Ruby Lane is another eBay alternative. It offers a platform for you to launch and promote your business. Ruby Lane's focus is on antiques, art, collectibles and jewelry.
According to Ruby Lane, their website visitors are well-educated, comfortable buying online and have disposable income. 85% of Ruby Lane buyers are female and 93% are aged 40-70. Furthermore, 58% of users who come to Ruby Lane earn more than $59,000 per year, 35% earn more than $75,000, and 19% earn more than $100,000.
Ruby Lane does not take commissions on sales, and shop owners that work their shops, adding items regularly, can use that to their advantage. To set up your shop, you will pay a one-time fee of $100 (includes the first full month maintenance fee), then a $69 monthly maintenance fee. You also pay a one-time listing fee of 19 cents for each item. Discounts on monthly maintenance fees start after 150 items.
Ruby Lane gets over 1.1 million unique visitors per month, or more than 36,000 per day.
Sellers on Ruby Lane are reporting good rates of profitability. Using EcommerceBytes, Ruby Lane sellers recently rated Ruby Lane as the 4th most profitable marketplace, and 1st in Customer Support for the past four years.