Toys Market Trends, Forecast & Insights [2025]
Last updated Mar 6, 2025
Toys are a versatile and highly sought-after product category that appeals to a broad range of buyers, especially children and their families. With a typical selling price range of $10 to $28, sellers can cater to various budgets while offering both educational and entertaining options. As the peak demand for toys typically occurs in December, now is an excellent time for sellers to prepare their eCommerce store with a diverse selection of toys to capitalize on the upcoming holiday season.
Seasonal
Peak month: December
Product details
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$15
-
$10 - $20
-
High Month December
Low Month February
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$15
-
$10 - $20
-
High Month December
Low Month February
Dropship products for Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Dancing Bee Toy Electric Toys Musical Toys Electronic Cartoon Bee Preschool Learning Toys Educational Toys Interactive Singing
USD $9.33
KIDNOAM Beach sand shovel toys snow toys set craftsman toys parent-child interactive toys beach toys Halloween Christmas gift
USD $3.53
Fidget Toys Cute Pig Squishy Toys Piggy Squeeze Toys Cute Pigman Sensory Stress Toys Stress Relief Toys for Kids and Adults
USD $2.93
Magnetic Building Blocks DIY Magnets Toys medium size STEM Toys Construction Toys Learning Educational Magnet Toys
USD $3.25
Numbers Letters Suction Cup Toys For Kids, Sensory Sucker Toys, Bath Toys For Toddlers, Educational Toys For Boys And Girls
USD $3.03
Fidget Anti-stress Toys for Children Adult Offices Stress Relieving Toys Autism Sensory Toys Boys Girls Stress Relief Toys Gifts
USD $2.17
1-4Pack Bath Toys, Cute Swimming Octopus Bath Toys, Pool Floating Curled Edge Toys for Boys and Girls, Children's Bathtub Toys
USD $2.25
Pet Bird Toys Chewing Toys Bird Rattan Ball Toy For Parrot Budgie Parakeet Cockatiel Chewing Playing Toys Parrot Cages Toys 5pcs
USD $1.29
Baby Bath Toys for Kids Electric Submarine Shower Sucker Baby Toys Spray Water Toys Bathtub Toys Sprinkler Baby Shower
USD $16.91
Baby Bath Toys for Kids Electric Submarine Shower Sucker Baby Toys Spray Water Toys Bathtub Toys Sprinkler Baby Shower
USD $9.59
Rainbow Flashing Piano Toys Electronic Music Toys with 5 Instruments 13 Melody Portable Keyboard Toys Educational Toys for Kids
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Chewing Foraging Toys Chicken Toys Set Parrot Playing Training Toys with Wooden Swing Fruit Vegetable Hanging Feeder Bell Toys
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Top suppliers for “Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Manufacturers
Since 1995, this company has been at the forefront of the toy industry, driven by the vision of a family inspired by their children's playtime. Starting with a passion for drones, they have expanded into a diverse range of playful, engaging, and affordable toys that cater to various interests and age groups. Each product is crafted with the intent to encourage imagination, active play, and family bonding time.
Their selection boasts toys that are not just soft and cuddly, but also exude personality and talkative charm. Themes such as dinosaurs, animals, sports, action, robots, vehicles, and drones are brought to life through detailed, interactive designs. These toys are remote-controlled, educational, or simply for cuddles, fostering development and providing endless hours of fun.
Understanding the importance of play in childhood development and family interaction, the company focuses on child-friendly, high-quality offerings. They pride themselves on being accessible and engaging for everyone, from a spirited three-year-old child to an energetic grandparent. With a dedication to customer satisfaction and a commitment to innovation, they remain a go-to source for toys that delight all generations.
With a constant eye on the latest trends and consumer preferences, they ensure that their product lineup includes bestsellers and popular favorites. This commitment to quality and fun is why families around the world trust them to deliver joy and entertainment. For more insights into their full collection of toys and parts, they welcome customers to reach out and explore through their comprehensive online presence.
Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Play With Me Plush, Pocket Pals, Smithsonian, Wild Wheels
Supplier name
This enterprise operates in the dynamic toy manufacturing industry, dedicated to crafting high-quality products that enhance playtime and support the developmental needs of young children. With a strong commitment to innovation and safety, the brand designs a range of toys that inspire creativity and encourage interactive play.
Understanding the importance of play in childhood development, this company prioritizes the creation of toys that are not only fun but also beneficial for the cognitive and physical growth of children. Their product lineup is thoughtfully crafted to spark imagination, promote motor skills, and provide joyful experiences for both kids and their parents.
The brand embraces a philosophy of playfulness, encouraging children to explore their surroundings and express themselves freely. Each toy is designed with the utmost care, ensuring that it meets the highest safety standards while remaining engaging and educational.
In addition to their focus on child development, the company believes in supporting parents by offering reliable and attractive toys that facilitate family bonding moments. Their commitment to creating enjoyable experiences for families reflects their core values and dedication to the community.
For more information about their innovative toy range and to explore their latest offerings, you are welcome to visit their website or contact them directly for a personalized consultation.
Infantino, Bkids
Supplier name
Manufacturers
This reputable supplier belongs to the pet supplies industry, dedicated to enhancing the quality of life for pets through a diverse range of innovative products. With years of experience, they have earned recognition for their commitment to producing exceptional pet items, including toys, grooming supplies, and accessories.
Focusing on quality and safety, the supplier meticulously selects materials, ensuring that every product meets high standards for durability and pet-friendliness. Their impressive catalog showcases a variety of items designed to stimulate and entertain pets, catering to the specific needs of both dogs and cats.
Additionally, the company emphasizes sustainable practices, utilizing eco-friendly materials in the production of many items. This dedication not only enriches the lives of pets but also contributes to environmental stewardship. By combining appealing designs with functionality, the supplier strives to create products that both pets and their owners will love.
This marketplace expert continuously seeks to innovate and expand its offerings, staying attuned to market trends and consumer demands. They are well-positioned to support pet supply merchants seeking reliable, attractive, and effective products for their clientele.
For more information about their product offerings and how they can meet your needs, please visit their website or reach out directly for assistance. They are committed to building lasting relationships with customers based on trust and reliability.
Brobopet, Petfond, Green Pet Care, Jixiang, Quleyuan, Aiwan, Saigao, Orient Pets
Supplier name
Wholesalers
This organization specializes in the wholesale toy industry, providing an extensive selection of products that cater to various consumer needs. Their offerings include innovative pocket money toys, creative art and craft materials, and party bag fillers, as well as seasonal and thematic toys.
With a commitment to quality and customer satisfaction, this supplier aims to make fun and enjoyable products accessible to retailers and businesses. They understand the importance of providing unique toys that engage children and promote imaginative play.
Additionally, they offer competitive pricing, including trade discounts on larger orders, reinforcing their dedication to supporting businesses in maximizing profitability. Notably, orders over a specified amount qualify for free delivery, showcasing the supplier's effort to enhance customer convenience. Furthermore, their operation is characterized by reliable service hours and direct communication channels to assist clientele effectively.
Retailers searching for dependable sources of fun, educational, and seasonal toys will find this supplier to be an invaluable partner. With a wide array of products, this company meets the varying demands of the toy market.
For further details and to explore their diverse catalog, interested parties are encouraged to visit their website or contact them directly.
Not available
Supplier name
Wholesalers
In the educational toy industry, this supplier stands out as a premier wholesale distributor of quality toys designed to stimulate children’s creativity and intellect. They specialize in a wide range of products, focusing primarily on STEM (Science, Technology, Engineering & Mathematics) and art & craft categories.
Their offerings include award-winning and innovative toys that not only entertain but also educate, merging scientific principles with imaginative play. The supplier is committed to introducing novel concepts to the Australian market, allowing children to explore, learn, and think critically. Each product is carefully selected to inspire curiosity and foster a love for learning in young minds.
With a focus on high-quality educational toys, the supplier aims to ignite the imaginations of children across Australia. As they continue to expand their reach, they remain dedicated to supporting parents and educators in providing enriching play experiences. This commitment ensures that every toy sold not only offers fun but also contributes to a child's development in fundamental areas of learning.
To discover more about their unique product range and the benefits of their toys, interested parties are encouraged to explore their website or contact them directly for further details.
Magna-Tiles, Dantoy, Johnco, Plus Plus, Ybike, Jaq Jaq Bird, Engino, Avenir, Scratch Europe, Clemmy
Supplier name
Wholesalers
This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association.
Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys.
The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates.
The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.
Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar
Supplier name
Wholesalers
Operating within the adult toy industry, this supplier provides a wide selection of products designed to enhance intimacy and pleasure. Their professional approach emphasizes quality, variety, and affordability, catering to a diverse clientele seeking to maximize their experience with erotic accessories.
With an extensive catalog that includes vibrators, dildos, male and anal sex toys, bondage gear, lingerie, and more, the supplier ensures that all customers find something that suits their interests. By focusing on high-quality manufacturing processes and continual product innovation, they remain a competitive option in a bustling market.
The supplier operates under a cumulative sales and distribution model, granting clients substantial savings on larger orders. Their streamlined internal delivery processes guarantee efficiency, with all products shipped from their Chinese production facility to a US-based warehouse, ensuring quick handling and customer delivery. The supplier's ability to manage inventory with no minimum order quantity provides flexibility to retailers and wholesale buyers alike.
Additionally, this supplier is dedicated to enhancing the customer experience, providing 24/7 customer support to address inquiries or issues. This commitment to excellence has cultivated a robust network of satisfied clients. Overall, partnering with this supplier enables businesses to expand their offerings while ensuring competitive pricing. For additional details and to explore the expansive product selection, visit the website or reach out for direct support.
Not available
Supplier name
Wholesalers
JoJo Modern Pets (JMP) is an Independent Manufacturing and Distribution Company. Centered in Washington DC, with our Warehousing located in the western suburbs of Chicago, JMP focuses on creating our ever growing, high-quality products with unique and design centric offerings. We are dedicated to improving the lifestyle of the modern pet owner and their pets by creating and distributing design-driven, innovative, and practical pet products. We recognize that being a pet owner is a lifestyle and the products you buy for your pet are a reflection of what you value. We seek to bring our customers items beyond the ordinary so they can locate pet-centric home products while showcasing their personal style. With unique and sophisticated materials, our products provide a wide range of options for the modern pet owner and their family.
Country Living, Jojo Modern Pets
Supplier name
Wholesalers
In the vibrant toy industry, this supplier stands out for its wide-ranging inventory that appeals to children of all ages. They prioritize quality and innovation, offering products that not only entertain but also promote creativity and learning. From action figures and dolls to educational toys and craft sets, their selection is designed to enrich playtime experiences.
Their commitment to customer satisfaction is evident through competitive pricing and a unique selection of items, making them a preferred choice for retailers. They understand the importance of staying ahead in a dynamic market and continuously update their inventory to include trending toys and games.
In addition to classic toys, they provide a selection of seasonal items that cater to various festivities, ensuring that retailers can offer fresh choices year-round. Their diverse array also includes licensed toys from popular franchises, appealing to fans and collectors alike.
This supplier not only focuses on delivering quality but also emphasizes the importance of fostering connections within the toy community. Interested parties are welcomed to explore the full range of offerings by visiting their website or making direct inquiries for tailored assistance.
Cra-Z-Art, Matchbox, Mattel, Hasbro, Funko, Little Tikes, Nickelodeon, Wilson, Fisher Price, Playdoh, Sonic, Spin Master, Empiresimport, Dream Ella
Supplier name
Manufacturers
In the dynamic landscape of the toy industry, this supplier stands out as a one-stop solution in China, delivering a vast array of toys designed for both education and entertainment. Their extensive product line includes categories such as play vehicles, building toys, learning and educational toys, dolls, and various sports and outdoor play items.
Established with a focus on innovation and quality, the supplier has built a reputation over the past 18 years by exporting products worldwide. Their dedicated research and development team ensures that they stay ahead of industry trends, continuously evolving their offerings to meet the demands of a modern market.
The supplier prides itself on strict quality control processes, maintaining a defect rate of less than 0.2%. They adhere to international safety standards and provide assurance through certifications from reputable third-party organizations. With state-of-the-art manufacturing facilities spanning over 15,890 square meters, they employ more than 80 skilled workers committed to delivering high-quality products promptly.
Their exhibition hall, located in the heart of the toy industry in Chenghai, Shantou, offers over 2 million items for viewing, showcasing a commitment to client service and convenience. By attending major international toy fairs, the supplier connects with both established and potential partners, reinforcing their business philosophy of sincerity and contractual integrity.
For more information or to explore the product offerings in detail, potential clients are encouraged to visit the supplier's website or reach out directly for assistance.
Not available
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