Toys Market Trends, Forecast & Insights [2025]

Last updated Dec 15, 2025

Strong buyer appeal is driven by gift-giving, entertainment, and educational value, with many purchases made for children and as stocking stuffers. The $10–$25 price band supports impulse buys, easy gifting, and bundle opportunities to lift order value, especially with age-appropriate, trendy, or licensed items that feel “giftable.” Demand peaks in December due to holiday gifting; sellers typically see best results when they line up inventory and listings a couple of months in advance. With August as the current month, it’s a good time to finalize assortment, secure supply, and prepare listings and promotions so they are live ahead of the holiday surge.

Seasonal Peak month: December

Product details

About the product

Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.

Key details

Avg. Sell price
$18
Selling price range
$10 - $25
Seasonality

High Month December

Low Month February

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Feb

About the product

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$18
Selling price range
$10 - $25
Seasonality

High Month December

Low Month February

Dropship products for Toys

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Top suppliers for “Toys”

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Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

This supplier operates within the toy retail industry, delivering a wide array of budget-friendly toys that cater to children across various age groups. With a mission to make the joy of play accessible to every family, they focus on high-quality products that nurture creativity and learning without straining budgets. Established in 2023, this supplier has quickly become a go-to destination for savvy parents seeking exceptional value on toys. Their commitment to providing an extensive selection of products ensures that there is something for every child's interests, from educational resources to fun play items. The company is well-regarded for its user-friendly shopping experience and responsive customer service, promoting a low-price guarantee to ensure parents receive the best deals available. They also offer incentives like free gifts and next-day delivery on orders over £40, making it a convenient choice for busy families. In addition to their online presence, the supplier has developed a mobile app, enhancing the shopping experience with exclusive offers and products. Their focus on quality, affordability, and customer satisfaction sets them apart in the competitive landscape of toy retail. For more information about their products and promotions, they invite potential customers to visit their website or reach out directly.

Hot Wheels, Paw Patrol, Dc Comics, Lol Surprise, Barbie, Crayola, Funko, Lego, Marvel, Nerf, Star Wars, Baby Shark, Bluey, Cocomelon, Fortnite, Harry Potter, Minions, Peppa Pig, Rainbow High, Spiderman and <a href="#">17 more</a>, Toy Story, Monopoly, Hello Kitty, Despicable Me, Ryan's World, Disney Cars, Nasa, Block Tech, Finding Dory, Gabby's Dollhouse, Zimpl Kids, Thomas & Friends, Among Us, Deagostini, Poopsie Slime Surprise, My Animal Farm, Grafix <a href="#">less</a>

Supplier name

Dropshippers, Wholesalers, Manufacturers

In the adult wellness industry, this established distributor stands out for its unwavering commitment to customer satisfaction. Recognized as a leading sex toy wholesaler, the company specializes in delivering top-tier products finely curated for diverse business needs. They cater to a wide array of clientele including brick-and-mortar stores, online eCommerce shops, adult toy subscription boxes, and influencers. Their innovative eCommerce portal provides an efficient shopping experience, ensuring fast, accurate, and well-packaged deliveries. The distributor not only offers an extensive range of high-quality sex toys but also partners with well-respected brands such as System JO, Fun Factory, Kiiroo, and Aneros, among others. This commitment to quality ensures that their clients are equipped with products that are proven to sell well in the market. Beyond just products, the distributor supports its partners with comprehensive marketing materials and volume-based discounts. They also facilitate a dropshipping program, enabling various retail models like Amazon stores and online retailers to sell without holding inventory. Potential partners are encouraged to get in touch for more details or to sign up for wholesale or dropshipping opportunities. The distributor is dedicated to providing all necessary information to assist clients in thriving in the competitive adult toy market. For additional inquiries, please visit their website or contact them directly.

Tenga, Wet, Sliquid, Aneros, Satisfyer, System Jo, Fun Factory, Kiiroo

Supplier name

Wholesalers

Operating within the vibrant pet supplies sector, this supplier stands out by offering an extensive assortment of wholesale products dedicated to the care and well-being of various types of pets. Catering to an array of pets, including dogs, cats, birds, and small animals, the company specializes in providing quality supplies designed to meet the specific needs of pet owners and retailers alike. Through a carefully curated selection of items, this supplier ensures that businesses have access to the necessary products that enhance the lives of pets. Their comprehensive inventory encompasses everything from food and treats to grooming supplies and toys, allowing pet businesses to cater effectively to their customer's diverse demands. The goal is to serve the entire spectrum of pet care, maintaining a focus on quality and affordability. Established in 2017, the supplier offers a competitive edge with its range of recognized international and local brands, ensuring that retailers can provide their customers with high-quality options. Whether searching for premium goods or economical solutions, businesses can find suitable products tailored to their target audience. Furthermore, the intuitive online platform facilitates a smooth ordering process for customers, enabling bulk order uploads, order history tracking, and easy navigation across various categories. For those looking to partner with a reliable pet supplies wholesale distributor, this supplier represents a trusted choice, ensuring that businesses can confidently meet the needs of pet owners. For more detailed information about the offerings, businesses are encouraged to visit the website or reach out directly.

Inaba, Burgess, Rosewood Pet, M-Pets, Ciao, Grumpy Cat, Hyponic

Supplier name

Wholesalers

This supplier operates within the vibrant toy, novelty, and gift industry, positioned as a significant player in the Australian marketplace. With a wide array of unique products, they cater to various retail sectors including toy shops, pharmacies, variety stores, and event supply businesses. Their extensive product range encompasses fashion accessories, sensory toys, novelty gifts, educational games, and seasonal items, ensuring a comprehensive offering for customers seeking novelty and fun. Additionally, they pride themselves on staying ahead of the curve by featuring the latest trends in children's toys and novelties. Recognized items such as Push Pop It Games, Diamond Art, and Bouncing Putty illustrate their commitment to innovation and customer satisfaction. National distribution allows them to serve a vast network of retailers, making their products accessible throughout Australia. Dedicated to providing excellent value for money, they support retailers with a diverse selection that includes both staple favorites and trending items. Their reliable service, along with a robust online ordering platform, simplifies the purchasing process for clients. For those interested in exploring their extensive offerings, detailed product catalogues are available online. Customers are encouraged to reach out for personalized assistance or further inquiries regarding their exciting product selections.

Not available

Supplier name

Manufacturers

Operating within the retail industry, this supplier provides an extensive collection of products designed for children and their caregivers. Their range encompasses clothing for infants and toddlers, stylish outfits for boys and girls, and an impressive selection of essential accessories to meet every need. The supplier takes pride in offering unique items, including personalized gifts and seasonal collections that capture the essence of childhood. Additionally, they feature educational toys, outdoor play items, and themed party supplies, ensuring a comprehensive shopping experience. Their commitment to quality is evident throughout their collections, with careful attention to detail and design. From layette items for newborns to trendy outfits for school-age children, each product reflects a blend of functionality and style. The supplier also accommodates various lifestyles with offerings in health and beauty products for children and household essentials, enhancing the everyday living experience for families. Promoting accessibility and convenience, the supplier provides free shipping on qualifying orders, as well as options for personalized assistance and international shipping. Their customer-focused approach ensures satisfaction with every purchase. For those interested in discovering more about their extensive product range, or to inquire about specific items, they encourage potential buyers to explore their website or reach out directly for assistance. With a commitment to enhancing childhood experiences, this supplier remains a trusted choice for families looking for high-quality children's products.

Swarovski, Lampe Berger Paris

Supplier name

Dropshippers

Operating in the retail sector, this B2B marketplace specializes in providing a wide array of products ranging from fashion and home goods to toys and nursery items. The platform emphasizes a curated collection of unique design brands, sourced both internationally and locally. The marketplace is dedicated to facilitating connections between buyers and specialty brands. It serves as an exclusive distributor for established names, while also investing in emerging designers to develop innovative products. The focus on quality and distinctiveness ensures that retailers can find unique items that set them apart in a competitive industry. Categories covered include fashion, home, play, nursery, and beauty, giving buyers access to a rich variety of products. With a user-friendly interface, the marketplace promotes ease of shopping and effective order management, catering to the needs of retailers looking for differentiated offerings. For retailers or trade professionals seeking exclusive designs, this platform serves as an invaluable resource. It offers quick shipping options and dropshipping capabilities, making it easier for businesses to manage inventory and customer demands efficiently. For more details on product offerings and to discover the latest brand launches and promotions, please visit the website or contact directly for tailored inquiries.

Bon Ton Toys, Eguchi Toys, Cavalli, Baghera, Arnolfo Di Cambio, Daqiconcept, Eo Play, Jumpfrompaper, Maison Deux, Missoni Home, Nailmatic, Niluu, Pappelina, Playsam, Rian Tricot, Roberto Cavalli Home, Sardegna and <a href="#">4 more</a>, Sartoria, Soldidesign, Teukho, Vallvé <a href="#">less</a>

Supplier name

Manufacturers

In the thriving pet products industry, this company distinguishes itself with a commitment to quality and community engagement. Their diverse offerings cater to the needs of both pets and their human companions, ensuring that every product is thoughtfully designed and curated. They provide an extensive range of items, from apparel to health and wellness supplies, focusing on enhancing the bond between pets and their owners. Whether it's bespoke accessories for pets or practical lifestyle products for humans, the company prides itself on delivering innovative solutions that reflect modern pet ownership trends. Moreover, they actively foster community engagement through various initiatives, including a bi-monthly subscription box that features exclusive products. This approach gives subscribers access to specially curated items, enriching their experience with something new and exciting each time. Customers can also explore a carefully designed boutique located in Chapin, South Carolina, where they can experience products firsthand. With a strong emphasis on customer satisfaction and product excellence, this company stands as a leading advocate for modern pet care. For more information about their unique product line and latest offerings, visit the website or contact them directly. They invite all pet lovers to join their community and discover what it means to treat pets as lifelong companions.

Not available

Supplier name

Manufacturers

This supplier is a prominent player in the pet supplies industry, offering a diverse range of products that cater to pet owners' needs. Committed to innovation, they prioritize safety and quality in their product offerings, ensuring that every item meets rigorous standards. Their extensive catalog includes items such as pet toys, collars, leashes, bowls, bedding, and grooming supplies, designed with the well-being of pets in mind. By utilizing eco-friendly materials and focusing on interactive designs, they create engaging products that enhance the pet-owner experience. Each piece reflects a blend of functionality and aesthetic appeal. The supplier embraces a customer-centric approach, continuously gathering feedback to adapt and improve their offerings. Their dedicated team ensures that all products undergo strict quality control processes, allowing them to build lasting relationships with both retailers and end consumers. With a commitment to serving markets across Europe, North America, and Asia, the supplier remains dedicated to expanding their reach while consistently delivering top-quality products. They are poised for growth in the expanding pet toy market, encouraging collaboration with partners and clients alike. For those interested in exploring their innovative or customized product options, further inquiries are welcomed via their website or direct contact. The supplier's aim is to bring joy and comfort to pets, ensuring a lasting impact in the lives of pet owners worldwide.

Brobopet, Petfond, Eastpet, Green Pet Care, Jixiang, Quleyuan, Aiwan, Saigao

Supplier name

Wholesalers, Manufacturers

Since 1995, this company has been at the forefront of the toy industry, driven by the vision of a family inspired by their children's playtime. Starting with a passion for drones, they have expanded into a diverse range of playful, engaging, and affordable toys that cater to various interests and age groups. Each product is crafted with the intent to encourage imagination, active play, and family bonding time. Their selection boasts toys that are not just soft and cuddly, but also exude personality and talkative charm. Themes such as dinosaurs, animals, sports, action, robots, vehicles, and drones are brought to life through detailed, interactive designs. These toys are remote-controlled, educational, or simply for cuddles, fostering development and providing endless hours of fun. Understanding the importance of play in childhood development and family interaction, the company focuses on child-friendly, high-quality offerings. They pride themselves on being accessible and engaging for everyone, from a spirited three-year-old child to an energetic grandparent. With a dedication to customer satisfaction and a commitment to innovation, they remain a go-to source for toys that delight all generations. With a constant eye on the latest trends and consumer preferences, they ensure that their product lineup includes bestsellers and popular favorites. This commitment to quality and fun is why families around the world trust them to deliver joy and entertainment. For more insights into their full collection of toys and parts, they welcome customers to reach out and explore through their comprehensive online presence.

Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Play With Me Plush, Pocket Pals, Smithsonian, Wild Wheels

Supplier name

Manufacturers

Decreasing

-1.1% Growth

Broad buyer appeal as a stress-relief and focus aid for kids, students, and office workers; also popular as small gifts, party favors, and classroom rewards. The $8–$13 price point supports impulse-adds and quick conversions, while variety in textures/colors can drive repeat purchases and bundle opportunities

Squishy Toys

Increasing

26.6% Growth

Tactile, stress-relief appeal and cute, collectible designs make this a strong impulse buy and repeat-purchase item for buyers. The low price point ($10–$20) supports easy add‑to‑cart behavior, giftability, and bundling, while variety of styles/colors helps broaden appeal across kids, teens, and desk/office fidget use cases

Yu-gi-oh

Decreasing

-53.7% Growth

Strong collector and competitive communities drive steady demand and repeat purchases, with buyers motivated by playability, rarity, and nostalgia. The $13–$44 price range is accessible and giftable, encouraging add-on purchases and helping lift basket size without heavy discounting