free & Paid)
eCommerce is booming.
Nearly 20% of all retail sales now take place online.
If you want to get involved with an exciting, growing industry, eCommerce training is the fastest way to do it.
But you need to choose a course that is right for your budget and experience.
In this guide, we’ve compiled a list of the 15 best eCommerce training courses in 2026.
We’ll also cover the benefits of eCommerce training and what to look for in a course.
By the time you finish this guide, you’ll be ready to take the next step.
Let’s dive in.
Benefits of taking eCommerce training?
An eCommerce course is the best way to fast-track your store’s growth and avoid the common mistakes that can derail a new business.
Here’s a breakdown of the most common reasons a new business fails:
An experienced course instructor can help you overcome al
