Toys Market Trends, Forecast & Insights [2025]
Last updated Mar 6, 2025
Toys are a versatile and highly sought-after product category that appeals to a broad range of buyers, especially children and their families. With a typical selling price range of $10 to $28, sellers can cater to various budgets while offering both educational and entertaining options. As the peak demand for toys typically occurs in December, now is an excellent time for sellers to prepare their eCommerce store with a diverse selection of toys to capitalize on the upcoming holiday season.
Seasonal
Peak month: December
Product details
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$15
-
$10 - $20
-
High Month December
Low Month February
About the product
Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.
Key details
-
$15
-
$10 - $20
-
High Month December
Low Month February
Dropship products for Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Recordable Voice Box for Plush Toys
USD $0.71
Medieval Knight Action Figures Poseable Toys
USD $1.33
Creative Animal Shape Toothpaste Squeeze Toys
USD $0.75
Portable Foldable Baby Bathtub with Toys
USD $11.22
Large Foldable Baby Bathtub with Toys
USD $18.31
Portable Foldable Baby Bathtub with Toys
USD $11.21
Indestructible Dog Toys for Aggressive Chewers
USD $8.5
Interactive Slipper Shape Dog Chew Toys
USD $1.17
Realistic Miniature Goldfish Model Interactive Toys
USD $0.35
Interactive Chew Toys for Indoor Pets
USD $0.42
Portable Folding Baby Bathtub with Toys
USD $33.21
Retractable Dog Toy Ball Thrower with Silicone Toys
USD $10.98
Top suppliers for “Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Specializing in the wholesale toy and novelty goods industry, this supplier delivers an impressive range of products designed for a variety of customers, including retailers and event planners. Their catalog features an extensive assortment of toys, including educational items, plush toys, light-up novelties, and fidget gadgets, ensuring that there is something for everyone. They also provide seasonal items tailored for celebrations such as Halloween and Christmas, among other festivities, making it easy for businesses to stock for high-demand periods.
In addition, the supplier caters to diverse interests with a selection of novelty goods including fashion accessories, party supplies, and collectibles. Their commitment to quality and customer satisfaction is evident in their attention to detail and the variety of options available, whether for kids or adults.
The supplier operates from local warehouses in California and North Carolina, ensuring efficient fulfillment and timely delivery for wholesale orders. They also emphasize affordability with competitive pricing, encouraging bulk purchases that cater to various market segments.
For those interested in learning more about their extensive product offerings, special deals, or wholesale terms, an invitation is extended to visit their website or contact them directly for personalized assistance. Their dedicated support team is available to answer any inquiries and provide further information.
Explore the world of toys and novelties with this reputable supplier and discover the perfect products to enhance your inventory.
Not available
Supplier name
Wholesalers, Liquidators
This supplier is your one stock shop for licensed character merchandise featuring your favorite TV and movie characters! They carry a wide assortment of products ranging from school bags, toys, games, puzzles, party supplies, and more.
Access wholesale by requesting a quote from ron@kimmyshop.com. Send the SKU #s and Quantities and they will get back to you within 1-2 business days with a discounted quote.
Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Beauty and the Beast, Big Hero 6, Blaze, Bubble Guppies, Caillou, Captain America, Cars, Cinderella<span class="list-helper-toggle-more-text"> and <a href="#">56 more</a></span><span class="list-helper-more-text d-none">, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Masha and the Bear, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Shimmer and Shine, Skylanders, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toopy and Binoo, Toy Story, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers, Manufacturers
Since 1995, this company has been at the forefront of the toy industry, driven by the vision of a family inspired by their children's playtime. Starting with a passion for drones, they have expanded into a diverse range of playful, engaging, and affordable toys that cater to various interests and age groups. Each product is crafted with the intent to encourage imagination, active play, and family bonding time.
Their selection boasts toys that are not just soft and cuddly, but also exude personality and talkative charm. Themes such as dinosaurs, animals, sports, action, robots, vehicles, and drones are brought to life through detailed, interactive designs. These toys are remote-controlled, educational, or simply for cuddles, fostering development and providing endless hours of fun.
Understanding the importance of play in childhood development and family interaction, the company focuses on child-friendly, high-quality offerings. They pride themselves on being accessible and engaging for everyone, from a spirited three-year-old child to an energetic grandparent. With a dedication to customer satisfaction and a commitment to innovation, they remain a go-to source for toys that delight all generations.
With a constant eye on the latest trends and consumer preferences, they ensure that their product lineup includes bestsellers and popular favorites. This commitment to quality and fun is why families around the world trust them to deliver joy and entertainment. For more insights into their full collection of toys and parts, they welcome customers to reach out and explore through their comprehensive online presence.
Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Play With Me Plush, Pocket Pals, Smithsonian, Wild Wheels
Supplier name
This enterprise operates in the dynamic toy manufacturing industry, dedicated to crafting high-quality products that enhance playtime and support the developmental needs of young children. With a strong commitment to innovation and safety, the brand designs a range of toys that inspire creativity and encourage interactive play.
Understanding the importance of play in childhood development, this company prioritizes the creation of toys that are not only fun but also beneficial for the cognitive and physical growth of children. Their product lineup is thoughtfully crafted to spark imagination, promote motor skills, and provide joyful experiences for both kids and their parents.
The brand embraces a philosophy of playfulness, encouraging children to explore their surroundings and express themselves freely. Each toy is designed with the utmost care, ensuring that it meets the highest safety standards while remaining engaging and educational.
In addition to their focus on child development, the company believes in supporting parents by offering reliable and attractive toys that facilitate family bonding moments. Their commitment to creating enjoyable experiences for families reflects their core values and dedication to the community.
For more information about their innovative toy range and to explore their latest offerings, you are welcome to visit their website or contact them directly for a personalized consultation.
Infantino, Bkids
Supplier name
Wholesalers
In the educational toy industry, this supplier stands out as a premier wholesale distributor of quality toys designed to stimulate children’s creativity and intellect. They specialize in a wide range of products, focusing primarily on STEM (Science, Technology, Engineering & Mathematics) and art & craft categories.
Their offerings include award-winning and innovative toys that not only entertain but also educate, merging scientific principles with imaginative play. The supplier is committed to introducing novel concepts to the Australian market, allowing children to explore, learn, and think critically. Each product is carefully selected to inspire curiosity and foster a love for learning in young minds.
With a focus on high-quality educational toys, the supplier aims to ignite the imaginations of children across Australia. As they continue to expand their reach, they remain dedicated to supporting parents and educators in providing enriching play experiences. This commitment ensures that every toy sold not only offers fun but also contributes to a child's development in fundamental areas of learning.
To discover more about their unique product range and the benefits of their toys, interested parties are encouraged to explore their website or contact them directly for further details.
Magna-Tiles, Dantoy, Johnco, Plus Plus, Ybike, Jaq Jaq Bird, Engino, Avenir, Scratch Europe, Clemmy
Supplier name
Wholesalers
This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association.
Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys.
The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates.
The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.
Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar
Supplier name
Wholesalers
Operating within the adult toy industry, this supplier provides a wide selection of products designed to enhance intimacy and pleasure. Their professional approach emphasizes quality, variety, and affordability, catering to a diverse clientele seeking to maximize their experience with erotic accessories.
With an extensive catalog that includes vibrators, dildos, male and anal sex toys, bondage gear, lingerie, and more, the supplier ensures that all customers find something that suits their interests. By focusing on high-quality manufacturing processes and continual product innovation, they remain a competitive option in a bustling market.
The supplier operates under a cumulative sales and distribution model, granting clients substantial savings on larger orders. Their streamlined internal delivery processes guarantee efficiency, with all products shipped from their Chinese production facility to a US-based warehouse, ensuring quick handling and customer delivery. The supplier's ability to manage inventory with no minimum order quantity provides flexibility to retailers and wholesale buyers alike.
Additionally, this supplier is dedicated to enhancing the customer experience, providing 24/7 customer support to address inquiries or issues. This commitment to excellence has cultivated a robust network of satisfied clients. Overall, partnering with this supplier enables businesses to expand their offerings while ensuring competitive pricing. For additional details and to explore the expansive product selection, visit the website or reach out for direct support.
Not available
Supplier name
Wholesalers
JoJo Modern Pets (JMP) is an Independent Manufacturing and Distribution Company. Centered in Washington DC, with our Warehousing located in the western suburbs of Chicago, JMP focuses on creating our ever growing, high-quality products with unique and design centric offerings. We are dedicated to improving the lifestyle of the modern pet owner and their pets by creating and distributing design-driven, innovative, and practical pet products. We recognize that being a pet owner is a lifestyle and the products you buy for your pet are a reflection of what you value. We seek to bring our customers items beyond the ordinary so they can locate pet-centric home products while showcasing their personal style. With unique and sophisticated materials, our products provide a wide range of options for the modern pet owner and their family.
Country Living, Jojo Modern Pets
Supplier name
Manufacturers
In the dynamic landscape of the toy industry, this supplier stands out as a one-stop solution in China, delivering a vast array of toys designed for both education and entertainment. Their extensive product line includes categories such as play vehicles, building toys, learning and educational toys, dolls, and various sports and outdoor play items.
Established with a focus on innovation and quality, the supplier has built a reputation over the past 18 years by exporting products worldwide. Their dedicated research and development team ensures that they stay ahead of industry trends, continuously evolving their offerings to meet the demands of a modern market.
The supplier prides itself on strict quality control processes, maintaining a defect rate of less than 0.2%. They adhere to international safety standards and provide assurance through certifications from reputable third-party organizations. With state-of-the-art manufacturing facilities spanning over 15,890 square meters, they employ more than 80 skilled workers committed to delivering high-quality products promptly.
Their exhibition hall, located in the heart of the toy industry in Chenghai, Shantou, offers over 2 million items for viewing, showcasing a commitment to client service and convenience. By attending major international toy fairs, the supplier connects with both established and potential partners, reinforcing their business philosophy of sincerity and contractual integrity.
For more information or to explore the product offerings in detail, potential clients are encouraged to visit the supplier's website or reach out directly for assistance.
Not available
Supplier name
Wholesalers
Operating within the wholesale toy industry, this supplier specializes in offering an extensive assortment of toys, games, and educational products that cater to children across various age groups. With an impressive inventory, they provide everything from classic action figures to innovative art and craft sets, ensuring there's something for every young enthusiast.
The supplier is committed to delivering high-quality products and remains at the forefront of market trends, keeping their catalog updated with the latest licenses and popular themes. Their collection includes well-known brands and engaging items that foster creativity and learning through play. They take pride in stocking licensed toys from beloved franchises, ensuring that every product resonates with its intended audience.
In addition to toys, the supplier emphasizes educational value, offering products that build skills and promote cognitive development. The diverse selection is not only appealing to children but also meets the needs of parents and educators seeking quality and educational play options.
Customers interested in exploring the full range of offerings are invited to visit the website or contact the supplier directly for detailed inquiries and assistance. This company is dedicated to making playtime educational and fun, aligning with the vision of parents and the developmental needs of children.
Cra-Z-Art, Mattel, Hasbro, Disney, Funko, Marvel, Nickelodeon, Pokemon, Fisher Price, Playdoh, Spin Master, Jakks, Empiresimport
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