Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Strong buyer appeal is driven by gift-giving, entertainment, and educational value, with many purchases made for children and as stocking stuffers. The $10–$25 price band supports impulse buys, easy gifting, and bundle opportunities to lift order value, especially with age-appropriate, trendy, or licensed items that feel “giftable.”
Demand peaks in December due to holiday gifting; sellers typically see best results when they line up inventory and listings a couple of months in advance. With August as the current month, it’s a good time to finalize assortment, secure supply, and prepare listings and promotions so they are live ahead of the holiday surge.
Seasonal
Peak month: December
Product details
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$18
-
$10 - $25
-
High Month December
Low Month February
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$18
-
$10 - $25
-
High Month December
Low Month February
Dropship products for Toys
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Top suppliers for “Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Manufacturers
Since 1995, this company has been at the forefront of the toy industry, driven by the vision of a family inspired by their children's playtime. Starting with a passion for drones, they have expanded into a diverse range of playful, engaging, and affordable toys that cater to various interests and age groups. Each product is crafted with the intent to encourage imagination, active play, and family bonding time.
Their selection boasts toys that are not just soft and cuddly, but also exude personality and talkative charm. Themes such as dinosaurs, animals, sports, action, robots, vehicles, and drones are brought to life through detailed, interactive designs. These toys are remote-controlled, educational, or simply for cuddles, fostering development and providing endless hours of fun.
Understanding the importance of play in childhood development and family interaction, the company focuses on child-friendly, high-quality offerings. They pride themselves on being accessible and engaging for everyone, from a spirited three-year-old child to an energetic grandparent. With a dedication to customer satisfaction and a commitment to innovation, they remain a go-to source for toys that delight all generations.
With a constant eye on the latest trends and consumer preferences, they ensure that their product lineup includes bestsellers and popular favorites. This commitment to quality and fun is why families around the world trust them to deliver joy and entertainment. For more insights into their full collection of toys and parts, they welcome customers to reach out and explore through their comprehensive online presence.
Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Play With Me Plush, Pocket Pals, Smithsonian, Wild Wheels
Supplier name
This enterprise operates in the dynamic toy manufacturing industry, dedicated to crafting high-quality products that enhance playtime and support the developmental needs of young children. With a strong commitment to innovation and safety, the brand designs a range of toys that inspire creativity and encourage interactive play.
Understanding the importance of play in childhood development, this company prioritizes the creation of toys that are not only fun but also beneficial for the cognitive and physical growth of children. Their product lineup is thoughtfully crafted to spark imagination, promote motor skills, and provide joyful experiences for both kids and their parents.
The brand embraces a philosophy of playfulness, encouraging children to explore their surroundings and express themselves freely. Each toy is designed with the utmost care, ensuring that it meets the highest safety standards while remaining engaging and educational.
In addition to their focus on child development, the company believes in supporting parents by offering reliable and attractive toys that facilitate family bonding moments. Their commitment to creating enjoyable experiences for families reflects their core values and dedication to the community.
For more information about their innovative toy range and to explore their latest offerings, you are welcome to visit their website or contact them directly for a personalized consultation.
Infantino, Bkids
Supplier name
Wholesalers
The supplier functions in the general merchandise sector, serving as a key distributor and wholesaler for a wide variety of products. Established in 1984, it has since positioned itself as a trusted partner for numerous businesses, from dollar and discount stores to supermarkets and toy retailers.
With an extensive selection of items, this supplier provides everything from wholesale housewares and personal care products to toys and gift items. Customers can find products featuring popular licensed characters like Spiderman, Star Wars, and Hello Kitty, ensuring a marketable inventory for their retail operations.
The supplier prides itself on facilitating a seamless online shopping experience through its advanced website, designed for ease of navigation and order placement. Clients can browse an organized catalog, access real-time inventory information, and benefit from significant savings on bulk orders. The minimum purchase is set at $500, appealing to businesses looking to stock up on essential items.
In addition to everyday necessities, seasonal items and special promotions are regularly updated, allowing customers to stay competitive in their respective markets. With a commitment to customer satisfaction and a wide array of branded name products such as Tide and Dove, this supplier remains a leading choice for wholesale distribution.
For more insights and to explore the full range of offerings, interested parties are invited to visit the website or get in touch directly.
Hot Wheels, Dove, Fisher Price, Tide, Sterilite
Supplier name
Wholesalers
This organization specializes in the wholesale toy industry, providing an extensive selection of products that cater to various consumer needs. Their offerings include innovative pocket money toys, creative art and craft materials, and party bag fillers, as well as seasonal and thematic toys.
With a commitment to quality and customer satisfaction, this supplier aims to make fun and enjoyable products accessible to retailers and businesses. They understand the importance of providing unique toys that engage children and promote imaginative play.
Additionally, they offer competitive pricing, including trade discounts on larger orders, reinforcing their dedication to supporting businesses in maximizing profitability. Notably, orders over a specified amount qualify for free delivery, showcasing the supplier's effort to enhance customer convenience. Furthermore, their operation is characterized by reliable service hours and direct communication channels to assist clientele effectively.
Retailers searching for dependable sources of fun, educational, and seasonal toys will find this supplier to be an invaluable partner. With a wide array of products, this company meets the varying demands of the toy market.
For further details and to explore their diverse catalog, interested parties are encouraged to visit their website or contact them directly.
Not available
Supplier name
Wholesalers
This business is firmly rooted in the educational toy sector, dedicated to distributing high-quality toys that foster creativity and learning. They specialize in STEM (Science, Technology, Engineering, and Mathematics) products, as well as art and craft offerings, designed to engage and inspire children of all ages.
The organization sources and supplies award-winning, innovative toys, focusing on products that not only entertain but also educate. They believe that by combining fun with learning, children can develop essential skills while exploring their creativity and imagination. Their wide range of products encourages young minds to think critically and engage in hands-on learning experiences.
With a commitment to introducing unique concepts to the Australian market, this distributor aims to provide parents and educators with the tools necessary to facilitate meaningful learning through play. Their impressive catalog includes STEM toys, art supplies, robotics kits, and more, catering to a variety of interests and developmental needs.
They invite retailers and interested parties to register for access to their comprehensive selection of educational toys, ensuring that quality products are readily available for children across Australia. For further information or to explore the extensive range of offerings, individuals are encouraged to visit the website or reach out directly. The organization values partnerships that enhance learning experiences, contributing positively to children's growth and imagination.
Magna-Tiles, Dantoy, Classic World, Johnco, Plus Plus, Ybike, Jaq Jaq Bird, Engino, Avenir, Scratch Europe, Clemmy
Supplier name
Manufacturers
Luminus Pet is a responsible and reliable supplier for pet products for more than 21 years. We focus on producing plush pet products, such as all kinds of plush pets toys, plush pet beds, cat cave in different shape,with our production base in Yangzhou, which has rich resources of raw materials and intensive labor force.
Not available
Supplier name
Wholesalers
This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association.
Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys.
The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates.
The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.
Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar
Supplier name
Wholesalers
Operating within the adult toy industry, this supplier provides a wide selection of products designed to enhance intimacy and pleasure. Their professional approach emphasizes quality, variety, and affordability, catering to a diverse clientele seeking to maximize their experience with erotic accessories.
With an extensive catalog that includes vibrators, dildos, male and anal sex toys, bondage gear, lingerie, and more, the supplier ensures that all customers find something that suits their interests. By focusing on high-quality manufacturing processes and continual product innovation, they remain a competitive option in a bustling market.
The supplier operates under a cumulative sales and distribution model, granting clients substantial savings on larger orders. Their streamlined internal delivery processes guarantee efficiency, with all products shipped from their Chinese production facility to a US-based warehouse, ensuring quick handling and customer delivery. The supplier's ability to manage inventory with no minimum order quantity provides flexibility to retailers and wholesale buyers alike.
Additionally, this supplier is dedicated to enhancing the customer experience, providing 24/7 customer support to address inquiries or issues. This commitment to excellence has cultivated a robust network of satisfied clients. Overall, partnering with this supplier enables businesses to expand their offerings while ensuring competitive pricing. For additional details and to explore the expansive product selection, visit the website or reach out for direct support.
Not available
Supplier name
Wholesalers
JoJo Modern Pets (JMP) is an Independent Manufacturing and Distribution Company. Centered in Washington DC, with our Warehousing located in the western suburbs of Chicago, JMP focuses on creating our ever growing, high-quality products with unique and design centric offerings. We are dedicated to improving the lifestyle of the modern pet owner and their pets by creating and distributing design-driven, innovative, and practical pet products. We recognize that being a pet owner is a lifestyle and the products you buy for your pet are a reflection of what you value. We seek to bring our customers items beyond the ordinary so they can locate pet-centric home products while showcasing their personal style. With unique and sophisticated materials, our products provide a wide range of options for the modern pet owner and their family.
Country Living, Jojo Modern Pets
Supplier name
Manufacturers
In the dynamic landscape of the toy industry, this supplier stands out as a one-stop solution in China, delivering a vast array of toys designed for both education and entertainment. Their extensive product line includes categories such as play vehicles, building toys, learning and educational toys, dolls, and various sports and outdoor play items.
Established with a focus on innovation and quality, the supplier has built a reputation over the past 18 years by exporting products worldwide. Their dedicated research and development team ensures that they stay ahead of industry trends, continuously evolving their offerings to meet the demands of a modern market.
The supplier prides itself on strict quality control processes, maintaining a defect rate of less than 0.2%. They adhere to international safety standards and provide assurance through certifications from reputable third-party organizations. With state-of-the-art manufacturing facilities spanning over 15,890 square meters, they employ more than 80 skilled workers committed to delivering high-quality products promptly.
Their exhibition hall, located in the heart of the toy industry in Chenghai, Shantou, offers over 2 million items for viewing, showcasing a commitment to client service and convenience. By attending major international toy fairs, the supplier connects with both established and potential partners, reinforcing their business philosophy of sincerity and contractual integrity.
For more information or to explore the product offerings in detail, potential clients are encouraged to visit the supplier's website or reach out directly for assistance.
Not available
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