Save Time & Money Finding Genuine Wholesale Shoes Suppliers

At SaleHoo we do the heavy lifting finding products & suppliers so you can focus on growing your online business
SFC Froggz® Classic II
Old School Classic III - Leather

Supplier Details

  • Supplier’s Name
  • Years in Business
  • Ships worldwide
  • Minimum order
    No Minimum Order
  • Brands they stock
    Twoland, Silvert's, BJ, M3, Jafre, Kris K, Teva, Clarks, Caterpillar, Wolverine, Harley Davidson, Sperry Top-Sider, Reebok, Adidas, Saucony, New Balance, Supra, Levi's, UGG Australia, Bear In The Big Blue House, Beckia, Beefly, Aveling, Bamboo, Barbie, Dance Favourite, Buffalo Gear, Bumper, C Wonder, Charlotte Russe...
  • Products they stock
    Men's Footwear, Women's Footwear, Wide Shoes, Athletic Shoes, Casual Shoes, Clogs, Dress Shoes, Work Boots, Safety Toe Shoes, Steel Toe Shoes, Socks, Insoles, Shoe Polish, FlyKnit Shoes, Canvas Shoes, Woven Shoes, Skateboard Sneaker, Sports Shoes, Jazz Shoes, Dance Sneakers, atin Shoes...

How to buy wholesale shoes

Not everyone will make millions selling shoes online, but there is definitely a market here. The global footwear industry makes more than $52 billion every year, and consumers in the US alone are spending over $29 billion on shoes each year. So why not get a piece of that pie?

Some main factors to consider when buying wholesale shoes:

  • What shoes will sell year-round?
    In summer months, flip flop searches go up and searches for knee high boots go down. You need to be mindful of the type of shoes that you're going to stock when those seasons arrive.
  • What are the most popular colors and sizes?
    You don’t want to order shoes of every size, or stock full of crazy color that most people aren’t going to buy. Instead, do some research and find the most popular shoe sizes and colors depending on the demographics of your target audience.
  • What style of shoe sells best?
    According to Statistic Brain, the top 3 best-selling shoes are:
    1. men’s athletic shoes at 20% of the market share
    2. women’s casual shoes at 17%
    3. and women’s dress shoes at 13%
    Though these are broad categories with many styles to choose from, you can do simple market research using a tool such as the SaleHoo Lab to find specific shoes and see how well they're selling online.

Where to buy wholesale shoes

Most likely you'll need to buy from a wholesaler in order to make any decent profit. Here are a few ways to get started:


You can easily find hundreds or even thousands of wholesalers for all kinds of shoes. It's best if you've done the research beforehand and narrow down the type of shoes you're going to sell so you won't get drowned in the sea of choices.

Searching on Google is free, but it leaves you to the wolves. You have to figure out the real wholesalers from the fake ones. Depending on how good you are at researching, this can take a significant portion of your time.

Official distributors

If you're looking for a wholesaler for a specific product or brand, try checking the product label to find the distributor, or contacting the manufacturer directly. Chances are, they’ll happily direct you to their official distributor they do business with.

For certain brands, they may only look for customers who have a reputation of selling or who is capable of selling large quantities of stock. So be prepared in case you need to prove yourself.

Supplier directories

Supplier directories, like SaleHoo, vet their suppliers. This means you won't need to worry about finding high-quality suppliers or getting scammed.

While there is a small fee ($67/year for SaleHoo), it's the best method for beginners. We even give you our market research tool, which shows you how often items sell and helps you find new products to add to your store!

Finding trusted suppliers

Weeding out the scams from the trusted suppliers is simple a matter of following these steps:

Contact the supplier and verify their address

Honest suppliers will display their contact details on their home page. Call them to verify that a real person answers, and Google their address to see if it’s a real warehouse.

Check your supplier’s reputation and track record

Look up how long your supplier’s been in business. Great suppliers will have a 10+ year track record. Additionally, call up their current or past customers to ask about them.

Purchase and inspect their products

Choosing a supplier without checking their product and packaging quality first is asking for trouble. Test their products roughly to see how well they hold up.

Test their customer support

Your supplier is the heart of your business. If you choose poorly, that will affect everything from your shipping times to your customer service. Call them and make sure they deliver, every time.

Since 2005 SaleHoo has helped over 137,000 customers successfully start online businesses on eBay, Amazon and their own online stores.

SaleHoo has over 445 wholesale suppliers for shoes

How can you get started?
Step 1: Find shoes that sell

We research various marketplaces to provide you insider information about product's sell rate — how likely is the product going to sell, so you don’t have to second guess.

Step 2: Contact a supplier

Contact one of our 295 vetted wholesale shoes suppliers and choose the best one for your needs. You can get started with them right away!

Step 3: Add products to your store

Once you have a great product and a great supplier, it's time to cash in. Upload your product listings and take your chunk of that $100 billion market share!

How growing a successful commerce business gave these sisters more freedom

Carolyn Newson, US

"Within a year of using SaleHoo, Carolyn and Bootsie had grown Bootsie’s Boutique from earning a few hundred dollars a month to more than $50,000 a year."