Over 50% of Lego Sellers are Making Money Online - See for Yourself!

5 min. read
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Creativity allows imagination to become a reality, and no one has been a bigger proponent of that idea than Lego, the maker of the iconic little blocks that have been a staple of childhood for generations. Lego has been around since 1932 and these days the company's huge range of building sets are in demand with kids and collectors alike. 

According to the Lab, 50.59% of online Lego sellers are turning a profit when they list Lego sets. The Wall Street Journal has even reported that Lego had trouble meeting market demand this year due to low supply. With that in mind, there's a good chance of making a tidy sum selling Lego products, given the state of the market.

Let's discuss how we can successfully sell Lego sets online by learning more about current trends:

  1. Popular Lego sets in the market
  2. Online progress of Lego sellers
  3. Ways to list Legos using the right keywords
  4. Extra bonus tips from successful sellers online

We'll use the information gathered through the Market Research Lab and the AffiloTools Keyword Research tool to determine whether Legos are a worthwhile niche to pursue. Let's start with uncovering popular Lego products on the market.

5 Hot-selling lego products on the market

The Lego Group has implemented a smart strategy by dividing its products into separate lines targeting particular consumers. Below are just 5 of the most popular Lego lines.

  • Lego Duplo: Twice the size of traditional Lego bricks, Lego Duplos are designed for preschoolers and other young builders. Their large size prevents the kids from swallowing the pieces.
  • Lego Architecture: These Lego sets highlight iconic pieces of architecture from all around the world.
  • Lego Character Themes: These sets feature popular characters and settings from iconic franchises such as Star Wars, Bionicle, Disney Princesses, Marvel Superheroes, Ultra Agents, and more.
  • Lego Creator: The Creator line revolves around sets that can be built and rebuilt. Each set provides everything you need to create up to three different builds.
  • Lego City: This line of products provides everything you would need in a real city,from assorted buildings to vehicles such as trains, cranes, fishing boats, tow trucks, and so much more.

Why sell lego sets?

You should always do your research before you consider any investment -- especially wholesale products. Luckily, we can use the data gathered from SaleHoo's Market Research Lab to determine whether selling Lego sets could produce a good profit and become a worthwhile endeavor. 

High sell rate

Our target sell-through rate is at least 50%, which indicates that consumers are buying Lego products frequently. A lower sell-through rate means you'll likely have trouble moving your products. The lab tells us that Legos have a sell rate of 50.59%, which is right in our target range. The General Demand section below, it gives you a sneak peak on some popular types that the online market is talking about, giving you knowledge which ones to start selling.

Median selling price

The average selling price for Lego products on eBay is $24.55, but expect this to vary based on the types of Legos you want to sell. You should be shooting for at least a 10% profit margin if you want your efforts to be worthwhile. Some of our wholesalers on SaleHoo offer Lego sets for as low as $9.95, so you could easily sell them at a decent markup, one that gives you a respectable profit margin even after all the sellers' fees.

High competition

There's a huge number of sellers who offer Lego products on eBay: 80,880 of them, according to the lab. We are definitely are up against a big market. But don’t let the competition discourage you. The total number of bids gives us a rough idea of market demand for Lego sets. In this case, we're looking at 572,496 bids on 276,596 listings, which is almost 2 bids per listing! This means that while there's a lot of supply for Lego sets on eBay, there's also a clear demand for this product.

General demand

Using the AffiloTools Keyword Research Tool, let's find out how consumers search for Lego products on search engines such as Google. This will provide information about what the market is interested in as far as products go. The data will also aid you in choosing the right keywords to drive traffic to your site and your listings.

The local search volumes prove that consumers are most interested in Lego character themes such as Star Wars, Ultra Agents, and Marvel Superheroes. Notice that Lego City's trains and cranes are also in demand, with 14,800 and 1,600 searches, respectively. Even Lego base plates are popular, with a search volume of 8,100.

Knowing what the market is looking for can help boost your sales because you know before you invest in any goods which products you should be targeting, and you can avoid ones that shoppers don't show interest in.

Extra bonuses

You can expect a high level of competition from other sellers, and so you need to find ways to get your listings in front of online buyers. You can get around your competition by selling Lego products in bundles. Take Lego base plates as an example: we already know that these base plates are in demand, so try bundling it with a lesser popular set you have to help drive your sales. Another advantage of selling Lego sets is that they're easy to ship. Try offering free shipping, as this strategy is proven to attract buyers to your store.

Over to you!

We have Lego dropshippers which all ship globally and have been verified as safe and legitimate. You can access them instantly here within our directory.

Let us know if you're selling Lego sets online and share your success story with us! Feel free to leave your comments below and let us know if we've missed something.

Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.


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Rhea Bontol

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