Toys Market Trends, Forecast & Insights [2026]
Last updated Dec 15, 2025
Strong buyer appeal is driven by gift-giving, entertainment, and educational value, with many purchases made for children and as stocking stuffers. The $10–$25 price band supports impulse buys, easy gifting, and bundle opportunities to lift order value, especially with age-appropriate, trendy, or licensed items that feel “giftable.”
Demand peaks in December due to holiday gifting; sellers typically see best results when they line up inventory and listings a couple of months in advance. With August as the current month, it’s a good time to finalize assortment, secure supply, and prepare listings and promotions so they are live ahead of the holiday surge.
Seasonal
Peak month: December
Product details
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
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$18
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$10 - $25
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High Month December
Low Month February
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$18
-
$10 - $25
-
High Month December
Low Month February
Dropship products for Toys
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Top suppliers for “Toys”
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Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier is a prominent player in the educational toy distribution industry, with over 35 years of experience in the New Zealand market. Specializing in a wide array of engaging and educational toys, they cater to families and educational institutions alike. Their selection includes classic games, innovative learning resources, and captivating toys designed to foster creativity and learning across all age groups.
The supplier takes pride in sourcing products from around the globe, ensuring a varied and high-quality inventory. Categories within their offerings include puzzles, educational games, outdoor toys, plush toys, and much more, allowing customers to find the perfect learning tools for children of various ages. As a dedicated wholesaler, they maintain a commitment to excellence, emphasizing customer satisfaction and valuable educational experiences.
Additionally, the supplier is actively involved in community events such as toy fairs, where they showcase their latest products and connect with customers and partners. They continually seek to enhance their offerings and stay ahead of market trends, making them a reliable choice for retailers in need of quality educational toys.
For businesses interested in exploring their extensive catalog or setting up a wholesale account, the supplier encourages visits to their website for complete product information or direct contact for assistance.
Not available
Supplier name
Wholesalers
Operating within the vibrant pet supplies sector, this supplier stands out by offering an extensive assortment of wholesale products dedicated to the care and well-being of various types of pets. Catering to an array of pets, including dogs, cats, birds, and small animals, the company specializes in providing quality supplies designed to meet the specific needs of pet owners and retailers alike.
Through a carefully curated selection of items, this supplier ensures that businesses have access to the necessary products that enhance the lives of pets. Their comprehensive inventory encompasses everything from food and treats to grooming supplies and toys, allowing pet businesses to cater effectively to their customer's diverse demands. The goal is to serve the entire spectrum of pet care, maintaining a focus on quality and affordability.
Established in 2017, the supplier offers a competitive edge with its range of recognized international and local brands, ensuring that retailers can provide their customers with high-quality options. Whether searching for premium goods or economical solutions, businesses can find suitable products tailored to their target audience.
Furthermore, the intuitive online platform facilitates a smooth ordering process for customers, enabling bulk order uploads, order history tracking, and easy navigation across various categories. For those looking to partner with a reliable pet supplies wholesale distributor, this supplier represents a trusted choice, ensuring that businesses can confidently meet the needs of pet owners.
For more detailed information about the offerings, businesses are encouraged to visit the website or reach out directly.
Inaba, Burgess, Rosewood Pet, M-Pets, Ciao, Grumpy Cat, Hyponic
Supplier name
Wholesalers
This supplier operates within the vibrant toy, novelty, and gift industry, positioned as a significant player in the Australian marketplace. With a wide array of unique products, they cater to various retail sectors including toy shops, pharmacies, variety stores, and event supply businesses. Their extensive product range encompasses fashion accessories, sensory toys, novelty gifts, educational games, and seasonal items, ensuring a comprehensive offering for customers seeking novelty and fun.
Additionally, they pride themselves on staying ahead of the curve by featuring the latest trends in children's toys and novelties. Recognized items such as Push Pop It Games, Diamond Art, and Bouncing Putty illustrate their commitment to innovation and customer satisfaction. National distribution allows them to serve a vast network of retailers, making their products accessible throughout Australia.
Dedicated to providing excellent value for money, they support retailers with a diverse selection that includes both staple favorites and trending items. Their reliable service, along with a robust online ordering platform, simplifies the purchasing process for clients.
For those interested in exploring their extensive offerings, detailed product catalogues are available online. Customers are encouraged to reach out for personalized assistance or further inquiries regarding their exciting product selections.
Not available
Supplier name
Dropshippers
In the pet product industry, this supplier has established a strong reputation for providing high-quality, durable toys tailored for dogs as well as various zoo animals. With a mission to enhance the play experience while ensuring safety, they have created an impressive portfolio of products that cater to the natural instincts of pets and wildlife alike.
Their commitment to quality is evident in their strict design principles, ensuring all toys are safe, non-toxic, and durable. They offer a diverse selection, including interactive toys specifically designed for dogs to engage with during playtime and unique items that stimulate the senses. The supplier is dedicated to innovating products that support the health and happiness of pets, making them a favorite among pet owners and animal care professionals.
With over 30 years of experience in the field, this supplier is not only Australian-made and owned but is also trusted by countless pet enthusiasts. Their extensive range includes products like the revered Staffie Ball, Home Alone toys, and a variety of indestructible options that withstand rigorous play.
For more insights into their offerings and the unique features of their products, interested parties are encouraged to visit the website or make direct contact. With a focus on quality and customer satisfaction, this supplier continues to set the standard in the pet product market.
Not available
Supplier name
Manufacturers
This company operates within the children’s furniture and educational toys industry, delivering unique products that foster creativity and learning in young minds. For over 50 years, they have focused on creating items that prioritize children's experiences, partnering with educators to design engaging and open-ended products.
Their extensive range features versatile furniture, such as kids' desks, bookshelves, and dress-up storage options, vital for both home and classroom environments. These solutions are crafted with safety and functionality in mind, ensuring that children can explore, learn, and grow in a secure setting.
The company emphasizes open-ended play and authentic materials, offering a wide assortment of STEM-based, nature-inspired toys that encourage exploration and imaginative play. Their collections include everything from sensory toys to art tables, specifically designed to cater to various developmental needs and stages.
When creative minds engage with beautifully designed, educational toys and furniture, they not only have fun but also develop critical thinking and problem-solving skills. The company is dedicated to supporting parents in nurturing their children’s development through thoughtfully designed products that inspire learning and interaction.
For those seeking further information about their transformative furniture and toys, an invitation to explore the website or contact directly is always open. Discover how these products can enhance any learning space today.
Martha Stewart, Guidecraft
Supplier name
Manufacturers
Operating within the retail industry, this supplier provides an extensive collection of products designed for children and their caregivers. Their range encompasses clothing for infants and toddlers, stylish outfits for boys and girls, and an impressive selection of essential accessories to meet every need. The supplier takes pride in offering unique items, including personalized gifts and seasonal collections that capture the essence of childhood. Additionally, they feature educational toys, outdoor play items, and themed party supplies, ensuring a comprehensive shopping experience.
Their commitment to quality is evident throughout their collections, with careful attention to detail and design. From layette items for newborns to trendy outfits for school-age children, each product reflects a blend of functionality and style. The supplier also accommodates various lifestyles with offerings in health and beauty products for children and household essentials, enhancing the everyday living experience for families.
Promoting accessibility and convenience, the supplier provides free shipping on qualifying orders, as well as options for personalized assistance and international shipping. Their customer-focused approach ensures satisfaction with every purchase.
For those interested in discovering more about their extensive product range, or to inquire about specific items, they encourage potential buyers to explore their website or reach out directly for assistance. With a commitment to enhancing childhood experiences, this supplier remains a trusted choice for families looking for high-quality children's products.
Swarovski, Lampe Berger Paris
Supplier name
Manufacturers
Operating within the dog training equipment industry, this supplier is dedicated to providing top-tier gear tailored for trainers and enthusiasts alike. Their extensive product range caters to diverse needs, from police K9 and military applications to schutzhund, agility, and more.
With a commitment to quality, they offer a selection of innovative training tools designed to enhance performance and support the human-dog bond. Among their offerings are training collars, bite suits, training aids, and various accessories that meet the demands of professional handlers and casual trainers.
Recognizing that effective training begins with the right equipment, they strive to ensure all products meet high standards of durability and functionality, enabling dog owners to achieve their training goals with confidence.
This supplier understands the importance of accessibility, operating a Canada-based marketplace to facilitate orders with no brokerage fees, ensuring a seamless purchasing experience for Canadian customers.
For those interested in exploring their wide array of products or seeking specific solutions to training challenges, more information is available on their website or by contacting them directly. They are committed to supporting dog training endeavors with exceptional products and dedicated service.
Herm Sprenger, Redline K-9, Arrak Outdoor
Supplier name
Manufacturers
This supplier is a prominent player in the pet supplies industry, offering a diverse range of products that cater to pet owners' needs. Committed to innovation, they prioritize safety and quality in their product offerings, ensuring that every item meets rigorous standards.
Their extensive catalog includes items such as pet toys, collars, leashes, bowls, bedding, and grooming supplies, designed with the well-being of pets in mind. By utilizing eco-friendly materials and focusing on interactive designs, they create engaging products that enhance the pet-owner experience. Each piece reflects a blend of functionality and aesthetic appeal.
The supplier embraces a customer-centric approach, continuously gathering feedback to adapt and improve their offerings. Their dedicated team ensures that all products undergo strict quality control processes, allowing them to build lasting relationships with both retailers and end consumers.
With a commitment to serving markets across Europe, North America, and Asia, the supplier remains dedicated to expanding their reach while consistently delivering top-quality products. They are poised for growth in the expanding pet toy market, encouraging collaboration with partners and clients alike.
For those interested in exploring their innovative or customized product options, further inquiries are welcomed via their website or direct contact. The supplier's aim is to bring joy and comfort to pets, ensuring a lasting impact in the lives of pet owners worldwide.
Brobopet, Petfond, Eastpet, Green Pet Care, Jixiang, Quleyuan, Aiwan, Saigao
Supplier name
Wholesalers
Engaging in the vibrant party and entertainment industry, this supplier has made a substantial impact with a vast range of costumes, accessories, and novelty items since 1971. They cater to diverse events, including festive celebrations, themes parties, weddings, and seasonal occasions, offering products that pique creative imagination.
Their extensive product catalog includes children's and adult costumes, from whimsical outfits for toddlers to stylish plus-size and couples' attire. With options like caps, wigs, masks, and a variety of accessories, customers can explore endless possibilities to enhance their celebrations.
The company also specializes in a wide selection of party supplies, including balloons, confetti, and thematic décor, ensuring all aspects of an event are covered. In addition, they are dedicated to providing licensed toys and games, making them a go-to source for family-friendly entertainment.
Committed to customer satisfaction, this supplier offers the option to develop and produce private label items, helping clients stand out in the competitive market. Their EU-based operations further enhance accessibility and service, ensuring orders are fulfilled efficiently.
For anyone seeking high-quality products that elevate gatherings and festivities, this supplier stands ready with a comprehensive range. Discover more about their offerings by visiting their website or by contacting their commercial team directly for any inquiries.
Henbrandt
Supplier name
Wholesalers, Manufacturers
Since 1995, this company has been at the forefront of the toy industry, driven by the vision of a family inspired by their children's playtime. Starting with a passion for drones, they have expanded into a diverse range of playful, engaging, and affordable toys that cater to various interests and age groups. Each product is crafted with the intent to encourage imagination, active play, and family bonding time.
Their selection boasts toys that are not just soft and cuddly, but also exude personality and talkative charm. Themes such as dinosaurs, animals, sports, action, robots, vehicles, and drones are brought to life through detailed, interactive designs. These toys are remote-controlled, educational, or simply for cuddles, fostering development and providing endless hours of fun.
Understanding the importance of play in childhood development and family interaction, the company focuses on child-friendly, high-quality offerings. They pride themselves on being accessible and engaging for everyone, from a spirited three-year-old child to an energetic grandparent. With a dedication to customer satisfaction and a commitment to innovation, they remain a go-to source for toys that delight all generations.
With a constant eye on the latest trends and consumer preferences, they ensure that their product lineup includes bestsellers and popular favorites. This commitment to quality and fun is why families around the world trust them to deliver joy and entertainment. For more insights into their full collection of toys and parts, they welcome customers to reach out and explore through their comprehensive online presence.
Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Play With Me Plush, Pocket Pals, Smithsonian, Wild Wheels
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