Toys Market Trends, Forecast & Insights [2025]

Last updated Mar 6, 2025

Toys are a versatile and highly sought-after product category that appeals to a broad range of buyers, especially children and their families. With a typical selling price range of $10 to $28, sellers can cater to various budgets while offering both educational and entertaining options. As the peak demand for toys typically occurs in December, now is an excellent time for sellers to prepare their eCommerce store with a diverse selection of toys to capitalize on the upcoming holiday season.

Seasonal Peak month: December

Product details

About the product

Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.

Key details

Avg. Sell price
$15
Selling price range
$10 - $20
Seasonality

High Month December

Low Month February

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Feb

About the product

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$15
Selling price range
$10 - $20
Seasonality

High Month December

Low Month February

Dropship products for Toys

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Dancing Bee Toy Electric Toys Musical Toys Electronic Cartoon Bee Preschool Learning Toys Educational Toys Interactive Singing

USD $9.33

KIDNOAM Beach sand shovel toys snow toys set craftsman toys parent-child interactive toys beach toys Halloween Christmas gift

USD $3.53

Fidget Toys Cute Pig Squishy Toys Piggy Squeeze Toys Cute Pigman Sensory Stress Toys Stress Relief Toys for Kids and Adults

USD $2.93

Magnetic Building Blocks DIY Magnets Toys medium size STEM Toys Construction Toys Learning Educational Magnet Toys

USD $3.25

Numbers Letters Suction Cup Toys For Kids, Sensory Sucker Toys, Bath Toys For Toddlers, Educational Toys For Boys And Girls

USD $3.03

Fidget Anti-stress Toys for Children Adult Offices Stress Relieving Toys Autism Sensory Toys Boys Girls Stress Relief Toys Gifts

USD $2.17

1-4Pack Bath Toys, Cute Swimming Octopus Bath Toys, Pool Floating Curled Edge Toys for Boys and Girls, Children's Bathtub Toys

USD $2.25

Pet Bird Toys Chewing Toys Bird Rattan Ball Toy For Parrot Budgie Parakeet Cockatiel Chewing Playing Toys Parrot Cages Toys 5pcs

USD $1.29

Pirate Bucket Toys Novel Trick and Release Pirate Bucket Toys Creative Children's Toys

USD $3.42

Baby Bath Toys for Kids Electric Submarine Shower Sucker Baby Toys Spray Water Toys Bathtub Toys Sprinkler Baby Shower

USD $16.91

Baby Bath Toys for Kids Electric Submarine Shower Sucker Baby Toys Spray Water Toys Bathtub Toys Sprinkler Baby Shower

USD $9.59

Rainbow Flashing Piano Toys Electronic Music Toys with 5 Instruments 13 Melody Portable Keyboard Toys Educational Toys for Kids

USD $9.5

Top suppliers for “Toys”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

Specializing in the wholesale toy and novelty goods industry, this supplier delivers an impressive range of products designed for a variety of customers, including retailers and event planners. Their catalog features an extensive assortment of toys, including educational items, plush toys, light-up novelties, and fidget gadgets, ensuring that there is something for everyone. They also provide seasonal items tailored for celebrations such as Halloween and Christmas, among other festivities, making it easy for businesses to stock for high-demand periods. In addition, the supplier caters to diverse interests with a selection of novelty goods including fashion accessories, party supplies, and collectibles. Their commitment to quality and customer satisfaction is evident in their attention to detail and the variety of options available, whether for kids or adults. The supplier operates from local warehouses in California and North Carolina, ensuring efficient fulfillment and timely delivery for wholesale orders. They also emphasize affordability with competitive pricing, encouraging bulk purchases that cater to various market segments. For those interested in learning more about their extensive product offerings, special deals, or wholesale terms, an invitation is extended to visit their website or contact them directly for personalized assistance. Their dedicated support team is available to answer any inquiries and provide further information. Explore the world of toys and novelties with this reputable supplier and discover the perfect products to enhance your inventory.

Not available

Supplier name

Wholesalers

In the thriving pet toy industry, this supplier stands out by focusing on innovative and enriching products for dogs. They craft toys that not only entertain but provide mental stimulation, promoting overall pet well-being. Their commitment to quality is evident through their use of durable materials, ensuring products can withstand the rigors of play. One of their signature offerings includes the Enrichment Tube, designed to engage dogs through multiple functions. The product creatively combines a tug toy with a snuffle ball and even serves as a treat dispenser, appealing to a dog's natural instincts to play and explore. This multifunctionality not only entertains but also promotes healthy habits by challenging dogs physically and mentally. The supplier's philosophy emphasizes sustainability, with many products made from recycled materials. This commitment resonates with eco-conscious consumers looking for guilt-free options for their furry friends. The supplier's toys are recommended by dog owners who praise their durability and the engagement they provide. With a focus on creating enriching experiences, this supplier also provides a wholesale portal, allowing retailers easy access to their full range of products. Customers are encouraged to explore further online, either through their direct site or Amazon for convenience. For additional information, interested parties are invited to visit the website or contact the team directly, offering an opportunity to discover more about their range of innovative pet products.

Not available

Supplier name

Wholesalers

This supplier is a prominent player in the general merchandise industry, providing a vast range of wholesale products to various businesses. They have built a reputation since 1984, serving a diverse clientele that includes dollar stores, discount shops, grocery outlets, gift retailers, and departmental stores. The supplier offers a comprehensive inventory spanning multiple categories, including wholesale housewares, personal care items, toys, baby products, stationery, and bath essentials. Their portfolio features licensed merchandise with popular characters like Spiderman, Jojo Siwa, and Toy Story, allowing clients to tap into trending products that attract customers. With a focus on providing quality items at competitive prices, this supplier stocks high-demand brands like Tide, Dove, and Fisher Price. Their commitment to customer satisfaction is evident through their user-friendly online platform, which facilitates easy browsing and ordering. Businesses can place orders 24/7, ensuring convenience and efficiency, with a minimum purchase requirement of $500. This supplier not only prioritizes the needs of its customers but also engages them with promotions and package deals that enhance their purchasing experience. For businesses looking to expand their product offerings, this supplier is a reliable and accessible source. To explore their extensive catalog or for more information, visit the website or contact them directly.

Hot Wheels, Dove, Fisher Price, Tide, Sterilite

Supplier name

Wholesalers, Liquidators

This supplier is your one stock shop for licensed character merchandise featuring your favorite TV and movie characters! They carry a wide assortment of products ranging from school bags, toys, games, puzzles, party supplies, and more. Access wholesale by requesting a quote from ron@kimmyshop.com. Send the SKU #s and Quantities and they will get back to you within 1-2 business days with a discounted quote.

Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Beauty and the Beast, Big Hero 6, Blaze, Bubble Guppies, Caillou, Captain America, Cars, Cinderella and <a href="#">56 more</a>, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Masha and the Bear, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Shimmer and Shine, Skylanders, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toopy and Binoo, Toy Story, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs <a href="#">less</a>

Supplier name

Wholesalers, Manufacturers

Since 1995, this company has been at the forefront of the toy industry, driven by the vision of a family inspired by their children's playtime. Starting with a passion for drones, they have expanded into a diverse range of playful, engaging, and affordable toys that cater to various interests and age groups. Each product is crafted with the intent to encourage imagination, active play, and family bonding time. Their selection boasts toys that are not just soft and cuddly, but also exude personality and talkative charm. Themes such as dinosaurs, animals, sports, action, robots, vehicles, and drones are brought to life through detailed, interactive designs. These toys are remote-controlled, educational, or simply for cuddles, fostering development and providing endless hours of fun. Understanding the importance of play in childhood development and family interaction, the company focuses on child-friendly, high-quality offerings. They pride themselves on being accessible and engaging for everyone, from a spirited three-year-old child to an energetic grandparent. With a dedication to customer satisfaction and a commitment to innovation, they remain a go-to source for toys that delight all generations. With a constant eye on the latest trends and consumer preferences, they ensure that their product lineup includes bestsellers and popular favorites. This commitment to quality and fun is why families around the world trust them to deliver joy and entertainment. For more insights into their full collection of toys and parts, they welcome customers to reach out and explore through their comprehensive online presence.

Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Play With Me Plush, Pocket Pals, Smithsonian, Wild Wheels

Supplier name

This enterprise operates in the dynamic toy manufacturing industry, dedicated to crafting high-quality products that enhance playtime and support the developmental needs of young children. With a strong commitment to innovation and safety, the brand designs a range of toys that inspire creativity and encourage interactive play. Understanding the importance of play in childhood development, this company prioritizes the creation of toys that are not only fun but also beneficial for the cognitive and physical growth of children. Their product lineup is thoughtfully crafted to spark imagination, promote motor skills, and provide joyful experiences for both kids and their parents. The brand embraces a philosophy of playfulness, encouraging children to explore their surroundings and express themselves freely. Each toy is designed with the utmost care, ensuring that it meets the highest safety standards while remaining engaging and educational. In addition to their focus on child development, the company believes in supporting parents by offering reliable and attractive toys that facilitate family bonding moments. Their commitment to creating enjoyable experiences for families reflects their core values and dedication to the community. For more information about their innovative toy range and to explore their latest offerings, you are welcome to visit their website or contact them directly for a personalized consultation.

Infantino, Bkids

Supplier name

Manufacturers

This reputable supplier belongs to the pet supplies industry, dedicated to enhancing the quality of life for pets through a diverse range of innovative products. With years of experience, they have earned recognition for their commitment to producing exceptional pet items, including toys, grooming supplies, and accessories. Focusing on quality and safety, the supplier meticulously selects materials, ensuring that every product meets high standards for durability and pet-friendliness. Their impressive catalog showcases a variety of items designed to stimulate and entertain pets, catering to the specific needs of both dogs and cats. Additionally, the company emphasizes sustainable practices, utilizing eco-friendly materials in the production of many items. This dedication not only enriches the lives of pets but also contributes to environmental stewardship. By combining appealing designs with functionality, the supplier strives to create products that both pets and their owners will love. This marketplace expert continuously seeks to innovate and expand its offerings, staying attuned to market trends and consumer demands. They are well-positioned to support pet supply merchants seeking reliable, attractive, and effective products for their clientele. For more information about their product offerings and how they can meet your needs, please visit their website or reach out directly for assistance. They are committed to building lasting relationships with customers based on trust and reliability.

Brobopet, Petfond, Green Pet Care, Jixiang, Quleyuan, Aiwan, Saigao, Orient Pets

Supplier name

Wholesalers

This organization specializes in the wholesale toy industry, providing an extensive selection of products that cater to various consumer needs. Their offerings include innovative pocket money toys, creative art and craft materials, and party bag fillers, as well as seasonal and thematic toys. With a commitment to quality and customer satisfaction, this supplier aims to make fun and enjoyable products accessible to retailers and businesses. They understand the importance of providing unique toys that engage children and promote imaginative play. Additionally, they offer competitive pricing, including trade discounts on larger orders, reinforcing their dedication to supporting businesses in maximizing profitability. Notably, orders over a specified amount qualify for free delivery, showcasing the supplier's effort to enhance customer convenience. Furthermore, their operation is characterized by reliable service hours and direct communication channels to assist clientele effectively. Retailers searching for dependable sources of fun, educational, and seasonal toys will find this supplier to be an invaluable partner. With a wide array of products, this company meets the varying demands of the toy market. For further details and to explore their diverse catalog, interested parties are encouraged to visit their website or contact them directly.

Not available

Supplier name

Wholesalers

In the educational toy industry, this supplier stands out as a premier wholesale distributor of quality toys designed to stimulate children’s creativity and intellect. They specialize in a wide range of products, focusing primarily on STEM (Science, Technology, Engineering & Mathematics) and art & craft categories. Their offerings include award-winning and innovative toys that not only entertain but also educate, merging scientific principles with imaginative play. The supplier is committed to introducing novel concepts to the Australian market, allowing children to explore, learn, and think critically. Each product is carefully selected to inspire curiosity and foster a love for learning in young minds. With a focus on high-quality educational toys, the supplier aims to ignite the imaginations of children across Australia. As they continue to expand their reach, they remain dedicated to supporting parents and educators in providing enriching play experiences. This commitment ensures that every toy sold not only offers fun but also contributes to a child's development in fundamental areas of learning. To discover more about their unique product range and the benefits of their toys, interested parties are encouraged to explore their website or contact them directly for further details.

Magna-Tiles, Dantoy, Johnco, Plus Plus, Ybike, Jaq Jaq Bird, Engino, Avenir, Scratch Europe, Clemmy

Supplier name

Wholesalers

Pool Toys are a popular and essential addition for families looking to enhance their summer fun in pools and at the beach. With a typical selling price range of $11 - $22, sellers can attract a wide range of buyers seeking affordable options for outdoor entertainment

Silicone Drip Toy

Decreasing

-9900% Growth

Silicone Drip Toys are engaging and versatile products that appeal to both kids and adults, making them an attractive option for sellers looking to diversify their eCommerce store offerings. With a typical selling price range of $10 - $20, they provide an accessible price point for buyers seeking fun and safe toys

Shark Attack Print Teepee

Decreasing

-9900% Growth

The Shark Attack Print Teepee appeals to sellers targeting buyers who seek unique and adventurous play solutions for kids. With a selling price range of $16 to $39, this product offers a blend of fun and functionality, making it an attractive addition to an eCommerce store focused on children's products