eCommerce Blog / Over 50% of Lego Sellers are Making Money Online - See for Yourself!

Over 50% of Lego Sellers are Making Money Online - See for Yourself!


Creativity allows imagination to become a reality, and no one has been a bigger proponent of that idea than Lego, the maker of the iconic little blocks that have been a staple of childhood for generations. Lego has been around since 1932 and these days the company's huge range of building sets are in demand with kids and collectors alike. 

According to the Lab, 50.59% of online Lego sellers are turning a profit when they list Lego sets. The Wall Street Journal has even reported that Lego had trouble meeting market demand this year due to low supply. With that in mind, there's a good chance of making a tidy sum selling Lego products, given the state of the market.

Let's discuss how we can successfully sell Lego sets online by learning more about current trends:

  1. Popular Lego sets in the market
  2. Online progress of Lego sellers
  3. Ways to list Legos using the right keywords
  4. Extra bonus tips from successful sellers online

We'll use the information gathered through the Market Research Lab and the AffiloTools Keyword Research tool to determine whether Legos are a worthwhile niche to pursue. Let's start with uncovering popular Lego products on the market.

5 Hot-Selling Lego Products on the Market

The Lego Group has implemented a smart strategy by dividing its products into separate lines targeting particular consumers. Below are just 5 of the most popular Lego lines.

  • Lego Duplo: Twice the size of traditional Lego bricks, Lego Duplos are designed for preschoolers and other young builders. Their large size prevents the kids from swallowing the pieces.
  • Lego Architecture: These Lego sets highlight iconic pieces of architecture from all around the world.
  • Lego Character Themes: These sets feature popular characters and settings from iconic franchises such as Star Wars, Bionicle, Disney Princesses, Marvel Superheroes, Ultra Agents, and more.
  • Lego Creator: The Creator line revolves around sets that can be built and rebuilt. Each set provides everything you need to create up to three different builds.
  • Lego City: This line of products provides everything you would need in a real city,from assorted buildings to vehicles such as trains, cranes, fishing boats, tow trucks, and so much more.

Why Sell Lego Sets?

You should always do your research before you consider any investment -- especially wholesale products. Luckily, we can use the data gathered from SaleHoo's Market Research Lab to determine whether selling Lego sets could produce a good profit and become a worthwhile endeavor. 

  • High Sell Rate

Our target sell-through rate is at least 50%, which indicates that consumers are buying Lego products frequently. A lower sell-through rate means you'll likely have trouble moving your products. The lab tells us that Legos have a sell rate of 50.59%, which is right in our target range. The General Demand section below, it gives you a sneak peak on some popular types that the online market is talking about, giving you knowledge which ones to start selling.

  • Median Selling Price

The average selling price for Lego products on eBay is $24.55, but expect this to vary based on the types of Legos you want to sell. You should be shooting for at least a 10% profit margin if you want your efforts to be worthwhile. Some of our wholesalers on SaleHoo offer Lego sets for as low as $9.95, so you could easily sell them at a decent markup, one that gives you a respectable profit margin even after all the sellers' fees.

  • High Competition

There's a huge number of sellers who offer Lego products on eBay: 80,880 of them, according to the lab. We are definitely are up against a big market. But don’t let the competition discourage you. The total number of bids gives us a rough idea of market demand for Lego sets. In this case, we're looking at 572,496 bids on 276,596 listings, which is almost 2 bids per listing! This means that while there's a lot of supply for Lego sets on eBay, there's also a clear demand for this product.

  • General Demand

Using the AffiloTools Keyword Research Tool, let's find out how consumers search for Lego products on search engines such as Google. This will provide information about what the market is interested in as far as products go. The data will also aid you in choosing the right keywords to drive traffic to your site and your listings.

The local search volumes prove that consumers are most interested in Lego character themes such as  Star Wars, Ultra Agents, and Marvel Superheroes. Notice that Lego City's trains and cranes are also in demand, with 14,800 and 1,600 searches, respectively. Even Lego base plates are popular, with a search volume of 8,100.

Knowing what the market is looking for can help boost your sales because you know before you invest in any goods which products you should be targeting, and you can avoid ones that shoppers don't show interest in.

  • Extra Bonuses

You can expect a high level of competition from other sellers, and so you need to find ways to get your listings in front of online buyers. You can get around your competition by selling Lego products in bundles. Take Lego base plates as an example: we already know that these base plates are in demand, so try bundling it with a lesser popular set you have to help drive your sales. Another advantage of selling Lego sets is that they're easy to ship. Try offering free shipping, as this strategy is proven to attract buyers to your store.

 

Over to You!

We have Lego dropshippers which all ship globally and have been verified as safe and legitimate. You can access them instantly here within our directory.

Let us know if you're selling Lego sets online and share your success story with us! Feel free to leave your comments below and let us know if we've missed something.

-------------------------------------------
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.

 

 

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Comments (32)


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Barbara Trigg on 9:40 16 Jan
It would be really good if there were Australian wholesalers for Legos!
Tamra Gebhart-Rudicil on 18:51 16 Jan
Is there a wholesaler that dropships Legos? Having trouble finding one on your site.
Ana Garrido on 22:24 16 Jan
Thank you very much for such valuable information. I took time researching dropshippers Lego items but I can not find any that do international shipping. You could tell us if there is a Lego supplier in SaleHoo listing with the above characteristics? Kind regards.
Richelle Monfort on 3:49 17 Jan
Hello @goldymcnicol, @joTar and @mybestchance :) Welcome to SaleHoo! I have sent a PM to each of you with supplier links. Sorry I can post supplier links here, but if you haven't the blog actually features 3 of SaleHoo's trusted suppliers. Just be sure to login to your SaleHoo accounts to be able to access the supplier links! All the best!
Printies Easter on 15:24 1 Jan
Hello can you supply a link of suppliers who dropship legos?
Vishali on 7:12 14 Dec
Hello, i need a wholesalers for legos
Jamie Hye on 6:03 14 Dec
Hello Can you send me the link for the lego supplier?
Richelle Monfort on 6:53 18 Dec
Hi Jamie and Vishali,

I can provide links to reputable Lego suppliers in this article, but you have to be a member to view them. You can get access by signing up for the SaleHoo Supplier Directory at https://www.salehoo.com/join-now Cheers!
david gill on 21:56 17 Jan
Well, I was trying to post to the question "has any body had any doings with webstore.com" and i would like to say that it is good. i have sold several items there and lots of lookers...Now I haven't changed the items as much as I do in ebay but it's a good place...and there are people that shop there ..Hope this helps ...Thank you.
rhsp28 on 5:52 21 Jan
Hi richellemonfort, Lego supplier #3 seem to be the ideal suppliers for Lego and quite a large number of other products that I would be interested in listing and selling on eBay using their dropshipping service, but from reading reviews written by previous customers I don't know whether to trust that their service has improved enough since 26th of June 2010 to take the risk. And these would only be a handful of the many customers they would have served over this period and there have not been any reviews that are more recent.. But as Salehoo Suppliers how thoroughly would they have been checked out? (Sorry folks but I've been scammed a few times). Regards. rhsp28
Mary Vance on 6:06 21 Jan
Would you please send me a PM with supplier links. TY!
Richelle Monfort on 1:43 23 Jan
Hello rhsp28 and Jeffcoplaza, @rhsp28: Thanks your feedback! I understand your hesitation in using them, but if you check they have 7 good reviews out of 10 - which still makes them a fairly good supplier. Besides we have not received any serious complaints about this supplier, their products or services. We have other members who mentioned on the forum that they have used this suppliers on one or more occasion without any issues. We take a number of steps to ensure that suppliers meet our rigorous standards before they are added to the database. * All our wholesalers must meet minimum standards of service. Most notably, we insist that suppliers provide secure payment methods so that in the unlikely event of something going wrong, members can always get their money back. * We make anonymous purchases from all our suppliers and then rate them on price, speed, quality and service. * Our three-tiered review system means that you don't only get our opinion on a supplier - you also get ratings from other SaleHoo members and independent eBay powersellers! You don't need to take just our word for it... find out what everyone else is saying, and judge for yourself. * If a supplier receives a poor review, we keep both the supplier and the review in our database to alert other members. We believe that knowing who you can't trust is as important as knowing who you can. @jeffcoplaza: PM sent! All the best :)
rachel klein on 17:03 28 Dec
hi can u pm with the supply info for legos please
Kamil on 11:13 27 Feb
Hi could you please send me a link with suppliers 4 LEGO ? kamil.kepa1@gmail.com
Richelle Monfort on 1:05 28 Feb
Hi Kamil, Sorry but the supplier links are exclusively available to our members only. Once you join SaleHoo you should be able to view the links :) Cheers!
zeon 2045 on 5:26 9 Jan
Hi Richellemonfort, Can you also send me the links for those LEGO suppliers too. Many Thanks :)
Richelle Monfort on 23:18 10 Jan
@zeon2045: Now that you're a member of SaleHoo, you can actually view the featured suppliers in this blog. Simply make sure you are logged in to your SaleHoo account when you access the links. Should you have trouble viewing any of the links please let me know right away! Cheers :)
pambudi on 23:54 24 Dec
Dear,

Thank you for your articlec. very nice. I found many logo supplier in china, but, there are fake model no license. so I could not found original lego supplier ? could you please tell me where is original lego supplir ?

Thank you
Justin Golschneider on 14:49 28 Dec
Hello, Pambudi. We provide links to reputable Lego suppliers in this article, but you have to be a member to view them. You can get access by signing up for the SaleHoo Supplier Directory at https://www.salehoo.com/join-now
SHOGO SHINAGAWA on 7:16 29 Jan
I want to know Lego supplier #3.But It couldn't when I access the link. Please tell me correct link.
Richelle Monfort on 23:40 30 Jan
Hello Shogoshinagawa,

Sorry but this supplier has been removed from the directory since they no longer do wholesale/dropshipping. To avoid any further confusion I have also removed them from this blog.

Please let us know if we can help you with anything else.
Jonathan Cortes on 1:14 21 Mar
hello,

I recently joined and I wanted to know the three trusted wholesalers as well. I'm definitely interested.
Richelle Monfort on 1:53 21 Mar
Hello Jonathan,

As a member you should be able to access the supplier links in the blog, just be sure to login to your account before accessing the supplier links.

Cheers!
Lynn on 17:18 8 Sep
Richelle

Could you please send me the wholesale supplier for lego toys?

Thanks

Lynn
Melissa Johnson on 23:17 10 Sep
Hi, Lynn!

To get access to our directory of suppliers, you'll need to upgrade your account to a paid membership.
John Chan on 6:55 8 Oct
Hi, Can you send me the lego wholesalers contact?
Melissa Johnson on 17:07 8 Oct
Hi, John!

Because you're a full member, you should be able to click on the links in the blog and go directly to the pages, as long as you're logged in. If you have any problems, let me know!
sonia kircher on 4:26 1 Feb
Hello yes can I please have the contact for wholesale suppliers for lego thank you in Australia or other maybe asian countries. Thank you
Melissa Johnson on 21:28 2 Feb
Hi, Sonia! Access to the Salehoo directory, and our suppliers, comes with a premium membership.
kentstoy on 16:51 27 Sep
Would you please send me a PM with supplier links. Thanks
Melissa Johnson on 17:19 28 Sep
Hi, there!

Our suppliers are part of our wholesale directory, which is available to paid members only. If you'd like to upgrade your account, you should be able to access the information!
Cary Smith on 15:11 3 Aug
Hi,

Will you send me links to LEGO wholesalers/dropshippers?

Thanks!
Melissa Johnson on 16:26 8 Aug
Hi, Cary! You can just click on the "View SaleHoo Listing" link to discover the supplier details and contact information. =)
Hui Thing Sim on 2:11 28 Dec
Hi Can i have the lego supplier link as well? I just joined SaleHoo and i am figuring out how to use this website. Thank you.
Melissa Johnson on 3:31 2 Jan
Hi, Hui!

We've updated our formatting for our MMOTW posts, so we will no longer be including links to our suppliers. However, you can still find suppliers in our directory (https://www.salehoo.com/directory) or contact our support team for assistance in finding suppliers (https://www.salehoo.com/support)!
Kevin Sackett on 14:40 28 Dec
Where is the link to the exact Lego suppliers in this blog? Are they revealed in a link or do I have to search for them in the directory? I have tried all of the links in the blog but the suppliers are not revealed, unless I'm misunderstanding. Please elaborate. Thank you.
Melissa Johnson on 3:31 2 Jan
Hi, Kevin!

We've updated our formatting for our MMOTW posts, so we will no longer be including links to our suppliers. However, you can still find suppliers in our directory (https://www.salehoo.com/directory) or contact our support team for assistance in finding suppliers (https://www.salehoo.com/support)!
Gerald Zimmerman on 15:04 4 Jan
Hello: I am new to Salehoo, so I have some learning to do. I am interested in the "Lego" products, as my grandchildren are big into it, and that should mean other people are too! You mention that as a full member, which I believe I am since I paid my 'dues", can get the links, but I can't find them anywhere. I suppose they are right in plain view, but I sure can't find them. Can you help me? Gerald Zimmerman
Melissa Johnson on 18:14 5 Jan
Hi, Gerald!

We've updated our formatting for our MMOTW posts, so we will no longer be including links to our suppliers. However, you can still find suppliers in our directory (https://www.salehoo.com/directory) or contact our support team for assistance in finding suppliers (https://www.salehoo.com/support)!
Marta Lkhasuren on 15:56 6 Feb
can you please send me legos supplier ?
Justin Golschneider on 13:39 8 Feb
Hi Marta! I've sent you links to a few of our LEGO suppliers via private message. Happy selling!
marc schilder on 13:48 30 Apr
envoyez moi la liste vers des grossiste lego/dropshippers merci
Justin Golschneider on 11:19 1 May
Salut Marc! I've sent you links to a few of our LEGO suppliers via private message. Happy selling!
Tai Le on 1:10 30 Jul
Hi support team,
I am looking for supplier for Lego and other creative toys.
Could you plz suggest me some?
Thanks,
Tai
Justin Golschneider on 16:45 31 Jul
Hi Tai! Visit https://www.salehoo.com/directory/toys-and-games and search for "LEGO." Check out the suppliers on the list and look at their "Product Information" tabs. You'll find quite a few good suppliers—and, I'm sure, some inspiration for other creative toys. :-)
GILBERTO LÓPEZ on 10:37 1 Oct
Very good information on e-commerce.
Luca on 14:40 4 Oct
I'm opening an ecommerce about nerd/geek items so Lego will be great products to sell. Can you send me a list of dropshippers for Europe and USA?
Richelle Monfort on 6:06 5 Oct
Hello Luca,

You can access our directory and the suppliers suggested on this blog once you have joined. If you are ready to get started and access our suppliers you can join here: https://www.salehoo.com/join-now?cid=join

It's $67 USD for one year, unlimited use of SaleHoo. Cheers!
Jonathan Laloz on 8:43 6 Nov
Can you please send me the list of Lego suppliers in your directory?
Richelle Monfort on 7:18 9 Nov
Hello Jonathan,

You can access the recommended suppliers on this blog once you login to your account. If you currently don't have an account with SaleHoo you can join here: http://www.salehoo.com/join-now Cheers!
Bastian Herrmann on 12:52 3 Jan
"We have over 15 Lego dropshippers which all ship globally"

Ok, i'm confused. When i follow the link i find 35 (not 15) sellers. Only 11 of them are dropshippers and none of them sells lego. One is selling sex toys, another one is selling perfume and at least one is not shipping worldwide.
Is my PC broken or is it your list? Help?!
Richelle Monfort on 4:07 10 Jan
Hello Bastian,

Thanks for your feedback! The blog was written over a year ago and a lot has changed with the directory so for the updated list of suppliers please please contact our support team directly via support@salehoo.com and they will be more than happy to help you out.

Cheers!
Monica Hutchison on 2:16 26 Jan
Hi There. I am a member and I still can't find the supplier links. Please advise. Thanks!
Richelle Monfort on 8:27 29 Jan
Hello Monica,

Thanks for your feedback! The blog was written over a year ago and a lot has changed with the directory so for the updated list of suppliers please please contact our support team directly via support@salehoo.com and they will be more than happy to help you out.

Cheers!
Khiem Nguyen on 16:25 7 Feb
Can you provide lego supplier link ? I registered account

 

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