Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Strong buyer appeal is driven by gift-giving, entertainment, and educational value, with many purchases made for children and as stocking stuffers. The $10–$25 price band supports impulse buys, easy gifting, and bundle opportunities to lift order value, especially with age-appropriate, trendy, or licensed items that feel “giftable.”
Demand peaks in December due to holiday gifting; sellers typically see best results when they line up inventory and listings a couple of months in advance. With August as the current month, it’s a good time to finalize assortment, secure supply, and prepare listings and promotions so they are live ahead of the holiday surge.
Seasonal
Peak month: December
Product details
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
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$18
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$10 - $25
-
High Month December
Low Month February
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$18
-
$10 - $25
-
High Month December
Low Month February
Dropship products for Toys
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Top suppliers for “Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier is a prominent player in the educational toy distribution industry, with over 35 years of experience in the New Zealand market. Specializing in a wide array of engaging and educational toys, they cater to families and educational institutions alike. Their selection includes classic games, innovative learning resources, and captivating toys designed to foster creativity and learning across all age groups.
The supplier takes pride in sourcing products from around the globe, ensuring a varied and high-quality inventory. Categories within their offerings include puzzles, educational games, outdoor toys, plush toys, and much more, allowing customers to find the perfect learning tools for children of various ages. As a dedicated wholesaler, they maintain a commitment to excellence, emphasizing customer satisfaction and valuable educational experiences.
Additionally, the supplier is actively involved in community events such as toy fairs, where they showcase their latest products and connect with customers and partners. They continually seek to enhance their offerings and stay ahead of market trends, making them a reliable choice for retailers in need of quality educational toys.
For businesses interested in exploring their extensive catalog or setting up a wholesale account, the supplier encourages visits to their website for complete product information or direct contact for assistance.
Not available
Supplier name
Manufacturers
Operating in the toy industry, this supplier has been crafting high-quality, handmade toys since 1991. Committed to ethical practices and eco-sustainability, the company produces toys from natural materials, certified to be organic when possible. Their product line includes both organic soft toys and organic rubber baby toys, making them the only company in Sri Lanka, and globally, to offer the latter. Each toy is designed not only to entertain but also to contribute to the developmental growth and emotional well-being of children. This supplier's dedication to quality and child development is reflected in every meticulously handcrafted item, ensuring that every product meets stringent quality and safety standards. The company's collections feature unique characters and themes, designed to foster a sense of wonder and discovery in young children. They work closely with renowned international brands and have built a reputation for excellence and innovation in the industry. For more detailed information or inquiries, please visit the website or contact directly.
Alvin, Tikiri, Bonikka, Meiya
Supplier name
Manufacturers
In the evolving pet care industry, this supplier stands out with a commitment to creating high-quality, durable toys designed for both domestic pets and zoo animals. Their products reflect a deep understanding of animal behavior, ensuring that each toy stimulates natural instincts such as taste, smell, noise, and touch.
The supplier boasts an extensive range of interactive toys for dogs, which are built to last and provide endless enjoyment. Their design philosophy emphasizes safety, non-toxicity, and durability, which have earned the trust of pet owners over the years. Highlighting their animal-centric ethos, many of the toys cater to the specific needs of various species, ensuring they not only serve as entertainment but also promote healthy activity.
A notable feature of their offerings is the warranty on their play toys, which attests to their confidence in the product quality. With a variety of shapes, sizes, and functions, customers can find the perfect match for their pets, be it for playtime at home or in a wildlife environment.
Their customer service is responsive and dedicated, ready to provide further information about their product lines, which include options for carnivores and herbivores alike. For those interested in learning more about the complete collection, including zoo products and gift vouchers, visiting the website or making direct contact is encouraged to explore the full array available.
Not available
Supplier name
Manufacturers
Operating within the dog training equipment industry, this supplier is dedicated to providing top-tier gear tailored for trainers and enthusiasts alike. Their extensive product range caters to diverse needs, from police K9 and military applications to schutzhund, agility, and more.
With a commitment to quality, they offer a selection of innovative training tools designed to enhance performance and support the human-dog bond. Among their offerings are training collars, bite suits, training aids, and various accessories that meet the demands of professional handlers and casual trainers.
Recognizing that effective training begins with the right equipment, they strive to ensure all products meet high standards of durability and functionality, enabling dog owners to achieve their training goals with confidence.
This supplier understands the importance of accessibility, operating a Canada-based marketplace to facilitate orders with no brokerage fees, ensuring a seamless purchasing experience for Canadian customers.
For those interested in exploring their wide array of products or seeking specific solutions to training challenges, more information is available on their website or by contacting them directly. They are committed to supporting dog training endeavors with exceptional products and dedicated service.
Herm Sprenger, Redline K-9, Arrak Outdoor
Supplier name
Wholesalers
This supplier operates within the vibrant novelty and gift product sector, providing an extensive array of imaginative and functional items designed to enhance both special occasions and everyday life. Their catalog features creative solutions for various celebrations and practical items that appeal to diverse customer preferences.
With a commitment to quality and innovation, the supplier ensures that each product reflects the latest trends while maintaining a focus on functionality and appeal. They cater to a variety of themes and styles, enabling retailers to offer customers a wide selection to meet their specific needs. These products are not only entertaining but also serve practical purposes, making them ideal for gifting or personal use.
Their product range includes playful bathroom accessories, plush toys, unique home décor, and fun party supplies. With an understanding of market demands and customer preferences, they are dedicated to introducing new designs and concepts that resonate with today's consumers. Seasonal and special occasion items further enhance their collection, ensuring there is always something fresh and exciting available.
To discover more about their offerings and how they can benefit your retail business, interested parties are encouraged to visit the supplier's website or contact them directly for personalized assistance and support. Their approachable customer service team is ready to provide insights and help navigate their expansive product lines.
Aqua79, Attitude Studio, Cheers, Cota Global, Dollibu, Mugniv, Planet Pens, Barocity, Puzzled, Poza, Printed Tp, Taggage, Kitchabon
Supplier name
Manufacturers
This supplier is a prominent player in the pet supplies industry, offering a diverse range of products that cater to pet owners' needs. Committed to innovation, they prioritize safety and quality in their product offerings, ensuring that every item meets rigorous standards.
Their extensive catalog includes items such as pet toys, collars, leashes, bowls, bedding, and grooming supplies, designed with the well-being of pets in mind. By utilizing eco-friendly materials and focusing on interactive designs, they create engaging products that enhance the pet-owner experience. Each piece reflects a blend of functionality and aesthetic appeal.
The supplier embraces a customer-centric approach, continuously gathering feedback to adapt and improve their offerings. Their dedicated team ensures that all products undergo strict quality control processes, allowing them to build lasting relationships with both retailers and end consumers.
With a commitment to serving markets across Europe, North America, and Asia, the supplier remains dedicated to expanding their reach while consistently delivering top-quality products. They are poised for growth in the expanding pet toy market, encouraging collaboration with partners and clients alike.
For those interested in exploring their innovative or customized product options, further inquiries are welcomed via their website or direct contact. The supplier's aim is to bring joy and comfort to pets, ensuring a lasting impact in the lives of pet owners worldwide.
Brobopet, Petfond, Eastpet, Green Pet Care, Jixiang, Quleyuan, Aiwan, Saigao
Supplier name
Manufacturers
Toys and children's furniture industry leader with a commitment to sustainable play for generations to come. This business specializes in creating high-quality wooden toys and furniture items crafted from durable, responsibly resourced wood. Each product is adorned with non-toxic, water-based paints, ensuring child safety and environmental kindness. The meticulously designed toys, including doll houses, train sets, and play kitchens, are cherished for their nostalgic, timeless appeal and sturdy craftsmanship. The company's vision is to construct beautiful, unique toys that are lovingly made to endure years of play and joy. Reflecting a deep-rooted passion for traditional play, their collections are inspired by early designs, combining classic charm with modern-day safety standards. Whether it’s for roleplay, creative building, sensory development, or educational purposes, their products cater to a wide range of learning types and age groups. For more detailed information or to explore the full range of products available, please visit the website or contact directly.
Le <em>Toy</em> Van
Supplier name
Wholesalers, Manufacturers
Since 1995, this company has been at the forefront of the toy industry, driven by the vision of a family inspired by their children's playtime. Starting with a passion for drones, they have expanded into a diverse range of playful, engaging, and affordable toys that cater to various interests and age groups. Each product is crafted with the intent to encourage imagination, active play, and family bonding time.
Their selection boasts toys that are not just soft and cuddly, but also exude personality and talkative charm. Themes such as dinosaurs, animals, sports, action, robots, vehicles, and drones are brought to life through detailed, interactive designs. These toys are remote-controlled, educational, or simply for cuddles, fostering development and providing endless hours of fun.
Understanding the importance of play in childhood development and family interaction, the company focuses on child-friendly, high-quality offerings. They pride themselves on being accessible and engaging for everyone, from a spirited three-year-old child to an energetic grandparent. With a dedication to customer satisfaction and a commitment to innovation, they remain a go-to source for toys that delight all generations.
With a constant eye on the latest trends and consumer preferences, they ensure that their product lineup includes bestsellers and popular favorites. This commitment to quality and fun is why families around the world trust them to deliver joy and entertainment. For more insights into their full collection of toys and parts, they welcome customers to reach out and explore through their comprehensive online presence.
Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Play With Me Plush, Pocket Pals, Smithsonian, Wild Wheels
Supplier name
Manufacturers
This supplier operates in the vibrant wooden toy industry, specializing in high-quality, educational toys that foster creativity and learning for children. With over 21 years of experience in manufacturing, they have developed strong expertise in designing and producing a wide variety of wooden toys that cater to different ages and interests. Their offerings include classic toys, puzzles, educational games, and much more, all crafted with attention to detail and safety standards in mind.
Located in China, this supplier champions sustainable practices and uses various materials, such as beech wood, pinewood, and MDF, ensuring durability and an eco-friendly approach. They pride themselves on their ability to customize products according to client needs, offering personalized services that range from design to packaging. Minimum order quantities are clearly communicated, allowing for flexibility in wholesale purchasing.
Quality control is a fundamental aspect of their operations, with multiple testing processes established to ensure compliance with international safety standards such as ASTM F963 and EN71. Partnerships with reputable testing labs underline their commitment to delivering safe toys, making them a trustworthy source in the marketplace.
This supplier’s range of ready-to-ship toys makes purchasing convenient without compromising on quality or uniqueness. For those interested in learning more about their innovative products and services, please visit their website or reach out via contact methods provided.
Tooky
Supplier name
Wholesalers
Dedicated to the wholesale toy industry, this supplier has carved a niche in providing eco-friendly and ethically produced soft toys. They are particularly recognized for offering an extensive and diverse selection of knitted and crochet dinosaur toys, which have become immensely popular among children and parents alike.
Their commitment to ethical sourcing and sustainability is evident in every product they offer. By collaborating with fair trade cooperatives, they ensure that their toys are not only high-quality but also produced under fair working conditions. Each piece, crafted with care, reflects their dedication to making a positive impact in the toy industry.
Alongside dinosaurs, the supplier features an array of whimsical soft toys, including animals, unique decorations, and baby comforters designed for sensory exploration. Their bespoke product offerings are perfect for those looking to provide personalized gifts or unique items for special occasions.
With a focus on customer satisfaction, they pride themselves on delivering excellent service and quality results, making them a preferred choice for retailers. For further exploration of their diverse product line and business ethos, interested parties are encouraged to visit their website or connect directly for inquiries.
Not available
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