eCommerce Blog / Wholesale Essential Oil

Essential Oils: Monday Market of the Week

Essential oils have their place in our homes just the same as cooking oils do, but you don't ever want to make the mistake of confusing them! Essential oils are are extracted from the leaves, roots, bark and flowers of all kinds plants. The oils contains the aroma and properties of the plant it was extracted from. Most essential oils have antibacterial, anti-fungal, or antiviral properties, so they make an excellent addition to your stock of natural remedies and even cleaning agents.

With over-the-counter medicines and commercial cleaning agents ready to use the moment you bring them home, you may wonder why essential oils have become so popular. As a mom, I love that essentials oils are all-natural, which is my number one reason for preferring them over commercial alternatives. This may be one of the factors leading to the oils' rise in popularity. Anything chemical-free is always a welcome addition to the home, especially if it means everyone will be healthier.

Are you ready to smell the sweet aroma of success? Join us as we discover more about the growing market of essential oils using our very own Market Research Lab.

Types of Essential Oils

There are many kinds of essential oils, each with their own unique benefits. Here are some of the most common essential oils and their uses and benefits: ​

Tea Tree OIl
Tea Tree Essential Oil

Tea tree oil is made from the leaves of the Melaleuca alternifolia  plant, better known simply as tea tree. However, this plant does not produce the leaves used to make tea.  This essential oil is considered by many as a "medicine cabinet in a bottle." It has a fresh, camphor-like scent.
It's main uses are to treat conditions ranging from toenail fungus and dandruff, to helping prevent scarring from boils, warts, and acne.

Rosemary Oil
Rosemary Essential Oil

Rosemary oil is commonly used for cosmetics and cleaning agents. It's said to work wonders in giving your memory a boost as well as in treating mood swings. It's ideal for respiratory issues, muscle pain, to soothe digestive discomfort,  reduce headaches and treat coughs. Even commercially it is a popular choice for hair care products, and you can certainly use it in your own. 

Peppermin Oil
Peppermint Essential Oil

This oil has an invigorating scent and it's commonly used in air deodorizers, as well as a flavoring agent for toothpaste, chewing gum, tea and ice cream. It can also be used to help relieve tummy aches, treat digestive issues and heartburn, cure bad breath, relieve headaches and treat respiratory problems. When applied to the skin it can help soothe aching muscles. Paired with lavender it is great relief for rashes or poison ivy. 

Lavender Oil
Lavender Essential Oil

Lavender is popularly know for its calming effects so it is highly ideal for relieving insomnia. It has a pleasant floral aroma that is agreeable to most people. You can use this oil to treat anxiety, respiratory problems, minor burns, wounds, insect bites, earaches, acne, hair loss and a number of women’s health issues. It's also a natural mosquito repellent when combined with olive oil.

Oregano Oil
Oregano Essential Oil

The oregano plant is widely known for its culinary uses as well as health benefits. The oil extracted from it has a warm, spicy herbal and camphor-like aroma. It helps treat fungal infections, athlete’s foot, sore throats, sinus congestion, muscle sprains, arthritic pain, tendinitis, cysts and warts. It can even be used to minimize acne. Diluted oregano oil can alleviate itchy skin, as well.  

Why Sell Essential Oils?

Performance on eBay and Amazon

The Market Research Lab has presented us with very enticing numbers -- a high success rate in a market with low competition, and reasonable prices. However, even if our research shows essential oils as a potentially profitable niche, you have to prepare yourself for any possible challenges that you may encounter, such as locating a reputable supplier for truly natural oils as well as finding ways to outsell your competitors. 

Success rate Essential Oils Success rate Essential Oils Success rate Essential Oils

  • High Sell Rate

    According to the numbers presented by our market research lab, essential oils have sell rates between 71% and 86%. That's quite high considering our usual target selling rate is 50%. Avoid products with success rates lower than 50%, as you'll have a hard time making a sale.

  • Solid Average Selling Price

    Essential oils are a lot smaller than the appliances and electronics we have been featuring in our Monday Markets of the Week, and so they have a much lower cost. But that doesn't mean you can't turn a profit! Find a supplier who offers high quality and great wholesale prices to maximize your margins. Buying in bulk will get you the best price and they won't require a large storage space, which can keep your profit margins higher. Larger bottles will command higher prices over all but are less expensive per ounce. Contact a supplier directly to ask for volume discounts, which will ensure you're getting the best wholesale prices. 

  • Low Competition

    A low-competition market means you'll encounter fewer sellers and fewer product listings. With fewer options available to consumers, your chances of landing a sale are much higher. This holds true for most niches -- high demand with low supply equals success!

General Demand

Driving viable traffic to your listings is all about keywords. To help us find the best keywords, we will be using our very own AffiloTools Keyword Research tool. Below are some of the top-ranking keywords for essential oils.

keyword research

Based on the keyword research results, it seems there are many people searching for chamomile essential oils as well as coconut oil, with local search volumes of 1,300 for both. You can also see that people are trying to find out more about essential oils with information-type keywords. This type of interest will usually lead to sales as long as you use a solid marketing strategy to guide them toward a purchase.

Extra Bonuses

Bundling is a great way to stay competitive and make yourself stand out. For example, you can offer essential oil packages targeted for general relaxation, wellness, or any other purpose. You can also offer related products in your listings, such as oil burners or aroma diffusers.


When you look at all the data together, it is fairly easy to see that essential oils is niche where you can sell, and sell well. These oils are all natural and have a wide range of benefits for your home and your health. Relaxation and healthy living are important to people, which is no doubt feeding the demand! But don't relax too much; otherwise you might lag behind your competitors! Always check that your listings are highly optimized and that your shopping carts are ready to take all those orders.

 How to Sell Essential Oils

Here are some options to help you decide on how and where to sell you essential oils:

1. eBay or Amazon

eBay and Amazon are both ideal places to start selling your essentials oils - You have an instant market with an endless source of traffic. Your biggest challenge is directing that traffic to your listings. There are currently more listings on Amazon than on eBay, so if you want less competition you may want to gravitate toward eBay. Just remember you have to think outside the box to stay competitive. Here are a few tips to help keep you a step ahead of the other sellers:

  • Research: Do some very thorough research to locate the best suppliers. Be sure your suppliers are indeed selling 100% pure essential oils. You may want to sample some of the oils you are selling for quality assurance purposes.  You can also write reviews after sampling your oils. This sort of content usually helps sell products to skeptical customers, and while there's a lot of interest in.
  • Offer free shipping: Essential oils often come in small vials or bottles, so shipping them will not be a big issue. Being small they will be relatively easier to pack and ship. Just be sure to pack them well to avoid any breakage.

2. Your Own Online Store

If you don't have your own store just yet, but you want to get started, check out our Premium SaleHoo Stores and start selling like a pro! Along with everything that's included with your subscription, you'll get the SaleHoo Stores Traffic Training Guide, specially created by Mark Ling himself, to help you drive traffic and sales to your online store!

Selling through your own online store sets you free from the additional fees charged by marketplaces. If you feel you have too many competitors on sites like eBay and Amazon, then your very own online store is the best venue for you to start selling.

3. Sell Locally at Your Local Bazaars or Flea Markets

With the rising prominence of the natural, healthy lifestyle, people are enjoying the opportunity to get out, do some walking around, and maybe find a few treasures at events such as flea markets or local bazaars. Expand your inventory with not only essential oils but room humidifiers, coconut oil, and diffusers that let consumers get the most from their essential oils, and they can go home with everything they need!

You can prepare some tester bottles so that your potential customers can sample the oils. Since essential oils come in relatively small bottles, you can carry a large stock with you without needing too much space, and setting up and breaking down your table will be so much easier!

Trusted Essential Oils Suppliers

If you're ready to start selling essential oils, check out our trusted suppliers:

Essential Oils Supplier #1Essential Oils Supplier #1

Since 1996, this supplier has been providing high-quality aromatherapy products to the fragrance industry. The company offers over 500 discount and wholesale fragrances. You can choose from nearly 50 essential oils which are 100% pure (first distillation) and are imported from all over the world. These fragrance oils and essential oils can be used for candle making, soap making, bath and body lotions, incense oil burners, sachets, massage oils or potpourri. The company ships worldwide.

Large Product Range: Fragrance oils (traditional, designer-inspired, aromatherapy blends, feng shui, Zodiac), essential oils, candle containers, waxes, dyes, flake/granulated wax, wicks, candle kits, additives (Vybar, kemamide powder, stearic acid, UV inhibitor), soap molds, melt-and-pour soap, coconut oil 76, micas, pigments, reed diffusers, reed diffuser bottles, reeds 12" & 15", reed diffuser oils, reed diffuser base, Aroma Ice (Smelly Jellies), scented sticks, unscented sticks, scented cones, unscented cones, incense holders, bath & body products, multi-base lotion, body mist room linen spray base, dead sea salt, Himalayan sea salt, crystals, bath & spa sea salts, massage & carrier oils, flavor oils, aroma lamps, oil burners, lamp rings, massage oils

Wholesale and Dropship: Although the company has no minimum requirement, any invoice that falls below $50 will incur a $5 service charge.

Essential Oils Supplier #2Essential Oils Supplier #2

This supplier is a wholesale company that offers the highest quality culinary herbs and spices, extracts, teas, dehydrated vegetables, nuts, seeds, botanicals and essential oils. Customers range from individuals who order by the pound, to restaurants, food co-ops, and health food stores, who order in much larger quantities. The company also offers a large assortment of bulk potpourri ingredients and fragrance oils to either the home or professional crafter. Accepted payment methods include Visa, MasterCard, Discover and American Express. Sales tax applies to orders shipped within the state of Massachusetts unless valid resale information is provided.

Large Product Range: Spice blends, spices & herbs, spice in a jar, teas, gourmet spices, herbs, extracts & flavorings, essential oils, fragrance oils, lavender, potpourri ingredients, potpourri recipes, reed diffuser supplies, botanicals, alfalfa leaf powder, angelica root cut, burdock root cut, calendula flowers, calendula petals, catnip cut, chamomile flowers (Egyptian), chamomile tea bags, chapparal cut, chickweed cut, comfrey root, damiana cut, dandelion leaf, elderberries, Eleutherococcus root powder, eucalyptus leaf, flax seed whole, frankincense tears. 

Wholesale and Dropship: While this supplier doesn't offer drosphipping options, the minimum order is only $30, and products are packaged in one-pound units.

Essential Oils Supplier #3Essential Oils Supplier #3

This supplier has over 1,000 stock and custom formulations, with one of the largest selections of natural and organic unscented cosmetic bases in the world. It also offers custom manufacturing and private labeling services. The company accepts Visa, MasterCard, Discover credit cards, and debit cards, as well as PayPal, checks and money orders. International shipping is available.

Large Product Range: Cosmetic bases, melt & pour cosmetics, organically preserved bases, ingredients, additives, antioxidants/vitamins, butters, carrier/fixed oils, clays, colorants, cosmetic chemicals, distillates, emulsifiers, essential oil blends, essential oils, exfoliants, extracts & tinctures, gums, humectants, organic extracts, organic ingredients, powders, preservatives, salts & sugars, thickeners, waxes, brushes & applicators, DIY mineral makeup supplies, packaging supplies, boxes, glass bottles, jars, jugs & caps, pails with lids, tubes, widemouth jars & lids, funnels, liquid measuring scales, liquid measuring scale power adapters, pail wrenches, pH-Indicator strips, pipettes, plastic scoops, pumps, reed diffusers, spatulas, soap loaf cutters, wood stirrers

Wholesale and Dropship: This supplier can ship to a different address, but does not offer blind dropshipping. The minimum order varies as well.

See you next Monday!
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.


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