Toys Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Strong buyer appeal is driven by gift-giving, entertainment, and educational value, with many purchases made for children and as stocking stuffers. The $10–$25 price band supports impulse buys, easy gifting, and bundle opportunities to lift order value, especially with age-appropriate, trendy, or licensed items that feel “giftable.” Demand peaks in December due to holiday gifting; sellers typically see best results when they line up inventory and listings a couple of months in advance. With August as the current month, it’s a good time to finalize assortment, secure supply, and prepare listings and promotions so they are live ahead of the holiday surge.

Seasonal Peak month: December

Product details

About the product

Toys are a diverse product class that encompasses a wide range of items designed for play and entertainment, appealing to various age groups and interests, from infants to adults. This category includes traditional toys such as dolls and action figures, educational games, building sets, puzzles, and outdoor play items, offering sellers a wealth of opportunities to engage different buyer demographics.

Key details

Avg. Sell price
$18
Selling price range
$10 - $25
Seasonality

High Month December

Low Month February

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Feb

About the product

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$18
Selling price range
$10 - $25
Seasonality

High Month December

Low Month February

Dropship products for Toys

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Plush Cotton Rope Interactive Dog Toys

USD $11.74

Wooden Chicken Toys for Kids 2025

USD $335.12

Cute Squeaky Plush Dog Chew Toys

USD $12.72

Voice Recorder Module for Plush Toys

USD $0.94

Runway Pup Collection Squeaky Plush Dog Toys

USD $21.21

Durable Plush Dog Toys Brunch Breakfast Squeakers

USD $35.66

Colorful Feather Plush Cat Mouse Toys Set

USD $6.42

Durable Plush Animal Dog Toys with Squeaker

USD $11.84

Runway Pup Collection Unique Squeaky Dog Toys

USD $19.81

Cute Squeaky Plush Animal Toys for Dogs

USD $10.32

Durable Plush Pizza Chew Toys for Dogs

USD $10.64

Mini Recordable Sound Module for Plush Toys

USD $0.83

Top suppliers for “Toys”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association. Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys. The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates. The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.

Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar

Supplier name

Wholesalers

This supplier is a prominent player in the educational toy distribution industry, with over 35 years of experience in the New Zealand market. Specializing in a wide array of engaging and educational toys, they cater to families and educational institutions alike. Their selection includes classic games, innovative learning resources, and captivating toys designed to foster creativity and learning across all age groups. The supplier takes pride in sourcing products from around the globe, ensuring a varied and high-quality inventory. Categories within their offerings include puzzles, educational games, outdoor toys, plush toys, and much more, allowing customers to find the perfect learning tools for children of various ages. As a dedicated wholesaler, they maintain a commitment to excellence, emphasizing customer satisfaction and valuable educational experiences. Additionally, the supplier is actively involved in community events such as toy fairs, where they showcase their latest products and connect with customers and partners. They continually seek to enhance their offerings and stay ahead of market trends, making them a reliable choice for retailers in need of quality educational toys. For businesses interested in exploring their extensive catalog or setting up a wholesale account, the supplier encourages visits to their website for complete product information or direct contact for assistance.

Not available

Supplier name

Manufacturers

In the evolving pet care industry, this supplier stands out with a commitment to creating high-quality, durable toys designed for both domestic pets and zoo animals. Their products reflect a deep understanding of animal behavior, ensuring that each toy stimulates natural instincts such as taste, smell, noise, and touch. The supplier boasts an extensive range of interactive toys for dogs, which are built to last and provide endless enjoyment. Their design philosophy emphasizes safety, non-toxicity, and durability, which have earned the trust of pet owners over the years. Highlighting their animal-centric ethos, many of the toys cater to the specific needs of various species, ensuring they not only serve as entertainment but also promote healthy activity. A notable feature of their offerings is the warranty on their play toys, which attests to their confidence in the product quality. With a variety of shapes, sizes, and functions, customers can find the perfect match for their pets, be it for playtime at home or in a wildlife environment. Their customer service is responsive and dedicated, ready to provide further information about their product lines, which include options for carnivores and herbivores alike. For those interested in learning more about the complete collection, including zoo products and gift vouchers, visiting the website or making direct contact is encouraged to explore the full array available.

Not available

Supplier name

Wholesalers

This supplier is a prominent player in the pet products sector, specializing in wholesale distribution of a diverse range of items tailored for pet care enthusiasts. Established in 2021, the company operates with a commitment to providing innovative and high-quality products, ensuring that pet owners have access to the best possible supplies for their beloved animals. With a strong production capability and an extensive network of partnerships with over a hundred manufacturers, the supplier effectively meets the diverse needs of customers. Their product line includes an impressive array of items such as pet toys, collars, leashes, grooming tools, carriers, and cleaning supplies. This focus on quality and variety allows pet owners to find exactly what they need to care for their pets, enhancing the bond between pets and their owners. The company is dedicated to maintaining competitive pricing without compromising on quality, reflecting their understanding of the market's demands. Their commitment to customer satisfaction is underscored by their efficient supply chain and fast shipping services, ensuring that customers receive their orders promptly. Whether for a new pet owner or an experienced retailer, this supplier provides essential products that contribute to happy and healthy pet lives. For those seeking further details or to explore their extensive catalog, visiting the website or reaching out directly is encouraged. The goal is to foster positive experiences for both humans and their pets, strengthening the invaluable companionship that pets bring to our lives.

Not available

Supplier name

Dropshippers

Operating in the retail sector, this B2B marketplace specializes in providing a wide array of products ranging from fashion and home goods to toys and nursery items. The platform emphasizes a curated collection of unique design brands, sourced both internationally and locally. The marketplace is dedicated to facilitating connections between buyers and specialty brands. It serves as an exclusive distributor for established names, while also investing in emerging designers to develop innovative products. The focus on quality and distinctiveness ensures that retailers can find unique items that set them apart in a competitive industry. Categories covered include fashion, home, play, nursery, and beauty, giving buyers access to a rich variety of products. With a user-friendly interface, the marketplace promotes ease of shopping and effective order management, catering to the needs of retailers looking for differentiated offerings. For retailers or trade professionals seeking exclusive designs, this platform serves as an invaluable resource. It offers quick shipping options and dropshipping capabilities, making it easier for businesses to manage inventory and customer demands efficiently. For more details on product offerings and to discover the latest brand launches and promotions, please visit the website or contact directly for tailored inquiries.

Bon Ton Toys, Eguchi Toys, Cavalli, Baghera, Arnolfo Di Cambio, Daqiconcept, Eo Play, Jumpfrompaper, Maison Deux, Missoni Home, Nailmatic, Niluu, Pappelina, Playsam, Rian Tricot, Roberto Cavalli Home, Sardegna and <a href="#">4 more</a>, Sartoria, Soldidesign, Teukho, Vallvé <a href="#">less</a>

Supplier name

Wholesalers

This supplier operates within the vibrant novelty and gift product sector, providing an extensive array of imaginative and functional items designed to enhance both special occasions and everyday life. Their catalog features creative solutions for various celebrations and practical items that appeal to diverse customer preferences. With a commitment to quality and innovation, the supplier ensures that each product reflects the latest trends while maintaining a focus on functionality and appeal. They cater to a variety of themes and styles, enabling retailers to offer customers a wide selection to meet their specific needs. These products are not only entertaining but also serve practical purposes, making them ideal for gifting or personal use. Their product range includes playful bathroom accessories, plush toys, unique home décor, and fun party supplies. With an understanding of market demands and customer preferences, they are dedicated to introducing new designs and concepts that resonate with today's consumers. Seasonal and special occasion items further enhance their collection, ensuring there is always something fresh and exciting available. To discover more about their offerings and how they can benefit your retail business, interested parties are encouraged to visit the supplier's website or contact them directly for personalized assistance and support. Their approachable customer service team is ready to provide insights and help navigate their expansive product lines.

Aqua79, Attitude Studio, Cheers, Cota Global, Dollibu, Mugniv, Planet Pens, Barocity, Puzzled, Poza, Printed Tp, Taggage, Kitchabon

Supplier name

Manufacturers

This supplier is a prominent player in the pet supplies industry, offering a diverse range of products that cater to pet owners' needs. Committed to innovation, they prioritize safety and quality in their product offerings, ensuring that every item meets rigorous standards. Their extensive catalog includes items such as pet toys, collars, leashes, bowls, bedding, and grooming supplies, designed with the well-being of pets in mind. By utilizing eco-friendly materials and focusing on interactive designs, they create engaging products that enhance the pet-owner experience. Each piece reflects a blend of functionality and aesthetic appeal. The supplier embraces a customer-centric approach, continuously gathering feedback to adapt and improve their offerings. Their dedicated team ensures that all products undergo strict quality control processes, allowing them to build lasting relationships with both retailers and end consumers. With a commitment to serving markets across Europe, North America, and Asia, the supplier remains dedicated to expanding their reach while consistently delivering top-quality products. They are poised for growth in the expanding pet toy market, encouraging collaboration with partners and clients alike. For those interested in exploring their innovative or customized product options, further inquiries are welcomed via their website or direct contact. The supplier's aim is to bring joy and comfort to pets, ensuring a lasting impact in the lives of pet owners worldwide.

Brobopet, Petfond, Eastpet, Green Pet Care, Jixiang, Quleyuan, Aiwan, Saigao

Supplier name

Wholesalers, Manufacturers

Since 1995, this company has been at the forefront of the toy industry, driven by the vision of a family inspired by their children's playtime. Starting with a passion for drones, they have expanded into a diverse range of playful, engaging, and affordable toys that cater to various interests and age groups. Each product is crafted with the intent to encourage imagination, active play, and family bonding time. Their selection boasts toys that are not just soft and cuddly, but also exude personality and talkative charm. Themes such as dinosaurs, animals, sports, action, robots, vehicles, and drones are brought to life through detailed, interactive designs. These toys are remote-controlled, educational, or simply for cuddles, fostering development and providing endless hours of fun. Understanding the importance of play in childhood development and family interaction, the company focuses on child-friendly, high-quality offerings. They pride themselves on being accessible and engaging for everyone, from a spirited three-year-old child to an energetic grandparent. With a dedication to customer satisfaction and a commitment to innovation, they remain a go-to source for toys that delight all generations. With a constant eye on the latest trends and consumer preferences, they ensure that their product lineup includes bestsellers and popular favorites. This commitment to quality and fun is why families around the world trust them to deliver joy and entertainment. For more insights into their full collection of toys and parts, they welcome customers to reach out and explore through their comprehensive online presence.

Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Play With Me Plush, Pocket Pals, Smithsonian, Wild Wheels

Supplier name

Wholesalers

Specializing in the toy and nursery industry, this supplier is dedicated to creating delightful products that inspire creativity and comfort for children. Their extensive collection features meticulously crafted plush toys, whimsical activity items, decorative nursery essentials, and much more, catering to the imaginative world of little ones. The supplier's plush toys range from adorable animal friends and delightful dolls to unique themed characters, each designed to engage young minds and promote interactive play. Their carefully curated selection of blankets and bedding items ensures comfort and warmth, while their imaginative pretend play sets bring stories to life, providing endless entertainment. In addition to their toys, they offer a variety of nursery decor items, including mobiles and storage solutions that blend seamlessly with contemporary home styles. The products are not only fun but are intentionally designed to be safe and nurturing for your child. With seasonal collections and special occasion-themed items, this supplier ensures there’s something new to discover throughout the year. They pride themselves on quality craftsmanship and attention to detail, making their products perfect for gifting during baby showers, birthdays, and holidays. For those interested in exploring their complete range of goods, additional information can be found by visiting their website or contacting them directly, ensuring customers receive all necessary insights about their offerings.

Dino, Mon Ami, Celestial

Supplier name

Dropshippers

Increasing

87.1% Growth

Broad, low-risk appeal for summer leisure and travel: buyers want affordable, lightweight fun for pools, beaches, backyard parties, and vacations. The $12–$27 price point supports impulse buys, gifting, and add‑on purchases; bright/novel shapes help drive social shareability and repeat buys for events

Big Toys

Increasing

24.1% Growth

Demand peaks in December, driven by Christmas gifting. The $19–$33 price point sits squarely in mass‑market gift budgets, supporting impulse buys, promotions, and bundling to lift AOV

Kids Snowball

Decreasing

-68.4% Growth

Demand is driven by holiday gifting and winter play; buyers look for kid-focused, seasonal novelties in December. The $10–$22 price point fits stocking-stuffer and impulse-add-on thresholds, making it easy to bundle and to lift cart value with low friction