Creativity allows imagination to become a reality, and no one has been a bigger proponent of that idea than Lego, the maker of the iconic little blocks that have been a staple of childhood for generations. Lego has been around since 1932 and these days the company's huge range of building sets are in demand with kids and collectors alike.
According to the Lab, 50.59% of online Lego sellers are turning a profit when they list Lego sets. The Wall Street Journal has even reported that Lego had trouble meeting market demand this year due to low supply. With that in mind, there's a good chance of making a tidy sum selling Lego products, given the state of the market.
Let's discuss how we can successfully sell Lego sets online by learning more about current trends:
- Popular Lego sets in the market
- Online progress of Lego sellers
- Ways to list Legos using the right keywords
- Extra bonus tips from successful sellers online
We'll use the information gathered through the Market Research Lab and the AffiloTools Keyword Research tool to determine whether Legos are a worthwhile niche to pursue. Let's start with uncovering popular Lego products on the market.
5 Hot-selling lego products on the market
The Lego Group has implemented a smart strategy by dividing its products into separate lines targeting particular consumers. Below are just 5 of the most popular Lego lines.
- Lego Duplo: Twice the size of traditional Lego bricks, Lego Duplos are designed for preschoolers and other young builders. Their large size prevents the kids from swallowing the pieces.
- Lego Architecture: These Lego sets highlight iconic pieces of architecture from all around the world.
- Lego Character Themes: These sets feature popular characters and settings from iconic franchises such as Star Wars, Bionicle, Disney Princesses, Marvel Superheroes, Ultra Agents, and more.
- Lego Creator: The Creator line revolves around sets that can be built and rebuilt. Each set provides everything you need to create up to three different builds.
- Lego City: This line of products provides everything you would need in a real city,from assorted buildings to vehicles such as trains, cranes, fishing boats, tow trucks, and so much more.
Why sell lego sets?
You should always do your research before you consider any investment -- especially wholesale products. Luckily, we can use the data gathered from SaleHoo's Market Research Lab to determine whether selling Lego sets could produce a good profit and become a worthwhile endeavor.
High sell rate
Our target sell-through rate is at least 50%, which indicates that consumers are buying Lego products frequently. A lower sell-through rate means you'll likely have trouble moving your products. The lab tells us that Legos have a sell rate of 50.59%, which is right in our target range. The General Demand section below, it gives you a sneak peak on some popular types that the online market is talking about, giving you knowledge which ones to start selling.
Median selling price
The average selling price for Lego products on eBay is $24.55, but expect this to vary based on the types of Legos you want to sell. You should be shooting for at least a 10% profit margin if you want your efforts to be worthwhile. Some of our wholesalers on SaleHoo offer Lego sets for as low as $9.95, so you could easily sell them at a decent markup, one that gives you a respectable profit margin even after all the sellers' fees.
High competition
There's a huge number of sellers who offer Lego products on eBay: 80,880 of them, according to the lab. We are definitely are up against a big market. But don’t let the competition discourage you. The total number of bids gives us a rough idea of market demand for Lego sets. In this case, we're looking at 572,496 bids on 276,596 listings, which is almost 2 bids per listing! This means that while there's a lot of supply for Lego sets on eBay, there's also a clear demand for this product.
General demand
Using the AffiloTools Keyword Research Tool, let's find out how consumers search for Lego products on search engines such as Google. This will provide information about what the market is interested in as far as products go. The data will also aid you in choosing the right keywords to drive traffic to your site and your listings.
The local search volumes prove that consumers are most interested in Lego character themes such as Star Wars, Ultra Agents, and Marvel Superheroes. Notice that Lego City's trains and cranes are also in demand, with 14,800 and 1,600 searches, respectively. Even Lego base plates are popular, with a search volume of 8,100.
Knowing what the market is looking for can help boost your sales because you know before you invest in any goods which products you should be targeting, and you can avoid ones that shoppers don't show interest in.
Extra bonuses
You can expect a high level of competition from other sellers, and so you need to find ways to get your listings in front of online buyers. You can get around your competition by selling Lego products in bundles. Take Lego base plates as an example: we already know that these base plates are in demand, so try bundling it with a lesser popular set you have to help drive your sales. Another advantage of selling Lego sets is that they're easy to ship. Try offering free shipping, as this strategy is proven to attract buyers to your store.
Over to you!
We have Lego dropshippers which all ship globally and have been verified as safe and legitimate. You can access them instantly here within our directory.
Let us know if you're selling Lego sets online and share your success story with us! Feel free to leave your comments below and let us know if we've missed something.
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.
I can provide links to reputable Lego suppliers in this article, but you have to be a member to view them. You can get access by signing up for the SaleHoo Supplier Directory at https://www.salehoo.com/join-now Cheers!
Thank you for your articlec. very nice. I found many logo supplier in china, but, there are fake model no license. so I could not found original lego supplier ? could you please tell me where is original lego supplir ?
Thank you
Sorry but this supplier has been removed from the directory since they no longer do wholesale/dropshipping. To avoid any further confusion I have also removed them from this blog.
Please let us know if we can help you with anything else.
Below is a brief description of each supplier type to help you understand and best source your products.
* Wholesalers - These suppliers buy stock in bulk purchase from the manufacturers at really low rates. The higher the quantity they purchase from the manufacturers, the lower rates they get it for thus, making more room for profit when they re-sell the products.
* Manufacturers - These suppliers produce the product and as the first link in the supply chain, they are able to give you the best prices. Do note though that when dealing with manufacturers, they require a large minimum requirement (by stocks or purchase price) when you order from them.
* Dropshipshippers - Dropshippers stock their products with them. Should you deal with dropshippers, you don't need to stock the items with you and wait for a sale. All you need to do is sell the dropshipper's products first and just when you make a sale, you contact the dropshipper and purchase the order on your buyer's behalf, while they ship the the items directly to your buyer's doorstep.
* Liquidators - They are supplier types that sell products at clearance/liquidation sales. Liquidation sales occur when a store wishes to get rid of stock and liquidize assets for a move, or, when a company has gone bankrupt. Buying from liquidation means you get the chance to buy good quality, near-new, or even new items (even authentic, branded items) at jaw-dropping prices! So when you get these deals on liquidated stores, you get the chance to sell them on eBay at brand new prices, realizing your higher chance for profit.
You can learn more about them here: https://www.salehoo.com/education/finding-sourcing/multi-sourcing
Hope this helps.
I recently joined and I wanted to know the three trusted wholesalers as well. I'm definitely interested.
As a member you should be able to access the supplier links in the blog, just be sure to login to your account before accessing the supplier links.
Cheers!
Could you please send me the wholesale supplier for lego toys?
Thanks
Lynn
To get access to our directory of suppliers, you'll need to upgrade your account to a paid membership.
Because you're a full member, you should be able to click on the links in the blog and go directly to the pages, as long as you're logged in. If you have any problems, let me know!
Our suppliers are part of our wholesale directory, which is available to paid members only. If you'd like to upgrade your account, you should be able to access the information!
Will you send me links to LEGO wholesalers/dropshippers?
Thanks!
We've updated our formatting for our MMOTW posts, so we will no longer be including links to our suppliers. However, you can still find suppliers in our directory (https://www.salehoo.com/directory) or contact our support team for assistance in finding suppliers (https://www.salehoo.com/support)!
We've updated our formatting for our MMOTW posts, so we will no longer be including links to our suppliers. However, you can still find suppliers in our directory (https://www.salehoo.com/directory) or contact our support team for assistance in finding suppliers (https://www.salehoo.com/support)!
We've updated our formatting for our MMOTW posts, so we will no longer be including links to our suppliers. However, you can still find suppliers in our directory (https://www.salehoo.com/directory) or contact our support team for assistance in finding suppliers (https://www.salehoo.com/support)!
I am looking for supplier for Lego and other creative toys.
Could you plz suggest me some?
Thanks,
Tai
You can access our directory and the suppliers suggested on this blog once you have joined. If you are ready to get started and access our suppliers you can join here: https://www.salehoo.com/join-now?cid=join
It's $67 USD for one year, unlimited use of SaleHoo. Cheers!
You can access the recommended suppliers on this blog once you login to your account. If you currently don't have an account with SaleHoo you can join here: http://www.salehoo.com/join-now Cheers!
Ok, i'm confused. When i follow the link i find 35 (not 15) sellers. Only 11 of them are dropshippers and none of them sells lego. One is selling sex toys, another one is selling perfume and at least one is not shipping worldwide.
Is my PC broken or is it your list? Help?!
Thanks for your feedback! The blog was written over a year ago and a lot has changed with the directory so for the updated list of suppliers please please contact our support team directly via support@salehoo.com and they will be more than happy to help you out.
Cheers!
Thanks for your feedback! The blog was written over a year ago and a lot has changed with the directory so for the updated list of suppliers please please contact our support team directly via support@salehoo.com and they will be more than happy to help you out.
Cheers!
Im looking for a wholsaler of Lego.
Gautam Chaudhury