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Lego - Monday Market of the Week

Growing up, I recalled how my brothers went crazy over their Lego’s and I never imagined that these toys would stay in demand several years later! With the ever-growing number of parents who love spoiling their children, coupled with all the new Lego toys emerging,this certainly is a niche worth exploring.

To check if we have indeed found a good niche, let’s consult the SaleHoo Research Lab

Sell-through Rate: Did you really find a hot niche?

Our Research Lab shows us that Lego has a sell through rate of 50.59% meaning we are well within our target sell through rate of between 50%-60%.

Median End Price: Is there enough room for profit?

The average selling price for each Lego sold on eBay is $24.55 and depending on the type of Lego you want to sell, some of our wholesalers are selling Lego’s for as low as $9.95 giving you ample room for a decent mark up.

Total Listings, Total Bids and Total Sellers: How viable is your market?

A huge number of sellers are currently selling Lego’s on eBay, with roughly 80,880 sellers we are definitely are up against a big market. But don’t let the competition discourage you. If you checked the total number of bids which basically gives us a rough idea of our market demand for Lego’s, I bet you’re smiling now – with 572,496 bids on 276,596 listings, there‘s almost 2 bids per listing! This means that while there is a lot of supply for Lego on eBay, there is also a high demand.

Data Trends: Are sellers hitting their target?

Using the SaleHoo Research Lab, we can also check how other sellers selling Lego’s are faring on eBay, in terms of the total number of items sold, the total revenue and average revenue – that’s how great our Research Lab is! You get to check your market before putting out any cash from your wallets. 

When I went over the graph for total revenue I was at awe when I saw the highest income recorded last November 28, 2011 at $318,591.89 while the lowest one was far from low at $95,600.98. Imagine the potential income you can gain from selling Lego’s!

Going beyond eBay: How popular is Lego online?

Not everything happens on eBay, with the many new auction sites and private web stores, it is best to check just how popular our product is online. To help us check whether Lego is indeed popular beyond eBay, we can turn to Traffic Travis, a free SEO software program. You can get your very own Traffic Travis software by visiting www.traffictravis.com

What do these numbers mean?

There are over 3 million people around the globe searching for Lego with at least a million in the US alone. Is that popular enough for you? It sure is for me!

With the figures shown above, imagine how much traffic you can direct to your online store or eBay listings. This is definitely something to look into.

Trusted Lego Wholesale Suppliers

Lego supplier #1

A wholesale supplier and distributor of toys, action figures, collectible statues, prop replicas, television and movie memorabilia, comic book figures, board games, pop culture toys, dolls, gifts, sports action figures and more. They accept Visa, MasterCard, Discover/Novus, American Express, and JCB debit and credit cards. They also accept money orders and cashier's checks. They can ship to most countries worldwide.

View their SaleHoo listing (requires SaleHoo account)

Lego supplier #2

Their main products are toys and costumes. They carry the latest collectible toys, action figures, replicas/props, statues/busts and other collectible items. Their selection varies from mass-market toys (dolls, sports figures, etc), specialty market toys (limited edition props, statues, etc), imported toys not available in the US, and their ever-expanding costume section (over 2000 costumes & props). They ship to all 50 states and virtually every country worldwide. All shipments within Illinois will be charged 8% sales tax. They accept major credit cards through PayPal and Google Checkout.

View their SaleHoo listing (requires SaleHoo account)

Lego supplier #3

Australia and New Zealand's most exciting online bargain megastore. They offer a massive range of top international and local brands and other top quality merchandise at up to 80% below retail. Every item sold comes with full warranties and transit insurance. All their products are 100% genuine and authentic. They offer drop shipping services and anyone is welcome to purchase from them, even from their wholesale bulk lots. No ABN is required. They accept Visa, MasterCard, American Express, PayPal, BPAY, and direct deposits. Currently, they only ship to Australia and New Zealand.

Note: They do sell on eBay, however they only sell a limited range. There are a lot of other products on their website that eBay sellers can choose from.

View their SaleHoo listing (requires SaleHoo account)

To access our list of Lego wholesale suppliers as well take advantage of SaleHoo’s brand new Research Lab mentioned above, sign up as a SaleHoo member now. 

Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today

See you next Monday!


Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.

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20 Comments Add your comment
Free Member
It would be really good if there were Australian wholesalers for Legos! Reply
Free Member
Is there a wholesaler that dropships Legos? Having trouble finding one on your site. Reply
Full Member
Thank you very much for such valuable information. I took time researching dropshippers Lego items but I can not find any that do international shipping. You could tell us if there is a Lego supplier in SaleHoo listing with the above characteristics? Kind regards. Reply
Site Admin
Hello @goldymcnicol, @joTar and @mybestchance :) Welcome to SaleHoo! I have sent a PM to each of you with supplier links. Sorry I can post supplier links here, but if you haven't the blog actually features 3 of SaleHoo's trusted suppliers. Just be sure to login to your SaleHoo accounts to be able to access the supplier links! All the best! Reply
Well, I was trying to post to the question "has any body had any doings with webstore.com" and i would like to say that it is good. i have sold several items there and lots of lookers...Now I haven't changed the items as much as I do in ebay but it's a good place...and there are people that shop there ..Hope this helps ...Thank you. Reply
Hi richellemonfort, Lego supplier #3 seem to be the ideal suppliers for Lego and quite a large number of other products that I would be interested in listing and selling on eBay using their dropshipping service, but from reading reviews written by previous customers I don't know whether to trust that their service has improved enough since 26th of June 2010 to take the risk. And these would only be a handful of the many customers they would have served over this period and there have not been any reviews that are more recent.. But as Salehoo Suppliers how thoroughly would they have been checked out? (Sorry folks but I've been scammed a few times). Regards. rhsp28 Reply
Full Member
Would you please send me a PM with supplier links. TY! Reply
Site Admin
Hello rhsp28 and Jeffcoplaza, @rhsp28: Thanks your feedback! I understand your hesitation in using them, but if you check they have 7 good reviews out of 10 - which still makes them a fairly good supplier. Besides we have not received any serious complaints about this supplier, their products or services. We have other members who mentioned on the forum that they have used this suppliers on one or more occasion without any issues. We take a number of steps to ensure that suppliers meet our rigorous standards before they are added to the database. * All our wholesalers must meet minimum standards of service. Most notably, we insist that suppliers provide secure payment methods so that in the unlikely event of something going wrong, members can always get their money back. * We make anonymous purchases from all our suppliers and then rate them on price, speed, quality and service. * Our three-tiered review system means that you don't only get our opinion on a supplier - you also get ratings from other SaleHoo members and independent eBay powersellers! You don't need to take just our word for it... find out what everyone else is saying, and judge for yourself. * If a supplier receives a poor review, we keep both the supplier and the review in our database to alert other members. We believe that knowing who you can't trust is as important as knowing who you can. @jeffcoplaza: PM sent! All the best :) Reply
Hi could you please send me a link with suppliers 4 LEGO ? kamil.kepa1@gmail.com Reply
Site Admin
Hi Kamil, Sorry but the supplier links are exclusively available to our members only. Once you join SaleHoo you should be able to view the links :) Cheers! Reply
Full Member
Hi Richellemonfort, Can you also send me the links for those LEGO suppliers too. Many Thanks :) Reply
Site Admin
@zeon2045: Now that you're a member of SaleHoo, you can actually view the featured suppliers in this blog. Simply make sure you are logged in to your SaleHoo account when you access the links. Should you have trouble viewing any of the links please let me know right away! Cheers :) Reply

Thank you for your articlec. very nice. I found many logo supplier in china, but, there are fake model no license. so I could not found original lego supplier ? could you please tell me where is original lego supplir ?

Thank you Reply
Site Admin
Hello, Pambudi. We provide links to reputable Lego suppliers in this article, but you have to be a member to view them. You can get access by signing up for the SaleHoo Supplier Directory at https://www.salehoo.com/join-now Reply
Free Member
I want to know Lego supplier #3.But It couldn't when I access the link. Please tell me correct link. Reply
Site Admin
Hello Shogoshinagawa,

Sorry but this supplier has been removed from the directory since they no longer do wholesale/dropshipping. To avoid any further confusion I have also removed them from this blog.

Please let us know if we can help you with anything else. Reply
Full Member

I recently joined and I wanted to know the three trusted wholesalers as well. I'm definitely interested. Reply
Site Admin
Hello Jonathan,

As a member you should be able to access the supplier links in the blog, just be sure to login to your account before accessing the supplier links.

Cheers! Reply

Could you please send me the wholesale supplier for lego toys?


Lynn Reply
Site Admin
Hi, Lynn!

To get access to our directory of suppliers, you'll need to upgrade your account to a paid membership. Reply
Full Member
Hi, Can you send me the lego wholesalers contact? Reply
Site Admin
Hi, John!

Because you're a full member, you should be able to click on the links in the blog and go directly to the pages, as long as you're logged in. If you have any problems, let me know! Reply
Free Member
Hello yes can I please have the contact for wholesale suppliers for lego thank you in Australia or other maybe asian countries. Thank you Reply
Site Admin
Hi, Sonia! Access to the Salehoo directory, and our suppliers, comes with a premium membership. Reply
Free Member
Would you please send me a PM with supplier links. Thanks Reply
Site Admin
Hi, there!

Our suppliers are part of our wholesale directory, which is available to paid members only. If you'd like to upgrade your account, you should be able to access the information! Reply
Full Member

Will you send me links to LEGO wholesalers/dropshippers?

Thanks! Reply
Site Admin
Hi, Cary! You can just click on the "View SaleHoo Listing" link to discover the supplier details and contact information. =) Reply
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