Toys Market Trends, Forecast & Insights [2025]
Last updated Jan 30, 2025
**Executive Summary: Toys for eCommerce Stores**
Toys are a dynamic product category that consistently appeal to a wide range of buyers, making them a viable option for sellers looking to expand their eCommerce offerings. The typical selling price range of $10 to $28 positions toys in an affordable segment, allowing for attractive profit margins while appealing to budget-conscious buyers.
Historically, December represents a peak season for toy sales, driven by holiday gifting trends. Given this seasonality, it is advisable for sellers to start preparing their inventory and marketing strategies a couple of months in advance to capitalize on the peak demand.
With the ongoing interest in toys for various age groups and developmental benefits, and considering the upcoming holiday season, now is an opportune time for sellers to consider stocking and promoting toys in their eCommerce stores. By planning ahead, sellers can maximize sales during the key holiday shopping window.
Seasonal
Peak month: December
Product details
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$19
-
$10 - $28
-
High Month December
Low Month February
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$19
-
$10 - $28
-
High Month December
Low Month February
Dropship products for Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Dog Toy Octopus Cute BB Plush Pet Puppy Rope Toys Pink Chew Squeak Toys Animals Cartoon Dog Toys Stuffed Squeaking Pet Toy
USD $0.86
Funny Paper Rubbing Sound Dog Toys
USD $3.92
Children Beach Mesh Toys Storage Bag
USD $1.63
Recordable Sound Module for Plush Toys
USD $0.68
Realistic Artificial Halloween Decoration Educational Toys
USD $2.09
Interactive Plush Squeaky Cigar Dog Toys
USD $5.11
Recordable Sound Module for Plush Toys
USD $1.76
Realistic Mini Artificial Goldfish Decorative Toys
USD $0.35
Lovely Creative Plush Doll Toys Cushion
USD $0.96
Snuffle Toys Set: Interactive Toy for Pets
USD $19.99
Interactive Squeaky Dog Egg Toys for Puppies
USD $0.66
Interactive Voice Recorder Box for Plush Toys
USD $1.83
Top suppliers for “Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Specializing in the wholesale toy and novelty good...
Not available
Supplier name
Wholesalers
Wholesale trade industry, offering a diverse selec...
Mira Toys, Moose Toys, Adrienne Vittadini, Budweiser, Dc Shoes, Fruit Of The Loom, Gold Toe, Halston, Nicole Miller, Rae Dunn, Shabby Chic, Safety 1St, Hallmark, K-Swiss, Gibson, Colgate, Cello, Dc Comics<span class="list-helper-toggle-more-text"> and <a href="#">100 more</a></span><span class="list-helper-more-text d-none">, Hasbro, Badgley Mischka, Billabong, Coca-Cola, Disney, Esprit, Fila, London Fog, Marvel, Mr. Coffee, Nickelodeon, Nintendo, Roxy, Sealy, Wilson, Conair, Fisher Price, Swisspers, Swiss Tech, Elite, Paper Mate, Encanto, Extreme, Bcbg, Edge, Glad, Nba, Spin Master, As Seen On Tv, Apana, Marilyn Monroe, Arctic Zone, Rockport, Stitch, Nasa, Austin Tools, Baker's Secret, Bass Creek Outfitters, Bearpaw, Block Tech, Blues Clues, Bud Light, Chef Delicious, Cook With Color, Dental Guru, Dreamworks, Ellen Tracy, English Laundry, Faded Glory, Frida Kahlo, Garfield, Ginsu, Hang Ten, Head, Jones New York, Kenjita, Layer 8, Maison Sucasa, Members Only, Mga, Nuk, Precision Beauty, Premia Babycare, Premia Playtime, Rachael Hale, Rampage, Schitts Creek, Serenity Home, Sheffield Home, Skora, Slim And Trim, Tahari, Tiny Love, Us Polo Assn, Va Bene, Vigoss, Yellowstone, Zampa Pets, Bebeta, Candy Girl, Chefs Counter, Defendr, Elegant Kids, Enoz, Face Values, Hazel And Co, Jamie Love, Jessica Moore, Lock Box, Market Finds, Naturisa, Pacific Coast Trail, Shobasics, Smiley World, Sophia Joy, Aduro Sport, Gianello, Top Spirit, Travelers Club, Vernier</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers, Liquidators
This supplier is your one stock shop for licensed...
Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Beauty and the Beast, Big Hero 6, Blaze, Bubble Guppies, Caillou, Captain America, Cars, Cinderella<span class="list-helper-toggle-more-text"> and <a href="#">56 more</a></span><span class="list-helper-more-text d-none">, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Masha and the Bear, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Shimmer and Shine, Skylanders, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toopy and Binoo, Toy Story, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers, Manufacturers
Since 1995, this company has been at the forefront...
Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Play With Me Plush, Pocket Pals, Smithsonian, Wild Wheels
Supplier name
Dropshippers, Wholesalers, Manufacturers
Operating within the pet products industry, this f...
Mirage
Supplier name
Wholesalers
This organization operates within the educational...
Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar
Supplier name
Wholesalers
Operating within the adult toy industry, this supp...
Not available
Supplier name
Wholesalers
Operating within the toy and novelty industry, thi...
Bob Ross, Zuru, Paw Patrol, Dc Comics, Mossy Oak, Disney, Funko, Marvel, Nerf, Nickelodeon, Nintendo, Pokemon, Star Wars, Vivitar, Harry Potter, Minecraft, Franklin, Panini, Sonic The Hedgehog, Hello Kitty<span class="list-helper-toggle-more-text"> and <a href="#">13 more</a></span><span class="list-helper-more-text d-none">, Nfl, Tootsie, Spongebob Squarepants, Mlb, Nba, Slush Puppie, Icee, Care Bears, Pac-Man, Rick And Morty, Dippin' Dots, Scooby-Doo, U.s. Military</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers, Manufacturers
Large Range of Wholesale Toys, Stationery and Part...
Chaco, Flymo, Geneva, Hayes, Joseph Joseph, Magura, Majorette, Nitro, Snap-On, Warwick, Waterford, Lagos, Playmobil, Hasbro, Jura, Aurora, Barbie, Belarus, Columbia, Crayola, Delonghi, Dollhouse, Dyson<span class="list-helper-toggle-more-text"> and <a href="#">27 more</a></span><span class="list-helper-more-text d-none">, Energizer, Guess, Jordan, Marshall, Nest, Quintana Roo, Shine, Staedtler, Khan, Avengers, Canterbury, Casdon, High Street, Milano, My Little Pony, Peppa Pig, Pogo, Rubiks, Slime, Spiderman, Thomas The Tank Engine, Trolls, Kal, Phg, Lat, Legacy, Antarctica</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers, Manufacturers
In the world of children's toys, this supplier exc...
Haba, Spielstabil, Terra Kids, Kullerbü, Hubelino
