Quick answer
For most US sellers, the best overall alternative to eBay is Amazon for scale, Facebook Marketplace for local selling, and Etsy for handmade or vintage. If you're building a long-term brand, skip marketplaces entirely and launch your own Shopify or WooCommerce store. The right choice depends on what you sell, who you sell to, and how much brand control you want.
eBay alternatives at a glance
Platform |
Best for |
Typical seller fees |
Approval |
Audience |
Geography |
Biggest tradeoff |
|---|---|---|---|---|---|---|
| Amazon | Broad-category sellers wanting scale | 8% to 15% + $0.99/item (or $39.99/mo Pro) | Easy | Mass market | Global | Fierce price competition |
| Walmart Marketplace | Established brands with solid margins | 6% to 20% referral fee | Application required | US mainstream shoppers | US-led | Slower onboarding, race to the bottom on price |
| Facebook Marketplace | Local, secondhand, bulky items | Free locally; ~5% with Checkout | Easy | Local community buyers | Global (local-first) | Time-heavy messaging, harder to scale |
| Etsy | Handmade, vintage, craft supplies | $0.20/listing + ~6.5% transaction + processing | Easy | Gift and hobbyist buyers | Global | Strict niche; not for mass-produced goods |
| TikTok Shop | Trend-driven products, younger buyers | ~5% commission (US) | Easy | Gen Z and millennials | US, UK, SEA | You need content to drive sales |
| Mercari | Decluttering, small and light items | 10% + payment processing | Easy | Casual bargain hunters | US, Japan | Lower average sale price than eBay |
| Poshmark | Women's fashion, beauty, home | $2.95 flat under $15; 20% above | Easy | Fashion-focused community | US, Canada, AUS, IN | High fee rate on higher-priced items |
| Depop | Gen Z fashion, vintage, streetwear | 10% + payment processing | Easy | Trend-driven young buyers | US, UK, EU | Smaller buyer pool than eBay |
| Whatnot | Live-auction collectibles | 8% + $0.30 per sale | Easy | Collectors, hobbyists | US-led | Live shows are time-intensive |
| Bonanza | Multi-category crossover sellers | ~3.5% commission | Easy | Mixed | Global | Lower traffic than eBay |
| Ruby Lane | Antiques, art, fine jewelry | $25/mo shop + ~9.9% on sales | Vetted | 40+ collectors | US-led | Niche audience, slower velocity |
Fees change. These are 2026 figures for orientation; always double-check the platform's current terms before listing.
Best eBay alternative by seller type
- If you sell a bit of everything: Amazon. You'll trade margin for volume, but the reach is unmatched. See our Amazon dropshipping guide for the full playbook.
- If you sell locally (furniture, appliances, bulky items): Facebook Marketplace. It's free, fast, and your pool of buyers is right down the road. Here's how to dropship on Facebook Marketplace.
- If you sell handmade or vintage: Etsy. The buyer intent matches what you're making. Start with our Etsy dropshipping guide.
- If you sell clothing and accessories: Poshmark for broad fashion, Depop for vintage and streetwear, TikTok Shop if you can make short-form video.
- If you sell collectibles, cards, or pop culture items: Whatnot. Live auctions are where this audience is buying in 2026.
- If you sell electronics: Mercari for general consumer tech, Walmart Marketplace if you're a brand with supply depth.
- If you want to own your customer relationship: Build a Shopify store or WooCommerce store.
The 11 best eBay alternatives, reviewed
1. Amazon

What it is: The largest e-commerce marketplace in the US, with a catalog that spans almost every category eBay serves plus many it doesn't.
How it compares to eBay:
- Instant fixed-price sales instead of eBay's auction legacy.
- Fees are typically 8% to 15% referral plus $0.99 per item (Individual plan) or $39.99 per month (Professional plan), versus eBay's ~12.9% plus $0.30.
- Fulfillment by Amazon (FBA) hands off storage, picking, and shipping. eBay has no direct equivalent.
- Competition is harder. Winning the Buy Box is the whole game, and Amazon itself competes with private-label products in many categories.
Best for: Sellers with reliable supply, competitive pricing, and the discipline to optimize listings for Amazon's algorithm.
Biggest tradeoff: Slim margins. If you're selling a commodity product, expect a race to the bottom.
SaleHoo tip: Product research matters more on Amazon than anywhere else. Use SaleHoo's insights tools to find products with strong demand and manageable competition before you list.
2. Walmart Marketplace

What it is: Walmart's third-party seller platform. It's been the fastest-growing mainstream US marketplace for several years running.
How it compares to eBay:
- No monthly fee; sellers pay a 6% to 20% referral fee depending on category.
- Fixed-price only.
- Stricter onboarding: you apply, and Walmart vets your business before approval.
- No auction mechanic.
Best for: Established brands with clean branding, good pricing power, and a track record of on-time shipping.
Biggest tradeoff: Slower ramp. Approvals take time, and Walmart prioritizes competitively priced products, so margins can be tight.
Deep dive: Walmart dropshipping guide.
3. Facebook Marketplace

What it is: Meta's local-first selling platform, embedded into the Facebook app billions of people already open every day.
How it compares to eBay:
- Free for local listings. US sellers using Checkout pay around 5% (minimum $0.40).
- Strongest for local transactions, where buyers pick up in person and pay cash or tap-to-pay.
- No built-in auction; negotiations happen in Messenger.
- Harder to build a brand unless you're in the US and can run a Facebook Shop.
Best for: Sellers with bulky items (furniture, appliances, sports gear), used goods, or time to handle messages and meetups.
Biggest tradeoff: It's high-touch. You'll spend real time negotiating, confirming pickups, and filtering tire-kickers.
4. Etsy

What it is: The default marketplace for handmade, vintage (20+ years old), and craft supplies. Still one of the most profitable destinations for the right kind of seller.
How it compares to eBay:
- Listings cost $0.20 each and run for four months, versus free listings up to a monthly cap on eBay.
- Transaction fees are around 6.5% plus payment processing, which is lower than eBay's typical ~12.9%.
- Buyers come to Etsy expecting original, small-batch, or vintage items. They don't come looking for mass-produced commodity goods.
Best for: Crafters, makers, small brands with distinctive visual identity, and vintage resellers.
Biggest tradeoff: Category rules are strict. If what you sell isn't handmade, vintage, or a genuine craft supply, Etsy will eventually catch up with you.
Deep dive: Etsy dropshipping guide.
5. TikTok Shop

What it is: Native in-app commerce inside TikTok. Shoppers buy directly from videos, lives, and a dedicated shop tab, without leaving the app.
How it compares to eBay:
- Commission is typically around 5% in the US, well below eBay's ~13%.
- Discovery is driven by the TikTok algorithm, not search queries.
- Your content is your listing. If you can't (or won't) make short-form video, TikTok Shop won't move for you.
- Audience skews significantly younger than eBay's.
Best for: Visually interesting products, impulse buys, beauty, fashion, home gadgets, and anything that demos well in a 15-second clip.
Biggest tradeoff: Content is a job, not a side task. Expect to post daily or near-daily.
Deep dive: TikTok dropshipping guide.
6. Mercari

What it is: A mobile-first marketplace built for quick, low-friction secondhand selling.
How it compares to eBay:
- Flat 10% commission plus payment processing on sold items.
- Shipping is simplified: Mercari prints and emails the label, you drop the box.
- Average sale prices are lower than eBay's; buyers come for deals, not premium items.
- No auction mechanic.
Best for: Decluttering, trendy items under $100, and general household resale.
Biggest tradeoff: If you price like eBay, items sit. Mercari rewards aggressive pricing.
7. Poshmark

What it is: A social-commerce marketplace focused on clothing, shoes, accessories, and (increasingly) home and beauty.
How it compares to eBay:
- Flat $2.95 fee on sales under $15; 20% on sales of $15 or more.
- Prepaid shipping labels are included, which covers part of the higher fee rate.
- Posh Parties and closet bundling create social momentum eBay doesn't have.
- No auctions. Fixed price with offers.
Best for: Brand-name clothing, shoes, and accessories. Ideal for sellers who enjoy the social side of reselling.
Biggest tradeoff: That 20% rate on anything $15 or above. On a $100 sale, you're giving up $20 before you think about shipping or cost of goods.
8. Depop

What it is: A Gen Z-leaning resale app built around vintage, streetwear, and one-of-one fashion.
How it compares to eBay:
- A 10% selling fee plus payment processing in most markets.
- The interface looks and feels like a social feed. Good photography is mandatory.
- Buyer pool is much smaller than eBay's, but buyer intent for Y2K, archival pieces, and streetwear is sharper.
- No auctions.
Best for: Vintage clothing, indie brands, and small sellers building a personal microbrand.
Biggest tradeoff: Harder to scale. The platform rewards curation, not volume.
9. Whatnot

What it is: The leading live-auction marketplace in the US, originally for trading cards and now covering comics, toys, sneakers, coins, and pop culture collectibles.
How it compares to eBay:
- Seller fees are typically 8% plus $0.30 per sale, materially cheaper than eBay.
- The format is live: you go on camera, host a show, and sell to viewers in real time.
- Sell-through on a successful show blows eBay's weekly listing pace out of the water.
- No static auctions for items you want to "set and forget."
Best for: Collectibles sellers willing to perform. Volume flippers with hundreds of similar items (cards, comics, funko) can move inventory faster here than anywhere else.
Biggest tradeoff: You have to show up, literally. Whatnot runs on energy, personality, and camera time.
10. Bonanza

What it is: A fixed-price, multi-category marketplace positioned as a seller-friendly alternative to eBay.
How it compares to eBay:
- Commissions are roughly 3.5%, a fraction of eBay's rate.
- Direct import tools from eBay, Etsy, and Amazon make cross-listing straightforward.
- Traffic is significantly lower than eBay's, so sales velocity is slower.
- Bonanza pushes listings to Google Shopping automatically, which can offset part of the traffic gap.
Best for: Sellers already listing elsewhere who want an additional low-cost channel.
Biggest tradeoff: Lower buyer count. On its own, Bonanza rarely sustains a full business.
11. Ruby Lane

What it is: A curated marketplace for antiques, fine art, vintage collectibles, and jewelry.
How it compares to eBay:
- $25 monthly shop fee (refunded if you list 15+ items that month) plus around 9.9% on sales, capped.
- Seller vetting and product quality standards are stricter than eBay.
- Buyers skew older, more educated, and more willing to pay for quality than the average eBay bargain hunter.
- Fixed-price only.
Best for: Genuine dealers in antiques, art, estate jewelry, and serious collectibles.
Biggest tradeoff: Slow and selective. You need real inventory in the categories Ruby Lane's audience actually shops.
Local-first alternatives worth knowing
If your inventory is local, bulky, or you just want no shipping, three more platforms deserve a mention:
- Craigslist: Still the largest classifieds site in the US. Free, ugly, and surprisingly effective for furniture, vehicles, and oversized items.
- OfferUp: A cleaner, mobile-first Craigslist with user ratings and optional in-app shipping. Good for local and regional selling.
- Nextdoor: Hyperlocal, neighborhood-level. Best for smaller items, pet supplies, and community-trusted transactions.
None of these will replace eBay for scale, but for the right inventory they're the fastest path to cash.
Prefer to skip marketplaces entirely? Build your own store
Marketplaces give you traffic. Your own store gives you a business. If you're tired of platform fees, policy changes, and suspension risk, the long-term play is to own your storefront.
Platform |
Best for |
Starting price |
Learn more |
|---|---|---|---|
| Shopify | Most sellers. Easiest path from zero to selling | $29/mo | Shopify dropshipping guide |
| WooCommerce | Existing WordPress users who want full control | Free (hosting extra) | WooCommerce dropshipping guide |
| Wix | Visual-first brands, lifestyle stores | $29/mo | Wix dropshipping guide |
| BigCommerce | Higher-volume stores needing built-in features | $39/mo | Shopify vs BigCommerce |
The tradeoff is simple: marketplaces hand you traffic and take a cut; your own store hands you full margin and asks you to build the traffic. Most successful SaleHoo sellers end up running both, with the store as their brand and a marketplace or two as a discovery channel.
If you're weighing the two platform builders head to head, we have a detailed Shopify vs WooCommerce comparison.
How to choose the right eBay alternative
Five questions cut through the noise:
- What are you actually selling? Mass market goes Amazon or Walmart. Handmade goes Etsy. Fashion goes Poshmark or Depop. Collectibles go Whatnot. Bulky goes Facebook Marketplace.
- How fast do you need to sell? Local apps are fastest. Mercari and Poshmark are fast. Niche sites like Ruby Lane are slow but premium.
- How much margin can you give up? Bonanza and TikTok Shop are cheap. Poshmark, Mercari, and Whatnot sit in the middle. Amazon and Walmart can squeeze hard on competitive products.
- Do you want a brand or just sales? Marketplaces give you sales without a brand. A Shopify or WooCommerce store gives you a brand and requires you to build the audience yourself.
- How much effort can you put in? TikTok Shop and Whatnot demand content. Etsy and Poshmark reward steady posting. Amazon rewards ruthless optimization. Your own store rewards consistent marketing.
If you're still torn, the honest answer is: pick one alternative, commit to it for 90 days, and measure. You'll learn more from one focused test than from listing on five platforms and managing none of them properly.
FAQs
Poshmark for general women's fashion, Depop for Gen Z and vintage, TikTok Shop if you can make short-form video. For luxury and designer resale, The RealReal and Vestiaire Collective are worth a look.
Facebook Marketplace for local selling (free). Bonanza are the cheapest mainstream marketplaces. Craigslist is free but manual.
Whatnot for live-auction categories like trading cards, comics, and toys. Ruby Lane for antiques, fine art, and estate jewelry. Bonanza works for general collectible crossover.
Yes, in most cases. Facebook Marketplace is free for local listings, integrates into an app most buyers already use, and is faster for bulky or pickup-only items. eBay is better when shipping and wider reach matter more than proximity.
Marketplaces give you faster starting sales. Your own store gives you better long-term margin, a real brand, and resilience against platform changes. Most established sellers run both: a Shopify or WooCommerce store plus one or two marketplaces as discovery channels.
eBid is much cheaper than eBay but has a fraction of the traffic. It can work as a low-cost secondary channel if you generate your own traffic. See our full eBid review.
Cross-list to cheaper marketplaces for the items that don't need eBay's reach, use eBay Store subscriptions if your volume is high enough, and check our guide to saving on eBay fees.
Find the right products to sell, wherever you sell them
The marketplace is only half the equation. The other half is what you're actually selling. With SaleHoo, you get access to 8,000+ pre-vetted suppliers, 2.5 million products, and research tools that show you what's actually selling right now. Whether you're building a store on Amazon, Etsy, Shopify, or somewhere on this list, we'll help you source it faster and smarter.
-
Subject: Please release the eBay API under a free license such as the GPLv3
I am unhappy that eBay denies its users their freedom! I have sent eBay feedback about their JavaScript and noting has changed yet, please free eBay's JavaScript, Mobile Apps, and API from such restrictions!
"Quote https://www.gnu.org/philosophy/free-sw.html"
The four essential freedoms
A program is free software if the program's users have the four essential freedoms:
The freedom to run the program as you wish, for any purpose (freedom 0).
The freedom to study how the program works, and change it so it does your computing as you wish (freedom 1). Access to the source code is a precondition for this.
The freedom to redistribute copies so you can help your neighbor (freedom 2).
The freedom to distribute copies of your modified versions to others (freedom 3). By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this.
Thank You, for eBay's co-operation. I hope that everyone who cares about freedom can stop using eBay until they fix this problem, they can use something such as OpenBazaar which uses Bitcoin for payment and are both free/libre software.